Tag Archives: Improve

Improve customer experience with scenario analysis

Developing and analyzing potential scenarios is the fundamental ingredient for scenario analysis – whether to anticipate, plan and improve customer experience or some other aspect of the organization. Laura Patterson on August 26, 2019 Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, … Continue reading Improve customer experience with scenario analysis

It Takes More Than Data To Improve The Customer Experience

It Takes More Than Data To Improve The Customer Experience by Laurie Sullivan  @lauriesullivan, August 21, 2019 A survey by Merkle reveals that when marketers have extra money to invest in marketing, 32% would put it into data, analytics and technology. Some 16% would invest it in digital, 10% in paid media, 10% in search, … Continue reading It Takes More Than Data To Improve The Customer Experience

Want to improve your marketing operations? Make everyone on the team a coach

Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach others. Amy Gesenhues on August 20, 2019 Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult … Continue reading Want to improve your marketing operations? Make everyone on the team a coach

Email Marketing Best Practices to Improve Your Performance

Talia Boettinger — August 19, 2019 — August 19, 2019 No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices … Continue reading Email Marketing Best Practices to Improve Your Performance

3 Opportunities to Improve Your Company’s Customer Review Profile

Justin Herring — August 15, 2019 Follow @justincherring — August 15, 2019 If you’ve been in the digital playing field for a few years, then you know what a solid customer review profile can do for your business. You’ve experienced how it can boost your brand visibility, establish your brand as an authority in your … Continue reading 3 Opportunities to Improve Your Company’s Customer Review Profile

Here Are 3 Ways HR Can Improve Its Credibility

Liz Kislik — August 12, 2019 Follow @lizkislik — August 12, 2019 HR leaders have a tough job: They have to make and enforce rules that protect the organization, while simultaneously supporting employees as people. These responsibilities can often be in conflict, creating discomfort for both HR and employees. Despite the commitment and care of … Continue reading Here Are 3 Ways HR Can Improve Its Credibility

5 Ways You Can Use Email to Build Your Brand and Improve Sales

Kevin George — August 8, 2019 Follow @imkevin_monk — August 8, 2019 Clker-Free-Vector-Images / Pixabay A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics … Continue reading 5 Ways You Can Use Email to Build Your Brand and Improve Sales