Tag Archives: Brands

Building housewares brands with brand response TV

It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points. Karla Crawford Kerr on September 26, 2019  Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different … Continue reading Building housewares brands with brand response TV

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured? by Dave Morgan , Featured Contributor, September 19, 2019 This post was previously published in an earlier edition of Media Insider. The emergence of digital-first, direct-to-consumer brands as a significant, growing pool of new TV advertisers was a big theme this past spring during … Continue reading Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent

Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience. Amy Gesenhues on September 23, 2019 Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking … Continue reading Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent

Want to understand a brand’s vision for future growth? Look to the CMO role

As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role

4 Lessons Marketers Can Learn From Big Brands On Twitter

Jared Atchison — August 26, 2019 — August 26, 2019 Big brands have no problem racking up thousands to millions of followers on their social media and gaining the attention of just as many people. Growing your social media means building brand awareness, encouraging engagement, and increasing revenue for your business. With more than 269 … Continue reading 4 Lessons Marketers Can Learn From Big Brands On Twitter

Consumers believe brands benefit more from personal data sharing than they do

New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do