Tag Archives: Prove

How To Prove Performance For Television And Radio

How To Prove Performance For Television And Radio by Laurie Sullivan  @lauriesullivan, May 17, 2020 Dan Granger, CEO and founder of performance marketing agency Oxford Road, uses the word “attribution” to describe getting as close to the truth as possible when it comes to proving performance for television, radio and podcasts, but there are several … Continue reading How To Prove Performance For Television And Radio

Working From Home Isn’t All It’s Cracked Up to Be – and the COVID Outbreak Will Prove It

Arik Hanson — April 17, 2020 Author’s Disclaimer: I know and fully realize a lot of people have lost–and will lose–their jobs during COVID-19. This is not designed to be a glib discussion, but merely a different take on the “working from home during COVID changes everything” conversation. Over the first four weeks of this … Continue reading Working From Home Isn’t All It’s Cracked Up to Be – and the COVID Outbreak Will Prove It

YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

Kayla Hammersmith — August 1, 2019 — August 1, 2019 Way back in the year 2013, Google first introduced the concept of YMYL. No, this wasn’t their attempt at crafting a hip acronym like YOLO. Google coined YMYL to categorize a certain type of website. YMYL, or “Your Money Your Life,” refers to websites that … Continue reading YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results

Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results by Laurie Sullivan  @lauriesullivan, June 18, 2019 Google said it’s investigating why the lyrics of some songs originating from Genius served up in search results without creator rights permission, after the lyrics site embedded patterns in its formatting to prove the search … Continue reading Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results

Prove Your Worth: 8 Creative Team Metrics You Need to Track

Sylvia Moses — April 4, 2019 — April 4, 2019 Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value. Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, … Continue reading Prove Your Worth: 8 Creative Team Metrics You Need to Track

Video Marketing Statistics That Prove You Need it In Your Business [Infographic]

Jomer Gregorio — December 27, 2018 Follow @JomerGregorio — December 27, 2018 Content marketing plays a crucial role in the success of many companies and small businesses today. Through publishing fresh, relevant, and helpful content in the form of blog, articles, how-to guides, and whitepapers, businesses can build authority, awareness, and thought leadership, while at … Continue reading Video Marketing Statistics That Prove You Need it In Your Business [Infographic]

Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]

Jomer Gregorio — December 28, 2018 Follow @JomerGregorio — December 28, 2018 The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a … Continue reading Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]

Behavioral Targeting For Health Care Takes Twist To Prove ROI

Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which  the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI