Tag Archives: Strategy

Modeled behavior: A future-proofed new measurement strategy

Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.  Nick Yang on November 7, 2022 In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. So the urgent question is, what are the key next steps brands should take to be … Continue reading Modeled behavior: A future-proofed new measurement strategy

Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads

Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads by Laurie Sullivan  @lauriesullivan, November 4, 2022 A Microsoft job post hints at an ad-supported version of Windows. Ads could have a bigger role for the company in this strategy.The recruitment listing, initially spotted by ZDNet, calls for a principal software engineering manager. The … Continue reading Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads

Cirque du Soleil spotlights its digital strategy

The world’s largest contemporary circus deploys a composable martech stack with key components from Sitecore. Kim Davis on October 25, 2022 Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company … Continue reading Cirque du Soleil spotlights its digital strategy

How video SEO can boost your overall digital marketing strategy

Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. Internet Marketing Ninjas on August 31, 2022   When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And … Continue reading How video SEO can boost your overall digital marketing strategy

A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy

A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy Sijdah Hussain / 17 Aug 2022   It feels like (August 31, 2022) when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005. However, when … Continue reading A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities by Fern Siegel , July 8, 2022 A new survey of creative and marketing professionals outlined their specific challenges and opportunities. Some 57% say their creative team functions as an in-house agency and is regularly involved in strategy. That’s according to Lytho’s 2022 … Continue reading Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities