Tag Archives: Strategy

The First Steps to Creating a True Cross-Channel Advertising Strategy

Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy

Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy

Hassan Mansoor — March 5, 2019 Follow @Hassan_Mansoor1 — March 5, 2019 FirmBee / Pixabay Heard the phrase “a picture speaks louder than 1,000 words?” 65% of the population agree that looking at a picture communicates more than words can. Safe to say that if you’re not using pictures in your digital marketing mix, you’re … Continue reading Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy

6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Kristina Simonson — March 1, 2019 — March 1, 2019 As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers … Continue reading 6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Planning for Personalization: Getting Your Strategy and Execution Right

Katie Sweet — March 1, 2019 Follow @misskatiehrdy — March 1, 2019 Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact … Continue reading Planning for Personalization: Getting Your Strategy and Execution Right

5 Ways to Sabotage Your Brand Strategy (Without Realizing It)

Josh Ritchie — February 19, 2019 — February 19, 2019 rawpixel / Pixabay We know firsthand how intimidating it can be to dive into a brand strategy. It’s why many brands tend to back burner it for years (ourselves included). But, inevitably, you hit a point where it’s clear you can’t move forward without it. … Continue reading 5 Ways to Sabotage Your Brand Strategy (Without Realizing It)

Put Your IT Systems to Work with a Business Technology Strategy

Stephanie Hurd — February 12, 2019 — February 12, 2019 Computers, Printers, Phone Systems, Oh My! You know your business depends on technology for day-to-day operations, but do you know the impact it has on things like employee retention, customer experience, and overall growth potential? Do you know how much you stand to lose if … Continue reading Put Your IT Systems to Work with a Business Technology Strategy

Why ARF thinks marketers should reconsider their personalization strategy

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019  At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy

Choosing Your Blog Content Strategy to Create Lasting Content

Chris London — January 28, 2019 Follow @Pixel_Pro — January 28, 2019 Which is Better: Daily Blogging or Evergreen Content for Your Blog Content Strategy? Is your content strategy falling short? Perhaps you’re pursuing the wrong strategy, here’s your guide to creating lasting content. While daily blogging may be essential to keep your audience interested, … Continue reading Choosing Your Blog Content Strategy to Create Lasting Content