Ellen Christenberry November 13, 2020 For many companies, the holidays mean extra days off and hours spent with friends and family. For others, it’s the busiest time of the year. Hiring and training seasonal workers ramps up and everything is go,go,go. In fact, many contact centers see up to 10x the typical call volume during … Continue reading How to Avoid Scheduling Snafus as Holiday PTO Requests Flood in (While Still Caring for Your Team)
Online Advertising Still Sucks: Fall 2020 Edition by Maarten Albarda , Featured Contributor, October 16, 2020 The last time I wrote about ad fraud was on May 15. So I think we are long overdue for another episode of Online Advertising Still Sucks, so it is with trepidation that I present to you the Fall … Continue reading Online Advertising Still Sucks: Fall 2020 Edition
Liz Kislik October 1, 2020 Last week, a client remarked, “You know, this may not be over till next summer.” He told me he’d installed a new door to his home office nook because his constant video meetings were disruptive to his kids’ remote school programs. This permanent change was necessary for him and his … Continue reading How to Help Employees Still Struggling with Remote Work
By Bryan Murphy August 17, 2020 If there’s one thing we know to be true in the business world, it’s that where Google leads, others will follow. Recently the company announced its plan to let employees work from home through the summer of 2021. If arguably the number-one advocate of in-office culture is leaving desks … Continue reading In the era of remote work, we still need offices
Ray Wang July 17, 2020 Is social media engagement rate still a relevant metric? To make a long story short, the answer is yes. While using social media metrics such as conversion rate or lead generation rate is a more common practice to assess the quality of social media marketing, measuring social media engagement rate … Continue reading Is Social Media Engagement Rate Still a Relevant Metric?
Jeffrey Mirro July 14, 2020 Getting more people to your website is a noble cause and one that can result in more sales, exposure, or notability for your business. While there are many marketing tactics available for this purpose today, guest posting is one such option that is falling into a bit of disrepute. While … Continue reading Paid Guest Posting for SEO: Is it Still a Good Idea? (Hint…Probably Not)
Daniel Hopper July 11, 2020 LinkedIn is a fantastic platform for lead generation and increasing your brand awareness with your target market. Especially if you are B2B. The potential on LinkedIn is huge… This week’s article explores LinkedIn, and my learnings from the platform over the past ten years. I post a piece of content … Continue reading Still Growing Despite the Doubters – LinkedIn’s Possibilities For Business Owners
Manick Bhan July 2, 2020 When it comes to jump-starting your site traffic and growing your business, paid media can be enticing because of its ability to get your company in front of real people searching for products or services like yours. But Google Ads is the most expensive place to advertise on the internet. … Continue reading Why SEO (Not Google Ads) Is Still the Best Choice for Your Business
Arik Hanson June 22, 2020 No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big … Continue reading Why Are Many Social Media Marketers Still Working From the 2015 Playbook?
Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses