Tag Archives: Marketing

Don’t Forget These Top Email Marketing Strategies

Ashley Hill — May 15, 2020 Think email marketing is dead? Think again. Email is more alive than ever. In fact, by 2021, there will be an estimated 319.6 billion emails sent and received every day. And inbound marketing is more alive than ever too—and I couldn’t be more excited about it. Why inbound? … Continue reading Don’t Forget These Top Email Marketing Strategies →

Online Marketing Strategies During COVID-19

Online Marketing Strategies

Erin McDonald — May 15, 2020 The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more people than ever before are turning to the internet in the wake of social distancing, those people are concerned about their finances and future and aren’t spending as much. … Continue reading Online Marketing Strategies During COVID-19 →

Performance Marketing, Advertising Blazes New Trails In Search, Digital

Marketing Strategy

Performance Marketing, Advertising Blazes New Trails In Search, Digital by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2020 Performance advertising and marketing will become the dominant strategy in 2020 — especially now as companies emerge from COVID-19 lockdown and every dollar invested in a campaign must have clear and measurable goals. Data can back the … Continue reading Performance Marketing, Advertising Blazes New Trails In Search, Digital →

5 Best Practices for Text Message Marketing

SMS Marketing

Chintan Zalani — May 14, 2020 You’ve probably already received text messages from companies. But have you ever considered SMS marketing for your brand? If you haven’t, then these statistics should do the trick: Globally almost three billion people use smartphones – that’s about one in three people on the planet, Gartner quotes various sources … Continue reading 5 Best Practices for Text Message Marketing →

Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce

Affiliate Marketing

Shobha Ponnappa — May 14, 2020 Affiliate Marketing Is Invaluable To Learning The Arts And Smarts Of Knowledge Commerce If you are a starter Knowledge Commerce marketer you may wonder if you have all the skills you need to market and sell your own products, after you have created your own ebooks, courses, membership sites … Continue reading Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce →

How real is your real-time marketing?

Marketing Lessons

The term “real-time marketing” gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition. Amy Gesenhues on May 14, 2020 “Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner Vice President analyst Mike McGuire, “However, before marketers can … Continue reading How real is your real-time marketing? →

Increase Sales and Website Traffic with These 4 Email Marketing Tools

Traffic Generation

Susan Gilbert — May 13, 2020 Today I have some resources to help you improve your sales with email marketing. When sending out messages to your subscribers your goal should be to encourage them to respond and ultimately make a purchase. These great tools will help you get your emails to the right target market. … Continue reading Increase Sales and Website Traffic with These 4 Email Marketing Tools →

Future of Video Content Marketing (Review 2020)

Video Content

Sugandha Bansal — May 13, 2020 Undoubtedly the trends and future of video content marketing are gaining popularity every year. Marketers must not be surprised when video contents are getting the most engagement and performing better than other content forms such as text, blog posts and the like. We should be thankful for mobile devices … Continue reading Future of Video Content Marketing (Review 2020) →

Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce

Amazon Utilization

Shobha Ponnappa — May 12, 2020 You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere … Continue reading Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce →

Don’t ignore data compliance when adding 3rd party marketing tools

Compliance

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. Amy Gesenhues on May 12, 2020 Businesses across industries are relying on their marketing operations teams to drive digital transformation initiatives at breakneck speed right now. And many times that involves bolting third-party components on their … Continue reading Don’t ignore data compliance when adding 3rd party marketing tools →