Amity Kapadia — March 10, 2020 In most cases, the success of a partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what you are offering to partners for sharing your brand). Typically, when companies have the right messaging and relevant rewards for channel partners, … Continue reading 5 Partner Marketing Tips For A Better Program Experience
It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders. Stacey Ackerman on March 9, 2020 A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table. With agile marketing, we can … Continue reading Create a healthy partnership with your internal teams using agile marketing
Liz Papagni — March 9, 2020 Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost … Continue reading Convincing and Converting Buyers Through Social Media Marketing
Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported. Alan K’necht on March 6, 2020 All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how … Continue reading Align your marketing plan with your analytics measurement plan
Changing your approach to emotional marketing can help you create a stronger connection with your audience. Jade Bunke on March 5, 2020 As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how … Continue reading Rethinking emotion in marketing to deepen engagement
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Amanda Milligan on March 2, 2020 Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for … Continue reading Brand authority is the most underrated marketing goal
Debra Murphy — March 2, 2020 Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users … Continue reading 7 Facebook Marketing Trends Every Small Business Should Know in 2020
Shane Schick — February 28, 2020 I am old enough to remember the time when I was trying to help my team at work figure out our Foursquare strategy. Old enough to talk about the early days of Pinterest, and my attempts to use it to reach IT professionals. Even old enough to have been … Continue reading The First 3 Places You Should Apply Your Social Marketing Skills
