In this webinar, learn the steps Shutterfly took toward real-time CX. Cynthia Ramsaran on April 5, 2022 It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can … Continue reading Get started on achieving real-time customer engagement at scale
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events
Rafaella Aguiar January 11, 2022 Instagram captions are some of the most important tools you have for increasing audience engagement. While your pictures and videos might grab your follower’s attention, it’s the caption that convinces them to share, like, and comment on your post. Used correctly, Instagram captions can ignite emotions in your followers, making … Continue reading 5 Sure-Fire Ways to Get Maximum Engagement For Your Instagram Captions
And how will the metaverse impact these strategies? Chris Wood on January 6, 2022 Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Marketers are always in search of new strategies and technologies to gain a competitive advantage, so … Continue reading How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
Marketers can improve email engagement by implementing live, interactive elements. Corey Patterson on December 16, 2021 Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear … Continue reading 3 ways marketers can increase email engagement
Rick Goodman December 15, 2021 People often ask me what employment engagement questions I ask my employees. Before creating any survey or questionnaire it is important to understand that honest, two-way communication is critical for any effective employment engagement strategies. Simply put, you’re not going to engage your team members if you’re siloed, distant, or … Continue reading Employment Engagement Questions to Ask Your Employees
Elena Cucu December 9, 2021 With more and more brands joining the social media scene, the competition for gaining the user’s attention also becomes fiercer than ever. And reaching a satisfying engagement level turns into a bigger and bigger challenge. Maybe especially in Facebook’s case, since it is a platform majorly populated by ads as … Continue reading 9 Tips That Work for Increasing Facebook Engagement in 2021 [Infographic]
How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement
Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization
Pam Hughes November 27, 2021 How many hashtags should you use on Instagram to maximize engagement? Previous studies have shown less is more. However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience. What to do? As with everything social media, much depends on your focus and audience. The … Continue reading How Many Instagram Hashtags Are Best For Engagement?
