Tag Archives: consumers

Consumers Want Warm And Cuddly Ads, Study Finds

Consumers Want Warm And Cuddly Ads, Study Finds by Ray Schultz , January 8, 2021 People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company. Shoppers particularly like to see ads that reflect:  Inspiration — 42% … Continue reading Consumers Want Warm And Cuddly Ads, Study Finds

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography.  A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers

Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers by Ray Schultz , Columnist, November 17, 2020 Email reigns supreme as a customer engagement channel.  As consumers turn to digital as they cope with the COVID-19 pandemic, 91% rate email as a top communications channel, according to Critical Channels of Choice—How … Continue reading Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Amid a Digital Transformation, ASEAN Consumers Turn to E-Wallets

Tanvir Zafar November 11, 2020 Southeast Asia has its online revolution right now. According to the global consulting organization Bain & Company’s 2019 report, 310 million of the region’s consumers will go digital by 2025. However, the firm underestimated how fast the region’s consumers are adopting digital services. In an August study from Bain & … Continue reading Amid a Digital Transformation, ASEAN Consumers Turn to E-Wallets

Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?

Do Consumers Want To See COVID-19 Mentioned In Holiday Ads? by Laurie Sullivan , Staff Writer @lauriesullivan, October 15, 2020 Despite the impact of COVID-19 on consumers’ lifestyles in the U.S. during the past several months, they are still looking forward to the holiday season, with 64% reporting they are just as — or more — … Continue reading Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan  @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike