Tag Archives: Improve

One year later: How AMP for Gmail can help marketers improve engagement

We can use the carousel to highlight products, live real-time feeds and interactive forms to be more creative with email; but be sure to A/B test to measure their value for each campaign. Kyle Henderick on July 5, 2019 Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature … Continue reading One year later: How AMP for Gmail can help marketers improve engagement

Ideas on How to Improve Your Product Backlog Management Techniques

Stefan Wolpers — June 29, 2019 Follow @StefanW — June 29, 2019 TL; DR: Ideas on How to Improve Your Product Backlog Management Techniques Scrum is a simple, yet sufficient framework to build emerging products, provided you identify in advance what is worth building. But even after a successful product discovery phase, you may struggle … Continue reading Ideas on How to Improve Your Product Backlog Management Techniques

How Agile Leadership Can Improve Board Governance

Darleen DeRosa — June 27, 2019 Follow @onpoint_llc — June 27, 2019 geralt / Pixabay The immense pressure on company boards to be more active and involved in developing and executing strategy will only intensify with today’s dynamic, innovative economy. Board positions are no longer seen as a ceremonial role or a perk for executives, … Continue reading How Agile Leadership Can Improve Board Governance

Local Search: How Google My Business Can Improve Local Rankings

David Hunter — June 26, 2019 Follow @DavidHunterErie — June 26, 2019 Local SEO (Search Engine Optimization) is dominating the internet for businesses when it comes to ranking on Google. It may seem impossible to get your business to appear at the top of search engine results pages (SERP), but in reality, it just requires … Continue reading Local Search: How Google My Business Can Improve Local Rankings