How U.S. Consumers Really Think About Online Privacy by Laurie Sullivan @lauriesullivan, April 21, 2023 Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. The findings from the third annual privacy study looked at attitudes that shape online behavior and preferences … Continue reading How U.S. Consumers Really Think About Online Privacy
Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards by Laurie Sullivan @lauriesullivan, April 11, 2023 Cash-back apps make it easy for shoppers to earn rewards and for retailers to build relationships. Rakuten, which partners with thousands of stores, makes it free to join the program. Consumers can make an eligible purchase with the … Continue reading Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
By Shalene Gupta March 28, 2023 Inflation is at an all-time high, and inequality has been steadily climbing since the 1980s and doesn’t look like it’s going to come back down anytime soon. Given this climate, it’s hard to imagine that trust in companies is flourishing. It’s not, according to PwC, which surveyed 500 … Continue reading There’s a trust gap between business leaders, employees, and consumers. This is why
78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study by Laurie Sullivan @lauriesullivan, March 10, 2023 Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those … Continue reading 78% Of Consumers Have Engaged With An OOH Ad In Past 60 Days: Study
Will Consumers Buy Products Based On Recommendations From ChatGPT? by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2023 Research companies have begun to publish data on what people really think about ChatGPT. And so the transformation of search has begun. With so many changes expected for Google Search and Microsoft Bing, marketers need a sense … Continue reading Will Consumers Buy Products Based On Recommendations From ChatGPT?
Consumers Struggle To Find Accurate Information From Brands Online by Laurie Sullivan , Staff Writer @lauriesullivan, February 3, 2023 Data shows that failing to provide helpful online answers to customer questions could lead to a loss of business, with 47% in a Yext survey saying they were unable to make an online purchase because the website’s … Continue reading Consumers Struggle To Find Accurate Information From Brands Online
For Consumers, The High Cost Of Saving Money by Julie Maines , February 3, 2023 The following was previously published in an earlier edition of Marketing Insider. Inflationary doomsday prophecies abound, and big brands are rightly worried about the dreaded trade-down effect: the tipping point where consumers opt for a competitive store brand to save … Continue reading For Consumers, The High Cost Of Saving Money
The Great Cutback: Most Consumers Are Reducing Their Spending by Ray Schultz , Columnist, December 29, 2022 Consumers are adhering to their guilty pleasures — even as they worry about inflation and other threats to their finances. For instance, some people are continuing their consumption of cigarettes/vaping, alcohol and marijuana, according to Jungle Scout’s Consumer … Continue reading The Great Cutback: Most Consumers Are Reducing Their Spending
Google, Rakuten, Shopmium Give Consumers Reasons To Shop by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2022 Getting through this holiday season will likely mean shopping for the best deals — even more so than in the past. Coupons and rebates are making a strong comeback. Here are three ways that brands can reach consumers … Continue reading Google, Rakuten, Shopmium Give Consumers Reasons To Shop
