41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. Constantine von Hoffman on May 1, 2023 B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say … Continue reading More pressure on B2B marketers to prove ROI
Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts. Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops
Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human
By Clint Rainey August 24, 2022 Jamie Earl White grew up in a rural Texas town near Uvalde where there was a clear resources divide between “the ranching class and the non-ranching class.” As an MIT student, he took careful notes during Occupy Boston and helped lead the “Justice for Janitors” campaign—a lesson … Continue reading ‘We still have a lot to prove’: VC-backed union startup responds to skepticism around its model
Stacy Lee June 22, 2021 The purpose of social media, as the name suggests, was to allow people to interact with each other online. Without the limitations of distance and location, people can connect to one another instantaneously. However, it’s also proving to intertwine with recruitment and these statistics will show you why it’s okay … Continue reading 5 Great Statistics that Prove How Social Media Recruitment Helps Businesses
Nura Eston March 10, 2021 Did you know that fewer Canadians are using cash for payments than ever before? It’s a fact: the number of cash transactions dropped 38% between 2014 and 2019. But with fewer coins and bills in Canadians’ wallets, what’s replacing them? For many of us, nothing! While the popularity of contactless … Continue reading Stats Prove the Advantages of Accepting Mobile Payments
Web Sites Prove Important Tool For Small Businesses by Laurie Sullivan @lauriesullivan, December 24, 2020 Prior to the pandemic, one in four business owners without a website thought they would never need one. The irony, one in five consumers said they were more likely to buy from a business with a website. For many consumers, … Continue reading Web Sites Prove Important Tool For Small Businesses
How To Prove Performance For Television And Radio by Laurie Sullivan @lauriesullivan, May 17, 2020 Dan Granger, CEO and founder of performance marketing agency Oxford Road, uses the word “attribution” to describe getting as close to the truth as possible when it comes to proving performance for television, radio and podcasts, but there are several … Continue reading How To Prove Performance For Television And Radio
Arik Hanson — April 17, 2020 Author’s Disclaimer: I know and fully realize a lot of people have lost–and will lose–their jobs during COVID-19. This is not designed to be a glib discussion, but merely a different take on the “working from home during COVID changes everything” conversation. Over the first four weeks of this … Continue reading Working From Home Isn’t All It’s Cracked Up to Be – and the COVID Outbreak Will Prove It
Victoria Taylor — September 24, 2019 As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for … Continue reading 10 Email Marketing Stats to Prove Your Point
