February 15, 2025 Budgeting is easy if you approach it like you’re doing laundry The process of budgeting may be simple, but it’s far from easy. If you’ve struggled to create and maintain a working budget, these guidelines can help you get a handle on your money. BY Emily Guy Birken Years ago, I asked my … Continue reading Need some help with budgeting? Start by answering these 4 simple questions
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check. Gene De Libero on February 14, 2025 Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality … Continue reading The truth about martech in 2025 and how to make it work for you
February 14, 2025 Fertility benefits are getting more expensive, but 69% of employers are still investing in them According to a new survey by Maven Clinic, 70% of employers have seen the cost of family-building benefits go up—but most companies are continuing to expand coverage for their workers. BY Pavithra Mohan Workplaces have started offering more … Continue reading Fertility benefits are getting more expensive, but 69% of employers are still investing in them
Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. Jay Mandel on February 14, 2025 Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its flagship “Belonging at the Bullseye” program — feels like the ultimate irony. A company … Continue reading Target’s DEI retreat: Inclusivity was never more than a marketing stunt
Ron Howard On Storytelling And AI by Laurie Sullivan , Staff Writer @lauriesullivan, February 14, 2025 Advertisers have always used the words “genuine” and “authentic” to describe content for a story well told. Legendary filmmaker Ron Howard at the IAB ALM conference in Pam Springs, California, told the audience: “I always look at stories and think, … Continue reading Ron Howard On Storytelling And AI
February 14, 2025 5 warning signs it’s time to make a change to your executive team Unfortunately, just because a leader excelled previously, doesn’t mean they’re still the right fit. Here’s what CEOs should look out for. BY Nathan Christensen I once hired an executive—we’ll call her Alice—who elevated our company overnight. She helped shape our … Continue reading 5 warning signs it’s time to make a change to your executive team
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. Frans Riemersma on February 13, 2025 As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals … Continue reading The top 50 genAI use cases in marketing
February 13, 2025 Honda and Nissan end talks to form a joint venture Honda also reported a 7% drop in profits, due a decline in auto sales in China and Japan. BY Associated Press Japanese automaker Honda reported a 7% decline in profit for the nine months that ended in December on Thursday as it terminated … Continue reading Honda and Nissan end talks to form a joint venture
February 13, 2025 JCPenney stores closing 2025: See the full list of doomed locations The iconic department store chain described the handful of store closures as isolated, but the broader retail landscape is bracing for a tough year. BY Michael Grothaus It’s not been a good start to 2025 when it comes to major retailers shuttering … Continue reading JCPenney stores closing 2025: See the full list of doomed locations
February 12, 2025 A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie The casual-dining restaurant chain and cable network will debut a 15-minute TV short film called “I’ll Be Home For National Margarita Day.” BY John Kell Chili’s is celebrating National Margarita Day this month with a new romcom … Continue reading A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie
