Tag Archives: Brands

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but  this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site

Matt Janaway June 3, 2021 You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or quadruple them. You’ve probably looked at dozens of blog posts that promise to increase your conversion rates in *insert dramatically short timespan here*. The thing is, a lot of the … Continue reading How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site

6 Actions Brands Can Take to Get Beyond Virtue Signaling for Positive Social Change

Jerome Tennille May 18, 2021 geralt / Pixabay We’re roughly a year beyond what I’ll call a “corporate awakening” since the death of George Floyd. I’ve been observing the corporate response, and what I’ve noticed is that there’s a spectrum of how companies are responding. On the more performative end of the spectrum, companies have … Continue reading 6 Actions Brands Can Take to Get Beyond Virtue Signaling for Positive Social Change

As UGC gets a pandemic bump, brands need to leverage customer content now

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 5, 2021 Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For … Continue reading As UGC gets a pandemic bump, brands need to leverage customer content now

Trust as Currency: Why Brands Need to Earn Trust

Amanda Fountain April 12, 2021 The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people shared which executive they trusted the least: Elon Musk, … Continue reading Trust as Currency: Why Brands Need to Earn Trust

How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)

Matt Janaway April 12, 2021 Pay-per-click (PPC) ads are the heroes of short-term minded marketers. That’s because paid ads can get ecommerce businesses immediate online visibility and laser-target the audience they want to reach. After all, Google and Facebook are being paid to do it. Even so, ecommerce marketers shouldn’t assume that PPC ads alone … Continue reading How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)

Reinventing websites for brands and ecommerce: Monday’s daily brief

Plus, Martech is hiring Kim Davis on March 22, 2021 Good morning, Marketers, and what about the website? Yes, we spend a lot of time talking about mobile apps and social media and CCTV and virtual events and voice and bots — whatever the channel of the moment happens to be. But the truth for … Continue reading Reinventing websites for brands and ecommerce: Monday’s daily brief