Tag Archives: Strategy

Instagram Video Marketing Strategy: Tips for Creating Engaging Videos

Instagram Video Marketing Strategy: Tips for Creating Engaging Videos Komal Kokate / 20 Apr 2022   Instagram is the place where most of us nowadays spend our time, especially the youth. It has become a suitable place for everyone to watch every content related to entertainment, business, promotion, reviews about various products, etc. Therefore, it … Continue reading Instagram Video Marketing Strategy: Tips for Creating Engaging Videos

How to implement a buyer-first digital strategy across departments

Aligning ops teams is critical to implementing a buyer-first strategy. Corey Patterson on April 20, 2022 “The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If … Continue reading How to implement a buyer-first digital strategy across departments

PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy

PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy by Laurie Sullivan  @lauriesullivan, April 11, 2022 Lifestyle brand Pacific Sunwear of California (PacSun) found creative ways to reach out to teenage and young adults online in a digital-first strategy focused on everything from livestream shopping and gaming, to buying pre-loved clothing items. The metaverse and … Continue reading PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy

Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy Elena Cucu / 10 Feb 2022   Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars … Continue reading Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy