Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution. Mike Pastore on June 24, 2025 Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. That often leads to the type of silos and fragmentation they’ve battled for years. … Continue reading Klaviyo turns AI and data loose on the challenges of multichannel marketing
How Gannett LocaliQ Took AI Voice Agent Conversational by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2025 LocaliQ unveiled its next version of a conversational AI Voice Agent on Tuesday, extending Dash’s existing SMS agent function to include voice conversations, creating an omnichannel system designed to engage potential customers through automation. The agent resides in … Continue reading How Gannett LocaliQ Took AI Voice Agent Conversational
June 25, 2025 These are the top 10 emerging technologies of 2025, according to the World Economic Forum BY Chris Morris Breakthroughs happen all the time in the tech world, but only a select few manage to make a lasting impact. Predicting which innovations will shape the future is always a challenge. On Tuesday, the World … Continue reading These are the top 10 emerging technologies of 2025, according to the World Economic Forum
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’ Mike Pastore on June 24, 2025 Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need to scale their AI agents. … Continue reading Take a look at what’s inside Agentforce 3
Forget chatbots. The future of digital asset management isn’t just about AI; it’s about AI agents taking over the tedious tasks you hate. Vertesia on June 24, 2025 The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening … Continue reading Advanced agentic use cases for Digital Asset Management by Vertesia
June 24, 2025 10 mistakes leaders make in crisis that break team trust BY Meg Crosby The most frequently used word to describe the last few months is “uncertainty.” Our heads have been spinning as we get word almost daily of major policy shifts, market turmoil, new advances in AI, and on and on. Many leaders … Continue reading 10 mistakes leaders make in crisis that break team trust
You can do amazing things when you connect your LLM to external data sources, and that’s the role of an MCP server. MarTechBot on June 23, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What is an MCP server, and how can marketers use one?
June 23, 2025 Why the big consulting firms are bad for healthcare BY Noah Waxman The healthcare industry has many ills. The payer-provider disconnect creates confusion, limits access, and exacerbates inefficiencies. Doctor and nurse burnout has led to widespread staffing shortages. This is compounded by aging infrastructure, outdated regulation, fragmented care delivery, and overly-complicated legacy systems. … Continue reading Why the big consulting firms are bad for healthcare
Art Of Personal Incentives In The AI Age by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2025 Google began giving merchants a way to lure first-time shoppers to make purchases with them. The company launched 1st Order Promotions, known as New Customer Promotions for Shopping ads. It lets brands offer exclusive discounts to new buyers … Continue reading Art Of Personal Incentives In The AI Age
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success. Allen Martinez on June 23, 2025 Most companies aren’t failing at AI because of bad tools. They’re failing because every team is pulling in a different direction. Without a clear strategy, even the best technology creates … Continue reading Your AI strategy is stuck in the past — here’s how to fix it
