Tag Archives: Improve

Blippar To Use Computer Vision To Improve Location Targeting

Blippar To Use Computer Vision To Improve Location Targeting by Laurie Sullivan @lauriesullivan, August 4, 2017 Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples’ location — and the direction they are facing — relative to stores around them. The company, which … Continue reading Blippar To Use Computer Vision To Improve Location Targeting

Local Search Optimization: How to Improve Your Local Google Search Rankings

Pam Aungst — July 28, 2017 Follow @PamAnnMarketing — July 28, 2017 When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most prominently. Google’s machine learning algorithms work hard to determine where a business is located … Continue reading Local Search Optimization: How to Improve Your Local Google Search Rankings

5 ways companies can improve their mobile user experience

Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27,   This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience