Digital PR is Still a Relevant Marketing Tactic in 2023 Adam Torkildson / 02 May 2023 We obviously live in a fast-paced business environment, and your marketing techniques should reflect this. A particular marketing or PR campaign may have been successful for you a year or two ago, but that doesn’t mean it will … Continue reading Digital PR is Still a Relevant Marketing Tactic in 2023
By Clint Rainey April 19, 2023 Employers are learning that good work ain’t cheap. The average American worker’s wage expectations have hit a new all-time high, almost $76,000 per year, according to new data from the New York Federal Reserve. The data, part of the bank’s thrice-a-year Survey of Consumer Expectations, found that $75,811 is … Continue reading Americans say they deserve higher salaries than ever, but women still expect far less than men
By Clint Rainey April 18, 2023 Fears that TikTok might be a Chinese intelligence-gathering tool haven’t hurt its spot yet among the most popular U.S. mobile apps—and perhaps that’s no surprise for a platform that claims to have 150 million American users. What may surprise people, though, is when they look at the … Continue reading TikTok may get banned, but our phones will still be fully loaded with Chinese apps
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates
By Emily Guy Birken April 15, 2023 If you forgot about tax filing until you were clearing up the matzo crumbs, stray Easter eggs, or winter wardrobe this week, there’s no need to panic. The IRS allows you to take a six-month extension on filing your taxes—although you still have to pay what you … Continue reading Still haven’t filed your taxes? Here’s how to get the automatic extension
TV, Marketing Evolving — So Why Do We Still Have Upfronts? by Maarten Albarda , Featured Contributor, March 31, 2023 The always smart and insightful Brian Wieser published an update this week on whether or not TV as we know it is dead or dying. Spoiler (from his article): It is not. What has happened … Continue reading TV, Marketing Evolving — So Why Do We Still Have Upfronts?
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
holiday America’s Still Hopped Up About Easter, Despite Rising Costs by Sarah Mahoney @mahoney_sarah, March 21, 2023 The National Retail Federation expects Easter-related sales to climb to $24 billion this year — a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020. And while retailers like … Continue reading America’s Still Hopped Up About Easter, Despite Rising Costs
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies. Chris Wood on March 9, 2023 Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe … Continue reading 75% of marketers still rely heavily on third-party cookies
By Christopher Zara February 17, 2023 Big Oil loves them. So does Meta. Even Norfolk Southern Railway is a fan. We’re talking about stock buybacks, the perennially popular practice of companies scooping up their own shares on the open market. Buyback programs can be a hit with shareholders and executives, but they’re controversial. In … Continue reading Stock buybacks are still all the rage, and company executives can’t stop talking about them
