Tag Archives: Strategy

Why Your Post-Pandemic Digital Strategy Should Include Live Video

Why Your Post-Pandemic Digital Strategy Should Include Live Video by Caitlin Fairchild , April 15, 2021 Livestreaming, often an afterthought of social media strategy, became the key to engagement and massive audience growth during the pandemic. In March 2020, hip-hop artists Timbaland and Swizz Beatz pitted their musical talents against one another on Instagram Live … Continue reading Why Your Post-Pandemic Digital Strategy Should Include Live Video

Email Marketing Localization: How to Optimize Your Global Email Strategy

Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy

Imitation May Be the Sincerest Form of Flattery, But It Sucks as a Business Strategy

Dave Brock April 1, 2021 Sometimes when we lift our heads up and look outside our day to day work, our roles, and our companies, we look at others. We may look at our competitors and what they do. We may look at high performing companies, and what they do. We may look at individuals … Continue reading Imitation May Be the Sincerest Form of Flattery, But It Sucks as a Business Strategy

The Business Case for Making Politics a Part of Your Social Impact Strategy

Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy

How to Start Social Selling – 7 Tips to Set up Your Strategy

Jock Breitwieser March 17, 2021 So — you’ve probably been reading up on social selling, digital selling or whatever you want to call it. You know that it can completely reshape your business for the better. You’ve seen the case studies and reports from social sellers that show how much of an impact the strategy … Continue reading How to Start Social Selling – 7 Tips to Set up Your Strategy

The World Is Going Virtual: How to Level Up Your Business Strategy

JP De Silva March 11, 2021 You have a passion for succeeding. You’re always looking for ways to take your business to the next level of success. And you’re smart enough to realize that these days, taking your business to the next level means expanding your share of the digital marketplace. Leveling up in the … Continue reading The World Is Going Virtual: How to Level Up Your Business Strategy