Tag Archives: Video

Using an Effective Video Marketing Strategy for 2021 on TikTok

Slye Joy Serrano July 9, 2021 In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same … Continue reading Using an Effective Video Marketing Strategy for 2021 on TikTok

6 Creative Ways to Use Video Content to Engage Visitors

Yash Chawlani July 8, 2021 In today’s fast-paced society, catching and holding the attention of website visitors can be difficult. Sometimes, it feels like you’re fighting the whole of the internet for just a few seconds that could make the difference between going unseen and getting your content in front of the right eyes. While … Continue reading 6 Creative Ways to Use Video Content to Engage Visitors

Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds

Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds by Laurie Sullivan  @lauriesullivan, July 8, 2021 As the advertising landscape continues to rock brands, a report released today by DoubleVerify outlines the shifts — from growth in connected TV (CTV) and quality on programmatic buys to measures that improve performance and privacy. … Continue reading Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds

Lead Generation Strategies for Video Software Products and Services

Judy Caroll June 28, 2021 As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowadays. But this also means that your potential customers have a lot … Continue reading Lead Generation Strategies for Video Software Products and Services

7 Ecommerce Video Marketing Tips to Help You Sell More

Caitland Conley June 17, 2021 As brick-and-mortar retail transforms to fit an increasingly online world, it can be a struggle for the average ecommerce store to keep up. One thing is clear — ecommerce isn’t going anywhere. In fact, analysts predict ecomm revenue will continue to soar through 2025. Consumers are savvier than ever, sensitive … Continue reading 7 Ecommerce Video Marketing Tips to Help You Sell More

How to Boost Your Online Store’s Sales Using Video Marketing

Gaurav Sharma June 10, 2021 You may have used high-definition product images, written catchy product descriptions, or published irresistible customer reviews on your online store. But you are bound to lose customers if you don’t leverage video marketing. Why so? Because when it comes to shopping online, consumers want to see what they are buying, … Continue reading How to Boost Your Online Store’s Sales Using Video Marketing

Capture Your Customer’s Hearts with Powerful Company Culture Video

Victor Blasco June 8, 2021 You might have already noticed how business is getting too impersonal in this digital age — so many screens, so little time. Since the rise of e-commerce, people don’t always know much about who they are buying from. And that’s not precisely an advantage. To reach out to your customers … Continue reading Capture Your Customer’s Hearts with Powerful Company Culture Video

Video Advertising: Why You Should Add Video to Your Campaigns

Angela Hausman, PhD June 2, 2021 Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to reach housewives with advertising directed at their interests as homemakers. Yet, when it comes to digital advertising and your own website video advertising isn’t utilized very often, to the … Continue reading Video Advertising: Why You Should Add Video to Your Campaigns