July 03, 2026 Panic isn’t an AI strategy BY May Habib Most AI “strategy” right now isn’t strategy at all. It’s a leadership response to panic. The suffocating, staring-at-the-ceiling-at-2am kind of panic that sets in when your board’s watching, your ROI dashboards haven’t budged, and your teams are fracturing under the weight of expectations. WRITER’s latest … Continue reading Panic isn’t an AI strategy
More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction. By Jay Mandel Published on June 24, 2026 For 20 years, I sat inside some of the world’s most influential companies, helping populate dashboards with data. Executives would nod, and strategies … Continue reading Why trust belongs at the center of your data strategy
June 14, 2026 Your global strategy is broken if it starts with English BY Bryan Murphy There’s a quiet assumption embedded in how most companies operate: English is almost always seen as the starting point. I see it play out almost daily in conversations with leadership teams. It shows up in how product specs are written, … Continue reading Your global strategy is broken if it starts with English
Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity. By Talisha Padgett Published on June 10, 2026 If you’re reviewing a year of AI activity and still feel like nothing meaningful changed, you’re not alone. Many companies are measuring activity rather than building a strategy. … Continue reading Your AI portfolio isn’t an AI strategy
From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively. By Bunny Tharpe Published on May 15, 2026 “Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great … Continue reading 5 reasons branding belongs in your GTM strategy
YouTube Strategy Is Roadmap For LinkedIn by Laurie Sullivan , Staff Writer, May 14, 2026 YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence … Continue reading YouTube’s Strategy Becomes A Roadmap For LinkedIn
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
April 24, 2026 These 3 key elements are what every change strategy needs BY Greg Satell Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and appealing to emotional, rather than analytical … Continue reading These 3 key elements are what every change strategy needs
Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership. By Annette Franz Published on April 3, 2026 Leaders often treat fees as a pricing decision, but customers experience them as a trust decision. Every fee sends a … Continue reading What the fees customers hate reveal about your pricing strategy
AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. By Mike Ukstins Published on March 31, 2026 Imagine handing a supercar to a driver with no map, no sense of direction and a GPS that only speaks in generalities. They can certainly move … Continue reading Building an AI competitive edge through strategy and governance
