Tag Archives: Video

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Trend: 5 Companies Using LinkedIn Video to Advance Goals During the Pandemic

Arik Hanson October 5, 2020 Video. We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. But, LinkedIn? That’s been a different story. Historically, LinkedIn has … Continue reading Trend: 5 Companies Using LinkedIn Video to Advance Goals During the Pandemic

How These Brands Got Results With Video Ads on Instagram Stories

Jess Rozario-Ospino October 2, 2020 On social media, video gets results. According to Animoto’s 2020 survey insights, video ads were the #1 way consumers discovered a brand they later purchased from. And with 500 million daily active users, Instagram Stories is a key platform where video drives action. For brands, video ads on Stories have … Continue reading How These Brands Got Results With Video Ads on Instagram Stories