Tag Archives: still

You can still open your dream coffee shop, but you might have to move first

By David Landsel   April 20, 2022     When Cincinnati-born brothers Tony and Austin Ferrari decided to open the coffee shop of their dreams in 2019, they landed almost immediately on the city’s Camp Washington neighborhood. There, tucked into a residential section at the heart of this isolated, working-class area—until then, known best for … Continue reading You can still open your dream coffee shop, but you might have to move first

Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address

Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address by Laurie Sullivan  @lauriesullivan, March 30, 2022 Change is not always easy, but typically companies like Google that manage the majority of advertising spend from brands and agencies have at least one good reason to shake the apple cart. Google’s plan to … Continue reading Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address

It’s not just money. This is what’s still driving the Great Resignation

By Mark C. Crowley   March 05, 2022 It is rather staggering that nearly 69 million people quit their jobs in America last year—and the common assumption is that everyone who resigned found a new employer willing to give them a meaningful bump in pay. Aligned to this thinking, of course, companies could effectively end … Continue reading It’s not just money. This is what’s still driving the Great Resignation

Some Kanye fans paid $200 to get his new album. They’re still waiting

By Moises Mendez II   February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday.  Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting

How marketers on Amazon can still launch and grow brands

Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards. Chris Wood on February 25, 2022 Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with … Continue reading How marketers on Amazon can still launch and grow brands

Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds

Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds by Wayne Friedman , February 21, 2022 In the U.S. — and most European countries — TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too … Continue reading Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds

What retail apocalypse? These 10 brands are proving physical stores still matter in 2022

By Connie Lin January 28, 2022 We could write essays about the beating that retail has suffered over the past decade (see: COVID-era bankruptcies, supply-chain throttling, the pre-pandemic mall-pocalypse), but not today! Right now, we’re here to focus on the positives—of which, lucky for us, there are plenty. For example, take this list of top … Continue reading What retail apocalypse? These 10 brands are proving physical stores still matter in 2022

Continuous Feedback Is Still Not Enough

Chiara Toselli September 28, 2021 Many organizations have decided to ditch the once-a-year annual appraisals, and implement quarterly check-ins and continuous feedback. This is largely due to a switch in the generational workforce. Millennials and Gen Z now constitute almost 50% of the workforce. While all employees want feedback, younger generations want it the most. … Continue reading Continuous Feedback Is Still Not Enough