Rick Lepsinger — November 25, 2017 Follow @onpoint_llc — November 25, 2017 Modern workplaces are very different from the offices of yesteryear. Organizations are being faced with increasingly globalized markets and also are being challenged to have multiple business units and functions effectively coordinate across organizational boundaries. This modern work setting requires leaders who have … Continue reading The 3 Things You Need In Order To Make Leadership Development Effective
Kevin George — November 21, 2017 Follow @imkevin_monk — November 21, 2017 It is a fact that 22.5% of your email database decays every year. This can be due to multiple reasons like your subscribers changing jobs or abandoning the email address that they no longer use, or worse, they no longer find your emails … Continue reading 7 Tactics to Create Effective Re-Engagement Emails
Naser Alubaidi — November 21, 2017 — November 21, 2017 Having an online presence nowadays, especially on social media, is crucial in the success of any business. Online presence doesn’t only mean having a responsive website, but a content strategy in place as well. According to research, over 80% of B2B marketers have their own … Continue reading How To Create An Effective Social Media Content Strategy
Ben Mulholland — November 21, 2017 — November 21, 2017 Effective human resources management prevents company-wide anarchy. From solving internal disputes, to presenting a united front to customers, to just plain abiding by the law, HR is a vital discipline which is all too often generalized and pushed out of mind. That’s why today I’ll … Continue reading 12 HR Management Tips to Run an Effective Business (and Prevent Total Chaos)
Lisa Masiello — November 14, 2017 Follow @LisaMasiello — November 14, 2017 Stock photo A partner advisory board provides leadership in identifying, cultivating, and strengthening a technology vendor’s relationship and business interactions with the rest of their channel partner community, industry leaders and influencers, other IT vendors and potential clients. It also provides external guidance … Continue reading Growing Your Business with An Effective Partner Advisory Board. Here’s How.
Mukund Krishna — November 6, 2017 Digital transformation has permeated all sectors, and the government is no exception. Governments are now thinking about digital transformation in a big way, mainly owing to the higher expectations of citizens and constituents. However, the nature of the transformation in the government sector is markedly different from … Continue reading How Can Digital Transformation Help in Bringing Effective Governance?
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. Marcus Miller on November 2, 2017 SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two … Continue reading The four pillars of an effective SEO strategy
Aleah Taboclaon — November 1, 2017 — November 1, 2017 TeroVesalainen / Pixabay Every small business relies on email lists to find new customers and to sell to the already existing ones. They use a site builder to build their landing page and get a lot of sign-ups from new and existing clients. Some of … Continue reading 3 Tips in Writing Effective Emails That Convert to Business
Andrew Schulkind — October 25, 2017 — October 25, 2017 Capri23auto / Pixabay Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize The difference between your email being read and your email … Continue reading Make Your Email Marketing More Effective
Eirini Kafourou — October 18, 2017 — October 18, 2017 daniel_diaz_bardillo / Pixabay When people talk about e-shops, the focus is usually on how to create the perfect website or captivating social media ads. While these play a crucial role in developing a successful e-commerce business, there is another aspect that requires your constant attention … Continue reading 7 Tips For Effective E-Commerce Inventory Management