Tag Archives: Video

Video Marketing’s Multi-Use Versatility Makes It a Great Investment

Robert Weiss — May 24, 2018 Follow @nycvideomktg — May 24, 2018 What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the R.O.I. is close to an absolute guarantee. Let’s explore why the sky isn’t … Continue reading Video Marketing’s Multi-Use Versatility Makes It a Great Investment

One Differentiator Per Video: A Format That’s About to Take Off

Bruce McKenzie — May 14, 2018 — May 14, 2018 Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning … Continue reading One Differentiator Per Video: A Format That’s About to Take Off

Two kinds of video ads help break through the dilemma of interruptive marketing

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018   Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing