Tag Archives: Platforms

Second quarter saw slowing ad spend on most platforms

While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024   Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms

Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds

July 10, 2024 Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds The gender pay gap is reversed in this one situation, a new study suggests. BY Chris Stokel-Walker Crowdfunding campaigns fronted by women reach their fundraising targets 20% faster than those promoted by men and couples, according to a new study. … Continue reading Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds

Hackers reverse-engineer Ticketmaster’s barcode system to unlock resales on other platforms

Hackers reverse-engineer Ticketmaster’s barcode system to unlock resales on other platforms It appears to work with AXS, too. will shanklin   Updated Mon, Jul 8, 2024 Ticketmaster Scalpers have used a security researcher’s findings to reverse-engineer “nontransferable” digital tickets from Ticketmaster and AXS, allowing transfers outside their apps. The workaround was revealed in a lawsuit … Continue reading Hackers reverse-engineer Ticketmaster’s barcode system to unlock resales on other platforms

Why experts say we don’t need warning labels for social media platforms

June 19, 2024 Why experts say we don’t need warning labels for social media platforms Research is divided on whether social media helps or hurts teens’ mental health. BY Chris Stokel-Walker Warning labels are put onto products that can seriously harm our health, like alcohol and tobacco. But the U.S. surgeon general wants to have a … Continue reading Why experts say we don’t need warning labels for social media platforms

Japanese doctors sue Google over false reviews to highlight the platform’s dangers

April 19, 2024 Japanese doctors sue Google over false reviews to highlight the platform’s dangers The damages they are seeking are symbolic, about 23,000 yen ($150) per plaintiff. BY Associated Press A group of Japanese doctors has filed a civil lawsuit against U.S. search giant Google, demanding damages for what they claim are unpoliced derogatory and … Continue reading Japanese doctors sue Google over false reviews to highlight the platform’s dangers

Integrating AI into MOps: Aligning your platforms, data and processes

Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024   Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes

Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide

  March 13, 2024 Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide As the presidential election nears, ‘Murthy v. Missouri’ will have major implications for online discourse. BY Issie Lapowsky Government officials have been talking tough to Big Tech for years now.  President Biden has … Continue reading Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide

How AI is making identity resolution platforms more effective

Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective