Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. Constantine von Hoffman on September 15, 2025 Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. … Continue reading Marketers turn to AI for speed, while consumers turn away in distrust
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. Mike Pastore on August 22, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from … Continue reading One-third of consumers turn to AI when shopping
How should marketers market to consumers under stress? How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil? May 5, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How should marketers market to consumers under stress?
MarTechCharts highlights data of interest to marketers and marketing operations professionals. Mike Pastore on April 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with … Continue reading Consumers say email is the channel of choice for brand interactions
Consumers choose les expensive options they don’t see as inferior in quality. Can better consumer engagement fix that? Mike Pastore on March 25, 2025 More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs, a new report found. That’s … Continue reading Brand apathy growing among U.S. consumers
There’s a significant gap between how marketers and consumers feel about AI. Here’s what to do about it. Constantine von Hoffman on March 19, 2025 Marketers love AI, but consumers … not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what … Continue reading Why ignoring consumers’ AI concerns will be a costly mistake
Engaged consumers are using generative AI to research purchases, but do they convert? Mike Pastore on March 17, 2025 Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, … Continue reading More consumers using genAI tools to research purchases: Adobe
February 25, 2025 Consumers are connected more than ever before Balance is nonexistent as devices become a greater part of our lives. BY Sowmyanarayan Sampath As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology … Continue reading Consumers are connected more than ever before
Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2024 How the brain accepts and processes GAI in creative and advertisements has become a focus of several studies as more companies start using the technology to build ads. It will affect ad performance if certain factors … Continue reading Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, November 27, 2024 Products continually vie for attention, and 28% of U.S. consumers say they always look at online user reviews before making a purchase, while another 28% do so often. The reviews are not taken lightly, according to findings of … Continue reading 80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews
