U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it
Tag Archives: It’s
Search: And It’s A Wrap For 2018
Search: And It’s A Wrap For 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2018 Goodbye 2018. There was no shortage of headlines this year. Google AdWords rebranded to Google Ads and changed Android licensing terms in Europe that affect search. Bing pushed ahead. Sexual misconduct came to the forefront, and Google denied building a … Continue reading Search: And It’s A Wrap For 2018
Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]
Jomer Gregorio — December 28, 2018 Follow @JomerGregorio — December 28, 2018 The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a … Continue reading Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]
To Get the Most Out of Google Analytics, First Understand What It’s Telling You
Zach Heller — December 27, 2018 Follow @zheller — December 27, 2018 Arguably the single best free tool available to marketers is Google Analytics. If you know how to use it, it can tell you so much about your customers, how they are using your website, what they’re interested in, and what is causing them … Continue reading To Get the Most Out of Google Analytics, First Understand What It’s Telling You
‘Value-Exchange’: It’s Only Of Value If I Really Want It
‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It
Measuring return on content: It’s simpler (and more important) than you think
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think
3 signs it’s time to make the switch to account-based analytics
B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success. If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools … Continue reading 3 signs it’s time to make the switch to account-based analytics
This Generation Is Reshaping Our World (It’s Not the One You Think)
Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think)
Why It’s Time To Give Up On RFPs [Infographic]
Brian Wallace — October 29, 2018 Follow @nowsourcing — October 29, 2018 Requests for proposals are one of the biggest areas of bloat and waste in business, yet some 95% of businesses still use them. After you have done something one way your entire career, change can be quite scary. But there is a better … Continue reading Why It’s Time To Give Up On RFPs [Infographic]
WordPress with Gutenberg – It’s No Printing Press
Ryan Yaeger — October 12, 2018 Follow @YaegerBomb — October 12, 2018 Massive WordPress Update Fails to Impress More than six centuries ago when Johannes Gutenberg invented the printing press, he brought mass media to life, forging the way to the large-scale printing and dissemination of information and knowledge across the world. Almost 16 years … Continue reading WordPress with Gutenberg – It’s No Printing Press
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