Tag Archives: Video

Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens

Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan  @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens

Amazon Ads Features Focus On Measurement, Clean Room, Video

Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan  @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video

Blackmagic’s powerful DaVinci Resolve video editor is coming to iPad

Blackmagic launches DaVinci Resolve 18 with real-time cloud collaboration That includes the ‘Cloud Drive’ storage product with Blackmagic’s eGPU enclosure. S. Dent @stevetdent   Blackmagic Design Blackmagic Design has unveiled a raft of new products including the DaVinci Resolve 18 video editing/color correction app and Blackmagic Cloud, a cloud collaboration system designed for editors, VFX … Continue reading Blackmagic’s powerful DaVinci Resolve video editor is coming to iPad

Twitter embraces TikTok-style ‘immersive’ video

Twitter embraces TikTok-style ‘immersive’ video The company is also adding video recommendations to its Explore section. K. Bell @karissabe     Twitter Videos on Twitter will now look a lot more like TikTok. The company announced that it’s switching to a full-screen “immersive” video player for watching clips. It’s also borrowing the now-familiar “swipe up” … Continue reading Twitter embraces TikTok-style ‘immersive’ video

How video SEO can boost your overall digital marketing strategy

Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. Internet Marketing Ninjas on August 31, 2022   When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And … Continue reading How video SEO can boost your overall digital marketing strategy

Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value

Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value

How Artificial Intelligence is Regulating Live Video Streams

How Artificial Intelligence is Regulating Live Video Streams Suvigya Saxena / 18 Jul 2022   It’s possible that you may have already come across Artificial Intelligence (AI) at some point in your life without even realizing it. For example, Facebook, Twitter, and Google all use AI to ensure that users have a seamless experience on … Continue reading How Artificial Intelligence is Regulating Live Video Streams

Google Ads Creative Studio Launches With Custom Video And Display Ads

Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan  @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads

Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign

Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan  @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies.  “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign