Sahail Ashraf — July 31, 2018 — July 31, 2018 We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works … Continue reading Unlikely Brands That Are Smashing Social Media
How Brands Can Use Location Data, Analysis To Create Goodwill by Craig Waggy , Columnist, July 23, 2018 Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it’s phasing out plastic straws in all … Continue reading How Brands Can Use Location Data, Analysis To Create Goodwill
Millennials: Ethics And Morals Become Identity Markers For Brands by Laurie Sullivan @lauriesullivan, July 16, 2018 Millennials expect more from brands with ethics and morality becoming part of their identity and culture in real life and online. Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are … Continue reading Millennials: Ethics And Morals Become Identity Markers For Brands
Tanya Brody — July 13, 2018 — July 13, 2018 Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need the tools to make it all happen. You’ll need everything, including: An ad creation platform. Facebook and product integration … Continue reading The 8 Best Facebook Advertising Tools and Services for Ecommerce Brands
Personal Branding Blog — July 13, 2018 — July 13, 2018 Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way people look for … Continue reading The Art of Social Media Affecting SEO for Personal Brands
Adina Jipa — July 13, 2018 Follow @socialinsiderio — July 13, 2018 Last month, Instagram launched the @mention sharing – an Instagram Story option which allows users to re-share posts they have been tagged in. This means that if someone has mentioned you in their story, you will be able to share that video or … Continue reading How To Use Instagram’s Mention Sharing Feature To Your Brand’s Advantage
The Digital Balloon: Brands Work To Integrate Email And Other Tools by Ray Schultz , Columnist, July 2, 2018 Email ranks near the top of the digital tech stack, judging by the 2018 Widen Connectivity Report. Asked to name three things they can’t do without in their daily work, 35.08% cite email marketing. Yet file-sharing … Continue reading The Digital Balloon: Brands Work To Integrate Email And Other Tools
Meenakshi Krishnan — June 22, 2018 Follow @iammeekrish — June 22, 2018 The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any business. Building stronger connections with potential customers are imperative to the success of any business today. One of the prime strategies that several … Continue reading Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
Carol Forden — June 17, 2018 Follow @carolforden — June 17, 2018 The last few months and years we’ve seen a few significant changes in the social landscape. Think about this, when most of us started using social media, social networks were the place for updating statuses, sharing photos and keeping up with family and … Continue reading How Can Brands Make Social Commerce Work?
Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory
