Topic tags are similar to Instagram hashtags, but there are some differences. Nicola Agius on December 8, 2023 Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search … Continue reading Marketers can now use topic tags on Threads to boost engagement
Tag Archives: Engagement
15 Proven Ways to Increase Customer Engagement and Build Loyalty
15 Proven Ways to Increase Customer Engagement and Build Loyalty Erik Emanuelli / Oct 6, 2023 Are you looking for ways to increase customer engagement? If so, you’re in the right place! Engaging with your audience is one of the most important aspects of running a successful business. Not only does it create loyalty … Continue reading 15 Proven Ways to Increase Customer Engagement and Build Loyalty
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers
How to use AI personality profiling for B2B engagement
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most. Scott Gillum on September 21, 2023 Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess … Continue reading How to use AI personality profiling for B2B engagement
Top brands are getting more engagement on Threads than on identical posts for Twitter: report
By Michael Grothaus July 14, 2023 Though Threads has existed for barely a week, the new social media platform is by some measures already a resounding success for Meta. Within five days, Threads garnered 100 million users—the fastest-growing user base in history. But Threads also seems to be a win for brands, at least … Continue reading Top brands are getting more engagement on Threads than on identical posts for Twitter: report
Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion
Former ByteDance exec claims company used bots to inflate TikTok engagement
The US government is trying to force ByteDance to sell TikTok TikTok could be banned in the United States if ByteDance refuses. Karissa Bell @karissabe The Biden Administration is significantly increasing pressure on ByteDance just days before TikTok’s CEO is set to testify in front of Congress. The United States government is … Continue reading Former ByteDance exec claims company used bots to inflate TikTok engagement
How to increase website engagement with content recommendations
Here’s how to develop the best content recommendation strategy for your website that puts the reader first. Greg Krehbiel on April 4, 2023 Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy … Continue reading How to increase website engagement with content recommendations
Four Steps to Create an Effective Employee Engagement Survey
Four Steps to Create an Effective Employee Engagement Survey Vinod Janapala / 20 Feb 2023 A business brand wants to stay highly productive; it needs to monitor and evaluate employees’ engagement at regular intervals by using employee engagement surveys. The performance of a company depends on how well-engaged its employees are. Employees with a below-average … Continue reading Four Steps to Create an Effective Employee Engagement Survey
Brands have an Instagram engagement problem, and it’s getting worse
By Christopher Zara February 22, 2023 As you debate whether to pay Mark Zuckerberg for a blue verification badge on Instagram, here’s an interesting piece of data that you might help you decide. Engagement rates on Instagram have generally been falling for brands, even as those brands continue to post at the … Continue reading Brands have an Instagram engagement problem, and it’s getting worse