Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search
Mark Irvine — July 31, 2018 — July 31, 2018 Smart advertisers understand the value of using Bing Ads. It powers just about every other search engine that isn’t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice assistants (including Cortana and Alexa), and connects over 300 million devices using Windows 10. … Continue reading Save Time & Money Managing Bing Ads with Scheduled Imports from Google
Kristina Simonson — July 30, 2018 — July 30, 2018 What does a lead gen marketer love more than leads? Free leads of course! So when I learned about an overlooked tactic that allowed us to start funneling our Facebook page traffic into leads at zero cost, you can imagine how I excited I was. … Continue reading Top Secret: Follow These Steps to Drive Free Leads from Facebook
Personal Branding Blog — July 26, 2018 — July 26, 2018 When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things. How can your brand … Continue reading How Thought Leadership Differs From Being a Brand Influencer
Eric Rosenberg — July 20, 2018 — July 20, 2018 A side hustle can help you turn around a difficult financial situation. Whether you are looking to pay off debt, improve your retirement savings, or are looking to pad your cash flow to retire early, it may be possible with a side hustle. A recent … Continue reading How Much Should You Earn from Your Side Hustle?
Annette Franz — July 19, 2018 Follow @annettefranz — July 19, 2018 Image courtesy of Pixabay A fish rots from the head down – and so does your culture. What does “a fish rots from the head down” mean? It means that the problem starts at the top, that the problems, failures, issues, toxicity, etc. … Continue reading A Fish Rots From the Head Down
Why You Should Demand Guarantees From SEO Companies by Hamlet Batista , Op-Ed Contributor, July 13, 2018 If you are like 92% of small businesses, you’ll probably have a website by the end of this year. But odds are you already have one. After all, it’s tough to turn down a slice of the world’s … Continue reading Why You Should Demand Guarantees From SEO Companies
Michael Ugino — July 9, 2018 — July 9, 2018 Five years ago, the subscription model still seemed niche and unfamiliar to most consumers. A decade ago, subscription boxes like Birchbox didn’t exist. Now, almost every type of product is offered through a subscription box. From 2014 to 2017, subscription box sales grew 800%. For … Continue reading 12 Ecommerce Tips to Learn From Subscription Box Services
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers. Janet Driscoll Miller on July 9, 2018 I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an … Continue reading Be careful what content you cut from your site
Protecting Advertisers, Publishers From Bot Clicks In Campaigns by Sara Guaglione , Staff Writer, July 6, 2018 Many publishers and advertisers alike cite ad fraud as a big problem in the industry — it cost advertisers an estimated $7 billion in 2016. The good news: the number of robot traffic detected on advertising campaigns in … Continue reading Protecting Advertisers, Publishers From Bot Clicks In Campaigns
