Tag Archives: still

People Still Search For Local Businesses, Phone Calls On Rise

People Still Search For Local Businesses, Phone Calls On Rise by Laurie Sullivan  @lauriesullivan, April 17, 2020 Marketers shouldn’t assume local searches have tanked. Data released Friday shows that local impressions fell a mere 10% between mid-January and mid-March. Greg Sterling, VP of insights at Uberall, believes this is due to the management of a … Continue reading People Still Search For Local Businesses, Phone Calls On Rise

Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone

Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2020 Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. The company has already stepped up to give small and medium-size businesses financial … Continue reading Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone

The B2B Comfort Zone: Email Is Still Best For Sending Content

The B2B Comfort Zone: Email Is Still Best For Sending Content by Ray Schultz , Columnist, March 5, 2020 Don’t discount the old channels — like email. That’s the main takeaway from B2B Content Consumption Trends, a study by Centerline Digital.    Email is the top B2B content vehicle and the best at producing leads … Continue reading The B2B Comfort Zone: Email Is Still Best For Sending Content

How to Break Startup Stereotypes and Still Be a Successful Entrepreneur?

Shrijay Sheth — February 26, 2020 The Startup world can get quite overwhelming for entrepreneurs as you start a business to create a difference, though being aware of all the stereotypes. And still, you aim to come out successful. There’s one breed who emphasizes on venture-backed entities curtailing elevated, high-growth entities. And then there are … Continue reading How to Break Startup Stereotypes and Still Be a Successful Entrepreneur?

Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!

James Glover — January 10, 2020 It’s no secret that digital sales are devouring the traditional brick-and-mortar marketplace. In fact, 2019 marked the first year in history that online retail beat out in-store sales, claiming a total of 12 percent of all transactions worldwide. In light of facts like this, we shouldn’t be surprised to … Continue reading Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!

Facebook tells senators it still uses location for ads despite user location services opt-out

The company was open that it would continue to identify location by other means in a September blog post. Greg Sterling on December 20, 2019 We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location … Continue reading Facebook tells senators it still uses location for ads despite user location services opt-out

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

Is Organic Social Media Marketing Still Effective?

Anthony Santiago — December 4, 2019 What is organic social media marketing? Organic social media marketing is promoting your brand, post, social account, and overall business through organic social media use without fronting money to “boost” content. Social media is constantly evolving. An estimated 2.65 billion people around the world use one form of social … Continue reading Is Organic Social Media Marketing Still Effective?