Jennifer Karpus-Romain — November 19, 2019 Follow @jenniferkarpus Time for CRM! “Where did that Post-It go? I need to call that person back!” “I think we track that somewhere, but I’m not really sure where that information goes.” “It’s Sunday night, and I’m prepping for my meeting tomorrow morning… AGAIN.” Can you relate to these … Continue reading 6 Signs It’s Time for CRM
The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy. Pamela Parker on November 15, 2019 Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic … Continue reading Email marketing: It’s the audience, stupid
Shep Hyken — November 5, 2019 Follow @Hyken There are some pretty important people in your organization, and I bet many of them don’t know just how important they are. Most likely, they aren’t getting the recognition they deserve. I was talking about this concept with my friend, Kent Higginbotham, and he shared a perfect … Continue reading Give Recognition Where It’s Due
Stephen Seifert — October 25, 2019 Scaling a business can prove challenging, especially in the ever-growing ecommerce space. Even if growth is steady, there are a variety of things you still need to do for continued success. If you ease up on the gas, you may find customers jumping ship and seeking out your competitors. … Continue reading Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory
Arik Hanson — October 1, 2019 Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an “always be looking mindset.” I think a lot of people took it the wrong way. Like “this guy is going to be looking for a new … Continue reading Why I Think It’s OK (If Not Preferred) to “Always Be Looking”
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most
Liz Kislik — September 19, 2019 Follow @lizkislik — September 19, 2019 Between political upheaval, stock market gyrations and general office politics, there’s plenty for any professional to be concerned about these days. As a business person, it’s part of your job to do rigorous risk assessments, but if you go too far and make … Continue reading How To Work Effectively With A Worrier—Even If It’s You
Gerry Moran — September 19, 2019 Follow @GerryMoran — September 19, 2019 It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance. Many brands govern their social … Continue reading It’s All Social Media Fun and Games Until You Get a Call from HR
Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them
Arik Hanson — August 4, 2019 — August 4, 2019 Today’s internet culture is very much predicated on one basic principle: Me. Me, as in, how can I create more thought leadership to share on Twitter. Me, as in, how can I become an influencer and make hundreds of thousands of dollars on Insta, YouTube … Continue reading Sometimes It’s OK to Be a Social Media Follower
