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9 Recommendations to Get the Most From Your LinkedIn Promoted Posts

Arik Hanson November 15, 2021 Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It … Continue reading 9 Recommendations to Get the Most From Your LinkedIn Promoted Posts

5 Ways Your Small Business Can Benefit from an Online Business Loan

Emily Standley November 14, 2021 The first thing you have to ask yourself while starting a new business is what separates you from your competitors. If you can figure out what sets you apart from other providers in the market, then the next step is highlighting your differences to get the best prospects in the … Continue reading 5 Ways Your Small Business Can Benefit from an Online Business Loan

17 Things We’ve Learned from Top Product Marketers

Juliana Jackson November 11, 2021 Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the … Continue reading 17 Things We’ve Learned from Top Product Marketers

From Idea to Full-Fledged Product Through Accidental User Needs Identification

Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification

How to Create a Sense of Belonging — Even From a Distance

Dr. Dan Harrison October 27, 2021 A remote work environment offers employees some enviable advantages, including a better work-life balance, the elimination of stressful commutes, and, in some cases, the flexibility to work whenever they’re most productive. Unfortunately, remote work culture has one major downside: According to a survey by Slack of 4,700 remote workers … Continue reading How to Create a Sense of Belonging — Even From a Distance