Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms?
David Libby — October 28, 2019 Follow @davidlibby Today I’m going to share three social monitoring platforms that will help improve your influencer relations. Let’s hope that these three keep your week going. There are social monitoring platforms specifically tailored to help you establish and build relationships with influencers. You can use them to research … Continue reading Improve Your Influencer Engagement with These 3 Social Monitoring Platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help. Amy Gesenhues on September 16, 2019 Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across … Continue reading You can’t advertise that: The big list of prohibited ads across social and search platforms
Michael Begg — August 13, 2019 — August 13, 2019 The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all have intricacies that make breaking through as a luxury brand difficult. Some of the challenges are structural with the platform themselves – but shifting consumer … Continue reading eCommerce Platforms are an Uphill Battle for Luxury Brands
Elise Dopson — July 1, 2019 Follow @elisedopson — July 1, 2019 Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. How do you choose the platform that suits your needs? There’s no single answer. The best video hosting platform varies business by business, depending on factors like: … Continue reading Video Hosting Platforms: Which Is Best for Your Business?
Eyal Katz — May 5, 2019 Follow @eyalk100 — May 5, 2019 eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B space. However, it … Continue reading Top 10 B2B eCommerce Platforms for 2019
Ronald Dod — April 12, 2019 Follow @Visiture_Search — April 12, 2019 Social media now plays a vital role in the eCommerce industry, attracting potential customers to your storefront and even offering a new avenue for direct sales. BigCommerce reports that shops utilizing social media have 32 percent more conversions. To maximize your company’s potential, … Continue reading Leverage Social Selling with These Top Tools and Platforms
The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019 This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. Nathan Labenz on March 13, 2019 Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more … Continue reading TV ad platforms have some catching up to do
Eyal Katz — February 26, 2019 Follow @eyalk100 — February 26, 2019 We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where eCommerce subscription has … Continue reading Top 10 Subscription eCommerce Platforms for 2019