Tag Archives: Effective

The B2B sales process is more effective now than pre-COVID

Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID

How to tell an effective data story: Tips from Nancy Duarte

Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. Chris Wood on January 13, 2022 Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak … Continue reading How to tell an effective data story: Tips from Nancy Duarte

How Effective is Facebook Advertising? (Complete Guide)

Jock Breitwieser November 26, 2021 Social media has taken over the world, and with it, Facebook, the biggest social network, is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on social networking sites like Facebook. Today, you can see that everyone is scrolling through … Continue reading How Effective is Facebook Advertising? (Complete Guide)