Tag Archives: It’s

It’s Time to Prioritize Adaptability in Your Small Business’s CRM

John Oechsle — July 3, 2018 Follow @hjoech — July 3, 2018 It’s time for small businesses to capitalize on their edge in agility It’s easy to think of small businesses as scrappy underdogs when they’re stacked up against the deep pockets of national and multinational competitors in their industry, but the truth is there … Continue reading It’s Time to Prioritize Adaptability in Your Small Business’s CRM

It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

It’s Time For Exchanges To Focus On Insights, Not Plumbing

It’s Time For Exchanges To Focus On Insights, Not Plumbing by Garrett McGrath , Columnist, May 7, 2018 As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous seem stagnant by comparison. Market pressures for both publishers and advertisers are fundamentally … Continue reading It’s Time For Exchanges To Focus On Insights, Not Plumbing