Tag Archives: Video

Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!

Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!

A tale of two cake smashes: How to choose between live and recorded video

Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a ‘cake to the face’ experiment and how to choose the right fit for your organization. Brent Hieggelke on June 5, 2017   Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets … Continue reading A tale of two cake smashes: How to choose between live and recorded video

Facebook Moves Video Targeting To Audience Direct For Publishers

Facebook Moves Video Targeting To Audience Direct For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, May 24, 2017 Facebook on Tuesday said it will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook’s people-based advertising platform. Direct sales makes up the largest … Continue reading Facebook Moves Video Targeting To Audience Direct For Publishers

What’s Trending in Video: Quality Versus Quantity

Rocky Walls — May 27, 2017 Follow @rockywalls— May 27, 2017 “Everything in moderation, including moderation,” said Oscar Wilde. Personally, I love butter, and I don’t do a great job of moderating my consumption of it. There was a time when society revolted against butter and… “Behold! Margarine will save us all.” But, eventually, trans-fat … Continue reading What’s Trending in Video: Quality Versus Quantity