Tag Archives: Brands

3 Marketing Tacks Small Businesses Can Borrow from Big Brands

Dipti Parmar — May 28, 2018 Follow @https://twitter.com/dipTparmar — May 28, 2018 You’d think it’s a no-brainer for small businesses to go all out with their marketing on digital channels, in order to level the playing field somewhat with their bigger competitors. Surprise, surprise. A study by Clutch found that only 71% of small businesses … Continue reading 3 Marketing Tacks Small Businesses Can Borrow from Big Brands

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Marybeth Gregoritch — May 12, 2018 — May 12, 2018 Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic … Continue reading 5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

How Visual Content Can Improve Readership of Your Brand’s Emails

Personal Branding Blog — April 28, 2018 — April 28, 2018 An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that … Continue reading How Visual Content Can Improve Readership of Your Brand’s Emails

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Time for brands to take customer data personally

As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. Nina Caruso on April 10, 2018   Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that … Continue reading Time for brands to take customer data personally

Brands, please stop ruining the consumer mobile journey with desktop experiences

Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018   People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences