Tag Archives: Improve

The one question that will improve all your email campaigns

Campaigns can fail before they’re written because teams can’t agree on what success looks like. One question can change that. By Jeanne Jennings   Published on July 23, 2026 While working with a large membership association on an email strategy engagement, I reviewed dozens of their campaign briefs. They required information about everything from segmentation … Continue reading The one question that will improve all your email campaigns →

X is testing a new way of opening links in posts to improve engagement

X is testing a new way of opening links in posts to improve engagement It comes in response to creators’ complaints about the reach of posts containing links. Cheyenne MacDonald Sun, October 19, 2025 X/Nikita Bier Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, … Continue reading X is testing a new way of opening links in posts to improve engagement →

Klaviyo acquires Gatsby to improve social commerce insight

Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. Mike Pastore on August 19, 2025       Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on … Continue reading Klaviyo acquires Gatsby to improve social commerce insight →