Hi, Welcome Welcome back But when B2B buyers do want to engage sales, it’s often at critical moments in the process. Mike Pastore on July 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite a growing … Continue reading B2B buyers want less sales contact
July 11, 2025 Delta’s creative tariff dodge: Leave the fancy new jet, bring home the guts BY Taylor Hatmaker While tariffs threaten to whittle away profits for many businesses, those costs aren’t subtle when they’re tacked onto the price tag of an airplane. In an effort to preserve its bottom line, Delta Air Lines is getting … Continue reading Delta’s creative tariff dodge: Leave the fancy new jet, bring home the guts
The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025 Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD)
Advertisers’ Amazon Prime Day: Longer Event, Cautious Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2025 Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply, compared with last year. Independent ad agency Tinuiti notes that if the third and fourth days show stronger performance, spend … Continue reading Advertisers’ Prime Day: Longer Event, Cautious Spend
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game. Zac Stucki on July 10, 2025 We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results often come down to something simpler: real-time … Continue reading Dashboards don’t win games, coaching does
Perplexity’s AI Browser Will Have All The Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2025 Perplexity subscribers on Wednesday gained first access to the company’s AI-based browser, Comet, which challenges Google Chrome and Microsoft Edge. Comet — which will change search and browsing and in the future, advertising — features Perplexity’s AI search … Continue reading Perplexity’s AI Browser Will Have All The Data
July 10, 2025 Why beauty brands that embrace agentic AI will succeed BY Alice Chang Shopping has evolved more over the past 10 years than it has in the previous 50. Once rooted in an in-person experience of trial and tactility, the path to purchase has changed dramatically—propelled by rapid advancements in technology, shifting consumer expectations, … Continue reading Why beauty brands that embrace agentic AI will succeed
It’s time to replace familiar, untested, “how we’ve always done it” methods with ones that are tested and proven. Mark Stouse on July 10, 2025 (This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs, I said: “The market for anything that makes people feel good about their assumptions … Continue reading Why assumption-based GTM strategy is facing a powerful reckoning
July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable
The more specific the message, the better it will connect with the audience. Eric Dates on July 10, 2025 Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief and begins to shape how they see your product in the context of their world. … Continue reading When and how to segment your product messaging
