Tag Archives: From

Where Does the Efficiency and Speed from Agile Come From?

David Dame — April 9, 2019 — April 9, 2019 Production View (Build Fast) Many large legacy organizations are moving toward agile delivery methods in hopes of releasing faster to market. Based on my experiences, they look at it solely from a production view of getting software released faster and more often. This view has … Continue reading Where Does the Efficiency and Speed from Agile Come From?

4 Business Lessons We Can Learn from Millennial Managers

Ellie Batchiyska — April 9, 2019 Follow @ElitzaBee — April 9, 2019 Tech startups and peer-to-peer companies aren’t very much alike, but they do have one common denominator: most, if not all, are pioneered by millennial entrepreneurs. And no, this is not another commentary on the many contributions millennials have made to the world of … Continue reading 4 Business Lessons We Can Learn from Millennial Managers

How to Transform Your Resume from a Blueprint to a Brochure

Virginia Franco — April 6, 2019 Follow @VAFrancoResumes — April 6, 2019 The reality of today’s job market is, whether you’re a CFO or a mid-level professional, you’re lucky to get a 10-second skim read the first time a recruiter finds you on LinkedIn or scans your resume. Consequently, whether you hire an executive resume … Continue reading How to Transform Your Resume from a Blueprint to a Brochure

Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

Gupta found his engineering background gave him the perspective to shake up the rules of marketing. Amy Gesenhues on April 5, 2019 at 6:14 pm SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer. “My mom inspired … Continue reading Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

Taking a page from politics: Local campaigns at scale

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale

5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads

Rob Glover — March 26, 2019 — March 26, 2019 Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. People don’t go to Facebook to make decisions. They often go … Continue reading 5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads

3 Research-Backed Ways to Get Better Results From Your E-Commerce Blog

Ry Glover — March 26, 2019 — March 26, 2019 Every e-commerce brand should be blogging. Not just because content marketing is a super effective tactic for building trust, generating leads, and increasing sales. (Though it is really good at these things!) But because—quite simply—other marketing methods aren’t doing their jobs as effectively anymore. Or, … Continue reading 3 Research-Backed Ways to Get Better Results From Your E-Commerce Blog