Tag Archives: Brands

Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?

By Jessica Bursztynsky August 22, 2022   It seems like everyone is on BeReal these days—including Chipotle. BeReal, which launched in 2020, asks users to upload one post per day to provide a more authentic view of life for their friends. The photo prompts appear seemingly at random, and users have to send posts within … Continue reading Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Ama­zon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees

More layoffs at tech-adjacent brands: Peloton, Calm, Sweetgreen, and more

By Elissaveta M. Brandon August 12, 2022 Another bad week is wrapping up for tech companies—and consumer brands that have donned the tech cape to boost valuations and share prices. Peloton just announced that it is slashing nearly 800 jobs. The Peloton news is part of a sweeping overhaul that includes shutting many of its … Continue reading More layoffs at tech-adjacent brands: Peloton, Calm, Sweetgreen, and more

Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands

Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands by Ray Schultz , Columnist, August 10, 2022 Email teams are usually stuck with the cleanup when a customer abandons a cart.  But many shoppers never even get to the checkout stage because they can’t find what they’re looking for, judging by … Continue reading Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands

Data Drill: D2C Brands Struggle To Get Accurate First-Party Information

Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug:  The email address is the foundational piece of self-reported data.  That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech.   Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021.  But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

Brands’ cost-cutting moves are costing them customers

62% of U.S. consumers say they’ll stop buying from brands that engage in shrinkflation. Constantine von Hoffman on July 25, 2022 CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than … Continue reading Brands’ cost-cutting moves are costing them customers

Open Door B2B: Brands Should Reduce Gated Content, Study Says

Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage.  Don’t despair — the percentages should be even lower.  That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

First impression, ease of use are most important to customer satisfaction. Constantine von Hoffman on July 13, 2022 Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This … Continue reading Customers aren’t satisfied: Fewer than 35% say they’re happy with brands