By Jeff Beer April 02, 2022 For a certain species of candy aficionado, 2013 is a year that lives in infamy. Until then, the flavor combination inside every bag of Skittles consisted of strawberry, lemon, grape, orange, and lime—since the candy first hit North American shores in 1979. But nine years ago, the brand … Continue reading Why it’s so hard for brands to say, We’re sorry
Extended Reality (XR): How It’s Changing Work and Employment Shannon Flynn / 30 Mar 2022 Extended reality, commonly referred to as XR, is becoming a prevalent technology many companies use in various industries. XR consists of immersive technologies that have proven their capabilities in the gaming industry, for example. It’s expected that XR headset … Continue reading Extended Reality (XR): How It’s Changing Work and Employment
By Michelle S.—Zapier March 11, 2022 We’re now years into this great experiment in remote work. It started off as a Zoom, but now it feels more like a plod. Our work lives are lived on camera all day, every day—and it’s time to let people take a break. Face-muting is ok Communicating remotely isn’t … Continue reading These are the times when it’s OK to turn your camera off in a meeting
By Mark C. Crowley March 05, 2022 It is rather staggering that nearly 69 million people quit their jobs in America last year—and the common assumption is that everyone who resigned found a new employer willing to give them a meaningful bump in pay. Aligned to this thinking, of course, companies could effectively end … Continue reading It’s not just money. This is what’s still driving the Great Resignation
By Michelle S.—Zapier February 14, 2022 Our jobs—what we do—hover heavily over our very existence. Before the pandemic, a lot of job advice was about pursuing your passion, as though our purpose in life must be defined by our job or hustling till we drop from exhaustion. Now, all I hear about is burnout and The … Continue reading How to find meaning in your work, even if it’s ‘just a job’
By Next Big Idea Club February 07, 2022 Johann Hari is a writer and journalist. He has written for The New York Times, Le Monde, The Guardian, and other newspapers. His TED Talks have been viewed more than 70 million times, and his work has been praised by a broad range of people, from Oprah … Continue reading It’s not just you. Science explains how your focus is more scattered now and how to get it back
Focusing on revenue as the key business outcome actually may not be the best way to drive growth. Kim Davis on January 31, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, … Continue reading It’s not all about revenue
April Paige November 23, 2021 Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers. The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects … Continue reading B2B Email Marketing – 10 Signals It’s Time To Validate
The channel may be well-established but it’s not static. Kim Davis on November 18, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading It’s all about email
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth
