Tag Archives: Marketing

3 ways digital marketing agencies will change due to COVID-19

As we progress, it is important to adapt your strategy, organization and communication. John Lincoln on May 1, 2020 If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I … Continue reading 3 ways digital marketing agencies will change due to COVID-19 →

Increase Transparency Between Marketing and Sales with a SLA

Sales Management

Kelly Groover — April 30, 2020 Do you feel like your sales and marketing teams operate completely separately? If so, their partnership may be suffering. But there is something you can do to increase transparency between these integral teams. By creating an internal service-level agreement (SLA), you can resolve issues and foster stronger interdepartmental partnerships. … Continue reading Increase Transparency Between Marketing and Sales with a SLA →

How Mobile Has Changed Email Marketing

Email Marketing Tools

Tom Wozniak — April 29, 2020 Email has been around since 1971 and email marketing was born just a few years later, in 1978 (SmartInsights). As with any technology that has been in use for over 40 years, email has evolved over time, with new features and capabilities being added (interactivity, graphics, HTML content, etc.), … Continue reading How Mobile Has Changed Email Marketing →

Search Engine Marketing Trends in 2020

Search Engine Marketing

Jomer Gregorio — April 22, 2020 Search Engine Optimization continues to be popular in the world of Search Engine Marketing, thanks to what it has done for companies in the past years. However, the year 2020 has led to new trends in SEM, including paid search, PPC, paid social, and others. Digital marketing will see … Continue reading Search Engine Marketing Trends in 2020 →

3 Rules When Referencing COVID-19 In Your Email Marketing

Email Marketing

Dean Levitt — April 23, 2020 Although COVID-19 may appear to have put a firm halt to much of the world’s businesses, marketing certainly hasn’t slowed down one bit. Email marketing, in particular, is a critical channel when communicating with customers in these times, regardless of whether a business is considered essential or not. To … Continue reading 3 Rules When Referencing COVID-19 In Your Email Marketing →

A Guide to Crisis Email Marketing During the Coronavirus (COVID-19)

Email Marketing Optimization

Dan Fries — April 23, 2020 The impact of the coronavirus continues to be felt across the globe. With over a hundred countries and more than half of the world’s population currently in some form of lockdown, brands and marketing experts are reevaluating their strategies and marketing budgets for the remainder of the year. Businesses … Continue reading A Guide to Crisis Email Marketing During the Coronavirus (COVID-19) →

Training, support duties stand out in marketing technologists’ list of responsibilities

Marketing Technology

MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes. Amy Gesenhues on April 23, 2020 If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would be a more … Continue reading Training, support duties stand out in marketing technologists’ list of responsibilities →

5 factors that can make or break a marketing vendor-client relationship

Vendor Management

How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be. Steve Petersen on April 23, 2020 I’ve worked with some wonderful vendors throughout the years, but there are some that are not so ideal. Having worked at a vendor, I have experienced this type of relationship … Continue reading 5 factors that can make or break a marketing vendor-client relationship →

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Marketing Technology

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020 It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive →

7 Top Digital Marketing Strategies in 2020 that Drive Bold Results

Digital Marketing Strategies

Pam Moore — April 21, 2020 Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the … Continue reading 7 Top Digital Marketing Strategies in 2020 that Drive Bold Results →