From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively. By Bunny Tharpe Published on May 15, 2026 “Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great … Continue reading 5 reasons branding belongs in your GTM strategy
YouTube Strategy Is Roadmap For LinkedIn by Laurie Sullivan , Staff Writer, May 14, 2026 YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence … Continue reading YouTube’s Strategy Becomes A Roadmap For LinkedIn
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
April 24, 2026 These 3 key elements are what every change strategy needs BY Greg Satell Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and appealing to emotional, rather than analytical … Continue reading These 3 key elements are what every change strategy needs
Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership. By Annette Franz Published on April 3, 2026 Leaders often treat fees as a pricing decision, but customers experience them as a trust decision. Every fee sends a … Continue reading What the fees customers hate reveal about your pricing strategy
AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. By Mike Ukstins Published on March 31, 2026 Imagine handing a supercar to a driver with no map, no sense of direction and a GPS that only speaks in generalities. They can certainly move … Continue reading Building an AI competitive edge through strategy and governance
FanDuel to shutter TV network and Picks platform amid strategy shift Suswati Basu Flutter Entertainment is moving to close down FanDuel TV and discontinue its FanDuel Picks product. A company spokesperson confirmed details to ReadWrite, previously reported by the Paulick Report, saying the television network will be phased out gradually, with more than … Continue reading FanDuel to shutter TV network and Picks platform amid strategy shift
Finance is taking control of GTM decisions for one reason: marketing and sales still can’t prove what actually drives revenue. By Mark Stouse Published on March 19, 2026 Last updated on March 25, 2026 There’s a conversation happening in nearly every large enterprise right now, and most people in it don’t realize they’re talking … Continue reading Why CFOs are taking control of GTM strategy
Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships Suswati Basu News Editor Penn Entertainment closed out 2025 with a noticeably smaller loss, buoyed by stronger showings at its brick-and-mortar casinos and a long-awaited breakthrough in its online division. For the quarter ending December 31, revenue climbed to $ 1.81 billion, … Continue reading Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. By Tom Leonard February 19, 2026 Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media … Continue reading If your measurement strategy delays decisions, it’s broken
