Tag Archives: Brands

Top social media monitoring capabilities for brands

Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical. Sponsored Content: NetBase Quid on August 11, 2021   Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users … Continue reading Top social media monitoring capabilities for brands

Digital Marketing Headhunters Highlight How These 3 Brands Beat the Odds

Bob Van Rossum July 31, 2021 As digital marketing headhunters, we know any gap in a marketing strategy could set a company back for weeks or even months. You need to make sure they have all the resources you need to be competitive. With deep research, MarketPro has found four common key concepts that made … Continue reading Digital Marketing Headhunters Highlight How These 3 Brands Beat the Odds

Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources

Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources by Ray Schultz , Columnist, July 28, 2021 Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy friendly data sources, according to The … Continue reading Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources

1 in 3 Consumers Use Social Media to Discover New Products and Brands

Larisa Bedgood July 19, 2021 If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. … Continue reading 1 in 3 Consumers Use Social Media to Discover New Products and Brands

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but  this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site

Matt Janaway June 3, 2021 You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or quadruple them. You’ve probably looked at dozens of blog posts that promise to increase your conversion rates in *insert dramatically short timespan here*. The thing is, a lot of the … Continue reading How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site

6 Actions Brands Can Take to Get Beyond Virtue Signaling for Positive Social Change

Jerome Tennille May 18, 2021 geralt / Pixabay We’re roughly a year beyond what I’ll call a “corporate awakening” since the death of George Floyd. I’ve been observing the corporate response, and what I’ve noticed is that there’s a spectrum of how companies are responding. On the more performative end of the spectrum, companies have … Continue reading 6 Actions Brands Can Take to Get Beyond Virtue Signaling for Positive Social Change