Tag Archives: Brands

Reinventing websites for brands and ecommerce: Monday’s daily brief

Plus, Martech is hiring Kim Davis on March 22, 2021 Good morning, Marketers, and what about the website? Yes, we spend a lot of time talking about mobile apps and social media and CCTV and virtual events and voice and bots — whatever the channel of the moment happens to be. But the truth for … Continue reading Reinventing websites for brands and ecommerce: Monday’s daily brief

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took.  Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

Despite What You Think, Brands Have An Eye On Consumer Needs

Despite What You Think, Brands Have An Eye On Consumer Needs by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2021 What else changed during the pandemic? Consumer perception of generic products, for starters. With two-thirds of shoppers reaching the conclusion that store brands are just as high-quality as name brands, and another third ranking private-label … Continue reading Despite What You Think, Brands Have An Eye On Consumer Needs

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan  @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads

3 Ways Brands Engage With Their Audience via Email

Efrat Vulfsons February 5, 2021 With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies … Continue reading 3 Ways Brands Engage With Their Audience via Email

How Brands Use Facebook Groups to Drive Engagement

Meg Coffey January 27, 2021 You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone. If you’re finding it difficult to make meaningful connections with your … Continue reading How Brands Use Facebook Groups to Drive Engagement