Symphony Creative Studio turns product descriptions or URLs into video clips. Anu Adegbola on November 18, 2024 TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from … Continue reading TikTok launches AI video generation tool for marketers
Google’s Vids AI video maker is rolling out to most Workspace tiers Vids uses Google’s Gemini AI model to create videos based on suggestions and document files. danny gallagher Fri, Nov 8, 2024 Google We’re in a new age of AI now. Google has an AI video maker available on select Workspace editions. … Continue reading Google’s Vids AI video maker is rolling out to most Workspace tiers
Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views And the best quality goes to ‘creators who drive more views.’ cheyenne macdonald Mon, Oct 28, 2024 REUTERS / Reuters In an AMA this weekend, Instagram head Adam Mosseri shared some insight into why some videos on the platform … Continue reading Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views
October 15, 2024 Spotify is adding new markets to its music video test Users who discover a song and then watch the accompanying video on Spotify are 34% more likely on average to listen to the song again the following week. BY Jessica Bursztynsky Spotify is expanding its beta test of adding music videos to the … Continue reading Spotify is adding new markets to its music video test
Adobe starts rolling out generative AI video tools in beta Premiere Pro’s Generative Extend can stretch out shots. kris holt Mon, Oct 14, 2024 Adobe Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of … Continue reading Adobe starts rolling out generative AI video tools in beta
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. Chris Wood on October 8, 2024 Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely … Continue reading Meta announces genAI video tools for advertisers
IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable. Chris Wood on September 24, 2024 This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that … Continue reading QR code alternative introduces shoppable video ad tool
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. Greg Jarboe on August 26, 2024 I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few … Continue reading Evaluating 7 AI video generators while waiting for OpenAI’s Sora
July 24, 2024 AI job displacement on the horizon for video game industry, report claims A ‘Wired’ investigation reveals just how heavily video game developers have leaned into AI, while industry layoffs continue to rise. BY Henry Chandonnet AI image generation is getting better, so much better that it could potentially present an existential threat for … Continue reading AI job displacement on the horizon for video game industry, report claims
IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
