Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition
Tag Archives: Engagement
One year later: How AMP for Gmail can help marketers improve engagement
We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B test to measure their value for each campaign. Kyle Henderick on July 5, 2019 Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature … Continue reading One year later: How AMP for Gmail can help marketers improve engagement
How to Improve Engagement on Your Blog
Thomas Griffin — June 21, 2019 Follow @jthomasgriffin — June 21, 2019 Engagement is the backbone of every conversation that happens online. Business owners and blog creators struggle to get the attention of their perfect audience due to all of the noise that comes with bringing half of the global population together in one place. … Continue reading How to Improve Engagement on Your Blog
How Target Uses Branded Gifs to Bolster Community Engagement on Twitter
Arik Hanson — June 20, 2019 — June 20, 2019 If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just … Continue reading How Target Uses Branded Gifs to Bolster Community Engagement on Twitter
TrueView audience engagement: Paid strategies to find fans and reduce waste
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste
10 Tips to Run a Twitter Giveaway (To Get Maximum Engagement)
Victoria Taylor — May 24, 2019 — May 24, 2019 Twitter has over 326M monthly active users and is still one of the most popular social media platforms around. If you’re looking for a way to build more engagement on your Twitter page and rake in some sales along the way, look no further. A … Continue reading 10 Tips to Run a Twitter Giveaway (To Get Maximum Engagement)
Start Fostering a Culture of Engagement with These 7 Steps
Jim Haudan — May 13, 2019 Follow @jhaudan — May 13, 2019 There is nothing better than working in an organization that has a great culture. According to Deloitte, 94% of executives and 88% of employees believe that nurturing a distinct culture is vital to the overall success of a business. Research shows that culture … Continue reading Start Fostering a Culture of Engagement with These 7 Steps
7 Proven Hacks to Boost Your Social Media Engagement
Clair Kim — May 10, 2019 — May 10, 2019 According to the report by Hootsuite, the organic reach on social media has been plummeting. This has been impacting the engagement on the organic posts. Businesses are now looking for ways to get their engagement back to where it used to be and also increase … Continue reading 7 Proven Hacks to Boost Your Social Media Engagement
Using Selfie Videos to Spur Employee Engagement
Steven Handmaker — April 26, 2019 Follow @handmaker — April 26, 2019 Did you know that 51 percent of employees are not engaged at work and an additional 16 percent feel “actively disengaged” according to a recent article from CBS News. That essentially means more than half of the American workforce finds no real purpose … Continue reading Using Selfie Videos to Spur Employee Engagement
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Dan Hurwitz on April 12, 2019 Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank … Continue reading In the battle for mobile engagement, branded apps hold untapped value
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