Tag Archives: still

Martech can deliver personalized consumer experiences, but humans are still required

The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer relationship. April Mullen on March 11, 2019 In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name … Continue reading Martech can deliver personalized consumer experiences, but humans are still required

Why Many Entrepreneurs Still Struggle with Productivity (And How to Fix It for Good)

Zak Mustapha — February 26, 2019 Follow @zakmustapha — February 26, 2019 So, you’ve tried everything… To Do lists… Calendars… Project management tools… Outsourced to a VA or some other freelancer… But, for some reason you don’t feel like you’re doing as much as you’d like to. Everything is moving slow. You’re not progressing fast … Continue reading Why Many Entrepreneurs Still Struggle with Productivity (And How to Fix It for Good)

Blockchain Still Misunderstood By Many

Blockchain Still Misunderstood By Many by Laurie Sullivan  @lauriesullivan, Yesterday About 64% of organizations consider blockchain a tech initiative, but 46% of executives at these organizations feel unprepared to effectively use the technology, That’s according to Globant’s 2019 Blockchain Technology Business Guide, released this week. The findings are based on a survey of about 679 U.S. senior-level … Continue reading Blockchain Still Misunderstood By Many

Google: Still ‘early days’ for performance advertising on YouTube

On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2019  Stone Temple Consulting, acquired by Perficient in July 2018, released a study Thursday that analyzes the importance of links to ranking in Google search results. The methodology for this study, which also looks at different … Continue reading Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows

Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]

Jomer Gregorio — December 28, 2018 Follow @JomerGregorio — December 28, 2018 The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a … Continue reading Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]