Tag Archives: It’s

It’s Time to Reinvent Your Human Resources Strategies

Lovepreet Dhaliwal December 2, 2020 In the past few years, artificial intelligence (AI), machine learning, and deep learning have dominated the headlines and are steadily being woven into our daily lives. Imagine meeting your next employer through an interview that uses augmented reality (AR) or participating in a global team meeting by simply logging through … Continue reading It’s Time to Reinvent Your Human Resources Strategies

90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?

Kato Nkhoma August 5, 2020 The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having … Continue reading What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?

The Great Return to Work: It’s Now a Case of Adapt or Die

Richard Calvert August 5, 2020 “Workin’ 9 to 5, what a way to make a livin’. Barely getting by, it’s all takin’ and no givin’” Back in 1980 when Dolly Parton’s 9-to-5 hit the charts, employers could be hard task masters. Workers’ rights were pretty much non-existent and the concept of a work-life balance was … Continue reading The Great Return to Work: It’s Now a Case of Adapt or Die