Tag Archives: Strategy

Planning Your Partner Program Strategy: The Handbook for Success

Amity Kapadia — January 12, 2020 If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner program strategy is a top priority. In fact, a study1 revealed that 1 out of 3 high-growth companies rated partnership marketing as the most impactful marketing technique. … Continue reading Planning Your Partner Program Strategy: The Handbook for Success

From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy

From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Amar Braithwaite, SVP, head of social at performance agency Tinuiti, has an affinity for baseball and social media — baseball because he loved to play the sport as a kid and young adult in college, and social media because of … Continue reading From Baseball To Social Media: Tinuiti’s Brathwaite Talks Strategy

5 Resolutions to Improve Your Social Media Strategy in the New Year

Lyndi Malley — December 27, 2019 As 2019 comes to an end, we’re almost to my favorite activity of the year: making New Year’s Resolutions. Some of you may already be busy thinking about planning your business’ branding, social media and content to start brainstorming your resolutions, but hear me out. Each year, the majority … Continue reading 5 Resolutions to Improve Your Social Media Strategy in the New Year

Up Your Social Media Strategy with These Tips

Kaitlyn Hammond — December 23, 2019 Social media has burrowed into the population’s psyche as an indispensable source of news, opinion, and gossip. Approximately half of the earth’s population uses social media via platforms like Twitter, Instagram, Facebook, and YouTube. The average time a social media fan spends on these platforms exceeds two hours per … Continue reading Up Your Social Media Strategy with These Tips

The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

Mike Parry — December 17, 2019 Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t … Continue reading The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

How to Build a B2B Marketing Strategy from the Ground Up

Jeremy Durant — December 16, 2019 Follow @BopDesignSD Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. In this post, we’ll walk you through the steps to … Continue reading How to Build a B2B Marketing Strategy from the Ground Up