Google AI Finds Winter Olympics Unanswered Questions by Laurie Sullivan , Staff Writer, February 6, 2026 Major brands from top-tier Olympic partners to newcomers are running ad campaigns during the 2026 Winter Olympics in Milano Cortina, with NBCUniversal reporting sold-out ad inventory. Advertisers include Alibaba, Airbnb, Coca-Cola, P&G and Samsung, among others in fashion apparel … Continue reading Google AI Finds Winter Olympics Unanswered Questions
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
Amazon Finds Child Sex Abuse Material In AI Training Data by Laurie Sullivan , Staff Writer, January 29, 2026 Amazon reported to the National Center for Missing and Exploited Children (NCMEC) that it detected child sexual abuse material in its AI training data. The NCMEC recently began tracking the number of reports tied to AI … Continue reading Amazon Finds Child Sex Abuse Material In AI Training Data
December 12, 2025 High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds by Laurie Sullivan , Staff Writer, August 29, 2025 Generating higher returns on investments from generative artificial intelligence (GAI) may be a little more difficult to achieve than some executives initially thought, although many companies are throwing millions and sometimes billions of dollars … Continue reading 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025 More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds
July 10, 2024 Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds The gender pay gap is reversed in this one situation, a new study suggests. BY Chris Stokel-Walker Crowdfunding campaigns fronted by women reach their fundraising targets 20% faster than those promoted by men and couples, according to a new study. … Continue reading Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds
LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
May 28, 2024 Common image search results are overwhelmingly white, a new study finds Searches for common terms also yield younger-than-average ages in the image results. BY Chris Stokel-Walker Search engines are undergoing significant changes of late, with many users particularly worried that generative AI could introduce new biases into the results page. But a new … Continue reading Common image search results are overwhelmingly white, a new study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds
