Hi, Welcome Welcome back Why You Should A/B Test Landing Pages When Running Digital Ads Tamara Freethy Jul 14, 2025 Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you’re investing in Google Ads, Meta Ads, Microsoft … Continue reading Why You Should A/B Test Landing Pages When Running Digital Ads
When others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. Sarah C. Weiss on July 14, 2025 Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” … Continue reading Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now
July 14, 2025 5 work-from-home purchases worth splurging for BY Doug Aamoth Aside from the obvious, one of the best parts of the work-from-home revolution is being able to outfit your workspace as you see fit. And if you spend your days squinting at a tiny laptop screen, yelling into a tin-can microphone, and wondering if … Continue reading 5 work-from-home purchases worth splurging for
July 12, 2025 Why setting boundaries makes you more valuable at work BY Dana Mahina Here’s a truth that will challenge everything you think you know about success: The most impactful leaders are also the most vigilant about protecting their time. While everyone else is drowning in back-to-back meetings and late-night email marathons, these executives have … Continue reading Why setting boundaries makes you more valuable at work
July 13, 2025 How to battle work intensification BY Melissa Swift It’s not just you—work kind of stinks right now. If you’re struggling to get something done because too many people were involved, getting hung up by emotion and conflict in your workplace, or just swaying under the weight of too many tasks in one day … Continue reading How to battle work intensification
July 12, 2025 3 ways any leader can develop more empathy BY Daniel Murray Sharon found me at the drinks event after my keynote, wine in hand with a hesitant smile. As a keynote speaker focused on empathy and leadership, I am often approached at the bar for tough conversations. “I was told by my boss … Continue reading 3 ways any leader can develop more empathy
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis. Dan Taylor on July 11, 2025 After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or … Continue reading How to use GA4 annotations to add context and clarity to your analytics
July 12, 2025 How a C-Suite mom of three stays sane in the summer BY Karishma Patel Buford As the school year winds down, many working parents face a seasonal challenge that’s as predictable as it is taxing: how to stay productive at work while managing the logistics, emotions, and expectations that come with kids being … Continue reading How a C-Suite mom of three stays sane in the summer
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought. Lisa Shaw on July 11, 2025 Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new … Continue reading How to use AI to turn one event into a month of content
July 11, 2025 State Department layoffs begin Friday with 1,300 job cuts. Here’s the breakdown BY Jennifer Mattson The State Department is set to begin firing more than 1,300 people on Friday, according to multiple sources including The New York Times, The Washington Post, and CNN, who has seen an internal memo on the matter. Secretary … Continue reading State Department layoffs begin Friday with 1,300 job cuts. Here’s the breakdown
