Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment. By Constantine von Hoffman Published on April 10, 2026 Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say … Continue reading Email delivers ROI, but many teams still can’t prove it
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment. By MarTechBot Published on March 23, 2026 Last updated on March 23, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which … Continue reading How to prove ROI from AI workflow integration in B2B marketing
July 25, 2025 Colleges now have to prove their value to applicants, not just the other way around BY Kelly Dore College admissions are at a critical juncture. Enrollment patterns are changing, with the enrollment cliff now in full view. AI is transforming how students apply to college and how schools evaluate their potential. Additionally, institutions … Continue reading Colleges now have to prove their value to applicants, not just the other way around
You can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Mike Ruff on April 15, 2025 Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget … Continue reading How to prove the value of brand marketing without sacrificing ROI
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. Constantine von Hoffman on February 6, 2025 Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers … Continue reading Smarter attribution strategies to help B2B marketers prove campaign value
September 23, 2024 Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million Doritos killed its ‘Crash the Super Bowl’ ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with. BY Jeff Beer Back in … Continue reading Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million
41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. Constantine von Hoffman on May 1, 2023 B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say … Continue reading More pressure on B2B marketers to prove ROI
Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts. Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops
Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human
By Clint Rainey August 24, 2022 Jamie Earl White grew up in a rural Texas town near Uvalde where there was a clear resources divide between “the ranching class and the non-ranching class.” As an MIT student, he took careful notes during Occupy Boston and helped lead the “Justice for Janitors” campaign—a lesson … Continue reading ‘We still have a lot to prove’: VC-backed union startup responds to skepticism around its model
