Tag Archives: Video

15 Hot Digital Marketing Trends for 2020 [Video + Podcast]

Pam Moore — March 24, 2020 What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the … Continue reading 15 Hot Digital Marketing Trends for 2020 [Video + Podcast]

Why Your Business Continuity Plan Needs Video

Sara Larsen — March 13, 2020 The need for a strong, scalable and nimble business continuity plan is clearly evident today. Situations arise where last-minute cancellations have a drastic impact on businesses. But there is an alternative to cancellation: Innovative companies are leveraging video in their business continuity plans for both external and internal communications. … Continue reading Why Your Business Continuity Plan Needs Video

Video Accessibility: What You Need for Your ADA Website Certification

Ana Gotter — March 12, 2020 In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily accessible by all people–even those who can’t see or hear but want to learn from your content. Luckily, there are several ways to make your video content both inclusive … Continue reading Video Accessibility: What You Need for Your ADA Website Certification

It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Improve Your Video Marketing Strategy With These 4 Tools

Susan Gilbert — February 21, 2020 Today I have some resources to help you improve your video content marketing. Your brand audience is attracted to compelling visual content, which can greatly improve your social footprint. You don’t need to have a big budget to create professional quality videos. By using these four resources you can … Continue reading Improve Your Video Marketing Strategy With These 4 Tools

5 Video Editing Software for Small Businesses to Improve Video Marketing

Sandeep Rathore — February 14, 2020 Creating enticing videos that hit the right chord isn’t a task for the faint of heart. It needs a lot of time and energy. As a small business owner, you cannot ignore the power of quality videos. Be it educating your audience about your existing products or building awareness … Continue reading 5 Video Editing Software for Small Businesses to Improve Video Marketing

Video Marketing: How to Establish a Pre-Production Checklist

Austin Gould — February 13, 2020 Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly. 10 Steps … Continue reading Video Marketing: How to Establish a Pre-Production Checklist