Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Kath Pay on October 12, 2022 Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be … Continue reading How to create an effective apology email: 7 examples
Effective Time Management for Leaders Calendar / 26 Aug 2022 Countless things can distract business owners and leaders from their primary roles. Often this is to drive sales and push their company forward. To succeed, however, you must manage and guard your time well. The key is not only getting everything done but also avoiding burnout … Continue reading Effective Time Management for Leaders
By Melissa Daimler May 23, 2022 Throwing my bags onto the airport security conveyor belt at New York City’s JFK Airport Terminal 4, I noticed that the woman in front of me was wearing a hat, jacket, and backpack all with the same company logo. I started talking with her as we waited our … Continue reading An effective way to recruit talent? Try to get your current workers to leave
The best ABM strategies go beyond targeting the most obvious accounts. Corey Patterson on May 4, 2022 “It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some … Continue reading 3 effective ABM strategies you should consider
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID
By Jason Baer—Minutes February 08, 2022 Imagine you’re responsible for an enormous cruise ship. What would your role be? I often ask this question when I first meet a new leader. What’s your role on this ship? Our work at SYPartners involves helping leaders guide their organizations through moments of fundamental change, and the way … Continue reading A simple but effective tactic all great leaders do
By Next Big Idea Club February 06, 2022 To fret is human. That’s according to recent estimates that suggest 90% of the population experiences anxiety. And because even mild anxiety can zap your confidence, squelch your sex drive, and isolate you from friends and loved ones, most people conclude that anxiety of any kind … Continue reading Try this different but effective way to deal with anxiety
By LaRae Quy—SmartBrief February 03, 2022 During this pandemic, I’ve read many ridiculous articles about how resilience means “bouncing through” our obstacles—as though riding out a pandemic is life on a trampoline. These Band-Aids of advice do nothing to encourage people to look for the deep healing they will need if they truly want … Continue reading 4 effective ways to become more resilient
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. Chris Wood on January 13, 2022 Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak … Continue reading How to tell an effective data story: Tips from Nancy Duarte
Jock Breitwieser November 26, 2021 Social media has taken over the world, and with it, Facebook, the biggest social network, is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on social networking sites like Facebook. Today, you can see that everyone is scrolling through … Continue reading How Effective is Facebook Advertising? (Complete Guide)
