Tag Archives: Influencer

Using Influencer Engagement to Boost Small Business Growth

Linda Landers — September 26, 2018 Follow @GirlpowerPR — September 26, 2018 As one of today’s most efficient and successful online marketing strategies, influencer marketing will continue to grow and evolve well into 2019. What started as “celebrity” influence has grown into a dominant industry with influencers boasting audiences and engagement of all types and … Continue reading Using Influencer Engagement to Boost Small Business Growth

How to make a big impact with a small influencer marketing budget

So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Dan Bagby on September 24, 2018   Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer … Continue reading How to make a big impact with a small influencer marketing budget

Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It

Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It

4 Things Online Retailers Don’t Understand About Influencer Marketing

Jake Rheude — August 17, 2018 Follow @jakerheude— August 17, 2018 There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. – Malcolm Gladwell. Marketing, Then and Now Marketing has changed, but building authentic relationships, the heart of every successful customer journey, hasn’t. Back in … Continue reading 4 Things Online Retailers Don’t Understand About Influencer Marketing

How to Get the Most Out of Influencer Marketing on Facebook & Instagram

Ana Gotter — July 24, 2018 Follow @ana_gotter — July 24, 2018 Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you … Continue reading How to Get the Most Out of Influencer Marketing on Facebook & Instagram

AI In Influencer Marketing: Buzzword Or Real Deal?

AI In Influencer Marketing: Buzzword Or Real Deal? by Kamiu Lee , Columnist, June 22, 2018 Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart … Continue reading AI In Influencer Marketing: Buzzword Or Real Deal?