Mike Parry — September 3, 2019 — September 3, 2019 We all have an email strategy, whether it be sending regular newsletters or sales offers or more sophisticated automation programs catering for a range of content, personalisation and triggers. The digital world is fast moving and always changing, so a regular review of how you’re … Continue reading Is It Time to Review Your Email Strategy?
Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand
Stephanie Lee — August 29, 2019 — August 29, 2019 Customer Relationship Management (CRM) software is a powerful tool for improving customer relationships, acquiring new leads, and driving customer loyalty — but only if you know how to use it. Alarmingly, only 13% of sales reps actually use the full capabilities of their CRM, while … Continue reading Create a CRM Strategy in 8 Steps
Kevin George — August 28, 2019 Follow @imkevin_monk — August 28, 2019 Out of all the digital marketing channels like emails, content marketing, SEO, websites, blogs, PPC, and referral marketing, there is one channel that stands out. Have you guessed it? Well, there are no points for guessing it right; it is EMAIL. Despite being … Continue reading Email: An Indispensable Part of Digital Marketing Strategy
Dario Zadro — August 19, 2019 Follow @dariozadro — August 19, 2019 Social media has become a key component in the online marketing campaigns of every savvy business owner. Facebook, Instagram, Twitter, and other social networking platforms are giving businesses an unprecedented opportunity to build brand recognition and to connect directly with a growing customer … Continue reading Is Your Social Networking Strategy Helping or Hurting Your Brand?
Wendy Marx — August 15, 2019 Follow @wendymarx — August 15, 2019 Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. There is no arguing that this … Continue reading How to Create a Killer Instagram PR and Marketing Strategy
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services. Sharon Joseph on August 15, 2019 Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows … Continue reading Marketing strategy and operations: The silent knights of your org
JJ Tyson — August 8, 2019 — August 8, 2019 raphaelsilva / Pixabay While e-commerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017. For that reason, a well-executed abandonment email strategy is essential for any ecommerce … Continue reading Best Practices for an Abandonment Email Strategy
Deb Davis-Lenane — August 7, 2019 — August 7, 2019 We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers. Organizations spend considerable resources to define and execute the right business strategies to generate revenue and high returns on their … Continue reading Segmentation Research is Critical to a Successful Business Strategy
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer