Tag Archives: still

Location Still Matters In An Online World

Location Still Matters In An Online World by Shawn Schwegman , Columnist, June 28, 2018 JPMorgan Chase was running ads on more than 400,000 websites when it learned that less than 3% of those sites were leading to any activity beyond an impression. Chase reduced that to just 5,000 websites, but still saw the same … Continue reading Location Still Matters In An Online World →

Report: Stores still critical in consumer purchase journey, above TV and social

Consumer Engagement

Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018 A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social →

How Pure HTML/CSS Websites Still Have SEO Advantages

Web Management Guidelines

By Larry Alton May 18th, 2018 The 1990s have faded into memory, and clunky web design has faded with them — mostly. Still, some people continue to stick to pure HTML/CSS websites, and refuse to get on board with platforms that generate more dynamic content. Most people today assume that building an HTML website is an … Continue reading How Pure HTML/CSS Websites Still Have SEO Advantages →

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Marketing Platforms

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018 In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption →

Business Websites Still Matter For New & Returning Customers

Website Guidelines

Nick Leffler — April 24, 2018 Follow @exprance — April 24, 2018 darkmoon1968 / Pixabay Business websites still matter whether for new or returning customers. Even in the world of apps, people using those apps still end up on websites most of the time. Think about it. What kind of content are your friends and … Continue reading Business Websites Still Matter For New & Returning Customers →

Three brands still killing it on Facebook

Facebook Branding

Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network. Mark Traphagen on April 17, 2018 In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow … Continue reading Three brands still killing it on Facebook →

Cold Email Template Issues: Are You Still Using These Stale Tactics?

Email Marketing Tools

Justin McGill — April 16, 2018 — April 16, 2018 Using a cold email template that’s outdated and overused won’t help you. Predictable Revenue was a book written 6 years ago, about stuff they were actually doing 10 years ago. It doesn’t work anymore. Are you still using these stale tactics? We’ve rounded up the … Continue reading Cold Email Template Issues: Are You Still Using These Stale Tactics? →

Smart marketing still hinges on humanity, not technology

Smart Planning

As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. Mike Sands on April 4, 2018 Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home … Continue reading Smart marketing still hinges on humanity, not technology →

Is SEO Still Relevant in 2018? [Infographic]

SEO Checklist

Jomer Gregorio — March 20, 2018 Follow @JomerGregorio — March 20, 2018 Search Engine Optimization (SEO) is without a doubt a powerful digital marketing strategy to gain traction in the online world. Over the years, it has seen many changes – such as the shift from exact match keywords to long-tail search terms – that … Continue reading Is SEO Still Relevant in 2018? [Infographic] →

How to Freelance and STILL Be Your Own Boss

Freelancing Tools

Choncé Maddox — February 28, 2018 — February 28, 2018 Felix_Broennimann / Pixabay Sometimes leaving your 9-5 and freelancing can feel very similar to working for the man. Yes, freelancing provides more freedom and flexibility but as you get settled into a routine and realize it’s not all about sleeping in and working whenever you … Continue reading How to Freelance and STILL Be Your Own Boss →