Tag Archives: Improve

Zoom and Intrado launch new features to improve event experience and management

Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management

Using Predictive Analytics to Improve Customer Experience Through Personalization

Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022   The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization

DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

How marketers can use behavioral data to improve customer experiences

Understanding customer behavior is vital to enhancing experiences. Corey Patterson on January 21, 2022 “Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different … Continue reading How marketers can use behavioral data to improve customer experiences

How to improve customer relationships with personalized messaging

Customer relationships are strengthened through personalized communication. Corey Patterson on January 12, 2022 “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As … Continue reading How to improve customer relationships with personalized messaging

How to Improve Hiring Using a Recruitment App

Stacy Lee January 12, 2022 A successful hiring process depends on the recruiter’s skills, strategies, and technology efficiency. Without these three elements, it would be challenging to identify the most compatible candidate and communicate smoothly. But many companies still rely on outdated techniques and overlook the importance of advanced tech. However, tech can help them … Continue reading How to Improve Hiring Using a Recruitment App

Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Pam Hughes January 4, 2022 Are you missing traffic opportunities because people aren’t searching the way you think they are? If you haven’t optimized for voice search, this could be the case. These six helpful voice search SEO strategies will help you get more organic traffic from people using Alexa, Siri, and Google Assistant, and … Continue reading Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Why On Page SEO is Crucial and How to Improve It

Emily Standley December 16, 2021 It’s crucial nowadays with the massive competition on the web that every business’ strategy should be focused on ranking as high as possible in the search engines. Basically, what good SEO is about is trying to develop a website that Google’s algorithm absolutely loves. The factors in Google’s algorithm can … Continue reading Why On Page SEO is Crucial and How to Improve It

7 Ways to Improve Digital Experience for Employees

Dave Sutton December 15, 2021 Different experiences characterize the workplace, and these experiences are created by various workplace interactions that contribute to employee performance and productivity. In today’s world of work, employee experience is no longer limited to peer-to-peer or subordinate-to-boss interactions. It also extends to experiences created from connections with digital channels and workplace … Continue reading 7 Ways to Improve Digital Experience for Employees