AI forms buyers’ opinions before they visit your website. Learn how to build authority across AI and the sources they trust. By Stephanie Trovato Published on July 22, 2026 A few weeks ago, researching software for a project, I did what millions of people are doing these days and opened ChatGPT instead of Google. … Continue reading Your newest competitors aren’t other brands
Choosing a CMS now means preparing for AI discovery, governance, personalization, and agents. Learn what to look for in your next platform. By Benu Aggarwal Published on July 8, 2026 AI is changing what the CMS is expected to do. What used to be a publishing system is becoming the control layer … Continue reading The CMS is becoming the AI operating system for brands
Router brands could be misleading you with that Wi-Fi 7 label Wi-Fi standards remain as confusing as ever. By Gabriela Vatu July 4, 2026 Funtap/Shutterstock If you’ve thought at all about your home internet setup lately, you’ve surely come across Wi-Fi 7 in your research. The label is slapped on routers of all kinds, from … Continue reading Router brands could be misleading you with that Wi-Fi 7 label
June 24, 2026 The personal brand trap: Why humans shouldn’t think of themselves as brands BY James Martin When I was a wee little boy growing up, I wanted to be a fireman. It seemed considerably more achievable than becoming a ThunderCat or Batman, which were my other career choices when I was 8 years old. … Continue reading The personal brand trap: Why humans shouldn’t think of themselves as brands
New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them. By Constantine von Hoffman Published on June 12, 2026 Marketers have spent years asking whether consumers are ready to buy from AI. New research from Invoca suggests that question has largely been answered. The bigger issue … Continue reading Consumers are ready for AI, but many brands are not
Brands Bet Big On AI To Support Performance by Laurie Sullivan , Staff Writer, June 9, 2026 Financial investments in performance advertising are clearly on the rise, with brands and agencies adopting artificial intelligence (AI)-driven marketing methods that lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the … Continue reading Brands Bet Big On AI To Support Performance Advertising, Marketing
Microsoft Rewrites How Brands Reach Audiences by Laurie Sullivan , Staff Writer, June 3, 2026 At its Build 2026 developer conference Tuesday, Microsoft previewed integrations with OpenClaw, the AI agent system that may offer the clearest look at the company’s vision for Windows — as well as a new operating system intended for internet-connected smart devices to give people … Continue reading Microsoft Rewrites How Brands Reach Audiences
Traditional Search Engines Rank Websites. LLMs Rank Brands Wisam Abdulaziz May 25, 2026 For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional search engines like Google and Bing. Success in SEO was largely determined by a familiar set of factors: Backlinks, anchor … Continue reading Traditional Search Engines Rank Websites. LLMs Rank Brands
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
