Justine Jahnke — February 27, 2020 To get the ROI on whatever you’re doing with a partner – social media or otherwise, you need a shared set of goals and expectations. Once you have those – you need to do your part. This is YOUR part to make sure that your agency is successful. Here … Continue reading 3 Reasons Your Social Media Marketing Agency Needs You
Erika Jenkins — February 27, 2020 The modern-day hashtag has come a long way. From its birth name, the octothorpe, to being called the pound symbol used when dialing phone numbers to now being referred to as a hashtag, used to categorize topics on social media, that little symbol has been through a lot. The … Continue reading How Important are Hashtags to Social Media Marketing?
Susan Gilbert — February 21, 2020 Today I have some resources to help you improve your video content marketing. Your brand audience is attracted to compelling visual content, which can greatly improve your social footprint. You don’t need to have a big budget to create professional quality videos. By using these four resources you can … Continue reading Improve Your Video Marketing Strategy With These 4 Tools
Kristen McCormick — February 21, 2020 Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they … Continue reading The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
Beatrice McGraw — February 21, 2020 Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on AIM. North America, Europe, and … Continue reading Artificial Intelligence Marketing is the AIM of Advertisers in 2020
Sarah Flis — February 21, 2020 Americans prioritize companies that are responsible (86 percent), caring (85 percent), advocate for issues (81 percent), protect the environment (79 percent) and give back to important causes (73 percent), according to a study by Porter Novelli. These stats showcase the fact that cause marketing is on the rise. Cause … Continue reading The Rise of Cause Marketing
Judy Caroll — February 21, 2020 We always talk about the constant change and evolution of marketing trends and strategies that this time, we also want to highlight how equally important it is to keep up with the rising financial marketing strategies this 2020. And in order to keep up with the fast-changing world of … Continue reading 2020 Marketing Trends for the Financial Services Industry
Brian Basilico — February 21, 2020 Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed … Continue reading Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up
Jay T. Ripton — February 20, 2020 Email marketing is crucial for helping small businesses build their audience. Roughly 81 percent cite it as their main channel for acquiring customers, and 80 percent rely on it for retention. And this is no surprise when the average ROI for email marketing is 122 percent, and it’s … Continue reading 5 Essential Email Marketing Lessons for Small Businesses
Laura Donovan — February 20, 2020 geralt / Pixabay Back in 2009 we put our first client on Facebook. We were handling the online advertising for a home inspection company and heard about Facebook Business Pages and put him up, free of charge, to see what would happen. These were the early days of Social … Continue reading The 4 Mistakes You are Making with Social Marketing
