Tag Archives: finds

Most consumers believe online privacy is impossible, survey finds

The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Greg Sterling on July 10, 2019 Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they may be permanently changing their behavior and sharing … Continue reading Most consumers believe online privacy is impossible, survey finds

Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019   A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations

In-store apps are now rated like products, Forrester report finds

Barry Levine on March 11, 2019  For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds

Email Leads In Enterprise Content Delivery, Study Finds

Email Leads In Enterprise Content Delivery, Study Finds by Ray Schultz , February 6, 2019 Email is the top content delivery tool for enterprise marketers, according to Enterprise Content Marketing 2019, a study by the Content Marketing Institute and Marketing Profs, sponsored by Seismic.  Of 236 marketers polled, 93% say their firms distribute content by … Continue reading Email Leads In Enterprise Content Delivery, Study Finds

Study finds decline in ‘trust’ costs corporations billions in profits

An Accenture study ties $180 billion in revenue losses to declines in trust across 54 percent of companies in its index. Greg Sterling on November 5, 2018   It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study … Continue reading Study finds decline in ‘trust’ costs corporations billions in profits

Adthena Finds Way For Brands To Compare Campaigns With Competitors

Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan  @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018   In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Study Finds Few Americans Choose AdChoices, Know It Even Exists

Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese  @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists

SMB marketing survey finds only 3% use outside agency or vendor

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018   BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor