Hi, Welcome Welcome back Light & Wonder announce positive Q3 earnings Joel Loynds Suswati Basu Gambling product provider Light & Wonder has announced its Q3 2025 earnings, which, along with others reporting this week, appear to be good news. The company saw a 78% increase in its net income, with a 3% … Continue reading Light & Wonder announce positive Q3 earnings
Learn how to strengthen your sender reputation and boost engagement when it matters most. Campaign Monitor on November 6, 2025 The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling email content could disappear into spam folders if your deliverability isn’t solid. Mailbox Providers … Continue reading 4 essential tips to maximize holiday inbox placement by Campaign Monitor
November 08, 2025 OpenAI wants your brand mascot on Sora. What could possibly go wrong? When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI … Continue reading OpenAI wants your brand mascot on Sora. What could possibly go wrong?
November 08, 2025 Supplement your Spotify stream with these classic radio treasures
AI won’t work if you can’t feed it data, and it’s going hungry at many organizations. Mike Pastore on November 7, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Hightouch Marketers most often cite tools as their top pain point, but 75% of the time the real problem … Continue reading Data accessibility continues to stall AI adoption
Waiting For Search, LLMs’ Obvious Appeal by Laurie Sullivan , Staff Writer, November 7, 2025 Marketers are signaling that conversion and click rates are lower with AI-driven search engines, but some evidence shows this traffic may actually convert more effectively. It’s unrealistic to expect anything beyond gradual progress, but do advertisers have the patience as … Continue reading Waiting For Search, LLMs’ Obvious Appeal
November 07, 2025 Tech’s worst week since April shows the AI boom may be breaking
AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker. Jessica Hawthorne-Castro on November 7, 2025 The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey … Continue reading The new era of customer journeys is co-created, adaptive and AI-powered
Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty Sophie Atkinson Suswati Basu The United States’ Gaming Industry Outlook has a sense of renewed optimism in Q3 of 2025, as industry leaders are citing rising revenues and stronger balance sheets. “The Gaming Conditions Index indicates that real … Continue reading Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control. Gareth Chilton on November 7, 2025 As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a … Continue reading When shadow DAMs become the real system of record
