Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? By Mike Pastore February 19, 2026 SAP today announced it is renaming its SAP Emarsys solution to SAP Engagement Cloud. The rebrand is part of a larger SAP strategy to make engagement a … Continue reading SAP evolves Emarsys into a full-blown engagement cloud
January 24, 2026 Stop tracking employee engagement. Try this instead
X is testing a new way of opening links in posts to improve engagement It comes in response to creators’ complaints about the reach of posts containing links. Cheyenne MacDonald Sun, October 19, 2025 X/Nikita Bier Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, … Continue reading X is testing a new way of opening links in posts to improve engagement
September 01, 2025 How to use video games to drive customer engagement BY Bastian Bergmann To play is human. It’s how toddlers experience and learn about the world they just entered. It’s also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, … Continue reading How to use video games to drive customer engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy. Stephanie Trovato on April 18, 2025 You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you — … Continue reading 3 high-impact tactics to drive email engagement
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. Kath Pay on February 11, 2025 If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See … Continue reading How cognitive biases shape email engagement
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. Dan Harris on February 6, 2025 Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize … Continue reading Why marketing engagement metrics actually do matter
Giving workers the chance to explore different roles and challenges can drive engagement and build stronger teams. BY Alix McCabe Employee satisfaction is plummeting, and businesses are struggling to keep their talent engaged and fulfilled. Research by Gallup shows that 51% of employees are actively looking for other work. While the top reason for this trend … Continue reading Worried your employees want to quit? Here’s an easy way to increase engagement
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. Optimove on November 20, 2024 Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of … Continue reading Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations. Mohit Palriwal on November 14, 2024 Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and … Continue reading How advanced customer journey analytics is shaping the future of engagement
