Tag Archives: Strategy

Create a Winning Email Marketing Strategy That Explodes ROI

Angela Hausman, PhD November 24, 2020 Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your … Continue reading Create a Winning Email Marketing Strategy That Explodes ROI

Is your transformation strategy really a strategy?

As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else. Mark Berns on November 23, 2020 Business strategy traditionally has been created by senior executives and handed down like tablets of the law. The ubiquitous five-year … Continue reading Is your transformation strategy really a strategy?

30 Mobile Marketing Statistics to Inspire Your Strategy

Erika Giles November 12, 2020 Tablets and smartphones have taken over the marketplace. If you’re not prepared to connect with your audience on these devices, you’re missing out on one of the greatest opportunities to grow your business in the digital age. Don’t take our word for it though. Let’s review our comprehensive list of … Continue reading 30 Mobile Marketing Statistics to Inspire Your Strategy

90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy

Shashin Shah November 12, 2020 Did you know that in 2019 digital selling accounted for 20.1% of the entire holiday sales, and Thanksgiving Day alone saw online sales cross the $ 4 billion milestone for the very first time? Shopping has always been big on these occasions, even with 2020’s disastrous impacts, it won’t be … Continue reading Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy

A B2B Social Media Strategy to Connect with Prospects & Clients

Jeremy Durant November 10, 2020 Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan … Continue reading A B2B Social Media Strategy to Connect with Prospects & Clients

A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020

Marlee Stein November 2, 2020 To say that 2020 has been eventful is a serious understatement. The year started off strong and promising, but quickly took a turn that no one could have predicted. A COVID-19 pandemic, instability within the economy, widespread protests against racial injustice and an “above normal” hurricane season are only *some … Continue reading A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020

Fundamentals of a Lead Nurturing Strategy

Jarrell Chalmers October 29, 2020 What is lead nurturing? Lead nurturing is the process of engaging with your prospects as they enter a buying journey. Lead nurturing campaigns help marketers build relationships with prospects, from their first interaction on social media, to the time they’ve become a frequent return web visitor or customer. Throughout this … Continue reading Fundamentals of a Lead Nurturing Strategy

Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results

Dan Slavin October 28, 2020 In early 2020 the entire world was impacted by a deadly virus never before seen and still not completely understood. Covid-19 resulted in the shuttering of retail stores everywhere; many continue to remain closed in the U.S. and some have gone out of business entirely. What impact will the pandemic … Continue reading Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results