Tag Archives: Video

Video ad spend soaring in 2019, favoring original content, programmatic buys

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys

Twitter puts focus on exclusive media partnerships to attract video advertisers

The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. Amy Gesenhues on April 30, 2019 Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring … Continue reading Twitter puts focus on exclusive media partnerships to attract video advertisers

9 First-Time Video Marketing Mistakes and How to Avoid Them

Young Entrepreneur Council — April 25, 2019 Follow @YEC — April 25, 2019 If done right, video marketing can help a company exponentially with gaining visibility, becoming an authority and driving customer engagement and conversion rates. But the ins and outs of video content creation can be tricky, especially for businesses who haven’t done it … Continue reading 9 First-Time Video Marketing Mistakes and How to Avoid Them

Here’s how you build creative video experiences for a multi-screen world

It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. Les Seifer on April 22, 2019 Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience … Continue reading Here’s how you build creative video experiences for a multi-screen world

4 Best Video Conferencing Software You Should Give a Try

4 Best Video Conferencing Software You Should Give a Try Have you ever had your web meeting cut short because of unreliable software? Well, that is just one of the downsides that come with advanced technology. There are numerous advantages that have been brought about by such advancements including of course the ability to hold … Continue reading 4 Best Video Conferencing Software You Should Give a Try

How you can make the most of your YouTube video advertising

Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools. If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s … Continue reading How you can make the most of your YouTube video advertising

What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019  This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views