Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Consumers want more video from brands, of all types, in all their messaging — especially personalized video.
Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 adults in the U.S. and U.K., according to Idomoo, a video platform, with research from Atomik Research.
Still, the data is a bit better than a year ago — when 74% say they don’t get enough video from brands.
Video-connected brand messaging is nearly four times more likely to increase loyalty and brand trust, according to the current research — at the same levels as it was a year ago.
Consumers increasingly are focused on personalized video from brands, according to the report — with 25% consumers getting personalized video this year versus 17% a year ago.
Digging deeper into wanting more interactive video content, nearly eight out of 10 consumers want more of this from brands.
U.K. consumers are a bit behind the U.S. when it comes to these more advanced video-brand activations, according to the report, with 29% of U.S. consumers have received a personalized video compared to 22% of consumers in the U.K.
In addition, 83% of U.S. respondents want interactive video, and 76% for the U.K.