Ashish Deshpande — July 7, 2019 Follow @ashishnotigor — July 7, 2019 If you think automation means big corporations replacing human employees with fancy robots – think again. Chances are, as a small business owner, you’re already using some automation tools in your business and personal life. If you use applications such as GSuite, Zapier, … Continue reading 12 Reasons Every Small Business Needs an Automation Strategy in 2019
Barbora Boskova — July 4, 2019 — July 4, 2019 This is such a true statement. If you successfully launch your tool, you can get a high number of visitors to your site. These visitors can become daily users and accelerate your revenue goal. Even in our own team, we didn’t know this at first. … Continue reading Case Study: Launching a Tool on Product Hunt is a Strategy for Success
Kevin George — June 24, 2019 Follow @imkevin_monk — June 24, 2019 geralt / Pixabay At the heart of an effective email marketing strategy lies carefully considered “email campaign management”. Without proper campaign management, your email strategy will be like a punctured tyre that does not get you anywhere. Email campaign management consists of diverse … Continue reading Email Campaign Management for Newbies: From Strategy to Deployment
Dipti Parmar — June 16, 2019 Follow @dipTparmar — June 16, 2019 People spent an average of 3 hours and 15 minutes on their mobile phones in 2018. The heavier of users even went over 4 hours glued to their devices. Mobile is steadily taking over as the medium of choice for entertainment and is … Continue reading How Deep Linking Benefits Your Mobile Strategy
Darleen DeRosa — June 15, 2019 Follow @onpoint_llc — June 15, 2019 Finding the right people for leadership positions can be a difficult challenge. Relying primarily on past performance as the sole indicator of future leadership success often results in disappointment and frustration. That’s because only one-in-seven high-performers possess leadership potential. A comprehensive approach to … Continue reading Why Your Talent Strategy is So Important
Kevin George — June 13, 2019 Follow @imkevin_monk — June 13, 2019 Once upon a time, nearly more than two decades ago, marketers used to routinely send emails to a hefty number of potential customers, who had not willingly subscribed to the brand or business. The inboxes of email users were flooded with irrelevant emails … Continue reading Email Sunsetting Strategy: Are You Following It?
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion. Joe Martinez on June 13, 2019 Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide … Continue reading Here’s how you align marketing strategy with your customer’s journey
VerticalResponse — June 10, 2019 Follow @VR4SmallBiz — June 10, 2019 Email marketing is one of the most effective ways to grow your business. In fact, email averages a 122 percent return on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful … Continue reading Developing An Email Marketing Strategy That Works
Corie Stark — June 9, 2019 — June 9, 2019 Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get an answer to a quick question or find a place to eat. And as regular … Continue reading Do You Need to Accommodate Voice Search in Your SEO Strategy?
Christa Tuttle — June 9, 2019 — June 9, 2019 Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you create and execute a great plan but the content itself is stale or lackluster, your audience won’t be motivated to engage … Continue reading The Importance of Blogs to Your B2B Content Marketing Strategy