Tag Archives: Strategy

How to Build a Winning eCommerce Ads Strategy

Nicole Blanckenberg July 7, 2021 Let’s be honest: without traffic, all the effort you put into product development and onsite optimization is utterly pointless. But you don’t need just any old traffic. Your store needs highly targeted traffic, the kind that only comes with a well-thought-out and optimized eCommerce ads strategy. Yes, SEO can drive … Continue reading How to Build a Winning eCommerce Ads Strategy

8 Ways Website Traffic Can Skyrocket with a Guest Posting Strategy

Nick Brown July 4, 2021 In the game of search engine optimization, having informative, interesting content can help your website get recognized by the almighty search engine gods. If you want to take your blog posts to the next level, collaboration with other writers is the way to go. We’re talking about guest posting and … Continue reading 8 Ways Website Traffic Can Skyrocket with a Guest Posting Strategy

How to Build a Product Launch Strategy

Tom Whatley June 30, 2021 An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. In this article, we’ll … Continue reading How to Build a Product Launch Strategy

Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.

Daniel Burrus June 28, 2021 The coronavirus pandemic of 2020 affected how both individuals and organizations had to operate professionally like never before. Many workers went remote, while others were unfortunately laid off for the time being. Brick-and-mortar organizations had to close their doors with no real certainty as to when “business as usual” would … Continue reading Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.

Organic and Paid: How to Incorporate Both in Your Social Media Strategy

Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy

Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy

Amadeusz Bathelt June 10, 2021 With the rapid growth of e-commerce over the last year, more and more companies are forced to offer their products online. The pricing strategies they use are often not suitable for e-commerce. With new channels of distribution, companies have to adopt new strategies not to fall behind. Risks of cost-plus … Continue reading Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy