Virginia Franco — October 19, 2018 Follow @VAFrancoResumes — October 19, 2018 Free-Photos / Pixabay As an Executive Resume Writer, I got the chance to interview Sarah, a former client of mine, who, after 14 years with a Fortune 500 bank, made a career leap from sales and product development to training, which had been … Continue reading Words of Job Search Wisdom from a 2X Career Changer
Andrew Schulkind — October 17, 2018 — October 17, 2018 If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working. Your analytics data can, of course, tell you a great deal about the health of your … Continue reading What Digital Marketers Can Learn From Their Analytics Data
Anton Eliasson — October 16, 2018 Follow @antoneliasson — October 16, 2018 We already know that Instagram Stories are a highly engaging video format. But the real value of Instagram Story ads isn’t in the video itself, but the connection you make with the person on the other end. Since Facebook’s ad manager lets you … Continue reading 19 Instagram Story Ad Ideas from Creative Brands
Aligning sales, marketing, and service If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there … Continue reading From funnel to flywheel
Kent Campbell — October 12, 2018 Follow @reputationx — October 12, 2018 377053 / Pixabay Sometimes negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and … Continue reading How to Remove Images from Google Search if Google Won’t
What Google And Facebook Can Learn From Alternative Search by Greg Sobiech , Op-Ed Contributor, (October 13, 2018) Digital marketing is an industry driven by innovation. Google did not earn its search crown without demonstrating a penchant for innovative thinking and adaptation. With all that in mind, it’s worth taking a look at what some … Continue reading What Google And Facebook Can Learn From Alternative Search
Rick Goodman — October 3, 2018 Follow @DrRickGoodman — October 3, 2018 caio_triana / Pixabay Have you ever experienced the symptoms of burnout? Malaise, fatigue, the absence of drive, a lack of interest… if you’ve ever felt like all your professional vim and vigor were depleted, then there’s a chance you’ve dealt with burnout. Burnout … Continue reading How to Protect Yourself from Burnout
Annette Franz — September 27, 2018 Follow @annettefranz — September 27, 2018 Image courtesy of Pixabay Naysayers have been shouting “Surveys are dead!” from rooftops for a couple of years now. Well, they’re not dead (yet), but companies are certainly looking for alternative approaches to customer and employee listening in light of the fact that … Continue reading Straight from the Horse’s Mouth
Yair Leshem — September 25, 2018 — September 25, 2018 Add failure to Product Management, the same way it is built into Sales Failure is built into sales. The sales person reaches out to ten prospective customers, three of them come back to her with some sort of answer, two actually engage in a meaningful … Continue reading 3 Things Product Managers Can Learn From Sales
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages
