Ray Manley — December 3, 2018 Follow @rbmanley — December 3, 2018 See what you think of this book title: What happens when a strong-willed woman and man try to make a relationship work during a time of social upheaval? I don’t know about you, but I think Margaret Mitchell’s title is better: Gone With … Continue reading Still a Slave to Keywords? Set Yourself Free!
Arik Hanson — November 15, 2018 — November 15, 2018 Two years ago I wrote a post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at … Continue reading The Real Reason Brands Are Still Posting 30X a Month on Facebook
Emily Marchant — November 5, 2018 — November 5, 2018 In the early stages of a digital project, you’ll usually be invited to discuss your ideas with your designer — which is great, unless you haven’t really had any yet! In this guide, we’ll explain the information a designer will request, and where to find … Continue reading How to Brief Your Designer (Even If You’re Still Figuring Out What You Want)
Mike Allton — October 26, 2018 Follow @Mike_Allton — October 26, 2018 when we are loved we are afraidlove will vanishwhen we are alone we are afraidlove will never returnand when we speak we are afraidour words will not be heardnor welcomedbut when we are silentwe are still afraid ~ Audre Lourde I heard … Continue reading I Can’t Believe This Problem Still Exists In Social Media and Beyond
VerticalResponse — October 24, 2018 Follow @VR4SmallBiz — October 24, 2018 geralt / Pixabay Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your products … Continue reading Email Marketing Turns 40: Here’s How it Still Benefits Your Business
Four ways a great PPC tool can turn you into a PPC rockstar On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a … Continue reading Do you still need a PPC tool with the new Google Ads?
Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study
Dave Brock — September 26, 2018 Follow @davidabrock — September 26, 2018 geralt / Pixabay Developing any high-performance sales team starts with talent. If you have the wrong people, no tools, processes, programs, training in the world will make up for it. Yet, too often, managers treat this issue too cavalierly. I constantly see: Sloppy … Continue reading Talent Still Matters!
James Baker — September 7, 2018 — September 7, 2018 With the scope of SEO rapidly changing, competition becoming more fierce, and some even saying that SEO is dead, many brands and businesses are changing the way they market their businesses online. We are here to tell you that SEO is not dead and show … Continue reading 6 Reasons Why Your Business Still Needs SEO
Kayla Sloan — September 5, 2018 — September 5, 2018 Lots of people these days use online calendars, me included. The reason is that they have many advantages over paper calendars that I love. For instance, my calendar is in an app on my phone so that I can easily take it with me. Rather … Continue reading 14 Reasons You May Still Want a Paper Calendar