By Shane Barker July 10th, 2018 Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s one of the most effective marketing strategies today. As is evident … Continue reading 11 of the Best Influencer Marketing Campaigns
AI In Influencer Marketing: Buzzword Or Real Deal? by Kamiu Lee , Columnist, June 22, 2018 Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart … Continue reading AI In Influencer Marketing: Buzzword Or Real Deal?
Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand
Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
Monique Danao — April 18, 2018 — April 18, 2018 Popular Instagram influencer, Huda Kattan, is worth $ 4.5 million. She has an annual salary of $ 600,000! Of course, Huda is only one of the many influencers that have amassed millions of dollars, thanks to their influence. This isn’t surprising. When you buy a … Continue reading How to Become an Instagram Influencer the Right Way
Jibran Malek — March 23, 2018 — March 23, 2018 If you’re in influencer marketing and worried about the hype over #DeleteFacebook, I wouldn’t panic just yet — if at all. The Cambridge Analytica scandal has a buried lede. As all kinds of news surrounds Zuckerberg, Facebook quietly announced plans to fundamentally transform it’s creator … Continue reading Facebook To Make Big Changes for Influencer Marketing
Jibran Malek — March 15, 2018 — March 15, 2018 Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products and brands. However, in a digital age where so many other things competing for our attention and distracting us. 56% of videos published in 2017 … Continue reading Influencer Marketing Data: What’s The Best Video Length?
Lou Jordano — February 5, 2018 Follow @LouJordano — February 5, 2018 GDJ / Pixabay The explosion of social media over the past few years has been mind-boggling. Facebook now counts more than 2 billion active users, monthly. By 2015, Twitter users were posting 100 million GIFs per year. Instagram now counts more than 40 … Continue reading 4 Tips for Finding the Perfect Social Media Influencer
By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond
Stacey Rudolph — January 31, 2018 — January 31, 2018 It has been proven that influencer marketing is very effective compared to traditional forms of digital marketing. 94% of elite marketers now use influencer marketing because it drives 11X more ROI than traditional digital marketing channels, according to Invespcro. If you are keen on increasing … Continue reading Why Influencer Marketing is Important [Infographic]