Tag Archives: Platforms

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan  @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

The 12 Best Webinar Platforms to Increase Revenue in 2020

Brad Smith August 23, 2020 Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective webinars can take weeks of planning and coordination and can be overwhelming to execute. Webinar hosting platforms can assist in the production of … Continue reading The 12 Best Webinar Platforms to Increase Revenue in 2020

7 Employee Advocacy Platforms Your Company Should Consider Using

Todd Kunsman June 25, 2020 No matter where employees are working — whether remotely or in various office locations — your organization must find ways to keep them engaged and contributing. One of the best ways to do so is with an employee advocacy platform. These are platforms that act as the organized central hub … Continue reading 7 Employee Advocacy Platforms Your Company Should Consider Using

The capabilities of identity resolution platforms

What should you expect when licensing an identity resolution platform? Karen Burka on June 9, 2020 Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Virtually all of the enterprise identity resolution platform vendors offer the following core features and capabilities: Data … Continue reading The capabilities of identity resolution platforms

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Pamela Parker on June 4, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can … Continue reading Call analytics platforms: What are they good for?

Boost in voice calls poses opportunities for marketers using call analytics platforms

Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms

The benefits of B2B marketing automation platforms: What you need to know

Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. Pamela Parker on April 15, 2020 The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more … Continue reading The benefits of B2B marketing automation platforms: What you need to know

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts

What are the differences between B2B marketing automation platforms?

Here’s what you should look for when making comparisons between marketing automation solutions. Pamela Parker on March 30, 2020 Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital … Continue reading What are the differences between B2B marketing automation platforms?