The engagement metric is steering social media marketers very wrong. Here’s what you should be doing instead. Nate Elliott on November 12, 2018 at 11:13 am Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and ad effectiveness. (Photo via Facebook video capture) Brands have measured … Continue reading The disastrous consequences of measuring engagement
Ruby Rusine — November 8, 2018 Follow @SocialSMktg — November 8, 2018 With an immense amount of contending posts online, gaining sustained social media engagement can be problematic. In just 60 seconds, a whopping 3.3 million fresh contents are being posted on Facebook alone. That is not to mention the half a million tweets on … Continue reading 7 Building Blocks to Grow Social Media Engagement for Brand Awareness
Adriana Generallo — November 6, 2018 — November 6, 2018 Dr. Alistair Cockburn is one of the original thought leaders and authors of Agile Manifesto. He travels the world consulting and speaking on the Agile methodology and has developed a community alongside his partners, Soledad Pinter and Djordje Babic, called the Heart of Agile, which … Continue reading 5 Lessons Learned from One Unforgettable Client Engagement
Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app. Robin Kurzer on October 11, 2018 Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. … Continue reading Will Facebook’s news aggregation feature increase engagement for local publishers?
Linda Landers — September 26, 2018 Follow @GirlpowerPR — September 26, 2018 As one of today’s most efficient and successful online marketing strategies, influencer marketing will continue to grow and evolve well into 2019. What started as “celebrity” influence has grown into a dominant industry with influencers boasting audiences and engagement of all types and … Continue reading Using Influencer Engagement to Boost Small Business Growth
Paul Keijzer — September 10, 2018 Follow @Paul_Keijzer — September 10, 2018 12019 / Pixabay One of the easiest ways to improve your company’s performance is to increase the number of people that are engaged with the organization and are emotional and rationally committed to the vision, strategy and the delivery of the results of … Continue reading 6 Simple Steps Every Leader Must Take To Improve Employee Engagement
Sarah Deane — August 31, 2018 Follow @effectUX — August 31, 2018 A focus on Employee Success Billions upon billions are spent on leadership training and development and studies demonstrate that many companies plan to increase this, with priorities including growing the succession pipeline, retaining high potential employees, and fostering innovation and creative thinking. Even … Continue reading 3 Traits of Managers Who Empower High Performance and Engagement
Mike McMillan — August 29, 2018 — August 29, 2018 Instagram is today one of the fastest growing social networks in the world. Between 2014 and 2017, the number of daily active users has grown from 200 million to 500 million. The time spent on Instagram too has been growing at a rate of nearly … Continue reading The Five Step Formula To Instagram Engagement
Darleen DeRosa — August 27, 2018 Follow @onpoint_llc— August 27, 2018 Organizations with highly-engaged employees routinely outperform those with greater numbers of disengaged employees. They not only post higher earnings, but also recover faster from market-induced setbacks. It seems self-evident, then, that companies would have a vested interest in taking every step possible to keep … Continue reading The 5 Most Successful Employee Engagement Strategies
Samantha Martin — August 14, 2018 Follow @Socially_Sam — August 14, 2018 I once worked somewhere that thought rewarding their employees was by paying them. A bonus was allowing them to dress down on a Friday. Can you imagine what the staff turnover rate was? At the last calculation, I think it was about 85% … Continue reading Why Employee Engagement, Retention And Reward Is Important
