John Oechsle — July 3, 2018 Follow @hjoech — July 3, 2018 It’s time for small businesses to capitalize on their edge in agility It’s easy to think of small businesses as scrappy underdogs when they’re stacked up against the deep pockets of national and multinational competitors in their industry, but the truth is there … Continue reading It’s Time to Prioritize Adaptability in Your Small Business’s CRM
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again.
Contributor Evan Magliocca explains how retailers must approach customer loyalty — you’ve got to give it to get it. Evan Magliocca on June 25, 2018 Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In … Continue reading Loyalty is more than marketing, it’s a mindset
James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority
Search Is Back, And It’s Eating Display’s Lunch by Sean Hargrave , Staff Writer, May 31, 2018 Amid all the loud noise emanating from digital advertising about technology, rebates, viewability and transparency, it can be easy to forget a very simple truth. Half of all UK digital advertising goes on search, according to the IAB … Continue reading Search Is Back, And It’s Eating Display’s Lunch
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. Jamie Pitman on May 29, 2018 At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a … Continue reading It’s time for local business to take voice search seriously
Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
Amanda Abella — May 15, 2018 — May 15, 2018 geralt / Pixabay A part of running a successful business is knowing when it’s time to fire a client. After all, clients who no longer work for us only get in the way of our productivity. If the client is really bad then they keep … Continue reading 3 Signs It’s Time to Fire a Client
It’s Time For Exchanges To Focus On Insights, Not Plumbing by Garrett McGrath , Columnist, May 7, 2018 As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous seem stagnant by comparison. Market pressures for both publishers and advertisers are fundamentally … Continue reading It’s Time For Exchanges To Focus On Insights, Not Plumbing
Taylor Gordon — May 4, 2018 — May 4, 2018 mohamed_hassan / Pixabay Deciding whether to pivot or double down on a business idea can be quite the challenge. You and I both know that seeing success from a business can take months and even years. With that said, there’s always a fear that you’ll … Continue reading Pivot or Stay the Course? 3 Signs It’s Time for Change
