The missing link between awareness and trust may explain why higher acquisition costs aren’t producing better business outcomes. By Mark Stouse , Founder and CEO, Proof Analytics Published on July 9, 2026 • Last updated on July 9, 2026 • 7 minutes read Customer acquisition cost (CAC) is rising across virtually every B2B category. The … Continue reading Why your CAC keeps rising while deals don’t improve
Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track. By Margaret Lee Published on July 7, 2026 Many marketing teams still view AI as just a tool for faster content creation, overlooking its broader potential. The real advantage comes from rethinking how … Continue reading 3 AI agents to improve marketing workflows
March 11, 2026 The smartest people you know use failure as a tool to improve BY Thomas Oppong Most people think of wisdom as an arrival. You accumulate enough experience or perspective, then you get there. You become the sage. And stop making mistakes. They’ve got it completely backward. The wisest or smartest people I know … Continue reading The smartest people you know use failure as a tool to improve
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X is testing a new way of opening links in posts to improve engagement It comes in response to creators’ complaints about the reach of posts containing links. Cheyenne MacDonald Sun, October 19, 2025 X/Nikita Bier Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, … Continue reading X is testing a new way of opening links in posts to improve engagement
Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. Mike Pastore on August 19, 2025 Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on … Continue reading Klaviyo acquires Gatsby to improve social commerce insight
August 05, 2025 Police are turning to improv to improve leadership skills BY Tyler Dean Kempf Discomfort is common in leadership training, but it’s especially palpable when you walk into a room of police commanders and ask them to say “Yes, and…” That’s the scene I step into regularly as part of my work with the … Continue reading Police are turning to improv to improve leadership skills
The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025 Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD)
