Updated IAB podcast measurement guidelines improve consistency across audio and video podcasts as AI and streaming reshape the market. By Constantine von Hoffman Published on July 22, 2026 The IAB Tech Lab released an updated draft of its podcast measurement guidelines that reflects how podcast consumption and advertising continue to evolve beyond traditional … Continue reading Podcast measurement standards expand for the video era
Digital video now dominates TV ad spending, shifting marketers’ focus from channel selection to targeting, measurement, and AI-powered execution. By Constantine von Hoffman Published on July 14, 2026 U.S. digital video ad spending is expected to reach $ 81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s … Continue reading Digital video enters a new era of competition
Searches Spike When Connected To TV Ads by Laurie Sullivan , Staff Writer, March 27, 2017 Television advertisements generate post-ad searches not only for the brands advertised on television, but also for competing brands. In fact, “TV ads with small audiences can produce detectable search spikes for the advertised brand, with 75% of incremental searches … Continue reading Stop treating search and video as separate teams
Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video by Laurie Sullivan , Staff Writer, May 15, 2026 Advertising and marketing are headed into a new era, and an example is the latest video from The Rolling Stones for the band’s single, “In the Stars.” The Rolling Stones collaborated with Deep Voodoo, an … Continue reading Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content. By A. Lee Judge Published on May 8, 2026 It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands … Continue reading How video helps you build better AI content with RAG
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
OpenAI reportedly plans to add Sora video generation to ChatGPT The company launched its Sora 2 model in September 2025 alongside a dedicated Sora app. Ian Carlos Campbell Fri, March 13, 2026 OpenAI OpenAI plans to add its Sora video generation model directly into ChatGPT, The Information reports . The standalone Sora app … Continue reading OpenAI reportedly plans to add Sora video generation to ChatGPT
Gambling is reshaping video games, time, money and attention in 2026, report says Suswati Basu For years, gambling lived on the outer edges of the video game business. It was boxed in by geography, hemmed in by regulation, and treated as culturally separate from mainstream gaming. However, the wall has now largely come … Continue reading Gambling is reshaping video games, time, money and attention in 2026, report says
February 19, 2026 Hollywood is freaking out over a viral AI video showing Brad Pitt and Tom Cruise fighting
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
