Tag Archives: From

Maximizing martech’s impact: Insights from The CMO Survey

The report uncovers misalignments in how companies approach martech spending, implementation and integration. Ana Mourão on May 30, 2024   The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI.  The CMO Survey is conducted biannually since 2008. The spring 2024 report includes … Continue reading Maximizing martech’s impact: Insights from The CMO Survey

Adam Neumann ‘shut out’ of WeWork buyback after company accepts a bid from Masa and former Softbank pals

May 28, 2024 Adam Neumann ‘shut out’ of WeWork buyback, capping a fraught saga between founder and company Rebuffed, Neumann slammed the plan to go with an offer that was $200 million less than his own as “unrealistic and unlikely to succeed.” BY Clint Rainey With two days until WeWork is expected to emerge from bankruptcy, … Continue reading Adam Neumann ‘shut out’ of WeWork buyback after company accepts a bid from Masa and former Softbank pals

Your employees are afraid to take PTO, but a third are playing hooky from work anyway

May 21, 2024 Your employees are afraid to take PTO, but a third are playing hooky from work anyway It’s not about company policy. It’s about company culture. BY Shalene Gupta Employees are struggling with burnout, but taking time off isn’t always that easy. For its latest report on out-of-office (OOO) culture, the Harris Poll surveyed … Continue reading Your employees are afraid to take PTO, but a third are playing hooky from work anyway

From creative briefs to conversations: The key to better marketing alignment

Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024   David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment

This simple idea can transform an office from a collection of cubicles into an actual community

May 28, 2024 This simple idea can transform an office from a collection of cubicles into an actual community Office design has a lot to learn from urban design. BY Ryan Anderson Across industries, from boardrooms to break rooms, the return-to-office conversation has focused on the ideal split between home and office. Corporate leaders and employees … Continue reading This simple idea can transform an office from a collection of cubicles into an actual community

Methane is spewing from U.S. landfills, in amounts exceeding EPA limits, report shows

  May 16, 2024 Methane is spewing from U.S. landfills, in amounts exceeding EPA limits, report shows The report, issued by Industrious Labs, shows that EPA regulations are insufficient. BY Reuters Methane emissions at nearly two dozen U.S. landfills regularly exceeded federal limits and in some cases were higher than facility owners reported to the government, … Continue reading Methane is spewing from U.S. landfills, in amounts exceeding EPA limits, report shows

The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices

May 08, 2024 The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices The law stems from a legislator’s frustration at not being able to purchase tickets to a 2023 Swift show. BY Associated Press People buying tickets online for concerts, sporting events and other live events in Minnesota will be guaranteed … Continue reading The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices

Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users

May 07, 2024 Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users It wasn’t quite an AMA, but Reddit executives fielded a few questions submitted by Redditors on the company’s first earnings call. Here’s how it went. BY Chris Morris Reddit has always marched to the beat of its … Continue reading Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users

Your iPhone is about to become an ‘AI phone.’ What to expect from Apple’s iOS 18

 May 04, 2024 Your iPhone is about to become an ‘AI phone.’ What to expect from Apple’s iOS 18 If Apple launches an LLM that will run directly on the iPhone, as I expect it will, it’ll be a game changer for the entire AI chatbot industry. BY Michael Grothaus After a long delay, Apple is … Continue reading Your iPhone is about to become an ‘AI phone.’ What to expect from Apple’s iOS 18