AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most. By Shama Hyder January 9, 2026 A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your … Continue reading The retail visibility gap most DTC brands still miss
December 22, 2025 The next big opportunity for health and beauty brands span>span]:whitespace-nowrap”>For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying color to your lips. It’s about identity. Ritual. Power. Beauty has never been superficial. It’s always been about self-esteem, self-confidence, and self-expression, knowing … Continue reading The next big opportunity for health and beauty brands
Why Do Small Businesses Fail to Convert as Many Customers as Big Brands? Wisam Abdulaziz Dec 19, 2025 In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There … Continue reading Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?
December 17, 2025 Pot stocks pop on Schedule 3 hopes: Tilray Brands, Trulieve Cannabis, Cresco Labs: How high will they go?
Where Brands See Most Mentions On AI Search Engines by Laurie Sullivan , Staff Writer, December 11, 2025 BrightEdge analyzed tens of thousands of shopping queries using one of its products to decode how ChatGPT, AI Mode, and Google AI Overviews represent brands at each stage of the user journey. Findings are based on analysis … Continue reading Where Brands See Most Mentions On AI Search Engines
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025 Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
November 12, 2025 How legacy brands can lead the next consumer revolution
Trump Mobile is promoting its smartphone with terribly edited photos of other brands’ products The T1 is still basically vapor. Anna Washenko Updated Thu, August 21, 2025 DrPixel via Getty Images Since it was announced in June, Trump Mobile has committed to an increasingly-surreal smoke-and-mirrors approach to its promised T1 smartphone. Despite the initial claims … Continue reading Trump Mobile is promoting its smartphone with terribly edited photos of other brands’ products
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
