Microsoft Rewrites How Brands Reach Audiences by Laurie Sullivan , Staff Writer, June 3, 2026 At its Build 2026 developer conference Tuesday, Microsoft previewed integrations with OpenClaw, the AI agent system that may offer the clearest look at the company’s vision for Windows — as well as a new operating system intended for internet-connected smart devices to give people … Continue reading Microsoft Rewrites How Brands Reach Audiences
Traditional Search Engines Rank Websites. LLMs Rank Brands Wisam Abdulaziz May 25, 2026 For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional search engines like Google and Bing. Success in SEO was largely determined by a familiar set of factors: Backlinks, anchor … Continue reading Traditional Search Engines Rank Websites. LLMs Rank Brands
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
March 21, 2026 How brands can leverage AI while prioritizing a human touch for the most brilliant ideas BY Anna-Louise Jackson To sell the idea of last year’s Wienie 500 to Oscar Mayer, creative agency Johannes Leonardo used AI to show what a race among the iconic Wienermobiles might look like when they took to the … Continue reading How brands can leverage AI while prioritizing a human touch for the most brilliant ideas
Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all. By Zac Stucki March 12, 2026 I’m sitting in the Las Vegas airport writing this. Looking around, I see a familiar sight — people trying just a little too hard … Continue reading Brands that win are clearer, not louder
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. By Mike Maynard February 27, 2026 One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using … Continue reading What gets B2B brands cited in genAI answers
Websites Are Fading, Brands Prepare For What’s Next by Laurie Sullivan , Staff Writer, February 25, 2026 Agentic technology still allows human engagement with traditional screens — including computers, mobile phones, and television — but the technology continues to change the discovery process and how people search. Companies are moving too slowly, and that sloth-like … Continue reading Websites Are Fading: Brands Prepare For What’s Next
February 24, 2026 Gucci just proved why luxury brands shouldn’t use AI BY Jude Cramer What are the hallmarks of a luxury brand? Exclusivity, artisan craftsmanship, and a high price tag to match. But iconic fashion house Gucci may have just learned the hard way that advertising can undermine all those qualities—especially if it’s … Continue reading Gucci just proved why luxury brands shouldn’t use AI
February 07, 2026 Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
