March 15, 2024 This one comment from Tim Cook just cost Apple $490 million A class-action lawsuit alleging that Cook’s 2018 call with investors was ‘misleading’ has netted a massive settlement. BY Sarah Bregel When you’re the CEO of a multibillion-dollar corporation, your words have weight. As Apple chief executive Tim Cook just found out, … Continue reading This one comment from Tim Cook just cost Apple $490 million
LinkedIn is developing in-app games to further distract you from your job hunt Companies will reportedly be ranked in the games based on their employees’ scores. Cheyenne MacDonald Sun, Mar 17, 2024 LinkedIn LinkedIn, a platform that surely everybody associates with fun, may soon offer puzzle-based games to give its users something to do … Continue reading LinkedIn is developing in-app games to further distract you from your job hunt
Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2024 The biggest challenge in search will come from the need to summarize the world’s information — not just organize it — according to Jason Hartley, head of Search & Shopping as well … Continue reading Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
March 10, 2024 6 lessons in management and resilience from Canada’s busiest airport Toronto Pearson bounced back from a year of missteps and mishaps with transparent leadership that tapped its greatest resource: the employees on the ground. BY Mark Carbonelli Transparency and employee consultation led to GTAA’s successful bounce-back from air travel challenges at Toronto … Continue reading 6 lessons in management and resilience from Canada’s busiest airport
Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity. Hana Jacover on February 22, 2024 As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. … Continue reading From friction to flow: A marketer’s secret productivity engine
How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here’s a step-by-step guide and it all starts with tagging. Venkatraman Kannan on February 23, 2024 In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where … Continue reading Scaling personalized experiences: From anonymity to insight
Media Giant Walmart’s New Descriptor: From Online To Offline by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2024 Walmart became a media giant on Tuesday when it officially announced the acquisition of television manufacturer Vizio — not a surprising move given the company’s insatiable appetite for technology, content and advertising. The company has always been … Continue reading Media Giant Walmart’s New Descriptor: From Online To Offline
By Elissaveta M. Brandon February 06, 2024 In 2022, when NASA released some of the first photos the James Webb Space Telescope had captured of the universe, they sold like hotcakes. Pillars of Creation—three striking towers of gas and dust that look like arches and spires rising out of a desert landscape—were slapped on … Continue reading How the USPS turned images from the James Webb Space Telescope into mailable art
Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas The new multiyear deal even allows his content to stream on other platforms. Lawrence Bonk Fri, Feb 2, 2024 Spotify Everyone’s favorite former Fear Factor host Joe Rogan has signed a new deal with Spotify that’s likely to be worth … Continue reading Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas
