Tag Archives: Strategy

The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Develop a Customer Journey Strategy: Examples and Tips

Mia Jacobs — October 28, 2019 Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals using your product, you’ll create loyal customers for life. … Continue reading Develop a Customer Journey Strategy: Examples and Tips

How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)

Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)

Understanding How a Blog’s Maturity Level Impacts Content Strategy

Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy

Principles of Process: How to Balance Intuition and Logic in Your Business Strategy

Jeanne Hardy — September 27, 2019 Follow @creativebizinc rawpixel / Pixabay Many entrepreneurs, particularly those in creative industries, often build their careers and businesses on a strong sense of intuition. Intuition, also described as a gut feeling or a sixth sense, is a powerful way that our minds process information and reach conclusions subconsciously without … Continue reading Principles of Process: How to Balance Intuition and Logic in Your Business Strategy