Tag Archives: Effective

The Complete Guide to Running Effective Email Nurture Campaigns

VerticalResponse — July 8, 2019 Follow @VR4SmallBiz — July 8, 2019 Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope … Continue reading The Complete Guide to Running Effective Email Nurture Campaigns

Overcoming Obstacles to Effective Procurement Digitalization

Suresh Sambandam — June 26, 2019 — June 26, 2019 The word is out—manual procurement strategies are costly and dated. Document-laden processes managed through paper or lengthy email threads negatively affect time to market and the ability to compete in an agile tech world. Digital awareness is on the rise in procurement departments. Eighty-three percent … Continue reading Overcoming Obstacles to Effective Procurement Digitalization

5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)

Katie Martell — June 15, 2019 Follow @KatieMartell — June 15, 2019 Apathy is a lack of interest, enthusiasm, or concern. It is synonymous with indifference. For B2B sales, apathy is a deal-killer. For B2B marketing, apathy is a non-starter. Apathy may just be one of the greatest threats facing any B2B organization. Consumers have … Continue reading 5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)

RPA – The Key to an Automated, Streamlined and Cost Effective Supply Chain Management

Mitul Makadia — May 15, 2019 Follow @mitulmakadia — May 15, 2019 Over the decades, enterprises have invested time, money and multiple other resources in building their supply chain infrastructures and processes. Even though the majority of stakeholders ranging from manufacturers, retailers to logistics providers have adopted some type of SCM system, the key challenge … Continue reading RPA – The Key to an Automated, Streamlined and Cost Effective Supply Chain Management

How Can You Motivate Your Employees In The Workplace? 7 Practical And Effective Steps

Aashish Sharma — May 14, 2019 Follow @ineedseo — May 14, 2019 We are all aware of the fact that workplaces and their productivity are largely influenced by the mental and physical condition of their employees. A workplace where all employees are happy, energetic, motivated, and determined to give their best will always thrive and … Continue reading How Can You Motivate Your Employees In The Workplace? 7 Practical And Effective Steps

Here’s how brand marketers can use immersive technology to build an effective retail experience

Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience

The 3 Ps of Preparing an Effective Employee One-on-One

Scott Schulte — April 30, 2019 — April 30, 2019 There’s a fine line between micromanaging and leaving people to their own devices. It’s important to check in regularly with employees — not because you need to monitor their every move, but because direct managers and supervisors serve as the public face of “corporate” to … Continue reading The 3 Ps of Preparing an Effective Employee One-on-One