Tag Archives: Video

Would you smoke weed in a video meeting? Multitasking causes the same cognitive drop. Here’s what to do about it

  By Tomas Chamorro-Premuzic January 23, 2024 Among educated, modern workers, few habits are as ubiquitous as multitasking, the apparent process of handling more than one task or activity at the same time. I say “apparent,” because there’s compelling scientific evidence suggesting that multitasking is mostly about task switching, or jumping back and forth between … Continue reading Would you smoke weed in a video meeting? Multitasking causes the same cognitive drop. Here’s what to do about it

Tech layoffs: Amazon lays off hundreds from Twitch and Prime Video

  By Associated Press and Bobbie Gossage January 10, 2024 Twitch, the video game streaming platform acquired by Amazon a decade ago for close to $1 billion, is laying off more than 500 employees as the company tries to turn the tremendously expensive division profitable. Twitch CEO Dan Clancy in an email to employees said that even … Continue reading Tech layoffs: Amazon lays off hundreds from Twitch and Prime Video

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz  @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Video Continues To Drive Programmatic Spending Growth

Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth

New Shoppable Video Ads Expand Local Retailer Buying Options

New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz  @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers.  VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz  @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads