Tag Archives: Strategy

Empowering Email Marketing Strategy With Artificial Intelligence (AI)

Debra Murphy July 1, 2020 AI is expected to yield $ 14 trillion additional revenue and 38% increase in profitability by the year 2035. It has helped businesses enhance their customer experience by approaching them with relevant and data-driven insights. It’s high time small businesses start making the most of this AI revolution. AI can … Continue reading Empowering Email Marketing Strategy With Artificial Intelligence (AI)

How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Brian Johnson June 29, 2020 Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part of a vast marketing segment. In fact, about 60% of consumers expect a tailored experience, according to a recent Salesforce study. … Continue reading How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Tips on How You Can Bridge the Gap Between Remote and In-Office Contact Center Agents Faster With the Right Workforce Management Strategy

Laura Krajewski June 22, 2020 Last fall, Global Workplace Analytics told us that the number of people who work from home has increased by 140% since 2005. And as we live and work through a pandemic, that number has only grown. In the last few months, technology giants like Apple, Facebook, Microsoft and Twitter have … Continue reading Tips on How You Can Bridge the Gap Between Remote and In-Office Contact Center Agents Faster With the Right Workforce Management Strategy

How to Use Empathetic Marketing in Your Social Media Strategy

Susan Friesen June 22, 2020 4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay … Continue reading How to Use Empathetic Marketing in Your Social Media Strategy

How to Maximize Your Paid Media Strategy During a Financial Crisis

Brittani Bloomberg — June 11, 2020 Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic, but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does … Continue reading How to Maximize Your Paid Media Strategy During a Financial Crisis

Is Your Fintech Marketing Strategy Missing Important Pieces?

Ashley Poynter — June 8, 2020 FinTech continues to see explosive expansion, with a large portion of that growth sprouting from the B2B fintech sector. Payments platforms and SaaS-based back-office tools continue to lead the growth in B2B fintech. In looking at the fintech market overall, the US crushed a fintech funding record in 2019, … Continue reading Is Your Fintech Marketing Strategy Missing Important Pieces?

5 Effortless Tips to Create a Hashtag Strategy for Social Media

Victoria Taylor — June 3, 2020 Hashtags are a permanent staple for social media users. What originally started as a hash or pound on Twitter on August 23, 2007, by Chris Messina, became a global phenomenon that has not only helped social media users connect but allowed business as well to profit from its use. … Continue reading 5 Effortless Tips to Create a Hashtag Strategy for Social Media

How Yamaha changed its tune with its digital transformation strategy

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy