Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. By Andrew Holland Published on June 3, 2026 Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to … Continue reading Why ‘it’s just SEO’ could cost the industry billions
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it. By Pamela Parker Published on June 1, 2026 The pressure to produce more content, faster, with fewer resources is real. And AI has been the obvious answer — 74% of marketers are already deploying or … Continue reading Consumers like AI content until they know it’s AI
June 01, 2026 The myth of the hero’s journey—and why it’s killing change in your organization BY Greg Satell There is a powerful narrative arc called the Hero’s Journey that is employed in stories like Star Wars. A hero, like Luke Skywalker, receives a call to adventure. He or she has doubts at first, but meets … Continue reading The myth of the hero’s journey—and why it’s killing change in your organization
May 20, 2026 4 signs it’s time to change your boss BY Tomas Chamorro-Premuzic Work is the closest thing most adults have to a full-time identity. Strip away sleep, and roughly half of our waking lives are spent working. If you take a conservative estimate—40 to 50 hours a week, across four to five decades—you end … Continue reading 4 signs it’s time to change your boss
May 11, 2026 It’s not just women dropping out of the workforce. This group is, too BY Pavithra Mohan It has become clear that women—and working mothers, in particular—are up against all kinds of challenges that threaten their foothold in the labor force. But one trend that may be less evident is that men are also … Continue reading It’s not just women dropping out of the workforce. This group is, too
As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results. By Vladimir Ceric Published on April 30, 2026 Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The … Continue reading Your marketing automation isn’t broken, it’s overloaded
Why It’s Best For Marketers To Reach Gen Z On The Go by Laurie Sullivan , Staff Writer, April 16, 2026 Marketers try to determine how to reach Gen Z on screens, but Lyft executives believe reaching them on the go is a better way. The ride-hailing company released data on Wednesday from a study … Continue reading Why It’s Best For Marketers To Reach Gen Z On The Go
April 09, 2026 If you lose your job to AI, it’s even harder to bounce back BY Pavithra Mohan Economists and academics are still not clear on how, exactly, AI will change the jobs that are most vulnerable to its advances. Some jobs may disappear altogether, while others will simply evolve and be augmented by … Continue reading If you lose your job to AI, it’s even harder to bounce back
March 12, 2026 China went crazy for OpenClaw. Now it’s working to ban it BY Chris Stokel-Walker Earlier this week, social media was wowed by images from the streets of Chinese cities showing senior citizens lining up to have OpenClaw, the always-on AI assistant, installed on their laptops, desktops, and other devices. Areas like Shenzhen and … Continue reading China went crazy for OpenClaw. Now it’s working to ban it
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. By Tom Leonard February 19, 2026 Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media … Continue reading If your measurement strategy delays decisions, it’s broken
