JoAnn Corley — March 19, 2020 What if I told you, as a business owner or executive/ senior leader there is a high probability you are consistently working against yourself, would you believe me? As someone who has worked in the realm of leadership and management for over 20 years with a specialty in human … Continue reading As a Leader, Are You Working Against Yourself? It’s Highly Possible
Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]
Mayank Pratap — March 6, 2020 Every day we read about a kid who has launched a new app that is changing the world and we literally think would it be worth taking out that old dream of our own and give it a try. Of course, most of us would bury it back down … Continue reading It’s Time to Make that Dream Come True
Thom James Carter — January 14, 2020 The modern workforce is, quite literally, movers and shakers. No matter if self-bought or company-bought, employees are using mobile devices to work from while in the office, going from meeting-to-meeting, traveling cross-country to attend conferences, and even when working from home. But for some (read: the security-minded), this … Continue reading Enterprise Mobility Management (EMM): What It Is, Why It’s Important & How to Do It
Lisa De Nicola — December 23, 2019 It’s no surprise as we look to the future of work the needs of employees are becoming increasingly demanding. In fact, many of what we continue to call benefits are simply expectations of what new generations are looking for in their work. Careers and jobs are very much … Continue reading It’s Time to Put the “Human” Back in Human Resources
Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email. Jennifer Cannon on December 12, 2019 Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing … Continue reading Global email benchmark report finds email isn’t dead – it’s essential
Publishers: It’s Not All About Google by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2019 A site owned by the parent company of TikTok is a growing source of traffic for media publishers, and recently became the largest referral source for Inquisitr media. Dominick Miserandino, CEO at mid-size publisher The Inquisitr, said the road to publishing … Continue reading Publishers: It’s Not All About Google
Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work
Jennifer Karpus-Romain — November 19, 2019 Follow @jenniferkarpus Time for CRM! “Where did that Post-It go? I need to call that person back!” “I think we track that somewhere, but I’m not really sure where that information goes.” “It’s Sunday night, and I’m prepping for my meeting tomorrow morning… AGAIN.” Can you relate to these … Continue reading 6 Signs It’s Time for CRM
The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy. Pamela Parker on November 15, 2019 Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic … Continue reading Email marketing: It’s the audience, stupid
