Andi Graham February 2, 2021 For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer, of course, isn’t simple or straightforward. Part of the problem is that nothing in marketing is ever linear. Long-term … Continue reading Short-Term vs. Long-Term Digital Marketing Strategies
Nick Backlanov February 2, 2021 Influencer marketing has firmly established itself in the marketing mix of many brands. More and more brands are using influencers on Instagram, YouTube and Tiktok to broadcast their message to their target audience. HypeAuditor (my company) analytics platform has identified six trends that will largely determine influencer marketing in 2021. … Continue reading Important Influencer Marketing Trends to Watch in 2021
Guy Sheetrit February 1, 2021 The next year after an exhausting one is always filled with uncertainty. It happened in 2009/2010. It’s happening in 2021 as well. SMBs must get ready to adapt as the times change. The rise of virtual events has opened doors of opportunities to SMBs. It has expanded the available options … Continue reading 4 Marketing Trends for SMBs in 2021
Pawel Grabowski February 1, 2021 Have you set up marketing goals for this year? Ready to explore the biggest Instagram marketing trends that will shape your strategy for the coming year? In this post, we’ll go through eight of the biggest trends on Instagram right now. You’ll see what’s hot, and we’ll show you where … Continue reading Instagram Marketing Trends 2021: 8 Trends That Will Rock Your Feed This Year
Tom Siani January 29, 2021 Having a profound knowledge of what your customers want is of paramount importance in today’s digital marketing. There are numerous ways to know your audiences’ attitudes, and you need to use all of them to reach maximum ROI. Undoubtedly, getting direct feedback is one of the most effective means of … Continue reading The Role of Polls in Digital Marketing [Infographic]
AI is at a fork in the road. Neither option is promising, but does that really matter? Kim Davis on January 29, 2021 Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is … Continue reading Does the rift in AI matter to marketing?
Dana Kachan January 28, 2021 Video marketing is gaining popularity today and becomes one of the most effective brand promotion strategies. Here I provide a short overview of the most engaging video marketing trends for 2021. Video is the most favorite content format today, particularly when it goes to mobile videos. We love watching videos … Continue reading Video Marketing Will Be Even More Exciting: Trends 2021
Jennifer Lyons January 28, 2021 As more businesses shift towards more customer-centered values and business models, customer journey mapping is quickly becoming a rising star in marketing strategy. Customer journey mapping does not guarantee better customer engagement on its own, but it can be an essential tool for gaining a deeper understanding of your customers’ … Continue reading How To Personalize Email Marketing With Customer Journey Mapping
Shane Barker January 27, 2021 Too many tasks within too little time It’s what digital marketing agencies have to deal with daily. Whether it’s fine-tuning a client’s email marketing campaign, growing another’s social media following, or digging through data. It then becomes crucial to have tools for digital marketing to help you reach goals, deal … Continue reading 19 Tools You Need in 2021 If You Have a Digital Marketing Agency
We know it when we see it, but can we define it? Steve Petersen on January 25, 2021 This is the toughest time I’ve had writing a column for Marketing Land and MarTech Today. As you’ll read below, it’s because I’m confused about the topic. My hope is that I don’t further muddy the waters. … Continue reading What is marketing ops?
