Tag Archives: Platforms

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help. Amy Gesenhues on September 16, 2019 Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across … Continue reading You can’t advertise that: The big list of prohibited ads across social and search platforms

eCommerce Platforms are an Uphill Battle for Luxury Brands

Michael Begg — August 13, 2019 — August 13, 2019 The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all have intricacies that make breaking through as a luxury brand difficult. Some of the challenges are structural with the platform themselves – but shifting consumer … Continue reading eCommerce Platforms are an Uphill Battle for Luxury Brands

Video Hosting Platforms: Which Is Best for Your Business?

Elise Dopson — July 1, 2019 Follow @elisedopson — July 1, 2019 Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. How do you choose the platform that suits your needs? There’s no single answer. The best video hosting platform varies business by business, depending on factors like: … Continue reading Video Hosting Platforms: Which Is Best for Your Business?

Leverage Social Selling with These Top Tools and Platforms

Ronald Dod — April 12, 2019 Follow @Visiture_Search — April 12, 2019 Social media now plays a vital role in the eCommerce industry, attracting potential customers to your storefront and even offering a new avenue for direct sales. BigCommerce reports that shops utilizing social media have 32 percent more conversions. To maximize your company’s potential, … Continue reading Leverage Social Selling with These Top Tools and Platforms

What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019  This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views

Top 10 Subscription eCommerce Platforms for 2019

Eyal Katz — February 26, 2019 Follow @eyalk100 — February 26, 2019 We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where eCommerce subscription has … Continue reading Top 10 Subscription eCommerce Platforms for 2019

Research: A marketer’s guide to enterprise SEO platforms

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Amy Gesenhues on January 25, 2019   Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search … Continue reading Research: A marketer’s guide to enterprise SEO platforms

Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018   David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder