Tag Archives: Marketing

How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over

Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over →

Your Guide to Paid Marketing During COVID-19

PPC Marketing

Susan Friesen — May 5, 2020 Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because … Continue reading Your Guide to Paid Marketing During COVID-19 →

Will Digital Marketing Replace Traditional Marketing?

Digital Marketing

Dan Moyle — May 6, 2020 How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous with the world wide web? Probably. As world events move people online in greater numbers than ever before, the cry that traditional marketing is dead grows louder. But … Continue reading Will Digital Marketing Replace Traditional Marketing? →

7 Emerging E-commerce Marketing Trends

eCommerce Metrics

Brandon Leibowitz — May 5, 2020 Ecommerce is the preferred way to shop these days. According to Disruptive Marketing, 80% of Americans have made an online purchase in the past month alone. Because a majority of consumers are choosing to interact with brands this way, businesses must strive to remain competitive and efficient. Adapting to … Continue reading 7 Emerging E-commerce Marketing Trends →

Small Business Marketing Activities – Where to Focus?

Small Business Marketing

Debra Murphy — May 5, 2020 Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one. For those who already … Continue reading Small Business Marketing Activities – Where to Focus? →

12 Expert Instagram Marketing Tips for eCommerce [Full Guide]

eCommerce Tools

Nicole Blanckenberg — May 4, 2020 Settle in eCommerce heroes, we have some expert eCommerce Instagram marketing tips just for you! With over a billion users with a 1.4 billion engagement rate on Instagram ads, Instagram is a powerful way to send more targeted traffic to your store and increase your conversion rates. In fact, … Continue reading 12 Expert Instagram Marketing Tips for eCommerce [Full Guide] →

Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments

Digital Marketing Tools

Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments →

4 Video Marketing Tips You Need to Know

Video Marketing

Jared Atchison — May 3, 2020 Are you looking for a way to reach your target audience while improving engagement and sales? If so, it could be time to start thinking about adding video content to your existing marketing strategy. Simply speaking, video marketing is the process of making video content to reach your marketing … Continue reading 4 Video Marketing Tips You Need to Know →

B2B Content Marketing Trends in 2020 [Infographic]

B2B Marketing

Jomer Gregorio — May 3, 2020 Any business with success in mind will aim to build awareness of their company. Any forward-thinking marketer will find content marketing valuable for this reason. Content marketing is a different marketing technique traditional efforts of television and radio ads, billboards, or cold call. Content marketing involves creating and developing … Continue reading B2B Content Marketing Trends in 2020 [Infographic] →

A Quick Guide to Online Local Marketing for Small Businesses [Infographic]

Local Marketing Strategy

River Cartie — May 2, 2020 Online local marketing consists of online marketing efforts that are designed specifically to draw local traffic to your business — online and offline. Localizing your small business’s online marketing efforts is a matter of making sure that all of the information you have online clearly states not only where … Continue reading A Quick Guide to Online Local Marketing for Small Businesses [Infographic] →