Jody Glidden — August 7, 2017 — August 7, 2017 congerdesign / Pixabay Whether you work for a massive firm or a one-person practice, your revenue potential is limited only by the new business you can bring in or your bandwidth to handle the work. For those looking to thrive and grow, the key is … Continue reading Build Your Accounting Firm with 7 Ideas from Leading Accounting Firm Business Development Experts
Michael Heller — August 2, 2017 — August 2, 2017 Tumisu / Pixabay As a manager or employer just finishing up performance reviews, you may have heard the terms feedback and engagement a little more often than usual. And, this makes sense. Providing engagement gets everyone involved and ensures that every member of the team … Continue reading The One Surprising Benefit Employees Get From Negative Feedback
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. Dianna Huff on August 2, 2017 In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, … Continue reading 3 ways to use search query data from Google Search Console
Darnelle O’Brien — July 28, 2017 Follow @thekissagency — July 28, 2017 Chances are that like us, you are dealing with spam likes, comments and messages on the Facebook Page that you manage. While the reasons for the sudden increase are not clear, there are some ways to moderate these unwanted comments within your Facebook … Continue reading Banish Spam From Your Facebook Page With These Quick Tips
Sahail Ashraf — July 26, 2017 Follow @Talcontent — July 26, 2017 We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. … Continue reading How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers
Blake Beus — July 26, 2017 Follow @BlakeBeus — July 26, 2017 Free-Photos / Pixabay The goal of marketing is to engage an audience in order to sell the products, services, and identity that your business offers. In many ways, all effective onboarding programs share these same goals. Think about it—it’s important to keep new … Continue reading 3 Essential Strategies that Onboarding Can Borrow from Marketing
Stacey Williams — July 24, 2017 Follow @stwillia — July 24, 2017 CorrieMiracle / Pixabay Crowdfunding may seem like an easy way to raise money but successful crowdfunding takes time and work. Even before you start, there are things to consider, such as who’s in your network and how much money you need to raise. … Continue reading 6 Tips Gleaned from Successful Crowdfunding Campaigns
Kristen Buzzaird — July 21, 2017 — July 21, 2017 Digital marketing is a powerful tool in any company’s arsenal of sales techniques. Unfortunately, it is sometimes difficult to convince executives of the value of digital marketing. Whether you’re trying to convince your executive management to start using digital marketing or are showing executives what … Continue reading What Executives Want from Digital Marketing
Mark Miller — July 18, 2017 Follow @MMtwopointfive — July 18, 2017 Last week, Amazon held the latest edition of Prime Day, an annual event it puts on for its Prime subscribers. Like most things the eCommerce giant does, it’s something digital marketers and e-tail leaders should keep a close eye on. With the holiday … Continue reading 3 Valuable eCommerce Lessons to Take from Amazon’s 3rd Prime Day
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
