Searches Spike When Connected To TV Ads by Laurie Sullivan , Staff Writer, March 27, 2017 Television advertisements generate post-ad searches not only for the brands advertised on television, but also for competing brands. In fact, “TV ads with small audiences can produce detectable search spikes for the advertised brand, with 75% of incremental searches … Continue reading Stop treating search and video as separate teams
Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video by Laurie Sullivan , Staff Writer, May 15, 2026 Advertising and marketing are headed into a new era, and an example is the latest video from The Rolling Stones for the band’s single, “In the Stars.” The Rolling Stones collaborated with Deep Voodoo, an … Continue reading Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content. By A. Lee Judge Published on May 8, 2026 It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands … Continue reading How video helps you build better AI content with RAG
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
OpenAI reportedly plans to add Sora video generation to ChatGPT The company launched its Sora 2 model in September 2025 alongside a dedicated Sora app. Ian Carlos Campbell Fri, March 13, 2026 OpenAI OpenAI plans to add its Sora video generation model directly into ChatGPT, The Information reports . The standalone Sora app … Continue reading OpenAI reportedly plans to add Sora video generation to ChatGPT
Gambling is reshaping video games, time, money and attention in 2026, report says Suswati Basu For years, gambling lived on the outer edges of the video game business. It was boxed in by geography, hemmed in by regulation, and treated as culturally separate from mainstream gaming. However, the wall has now largely come … Continue reading Gambling is reshaping video games, time, money and attention in 2026, report says
February 19, 2026 Hollywood is freaking out over a viral AI video showing Brad Pitt and Tom Cruise fighting
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
YouTube: Major Gap In Podcast Video Ad Performance by Laurie Sullivan , Staff Writer, December 19, 2025 Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The Los Angeles-based agency worked with Podscribe, an independent platform for podcast and … Continue reading YouTube: Major Gap In Podcast Video Ad Performance
The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack. Constantine von Hoffman on December 15, 2025 Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale … Continue reading Cvent buys Goldcast to create event and video marketing platform
