Tag Archives: finds

Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’

Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz  @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge.  But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’

Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds

Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan  @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Overlay Ads On CTV Increase Search Intent, Study Finds

Overlay Ads On CTV Increase Search Intent, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2022 MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology. Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on … Continue reading Overlay Ads On CTV Increase Search Intent, Study Finds

Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds

Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds by Ray Schultz , Columnist, April 29, 2022 At first glance, email novices might feel like their career path is limited after reading the new Adobe report, “In-demand skills you need to get hired in 2022.” But they might see chances in related … Continue reading Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds

Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds

Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan  @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds

Research finds lower investment in ads featuring women

On International Women’s Day, research suggests appropriate representation of women in ad creative may not be enough. Kim Davis on March 8, 2022 Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were … Continue reading Research finds lower investment in ads featuring women

Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds

Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds by Wayne Friedman , February 21, 2022 In the U.S. — and most European countries — TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too … Continue reading Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds

Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds

Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds by Laurie Sullivan  @lauriesullivan, February 17, 2022 The future of digital advertising depends on the ability to teach students coding skills, and the importance of data. About 58% of students participating in a study agreed that the ability to write software … Continue reading Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds

Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible

Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese  @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible