Tag Archives: Influencer

7 Unknown Advantages of Investing in Influencer Marketing

Shane Barker — January 30, 2019 Follow @shane_barker — January 30, 2019 The rules and trends of marketing are in a state of constant change. Traditional forms of advertising such as radio ads, television commercials, banners, etc. are no longer the only ways to reach your target audience. The rising popularity of social media platforms … Continue reading 7 Unknown Advantages of Investing in Influencer Marketing

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Carolee Bennett — November 18, 2018 Follow @medialogic — November 18, 2018 As reported by ClickZ in October 2018, brands are increasing their ad spend on Instagram, which now boasts “a global community of one billion.” Financial brands are among those attracted to the image-centric social platform — and not just with ad dollars. Many … Continue reading How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Using Influencer Engagement to Boost Small Business Growth

Linda Landers — September 26, 2018 Follow @GirlpowerPR — September 26, 2018 As one of today’s most efficient and successful online marketing strategies, influencer marketing will continue to grow and evolve well into 2019. What started as “celebrity” influence has grown into a dominant industry with influencers boasting audiences and engagement of all types and … Continue reading Using Influencer Engagement to Boost Small Business Growth

How to make a big impact with a small influencer marketing budget

So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Dan Bagby on September 24, 2018   Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer … Continue reading How to make a big impact with a small influencer marketing budget

Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It

Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It

4 Things Online Retailers Don’t Understand About Influencer Marketing

Jake Rheude — August 17, 2018 Follow @jakerheude— August 17, 2018 There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. – Malcolm Gladwell. Marketing, Then and Now Marketing has changed, but building authentic relationships, the heart of every successful customer journey, hasn’t. Back in … Continue reading 4 Things Online Retailers Don’t Understand About Influencer Marketing

How to Get the Most Out of Influencer Marketing on Facebook & Instagram

Ana Gotter — July 24, 2018 Follow @ana_gotter — July 24, 2018 Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you … Continue reading How to Get the Most Out of Influencer Marketing on Facebook & Instagram