Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?
Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
Erika Taylor Montgomery November 13, 2020 If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and almost everyone around her. Within those cold remarks, however, there are valuable social media marketing lessons to be had. Here are three … Continue reading 3 Lessons in Social Media Marketing from Miranda Priestly
Shashin Shah November 12, 2020 Did you know that in 2019 digital selling accounted for 20.1% of the entire holiday sales, and Thanksgiving Day alone saw online sales cross the $ 4 billion milestone for the very first time? Shopping has always been big on these occasions, even with 2020’s disastrous impacts, it won’t be … Continue reading Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy
Lauren McHugh November 11, 2020 Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today’s digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution. No other type … Continue reading Create Demand Through Video Marketing
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering. Stacey Ackerman on November 11, 2020 Do you remember back to high school when your teacher gave you a big essay to write and it was due at the end of the quarter? If … Continue reading How to effectively plan sprints for agile marketing teams
Madeleine Wilson November 9, 2020 As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more important. The reality of life during a pandemic means more screen time. More people are staying home and connecting with friends, coworkers, and loved ones through their mobile devices. Mobile … Continue reading The Role of App Marketing in Digital Transformation
Angela Hausman, PhD November 8, 2020 Everyone knows that video sharing is booming on the Internet because people love video marketing tactics. In fact, people watch over 500 hours of video per day on YouTube alone; and content creators share more content on YouTube in 30 days than all US television networks uploaded in 30 … Continue reading People Love Video Marketing Tactics: Why You Need Them
Dmytro Spilka November 8, 2020 The arrival of lockdown measures has led to a significant rise in enquiries for cosmetic dental procedures, according to a Daily Telegraph report. With fewer commutes to make and more prolonged periods of isolation, many people in lockdown have been left with more time to look into the mirror – … Continue reading Covid and Mental Health: Lockdown’s Influence on Marketing in a Body Conscious World
Dildeep Singh November 4, 2020 Cold emails are the new generation of cold phone calls, but far less intrusive. They are emails that are written and sent without prior permission from the recipient. Senders and sendees alike both prefer cold emails over cold calls. It’s worth knowing how to write a cold email because emails … Continue reading Cold Email Marketing on a Budget
