Tag Archives: Brands

Personal Disappointment: Brands Are Only Somewhat Good At Personalization

Personal Disappointment: Brands Are Only Somewhat Good At Personalization by Ray Schultz , Columnist, December 30, 2021 Personalization works better in email than it does in any other channel. But brands seems far from satisfied with their overall results, judging by Personalization In Digital Marketing, a new study by Ascend2.  Only 21% see themselves as … Continue reading Personal Disappointment: Brands Are Only Somewhat Good At Personalization

The Ultimate Guide to Your Brand’s Successful Change Management in 2022

John Ejiofor December 28, 2021 While the only constant thing people go through in life is change, it has often proved to be uncomfortable. Incidentally, if you refuse to change, you can find it regrettable at the end of the day; the fundamental reason people are averse to any form of change is that change … Continue reading The Ultimate Guide to Your Brand’s Successful Change Management in 2022

Why brands must embrace responsible marketing practices

Responsible marketing practices are necessary to build customer trust and ensure long-term success. Corey Patterson on December 23, 2021 Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank … Continue reading Why brands must embrace responsible marketing practices

Inclusive marketing resources to strengthen your brand’s messaging

Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. George Nguyen on December 22, 2021 Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your … Continue reading Inclusive marketing resources to strengthen your brand’s messaging

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds by Ray Schultz , December 3, 2021 There has been a sharp increase in the number of B2B buyers who complain about delivery times, according to Superpowers 2.0, a study from Merkle B2B conducted with B2B International.  Of the decision-makers polled, 44% agree that … Continue reading B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds

How marketers can build their brand’s digital maturity

A brand’s digital maturity goes beyond digital transformation. Corey Patterson on November 17, 2021 at 9:18 am “Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas … Continue reading How marketers can build their brand’s digital maturity