Tag Archives: consumers

Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover

Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan  @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover.  When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover

Why the media industry embraces martech transformation to win over consumers

Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022   Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers

Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers

Instacart Health Launches, Gives Brands Initiative To Connect With Consumers by Laurie Sullivan  @lauriesullivan, September 28, 2022 Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the ways they can use food as medicine to heal body, mind, and spirit. More than … Continue reading Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers

Majority Of Consumers Unhappy With Digital Shopping

Majority Of Consumers Unhappy With Digital Shopping by Charlene Weisler , Op-Ed Contributor, September 14, 2022 As the digital landscape becomes more competitive and complicated, it’s become even more important to monitor all aspects of a digital channel. Contentsquare, in its 2022 Digital Experience Benchmark Report, advised businesses to adopt an expansive and respectful view … Continue reading Majority Of Consumers Unhappy With Digital Shopping

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study

How to sell health and wellness when consumers are sick and tired of hearing about it

By Danica Lo August 14, 2022 Three years into the pandemic, with monkeypox and polio looming large on the horizon, it’s no surprise that many Americans are sick and tired of being bombarded with bad news about public health. For the health and wellness industry, which has long relied on worst-case scenarios to compel consumers … Continue reading How to sell health and wellness when consumers are sick and tired of hearing about it

Rakuten Travel Research Shows How Consumers Search For Deals

Rakuten Travel Research Shows How Consumers Search For Deals by Laurie Sullivan , Staff Writer @lauriesullivan, August 17, 2022 The desire to travel continues to increase, and consumers are ready to spend and search for deals. Rakuten Advertising’s recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade … Continue reading Rakuten Travel Research Shows How Consumers Search For Deals