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Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

Steve Hamm — December 3, 2017 Follow @maasprosrdu — December 3, 2017 JuralMin / Pixabay Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing … Continue reading Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

18 Must-See Movies To Extract Leadership & Management Lessons From

Paul Keijzer — November 30, 2017 Follow @Paul_Keijzer — November 30, 2017 Derks24 / Pixabay Watching movies is a great way to unwind, relax and be entertained. Sometimes, however, movies can provide us learning opportunities, particularly in the area of leadership and management. Here are some of the movies I’ve watched over the years and … Continue reading 18 Must-See Movies To Extract Leadership & Management Lessons From

What Talent Acquisition Wants From AI And Automation

Ji-A Min — November 17, 2017 — November 17, 2017 Jobvite recently published a survey on how recruiters feel about AI and automation in talent acquisition. In recruiting, artificial intelligence is being used to streamline or automate some part of the workflow, especially repetitive, high-volume, administrative tasks. Contrary to popular belief, the talent acquisition field … Continue reading What Talent Acquisition Wants From AI And Automation

Shifting From Selling Services to Products: 13 Key Things to Keep in Mind

Young Entrepreneur Council — November 15, 2017 Follow @YEC — November 15, 2017 What advice do you have for entrepreneurs shifting their focus from selling services to selling products? Changing gears from selling services to selling products is challenging, as it requires more than a few changes. Here are some things you need to keep … Continue reading Shifting From Selling Services to Products: 13 Key Things to Keep in Mind

5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV

Ryan Eldridge — November 15, 2017 — November 15, 2017 When marketing execs think of getting brand exposure on TV, they typically start with commercials and stop at sponsored segments. Yet today’s discerning viewer has tuned out to commercials, and they turn the channel when a sponsored segment starts. But TV is not dead. Done … Continue reading 5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV

8 Venti-Sized Email Marketing Strategies You Can Steal from Starbucks

Carlo Pacis — November 15, 2017 — November 15, 2017 A couple years ago, I worked at my local Starbucks as a barista. My short tenure there signaled the beginning of my caffeine dependency and my undying loyalty to Seattle’s crown jewel coffeehouse. Since then, I’ve learned a thing or two about Starbucks, and almost … Continue reading 8 Venti-Sized Email Marketing Strategies You Can Steal from Starbucks

Should You Remove Author Names from Blog Posts When Employees Leave?

Arik Hanson — November 7, 2017 — November 7, 2017 Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. Our panelists, Kevin Hunt (General Mills and my podcast partner-in-crime), Krysta Larson (director of external communications and content at CH Robinson) and Chris … Continue reading Should You Remove Author Names from Blog Posts When Employees Leave?