Tag Archives: It’s

What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?

Kato Nkhoma August 5, 2020 The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having … Continue reading What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?

The Great Return to Work: It’s Now a Case of Adapt or Die

Richard Calvert August 5, 2020 “Workin’ 9 to 5, what a way to make a livin’. Barely getting by, it’s all takin’ and no givin’” Back in 1980 when Dolly Parton’s 9-to-5 hit the charts, employers could be hard task masters. Workers’ rights were pretty much non-existent and the concept of a work-life balance was … Continue reading The Great Return to Work: It’s Now a Case of Adapt or Die

Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media

Jonathan Crossfield July 14, 2020 For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue with that? Simple. Efficient. Fast. And there are plenty of professional social media tools that allow marketers to post to multiple accounts simultaneously and at scale. Currently, I write articles … Continue reading Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media

Hiring a Virtual Assistant for Entrepreneurs: Why It’s So Hard to Let Go

Jeff J. Hunter July 13, 2020 For many entrepreneurs, hiring a virtual assistant is something that sits at the bottom of their “to do” list for months or even years. They know that delegating is a powerful tool. They’ve heard stories of others who’ve cleared time in their schedules, made more money, and grown their … Continue reading Hiring a Virtual Assistant for Entrepreneurs: Why It’s So Hard to Let Go

It’s clear the era of traditional mass messaging is over

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over

Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]

Jomer Gregorio — June 4, 2020 Many businesses worldwide have already benefited from outsourcing different processes to specialized agencies. Outsourcing non-core processes allowed companies to save on workforce costs since they didn’t have to hire additional people to work on other projects. They have the option of outsourcing to countries that offer cheap labor. Digital … Continue reading Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]

Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline