Marketers have to do a better job of training people rather than buying technology just for the sake of it. Joe Hyland on April 11, 2019 Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on some fascinating sessions … Continue reading The martech stack fallacy: It’s not about technology
We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service
Alexander Porter — April 4, 2019 Follow @AJP_Marketing — April 4, 2019 In 2007, Joe Gebbia and Brian Chesky were sharing a loft apartment in San Francisco. At the same time there was a major conference to be held in the city. They realised that the conference attendees would struggle to find accommodation. Inspired by … Continue reading The Secret to Finding Inspiration (Hint: It’s Not Where You Think)
Kristen Patel — March 19, 2019 Follow @kristinapatel — March 19, 2019 A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was stocked, and the present was wrapped. And theoretically, it was going to be a blast. But as … Continue reading A High Bounce Rate Isn’t Evil — It’s an Opportunity
Susan Friesen — March 15, 2019 Follow @eVisionMedia — March 15, 2019 How to Create an Effective SEO Strategy for Your Business Website Recently I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google … Continue reading It’s Time to Get Serious About Voice Search Optimization
Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up
Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models
Nikola Roza — February 9, 2019 Follow @NikolaRoza — February 9, 2019 Broken links… the bane of every honest webmaster. The destroyers of websites! Well… not really. But they are worth fixing. And if your site is of: decent age, decent size, or both; you have broken links. And they’re ruining your site’s experience. So … Continue reading Learn How to Find and Fix Broken Links in Your WordPress Site — It’s Worth Doing It!
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it
Search: And It’s A Wrap For 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2018 Goodbye 2018. There was no shortage of headlines this year. Google AdWords rebranded to Google Ads and changed Android licensing terms in Europe that affect search. Bing pushed ahead. Sexual misconduct came to the forefront, and Google denied building a … Continue reading Search: And It’s A Wrap For 2018
