Tag Archives: Strategy

How to Link Project Management to Strategy

Ted K. Jackson — October 3, 2018 Follow @clearpointstrat — October 3, 2018 There’s a whole body of knowledge from the Project Management Institute on how to effectively manage projects. And there’s a lot of fancy language from different institutions about the purpose of project management that includes phrases like “successful development of procedures” and … Continue reading How to Link Project Management to Strategy

4 Reasons Why SEO is the Immune System of Your Digital Strategy

Ashleigh Betvardeh — October 2, 2018 — October 2, 2018 FirmBee / Pixabay Search engine optimisation is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimisation makes sense, but most people don’t … Continue reading 4 Reasons Why SEO is the Immune System of Your Digital Strategy

What’s Your Marketing Strategy For Rebranding Your Business?

Justine Boucher — September 17, 2018 — September 17, 2018 StartupStockPhotos / Pixabay If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have … Continue reading What’s Your Marketing Strategy For Rebranding Your Business?

Website Visitor Segmentation: The Conversion Strategy You’re Not Using

Jenna Ochoa — September 2, 2018 — September 2, 2018 How defined is your e-commerce conversion funnel? If your not growing sales, you need to peek into one (or more) of your funnel levels. You may have a pretty good understanding of the general marketing flow: acquisition, nurture, conversion…but what tactics are you using at … Continue reading Website Visitor Segmentation: The Conversion Strategy You’re Not Using