Tag Archives: Strategy

Tips for Creating a Successful Start-Up Marketing Strategy

Linda Landers — November 30, 2018 Follow @GirlpowerPR — November 30, 2018 We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible … Continue reading Tips for Creating a Successful Start-Up Marketing Strategy

Why Your Enterprise Needs a Digital Business Transformation Strategy

Kevin Elliott — November 30, 2018 — November 30, 2018 How to Meet Customer Needs and Grow Revenue with Customer Identity Management Is Your Enterprise Ready for a Digital Transformation? Enterprise CIOs and VPs of technology face growing demands to scale their digital platforms. Gartner estimates that 2020 is the sink-or-swim year for mid- and … Continue reading Why Your Enterprise Needs a Digital Business Transformation Strategy

3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem

Jennifer Lux — November 28, 2018 — November 28, 2018 As a marketing strategist, I can’t count the number of times I’ve received inquiries from potential clients looking for Search Engine Optimization (SEO) services because of a dip in traffic. It’s unfortunately often become the default tactic for too many businesses. The reality is that … Continue reading 3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem

Crush BFCM Sales With This Ultimate PPC Strategy

Nicole Blanckenberg — November 11, 2018 Follow @https://twitter.com/NicoleBlancken — November 11, 2018 When it comes to BFCM PPC strategies, the first thing to understand is that competition during the next couple of weeks will be intense. That means you have to reevaluate your platforms, budgets, bids and goals before Thanksgiving weekend, ensure you get the … Continue reading Crush BFCM Sales With This Ultimate PPC Strategy