See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both. Semrush Enterprise on November 14, 2025 AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even … Continue reading SEO vs. AI Search: Why It’s Not Either/Or
November 05, 2025 McDonald’s is losing its lowest-income customers—and it’s not hard to see why
October 14, 2025 What it’s like living next to one of Meta’s largest data centers Data centers have become the starting blocks in the global race for AI supremacy. Tech giants like Meta, Alphabet, and OpenAI have committed hundreds of billions of dollars collectively to building more of them. States are offering incentives for their … Continue reading Photos: What it’s like living next to Meta’s largest data center
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. Lisa Shaw on October 10, 2025 at 9:10 am | Reading time: 7 minutes In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more … Continue reading Why it’s time to rethink your B2B thought leadership strategy — especially around events
September 21, 2025 The real workplace revolution isn’t AI, it’s human happiness Put simply, happier teams are higher-performing teams. span>span]:whitespace-nowrap”> We are living through an AI revolution. Boards are green-lighting pilots and buying AI licenses to maximize employee productivity. However, the most powerful performance lever in the modern workplace isn’t algorithmic, it’s human. When people … Continue reading The real workplace revolution isn’t AI, it’s human happiness
August 27, 2025 Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign BY Sarah Fielding Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as … Continue reading Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign
August 23, 2025 It’s easier to be yourself at work when you’re popular BY Sarah Bregel Being yourself is not always an easy task—especially at work. But new research finds the ability to do so comes easier to some than to others, for a surprising reason. The ability to be authentic on the job also has … Continue reading It’s easier to be yourself at work when you’re popular
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025 AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4
July 31, 2025 These are the perks workers are looking for right now (and it’s not just to work from home) BY Sander Van’ t Noordende In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employer–talent dynamic faces new challenges. But the latest data tells a different story: not … Continue reading These are the perks workers are looking for right now (and it’s not just to work from home)
Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. Kath Pay on July 18, 2025 Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands … Continue reading Why it’s time to reframe email from campaigns to conversations
