Tag Archives: consumers

How Dynamic Pricing Benefits Consumers

Julius Cerniauskas August 12, 2021 Dynamic pricing – the practice of changing prices according to real-time supply and demand factors – is not new. Airlines have been shifting their prices for years, along with hotels and event-based businesses where supply and demand factors change rapidly. The internet brought dynamic pricing to the mainstream, allowing many … Continue reading How Dynamic Pricing Benefits Consumers

1 in 3 Consumers Use Social Media to Discover New Products and Brands

Larisa Bedgood July 19, 2021 If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. … Continue reading 1 in 3 Consumers Use Social Media to Discover New Products and Brands

Cookies Or Not, Consumers Expect Marketers To Know Them

Cookies Or Not, Consumers Expect Marketers To Know Them by Laurie Sullivan  @lauriesullivan, June 18, 2021 It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping … Continue reading Cookies Or Not, Consumers Expect Marketers To Know Them

Personalization Squared: Consumers Want Both Benefits And Data Security

Personalization Squared: Consumers Want Both Benefits And Data Security by Ray Schultz , June 4, 2021 Consumers and brands are of two different minds when it comes to personalization.  While 75% of business leaders say personalization is “table stakes” for digital , only 52% of consumers say their satisfaction improves as brands become more personalized, according … Continue reading Personalization Squared: Consumers Want Both Benefits And Data Security

Privacy Nerves: Most Consumers Won’t Share Anything About Themselves

Privacy Nerves: Most Consumers Won’t Share Anything About Themselves by Ray Schultz , May 13, 2021 For all the buzz about online buying during the pandemic, consumers are wary about releasing information about themselves, according to Consumer Privacy Trends Report 2021, a study from Tinuiti, conducted by Upwave. When asked what types of data they … Continue reading Privacy Nerves: Most Consumers Won’t Share Anything About Themselves

Why These Markets Attract And Keep Consumers On Sites Longest

Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan  @lauriesullivan, March 23, 2021 Globally, 68.1% of all website visits in 2020 came from mobile devices — up from 63.3% in 2019. Desktops drove 28.9% of visits, with tablets driving about 3.1%. They also drove 53.3% of the total time onsite in … Continue reading Why These Markets Attract And Keep Consumers On Sites Longest

Pandemic’s impact on consumers, in-housing: Monday’s daily brief

Plus, ABM isn’t a cure-all Chris Wood on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Pandemic’s impact on consumers, in-housing: Monday’s daily brief

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took.  Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

Consumers Want Warm And Cuddly Ads, Study Finds

Consumers Want Warm And Cuddly Ads, Study Finds by Ray Schultz , January 8, 2021 People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company. Shoppers particularly like to see ads that reflect:  Inspiration — 42% … Continue reading Consumers Want Warm And Cuddly Ads, Study Finds