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Intro to Pinterest ads: From setup to success story

Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics. Akvile DeFazio on June 4, 2018     rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the … Continue reading Intro to Pinterest ads: From setup to success story

7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store

Jake Rheude — June 1, 2018 Follow @jakerheude— June 1, 2018 More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping … Continue reading 7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Trends marketers should be paying attention to in the year ahead. Ginny Marvin on June 1, 2018   Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges … Continue reading Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

3 Marketing Tacks Small Businesses Can Borrow from Big Brands

Dipti Parmar — May 28, 2018 Follow @https://twitter.com/dipTparmar — May 28, 2018 You’d think it’s a no-brainer for small businesses to go all out with their marketing on digital channels, in order to level the playing field somewhat with their bigger competitors. Surprise, surprise. A study by Clutch found that only 71% of small businesses … Continue reading 3 Marketing Tacks Small Businesses Can Borrow from Big Brands

3 Ways to Avoid Suffering From Shiny Object Syndrome in Business

Amanda Abella — May 15, 2018 — May 15, 2018 KatinkavomWolfenmond / Pixabay One of my biggest struggles as a business owner has been overcoming shiny object syndrome. Shiny object syndrome is when you think you should be doing something because everyone else in your space seems to be doing it. Here’s how shiny object … Continue reading 3 Ways to Avoid Suffering From Shiny Object Syndrome in Business