Tag Archives: It’s

It’s clear the era of traditional mass messaging is over

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over

Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]

Jomer Gregorio — June 4, 2020 Many businesses worldwide have already benefited from outsourcing different processes to specialized agencies. Outsourcing non-core processes allowed companies to save on workforce costs since they didn’t have to hire additional people to work on other projects. They have the option of outsourcing to countries that offer cheap labor. Digital … Continue reading Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]

Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline

It’s Time to Create Better Instagram Content for Your Company

Ashton Newell — May 12, 2020 Over 1 billion. That’s how many users are on Instagram. According to a Facebook survey, 87% of those surveyed said they took action after seeing product information on Instagram, such as following a brand, visiting their website, or making a purchase online. An estimated 71% of businesses use Instagram … Continue reading It’s Time to Create Better Instagram Content for Your Company

Digital transformation is no longer a buzzword. It’s an imperative.

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.

It’s Time to Get on Board With the New ‘Normal’ for Businesses

Carly McCrory — April 27, 2020 It’s the question that’s been on everyone’s mind lately: when will things go back to normal? It’s understandable, especially without an end date in sight. But the reality is, while some things will take weeks or months, others simply won’t go back to normal and what we’re experiencing now … Continue reading It’s Time to Get on Board With the New ‘Normal’ for Businesses

Working From Home Isn’t All It’s Cracked Up to Be – and the COVID Outbreak Will Prove It

Arik Hanson — April 17, 2020 Author’s Disclaimer: I know and fully realize a lot of people have lost–and will lose–their jobs during COVID-19. This is not designed to be a glib discussion, but merely a different take on the “working from home during COVID changes everything” conversation. Over the first four weeks of this … Continue reading Working From Home Isn’t All It’s Cracked Up to Be – and the COVID Outbreak Will Prove It

Business Networking Isn’t Dead – It’s Not Even in Hibernation

Simone Douglas — April 16, 2020 I heard on the grapevine, OK it was someone posting on LinkedIn, that business networking is meant to be dead in the wake of COVID-19 and I was actually stunned that they thought the world had stopped networking. As many of us rapidly find ourselves and our businesses forced … Continue reading Business Networking Isn’t Dead – It’s Not Even in Hibernation