Mukesh Gupta August 24, 2020 Premise: Can you hear me? You are on mute. I can’t hear you. Let me put on my headphones. Sorry, I did not understand, can you pls repeat that. Your voice is breaking off. There is a lot of echo.. Can everyone go on mute please? Suddenly, these have become … Continue reading Participating and Hosting Effective Virtual Meetings
Christa Tuttle August 16, 2020 Much like how a poor landing for a gymnast can negate a great performance, poor landing pages can have a negative effect on the results of an otherwise flawless marketing campaign. While all the tactics used in a marketing campaign are important, the landing pages used in the campaign … Continue reading Stick the Landing: Best Practices for Developing Effective Landing Pages
Justin Wong August 12, 2020 As a small business, you probably hear the word “branding” thrown around quite a bit. You know it’s important, but what exactly is small business branding? At Curve, we explain branding as something fairly simple: who your company is, what you represent, and the unique value you offer. However, small … Continue reading 7 Important Factors for Effective Small Business Branding
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
Barasha Medhi August 6, 2020 The importance of teamwork is well known. Effective teams are what separates a high performing culture from a mediocre one. However, working from home has resulted in teams to work in a desynchronized way. With the abrupt shift to a remote work setting, without prior measures taken, team members are … Continue reading 5 Easy But Effective Virtual Team Engagement Ideas
Brian Meert July 27, 2020 Austin Distel/Unsplash No matter the type of company you run or the products or services you sell, ad copy has to do one thing: appeal to the reader’s pain points. You have to know what’s keeping your customers up at night, and then you have to show them how you’ll … Continue reading How to Create Effective Facebook Ad Copy
Santhoshi Natarajan July 22, 2020 Today’s sales process involves a sensible mix of both inbound and outbound prospecting and let’s admit that cold calling and emails still remain the lifeline of outbound prospecting technique. The hardest part of prospecting is not to get more leads, schedule a meeting or close more deals but to handle … Continue reading 3 Effective Techniques for Objection Handling
Chris Christoff July 15, 2020 Landing pages are standalone webpages that are created for a specific purpose or campaign. The purpose of a landing page could be to get more email signups, to get people to register for a webinar or other event, download an ebook, or various other goals. Landing pages are so effective … Continue reading How to Write Effective Landing Page Headlines
Stefania Rossi July 14, 2020 As the saying goes, teamwork makes the dreamwork. Building an effective and successful team takes time, and it’s even harder in the case of distributed, remote teams. How can you run effectively a team of persons without, well, meeting in person? With the rise of remote work worldwide, many teams … Continue reading 5 Tips to Encourage Effective Teamwork While Remote
Tools and tech to help improve analysis, decision making, and strategic planning. Ginny Marvin on July 10, 2020 The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging … Continue reading How technology is changing what it means to be an effective marketer
