TikTok eyes 60-minute video uploads, drawing ‘mini YouTube’ criticism Charlotte Colombo Freelance Journalist It’s official. TikTok is going longform. The application, which is facing a potential ban in the U.S., confirmed to TechCrunch on May 16 that it was testing the ability for users to upload 60-minute videos. Purportedly, this feature is available to … Continue reading TikTok eyes 60-minute video uploads, drawing ‘mini YouTube’ criticism
Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Chris Wood on May 16, 2024 Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are … Continue reading 3 reasons why digital video and CTV are booming in 2024
Google Gen AI Video Model Creates Creators by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2024 Veo, Google’s generative AI video creation tool announced at I/O on Tuesday, can produce high-quality 1080p resolution video from the inputting of text, image, and video prompts. The tool has an advanced understanding of natural language to enable the … Continue reading Google Gen AI Video Model Creates Creators
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers. Chris Wood on May 2, 2024 With digital video poised to overtake linear ad spend for the first time, there was a celebratory feel to this year’s IAB NewFronts week of events. “I … Continue reading IAB NewFronts rings in the age of digital video dominance
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. Liz Wilcox on May 1, 2024 One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder … Continue reading Using video in email to engage customers and close deals
IAB’s Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. Chris Wood on April 25, 2024 U.S. digital video ad spend is expected to hit $ 63 billion in 2024, a 16% increase from the previous year, according to projections … Continue reading Video ad spend expected to rise 16%, surpassing linear TV this year
LinkedIn is testing a TikTok-like feed for vertical video The feature adds a dedicated “video” tab to the app. Karissa Bell Sat, Mar 30, 2024 NurPhoto via Getty Images LinkedIn is testing a new feed of TikTok-like vertical videos. The feature hasn’t been publicly announced but it’s been spotted by users in recent days … Continue reading LinkedIn is testing a TikTok-like feed for vertical video
LinkedIn Short-Form Video Feed – Will Revenue Sharing Come Next? by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2024 Short-form video has hit the LinkedIn feed, following platforms like YouTube and TikTok in an effort to reach consumers and business professionals. The video format displays content in a TikTok-style, full-screen format, leaning into the broader vertical … Continue reading LinkedIn Short-Form Video Feed – Will Revenue Sharing Come Next?
OpenAI’s Sora Created Image Of Two Women In A Video by Laurie Sullivan , Staff Writer @lauriesullivan, March 14, 2024 The image of two women sitting next to each other in a room appearing in a media story is not real. The women were created by Sora, OpenAI’s text to video artificial intelligence (AI) imaging technology. … Continue reading OpenAI Sora Created Image Of Two Women In A Video
By Tomas Chamorro-Premuzic January 23, 2024 Among educated, modern workers, few habits are as ubiquitous as multitasking, the apparent process of handling more than one task or activity at the same time. I say “apparent,” because there’s compelling scientific evidence suggesting that multitasking is mostly about task switching, or jumping back and forth between … Continue reading Would you smoke weed in a video meeting? Multitasking causes the same cognitive drop. Here’s what to do about it
