Today I’m going to share three social monitoring platforms that will help improve your influencer relations. Let’s hope that these three keep your week going.
There are social monitoring platforms specifically tailored to help you establish and build relationships with influencers. You can use them to research who best to follow and engage with, how they rank among other similar influencers, track what they’ve been posting and calculate which drives the highest ROI.
The only way to actually improve your influencer program is to measure it. You cannot simply just interact with influencers on native social media platforms and hope that you will meet your goals.
Here are my three top social monitoring platforms that you can use to manage your influencer program. Let me know in the comments how they work out.
Find out popular content with BuzzSumo
There’s a lot you can do with BuzzSumo. Sure, it’s known as a search tool for popular content, but you can also “run a search to uncover platform insights and identify passionate influencers,” says the website. You can go from good to great if you know how to use BuzzSumo’s trend, influencer, and backlink tools too.
Build, scale and measure influencer campaigns with Klear
Klear makes influencer marketing easy because it provides “social data services for brands, agencies, and enterprises.” As a social monitoring tool, users can take deep dives into social platform data. Not only can you find, manage and measure Instagram influencers, but you can also on “Stories.”
Get a comprehensive influencer marketing platform for global brands and agencies with Traackr
It’s the steroid of the bunch. You can do a lot more robust influencer tracking with Traackr. With advanced tools to help marketers evaluate the influence of, influencers, brands competing in crowded spaces will find added value in Traackr. Not only can the platform track metrics, but it also evaluates which influencers drive the highest ROI.
Hopefully, these three social monitoring platforms will get your influencer relations off to a good start.
Are there others you would like to mention too? Leave those in the comments.