September 01, 2025 How to use video games to drive customer engagement BY Bastian Bergmann To play is human. It’s how toddlers experience and learn about the world they just entered. It’s also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, … Continue reading How to use video games to drive customer engagement
If answering “How much are we spending on social video?” takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. Angelina Eng on August 26, 2025 You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your … Continue reading Why social video spend gets lost in reports — and how measurement standards fix it
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users. Constantine von Hoffman on July 15, 2025 Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according … Continue reading GenAI taking over digital video buyers’ creatives
One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
AI is making video production a whole lot easier, and brands are taking advantage of it. Mike Pastore on March 26, 2025 A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos … Continue reading 41% of brands using AI for video, up from 18% last year
Google Releases Veo 2 Price Tag, Changing Video Ad Production by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2025 Veo 2, Google’s AI video generator announced in December, now has a price that is attracting attention. The 50 cents per second of video adds up to $30 per minute. The price tag will likely make video … Continue reading Google Releases Veo 2 Price Tag, Changing Video Ad Production
February 21, 2025 Substack bets big on video as TikTok’s future remains uncertain With new mobile video publishing and monetization tools, Substack is making it easier for creators to own their audience—and their income. BY Eve Upton-Clark With TikTok’s future in the U.S. still uncertain, Substack is doubling down on attracting video creators. As of (March … Continue reading Substack bets big on video as TikTok’s future remains uncertain
January 17, 2025 OK Go’s new music video is 64 phones of pure joy OK Go has reintroduced itself as a creative force with a new video that’s a whimsical riff on modern digital life. BY Mark Wilson It’s been a decade since OK Go released its last album, and three years since its last music … Continue reading OK Go’s new music video is 64 phones of pure joy
Eddie AI effectively lets anyone edit a video with natural language. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. “Hey, can you cut that two-hour conference presentation down to a two-minute video for LinkedIn?” Two years ago, that request would have sent … Continue reading Eddie AI is one of the best video editing tools out there
The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
