Tag Archives: Strategy

12 Reasons Every Small Business Needs an Automation Strategy in 2019

Ashish Deshpande — July 7, 2019 Follow @ashishnotigor — July 7, 2019 If you think automation means big corporations replacing human employees with fancy robots – think again. Chances are, as a small business owner, you’re already using some automation tools in your business and personal life. If you use applications such as GSuite, Zapier, … Continue reading 12 Reasons Every Small Business Needs an Automation Strategy in 2019

Email Campaign Management for Newbies: From Strategy to Deployment

Kevin George — June 24, 2019 Follow @imkevin_monk — June 24, 2019 geralt / Pixabay At the heart of an effective email marketing strategy lies carefully considered “email campaign management”. Without proper campaign management, your email strategy will be like a punctured tyre that does not get you anywhere. Email campaign management consists of diverse … Continue reading Email Campaign Management for Newbies: From Strategy to Deployment

Why Your Talent Strategy is So Important

Darleen DeRosa — June 15, 2019 Follow @onpoint_llc — June 15, 2019 Finding the right people for leadership positions can be a difficult challenge. Relying primarily on past performance as the sole indicator of future leadership success often results in disappointment and frustration. That’s because only one-in-seven high-performers possess leadership potential. A comprehensive approach to … Continue reading Why Your Talent Strategy is So Important

Here’s how you align marketing strategy with your customer’s journey

SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion. Joe Martinez on June 13, 2019  Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide … Continue reading Here’s how you align marketing strategy with your customer’s journey

The Importance of Blogs to Your B2B Content Marketing Strategy

Christa Tuttle — June 9, 2019 — June 9, 2019 Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you create and execute a great plan but the content itself is stale or lackluster, your audience won’t be motivated to engage … Continue reading The Importance of Blogs to Your B2B Content Marketing Strategy