By AJ Hess February 26, 2023 The cloud of dread hanging over you on Sunday evening; the wave of anxious anticipation you feel ahead of a new week; the cold sweat you get thinking about Monday. These feelings have a name: the “Sunday scaries.” According to recent data from LinkedIn and Headspace, the … Continue reading It’s not just you. Your Sunday scaries are getting worse
By Christopher Zara February 22, 2023 As you debate whether to pay Mark Zuckerberg for a blue verification badge on Instagram, here’s an interesting piece of data that you might help you decide. Engagement rates on Instagram have generally been falling for brands, even as those brands continue to post at the … Continue reading Brands have an Instagram engagement problem, and it’s getting worse
By Grace Carroll February 15, 2023 Lately, it feels like the word on everyone’s mind is “layoffs.” The wave of tech and finance companies joining the 6% club has big implications for markets, industries, and the economy at large. But layoffs also have an important emotional dimension—one that often gets lost in the discourse. … Continue reading Getting laid off is not your fault. Here’s why it’s crucial to believe that
By Chris Stokel-Walker February 09, 2023 Elon Musk’s travails over whether or not to allow free, unfettered access to Twitter’s APIs has, as would be expected, taken plenty of twists and turns. On February 2, Musk gave notice that free access to APIs would be removed within a week. Then he decided accounts could … Continue reading Elon Musk’s plans to limit API access might be good for Twitter’s business, but it’s bad for the open internet
By Mark Sullivan February 08, 2023 Microsoft is using generative AI to rethink the way we search for stuff on the web. It’s utilizing a powerful natural language model developed by OpenAI to make search more like a conversation and less like a painstaking process of keyword selection. The new AI-assisted Bing is now … Continue reading What it’s like using Microsoft’s chatbot-based Bing search
Web 3 hopes to bring together many existing, cutting-edge technologies, but it is still long on concepts and short on implementation. William Terdoslavich on February 13, 2023 Web 1.0 was just information listed on a web page. Web 2.0 made the web page interactive. Web 3.0 runs on blockchain, enables the use of crypto-currencies and … Continue reading Web 3? It’s the web we hope for, not the one we know
By Paul Wiseman—Associated Press February 03, 2023 WASHINGTON (AP) — America’s employers added a stunning 517,000 jobs in January, a surprisingly strong gain in the face of the Federal Reserve’s aggressive drive to slow growth and tame inflation with higher interest rates. The unemployment rate dipped to 3.4%, the lowest level since 1969. Friday’s … Continue reading Surprise! It’s the best job market in 54 years, even if it doesn’t feel like it
By Rob Walker February 03, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. At first, it looked like Marie Kondo had deeply undermined one of the most successful personal-brand stories of the past decade. According to a Washington Post article, the author, Netflix star, business owner, and … Continue reading Marie Kondo is messy now—and it’s actually expanding her brand
Ugh, There’s People Vomiting — And It’s An Ad? by Steve Ellwanger , January 20, 2023 Can a brand “flaw” also be an attribute to help inform effective advertising and marketing? Yes—if you use the right kind of flaw, based on behavioral science, according to MichaelAaron Flicker, founder of the XenoPsi agency and co-founder … Continue reading Ugh, There’s People Vomiting — And It’s An Ad?
Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , December 23, 2022 The following was previously published in an earlier edition of Marketing Insider. As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself
