As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
March 21, 2026 How brands can leverage AI while prioritizing a human touch for the most brilliant ideas BY Anna-Louise Jackson To sell the idea of last year’s Wienie 500 to Oscar Mayer, creative agency Johannes Leonardo used AI to show what a race among the iconic Wienermobiles might look like when they took to the … Continue reading How brands can leverage AI while prioritizing a human touch for the most brilliant ideas
Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all. By Zac Stucki March 12, 2026 I’m sitting in the Las Vegas airport writing this. Looking around, I see a familiar sight — people trying just a little too hard … Continue reading Brands that win are clearer, not louder
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. By Mike Maynard February 27, 2026 One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using … Continue reading What gets B2B brands cited in genAI answers
Websites Are Fading, Brands Prepare For What’s Next by Laurie Sullivan , Staff Writer, February 25, 2026 Agentic technology still allows human engagement with traditional screens — including computers, mobile phones, and television — but the technology continues to change the discovery process and how people search. Companies are moving too slowly, and that sloth-like … Continue reading Websites Are Fading: Brands Prepare For What’s Next
February 24, 2026 Gucci just proved why luxury brands shouldn’t use AI BY Jude Cramer What are the hallmarks of a luxury brand? Exclusivity, artisan craftsmanship, and a high price tag to match. But iconic fashion house Gucci may have just learned the hard way that advertising can undermine all those qualities—especially if it’s … Continue reading Gucci just proved why luxury brands shouldn’t use AI
February 07, 2026 Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up. By Benu Aggarwal January 13, 2026 AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand … Continue reading What it takes to future-proof your brand’s digital experience
