Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds by Ray Schultz , December 23, 2022 B2B marketers are in a pretty good mood as they enter 2023, even as they struggle to realize their account-based marketing strategies, according to Plotting A Course Through Turbulent Times, a study by Dun & Bradstreet. Of the marketers … Continue reading B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds by Ray Schultz , November 23, 2022 In a possible harbinger of the entire holiday period, 29.88% of all ecommerce products were on sale the first week of November, according to a global report by DataFeedWatch by Cart.com. The average discount value was … Continue reading Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry. Chris Wood on November 1, 2022 Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the … Continue reading Survey finds gamers prefer native ads
Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology
Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown by Laurie Sullivan @lauriesullivan, October 4, 2022 Evaluating six major cities across the U.S., Yelp data shows that the average yearly business growth in non-downtowns has almost tripled that of downtown areas from April 2020 to April 2022, compared with between April 2017 and April 2019. Growth of business … Continue reading Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown
Commerce Media Finds Direct Link From Ads To Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2022 Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site. Some 70% of survey respondents said … Continue reading Commerce Media Finds Direct Link From Ads To Revenue
