Dave Schneider November 24, 2020 For most small businesses, the advent of social media platforms a marketing tool came as something of a surprise. For that reason, social media penetration among small businesses took until 2017 to reach 75%, leaving many scrambling to catch up even as the major social channels became saturated. It was … Continue reading The Small Business Guide to Marketing on TikTok
Tag Archives: Marketing
Create a Winning Email Marketing Strategy That Explodes ROI
Angela Hausman, PhD November 24, 2020 Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your … Continue reading Create a Winning Email Marketing Strategy That Explodes ROI
LinkedIn for Business Marketing: How to Start it the Right Way
Praveen Mishra November 24, 2020 Before we begin, let’s reflect on a perspective – We’re living in a time when there are no gatekeepers to block us from connecting with anyone in the world, regardless of their social and economic status. All of this is happening in real-time. Social media started out as a fun … Continue reading LinkedIn for Business Marketing: How to Start it the Right Way
Trumping the Gold Rush of Affiliate Marketing: A Beginner’s Must-Know Guide
Ali Faagba November 23, 2020 If you have been following the stories of blogging royalties in the past few years, you’d, at one point, probably envisioned treating yourself to a sumptuous Kobe Beef while staring at a Macbook at the Maldives beach on a hot summer noon. Truth is, those things you see aren’t fictional, … Continue reading Trumping the Gold Rush of Affiliate Marketing: A Beginner’s Must-Know Guide
Are Direct Marketers Scared of Digital Marketing?
Scott Logie November 23, 2020 Digital marketing is not a new concept – four out of five marketing organisations have a digital marketing platform (DMP) or are implementing one, according to Gartner – but it can be a confusing one. All the brands that we work with engage with prospects and customers through various digital … Continue reading Are Direct Marketers Scared of Digital Marketing?
5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]
Maria Ganta November 17, 2020 If you don’t have time to read all the articles related to the latest marketing trends, insights, and tips, I have the perfect solution for you. Marketing podcasts! According to Infinite Dial 2020, the podcasting sector has had a considerable rise over the past few years. 37% of Americans have … Continue reading 5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]
7 Unique Ways Instagram and Email Marketing Work Together
Denise Langenegger November 16, 2020 When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. With more than … Continue reading 7 Unique Ways Instagram and Email Marketing Work Together
How Has Digital Marketing Changed in 2020?
Elena Iordache-Stoica November 16, 2020 2020 is close to an end and with everything that has happened in the world, I think it’s safe to say I’m not the only one who will not miss it. But before the end of the year, I wanted to take the time to reflect on what has forever … Continue reading How Has Digital Marketing Changed in 2020?
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020 The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world
30 Mobile Marketing Statistics to Inspire Your Strategy
Erika Giles November 12, 2020 Tablets and smartphones have taken over the marketplace. If you’re not prepared to connect with your audience on these devices, you’re missing out on one of the greatest opportunities to grow your business in the digital age. Don’t take our word for it though. Let’s review our comprehensive list of … Continue reading 30 Mobile Marketing Statistics to Inspire Your Strategy
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