The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer relationship. April Mullen on March 11, 2019 In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name … Continue reading Martech can deliver personalized consumer experiences, but humans are still required
Zak Mustapha — February 26, 2019 Follow @zakmustapha — February 26, 2019 So, you’ve tried everything… To Do lists… Calendars… Project management tools… Outsourced to a VA or some other freelancer… But, for some reason you don’t feel like you’re doing as much as you’d like to. Everything is moving slow. You’re not progressing fast … Continue reading Why Many Entrepreneurs Still Struggle with Productivity (And How to Fix It for Good)
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters. Jacob Baadsgaard on February 22, 2019 at 8:00 am These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get … Continue reading Scarcity marketing: Does it still work?
Blockchain Still Misunderstood By Many by Laurie Sullivan @lauriesullivan, Yesterday About 64% of organizations consider blockchain a tech initiative, but 46% of executives at these organizations feel unprepared to effectively use the technology, That’s according to Globant’s 2019 Blockchain Technology Business Guide, released this week. The findings are based on a survey of about 679 U.S. senior-level … Continue reading Blockchain Still Misunderstood By Many
Taylor Gordon — February 10, 2019 — February 10, 2019 StockSnap / Pixabay Every so often the internet world goes crazy for a shiny new technology and people question whether or not blogging is still worthwhile. Here’s my take: Don’t throw in the towel on blogging just yet. Blogging is still not dead. Here are … Continue reading Why Blogging is Still Not Dead
On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube
Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2019 Stone Temple Consulting, acquired by Perficient in July 2018, released a study Thursday that analyzes the importance of links to ranking in Google search results. The methodology for this study, which also looks at different … Continue reading Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows
Jomer Gregorio — December 28, 2018 Follow @JomerGregorio — December 28, 2018 The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a … Continue reading Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]
Ray Manley — December 3, 2018 Follow @rbmanley — December 3, 2018 See what you think of this book title: What happens when a strong-willed woman and man try to make a relationship work during a time of social upheaval? I don’t know about you, but I think Margaret Mitchell’s title is better: Gone With … Continue reading Still a Slave to Keywords? Set Yourself Free!
Arik Hanson — November 15, 2018 — November 15, 2018 Two years ago I wrote a post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at … Continue reading The Real Reason Brands Are Still Posting 30X a Month on Facebook