The choice is clear: Comb through 111 HubSpot updates from January, or look at our list of the 14 that admins and marketing managers need to know. Tyler Samani-Sprunk on February 13, 2025 HubSpot unveiled a whopping 111 updates last month, and we’ve identified the 14 most impactful changes to optimize your team’s performance … Continue reading The 14 best HubSpot updates from January 2025
The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution. Talisha Padgett on February 12, 2025 Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing … Continue reading 4 marketing ‘jobs to be done’ being transformed by genAI
Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin. Shama Hyder on February 12, 2025 A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. … Continue reading How a human-centric approach could fix reputational disasters in 2025
With or without TikTok, influencer marketing will live on because it’s built on platforms where buyers spend their time. Mike Pastore on February 12, 2025 There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that … Continue reading How influencer marketing became an essential marketing channel
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content. Kinsta on February 10, 2025 Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving … Continue reading Best WordPress plugins to improve SEO by Kinsta
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. Kath Pay on February 11, 2025 If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See … Continue reading How cognitive biases shape email engagement
Apple, Google Remove Malicious Mobile Apps From Respective App Stores by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2025 Apple and Google have pulled apps from their app stores after security researchers found them carrying data-stealing malware for nearly one year. The mobile app market is substantial. AppLovin forecasts the mobile app market will see … Continue reading Apple, Google Remove Malicious Mobile Apps From Respective App Stores
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. Océane Li on February 11, 2025 Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to … Continue reading How ChatGPT search reshapes the B2B buyer’s journey
Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn. Ali Schwanke on February 11, 2025 Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, I’m always talking with clients about this! So let’s dive into actionable strategies … Continue reading How to use HubSpot to improve your webinar strategy
