Tag Archives: Strategy

How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

By Shane Barker November 27th, 2017 The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it … Continue reading How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

The Complete Guide To Create Your Own Social Media Strategy Map

By Joydeep Bhattacharya November 24th, 2017 The way businesses operate has undergone a sea change in the past decade. Earlier, it was all about the needs of the company. Now, the demands of the audience are taken into consideration as well. Why? To establish a better relationship with them and convert them into loyal customers. For … Continue reading The Complete Guide To Create Your Own Social Media Strategy Map

The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Video Content for Your SMM Strategy in 2018: the Whys and Hows

Melissa Burns — November 20, 2017 Follow @Melissa_Burns — November 20, 2017 JESHOOTS / Pixabay The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year … Continue reading Video Content for Your SMM Strategy in 2018: the Whys and Hows

Diversify Your Facebook Marketing Strategy for Better Lead Generation

Jaime Nacach — November 15, 2017 Follow @bloominari — November 15, 2017 Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it … Continue reading Diversify Your Facebook Marketing Strategy for Better Lead Generation

Strategy, Execution And the Role of Leadership

Craig Padoa — November 14, 2017 Follow @CraigPadoa — November 14, 2017 Free-Photos / Pixabay If you don’t yet subscribe to strategy+business by global management consulting firm Booz & Company, you are missing out on some impressive management and thought leadership pieces. Two articles that recently caught my attention are: The Thought Leader Interview: Cynthia … Continue reading Strategy, Execution And the Role of Leadership