New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them. By Constantine von Hoffman Published on June 12, 2026 Marketers have spent years asking whether consumers are ready to buy from AI. New research from Invoca suggests that question has largely been answered. The bigger issue … Continue reading Consumers are ready for AI, but many brands are not
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it. By Pamela Parker Published on June 1, 2026 The pressure to produce more content, faster, with fewer resources is real. And AI has been the obvious answer — 74% of marketers are already deploying or … Continue reading Consumers like AI content until they know it’s AI
New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow. By Constantine von Hoffman Published on May 22, 2026 Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but … Continue reading Consumers want AI ads with a human touch
New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence. By Constantine von Hoffman Published on May 8, 2026 AI use is now commonplace among consumers. Prophet’s new “2026 AI-Powered Consumer Report” found that generative AI adoption has climbed to 73%, up sharply from … Continue reading AI use and fatigue growing among consumers
Average Ad Value Of U.S. Google User Is $1,605 by Laurie Sullivan , Staff Writer, May 4, 2026 The average U.S. user of Google generates about $1,605 per year in advertising value, according to a recent report that analyzes and estimates the annual advertising value that different people generate for Google’s ad platform. Proton, a Switzerland-based technology company … Continue reading Google: U.S. Consumers Are Worth Up To 1,605 Annually
New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. By Constantine von Hoffman Published on April 24, 2026 The consumer journey bounces around so much these days that the marketing funnel should be made of rubber. According to the MiQ Sigma report “From Funnel … Continue reading Consumers ditch the funnel as behavior gets more fluid
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. By Constantine von Hoffman March 13, 2026 AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers … Continue reading Most consumers use AI, but few fully trust it
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
December 12, 2025 High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
