Tag Archives: It’s

It’s time for a better approach to change management in marketing

Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025   Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing

GOG’s preservation label highlights classic games it’s maintaining for modern hardware

  GOG’s preservation label highlights classic games it’s maintaining for modern hardware The Preservation Program could be a boon for retro gamers. anna washenko   Thu, Nov 14, 2024   GOG is launching an effort to help make older video games playable on modern hardware. The GOG Preservation Program will label the classic titles that … Continue reading GOG’s preservation label highlights classic games it’s maintaining for modern hardware

Are nicknames appropriate in the workplace? Here’s when it’s okay to use them—and when it’s not

  November 04, 2024 Are nicknames appropriate in the workplace? Here’s when it’s okay to use them—and when it’s not Should you call your boss by a nickname? What about a subordinate? New research published by the ‘Harvard Business Review’ offers surprising insights. BY Grace Snelling If you’ve ever worked in an office, chances are you’ve … Continue reading Are nicknames appropriate in the workplace? Here’s when it’s okay to use them—and when it’s not

Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator

October 12, 2024 Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator In their book, Martin Gonzalez and Joshua Yellin explore why so many startups fail—and what those that succeed do right. BY Martin Gonzalez and Joshua Yellin Many entrepreneurs are inspired by romantic conceptions of how great startup … Continue reading Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator