Four ways a great PPC tool can turn you into a PPC rockstar On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a … Continue reading Do you still need a PPC tool with the new Google Ads?
Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study
Dave Brock — September 26, 2018 Follow @davidabrock — September 26, 2018 geralt / Pixabay Developing any high-performance sales team starts with talent. If you have the wrong people, no tools, processes, programs, training in the world will make up for it. Yet, too often, managers treat this issue too cavalierly. I constantly see: Sloppy … Continue reading Talent Still Matters!
James Baker — September 7, 2018 — September 7, 2018 With the scope of SEO rapidly changing, competition becoming more fierce, and some even saying that SEO is dead, many brands and businesses are changing the way they market their businesses online. We are here to tell you that SEO is not dead and show … Continue reading 6 Reasons Why Your Business Still Needs SEO
Kayla Sloan — September 5, 2018 — September 5, 2018 Lots of people these days use online calendars, me included. The reason is that they have many advantages over paper calendars that I love. For instance, my calendar is in an app on my phone so that I can easily take it with me. Rather … Continue reading 14 Reasons You May Still Want a Paper Calendar
Sahail Ashraf — September 1, 2018 — September 1, 2018 Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean … Continue reading Is Live Video Still a Thing?
Amanda Clark — August 27, 2018 Follow @GrammarChicInc — August 27, 2018 typographyimages / Pixabay Many people only think about updating their resume when they’re unhappy at work and want to find a new job, or once they’ve already lost their job and are scrambling to find something else. Rushing to update your resume can … Continue reading Happy with Your Job? Why You Should Still Update Your Resume
Location Still Matters In An Online World by Shawn Schwegman , Columnist, June 28, 2018 JPMorgan Chase was running ads on more than 400,000 websites when it learned that less than 3% of those sites were leading to any activity beyond an impression. Chase reduced that to just 5,000 websites, but still saw the same … Continue reading Location Still Matters In An Online World
Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018 A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social
By Larry Alton May 18th, 2018 The 1990s have faded into memory, and clunky web design has faded with them — mostly. Still, some people continue to stick to pure HTML/CSS websites, and refuse to get on board with platforms that generate more dynamic content. Most people today assume that building an HTML website is an … Continue reading How Pure HTML/CSS Websites Still Have SEO Advantages