Kasia Slonawska December 26, 2021 According to the latest trend report from Instagram, over 1 in 4 teenagers and young adults shop directly from their social media feeds. Almost half of the younger generation keeps up with their shopping interest on Instagram. In total, there are 130 million users monthly who tap to reveal Instagram product tags to learn more about products and consider purchases.
Numbers don’t lie; if you sell your products online, you can’t ignore the power of Instagram. In 2022, posting product pictures and collaborating with influencers isn’t enough. Read on to learn about the features and practices that will help you get ahead of your competitors and grow your revenue through social selling in 2022.
Create an Instagram Shop
If you don’t have an Instagram Shop yet, creating one is your first step that will open doors for the abundance of eCommerce-friendly Instagram features. Here’s a three-step guide that will help you launch your store even today.
Once you’re ready with the set-up, people will be able to enter your product pages directly through Instagram. Add product tags to your posts, Stories, Reels, and Instagram TV to maximize the effects.
When users tap the tags, they discover details about the product of their interest, they can share it with others, buy straight away, or save the product to their wishlist and come back to buy it on their payday 🙂
Source: @maarjewellery
Leverage AR shopping
Augmented Reality (AR) is here to stay. Companies from different niches leverage filters to allow users to “try on” their products from the comfort of their couches.
A great use case of AR in Instagram Shopping comes from MAC Cosmetics. The brand offers users to try different shades of lipsticks using AR filters. In this way, they make users feel almost like they’re shopping in-store. What is more, the solution helps users to make well-thought buying decisions and, in turn, reduce the number of returns for the brand.
Source: @maccosmetics
The AR filters can support the buying process for different niches such as beauty, fashion, and home decor.
Launch a digital thrift shop
In 2021, the trend of Instagram thrift shops started to bloom. People from all parts of the world repurpose pre-loved items and curate their collections that they sell on Instagram.
If you’re just starting and looking for eCommerce business ideas, a social media thrift shop is one of the trends worth considering. Sustainability is a trend that gains more and more popularity each year. The values behind a brand are important not only to Gen Z but also to the older generations. If ecology is close to your heart, consider launching your business according to your (and a considerable share of shoppers’) values.
Source: @tiredthrift
Organize live shopping sessions
Live shopping is another feature that cuts the distance between the seller and the shoppers, making the online shopping experience feel immersive, close to shopping traditionally. It allows you to sell products during a live broadcast on Instagram and interact with customers in real-time. You can also save the videos to your Instagram profile for those who couldn’t join you live.
Source: @tanyataylor
If you have access to Instagram checkout, you can finalize the transactions right during the live broadcast. But if you don’t have access to the checkout yet, you can still leverage live streams on Instagram to showcase new collections and reply to customers’ questions in real-time.
Long story short
If you wish to grow your sales on Instagram in 2022, you must follow the latest trends and keep an eye on Instagram updates. If you don’t have an Instagram Shop yet, set it up to tap into the power of different features and shopping opportunities. Leverage AR filters and live shopping sessions to humanize your brand and provide an exceptional shopping experience. If an eCommerce store is still a distant dream for you, consider entering one of the trending niches, such as thrift shops.
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