May 12, 2024 These startling statistics show how the ‘motherhood penalty’ at work is still way too common A survey released in advance of Mother’s Day reveals that two-thirds of moms have considered leaving the workforce due to the cost and stress of childcare. BY Shannon Cudd Becoming a parent changes a person. Priorities shift, and … Continue reading These startling statistics show how the ‘motherhood penalty’ at work is still way too common
April 25, 2024 Alphabet and Microsoft earnings show AI is still Wall Street gold Investors have pummeled Meta for its AI spending, but are rewarding Alphabet, Microsoft, and Snap for doing the same. Here’s why. BY Chris Morris After Meta’s stock meltdown late Wednesday afternoon and Thursday, the tech sector is roaring back in after-hours trading … Continue reading Alphabet and Microsoft earnings show AI is still Wall Street gold
March 29, 2024 9 reasons biz conferences are still relevant—online and in person In 2024, it’s about finding an event that provides value and is worth your time. BY Fast Company Executive Board When the COVID-19 pandemic forced major shutdowns across the globe in 2020, it prompted conference coordinators and their biggest sponsors to quickly rethink … Continue reading 9 reasons biz conferences are still relevant—online and in person
It’s likely alternative data will be one of many ingredients used for cookie replacement. Stirista on March 21, 2024 Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that … Continue reading Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
By Associated Press March 12, 2024 Not even education can close the pay gap that persists between women and men, according to a recent U.S. Census report. Whether women earn a postsecondary certificate or graduate from a top-tier university, they still make about 71 cents on the dollar compared with men at the same … Continue reading It’s 2024: Why is there still a gender pay gap?
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world
By Chris Morris December 01, 2023 Red Lobster’s biggest promotion might be gobbling up its profits and causing some concerns in the finance department, but it may still be a win for marketing. The restaurant chain made headlines this week when it announced its Endless Shrimp deal was part of the reason it reported … Continue reading Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win
Is streaming video even still worth it? Netflix, Apple TV+, Hulu and Amazon won’t stop hiking streaming prices, but it’s still better than cable. Devindra Hardawar Fri, Oct 27, 2023 Nanci Santos via Getty Images When Netflix first unveiled its streaming video service in 2007, it felt like a miracle. Netflix’s DVD customers in … Continue reading Is streaming video even still worth it?
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of … Continue reading Universal Analytics still processing data two months after ‘sunset’
