Elizabeth Williams — January 12, 2020 I don’t like mystery novels. It doesn’t matter how clever the plot or elegant the writing, by the third chapter, I just don’t care who did it and it’s pissing me off that I have to wait 250 pages to find out. Even if you do like a nice … Continue reading Recruitment Marketing Essentials #5: Automate Your Funnel
Peter Daisyme — January 8, 2020 Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes … Continue reading 4 Reasons Your Team May Be Overwhelmed by Social Marketing
Lisa Smith — January 11, 2020 Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. Here’s a look at what tops the list for marketing experts 2019—and what we … Continue reading The 16 Best Marketing Strategies to Try in 2020
Chris Christoff — January 9, 2020 Valentine’s Day is right around the corner, and as such, businesses are preparing their campaigns to reach their marketing goals. Holidays are the perfect time to market to your audience because people are willing to spend money and listen to brands more intently. According to the National Retail Federation, … Continue reading How to Run a Successful Valentine’s Day Marketing Campaign
Mary Lister — January 9, 2020 A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at … Continue reading 15 Non-Negotiable Email Marketing Best Practices
Nicki Kamau — January 8, 2020 With over 2.5 billion users, Facebook has become essential to marketing efforts. And while many brands have set up their pages and even run Facebook ads or boosted posts, not many have explored or even taken the time to understand the wealth of marketing opportunities available to them through … Continue reading Marketing for Facebook Groups
Georges Fallah — January 5, 2020 Follow @georgesfallah 2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, … Continue reading 8 Digital Marketing Trends for 2020: Are You Ready?
Jared Atchison — January 4, 2020 Believe it or not, 80 percent of internet users globally have at least one social media account. In total, social media users exceeded 3.4 billion people in 2019. Business owners and marketers know that these platforms are vital for the success of their business. Due to their desire to … Continue reading 4 Social Media Marketing Tricks You Need to Know in 2020
Dan Fries — January 3, 2020 The marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and how to store your customer data safely. In this … Continue reading 5 Things To Avoid in 2020 From Looking at Online Marketing in 2019
Debra Murphy — December 30, 2019 Follow @MasterfulMktg As I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting. Every trend that was listed for both 2013 and 2014 are no … Continue reading Small Business Marketing Trends That Are No Longer Trends
