James Glover — August 7, 2017 Follow @coherentpath — August 7, 2017 Maialisa / Pixabay Whether you go to a store with a mission and a certain product in mind or you’re enjoying a relaxing day of shopping, browsing through the racks hoping to snag your next impulse buy, there’s nothing worse than an overbearing … Continue reading Be the Personal Shopper (Not the Annoying Salesperson) of Your Email Strategy
Arik Hanson — August 7, 2017 — August 7, 2017 For years, I’ve listened to experts and thought leaders tell me PR and digital marketing is all about strategy. And yes, sound strategic thinking is important. But I’m here today to tell you that in my experience execution eats strategy for breakfast. jill111 / Pixabay … Continue reading Why Execution Eats Strategy For Breakfast
Katie Sweet — August 6, 2017 Follow @misskatiehrdy — August 6, 2017 WikiImages / Pixabay When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here … Continue reading How to Conduct Initial Research for Your Personalization Strategy
Carlo Pacis — August 2, 2017 — August 2, 2017 In the morning of June 27, 2017, Facebook hit the 2 billion user milestone. 2 billion. To put this into perspective, if Facebook were a continent, it would be the second-largest in the world behind only Asia. This massive population is made up of every … Continue reading Everything You Need to Create a Winning Facebook Marketing Strategy
Carol Stephen — August 1, 2017 Follow @Carol_Stephen — August 1, 2017 Gratitude Strategy: How to Develop One and Why You Need One Gratitude Strategy The Law of Attraction fascinates me. When I first heard about it, it sounded so, well, dumb for lack of a better word. How could gratitude change anything? How could … Continue reading Gratitude Strategy: How to Develop One and Why You Need One
Mark Miller — August 1, 2017 Follow @MMtwopointfive — August 1, 2017 SEO is a challenging hurdle to master for any business. But if your digital team stays updated with Google’s ranking updates and changes in user behavior, you’ll see ranking improvements for your company’s site. That means more relevant traffic, and more potential customers … Continue reading Get Vocal About SEO: How to Adapt Voice Search into Your Keyword Strategy
Elizabeth Harr — July 25, 2017 — July 25, 2017 The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer … Continue reading Best Brand Strategy: Branded House or House of Brands?
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy
Mandy Edwards — July 21, 2017 Follow @memktgservices — July 21, 2017 Why would I ever need an exit strategy? You may be asking yourself that after seeing the title of this post. In the past six weeks I have been asked that by three separate potential clients while we were meeting. Of course they … Continue reading Does Your Business Have an Exit Strategy?
By Lia Boangiu July 18th, 2017 If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies. What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will … Continue reading 8 Blogging Stats For Your 2017 Strategy