Tag Archives: Brands

Brands Wasting Millions Of Dollars On Made-For-Advertising Sites

Branding Engagement

Brands Wasting Millions Of Dollars On Made-For-Advertising Sites by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2024 Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers — including many affiliated with the Association of National Advertisers (ANA) — have unknowingly placed ads on Made For Advertising (MFA) sites, which are created for profit … Continue reading Brands Wasting Millions Of Dollars On Made-For-Advertising Sites →

Digital Gap Widens Between What Brands And Consumers Want

Digital Transformation

Brands Have A Problem Being Loyal To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2024 There is a pretty wide gap between what consumers want and expect, and what brands believe are important and deliver on. Loyalty goes both ways. Marketers look for consumer loyalty without giving them what they want. Brands want … Continue reading Digital Gap Widens Between What Brands And Consumers Want →

Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again

Branding Lessons

  By Nicole Gull McElroy Bracken Darrell likes starting over.  “This idea that you restart every day—that’s how I feel about everything,” he says. “You have a chance to reinvent things.”  It’s a mantra he’s intimately familiar with. Six months ago, Darrell became the new president and CEO of VF Corp., which owns brands including … Continue reading Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again →

Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023

Branding Trends

  By Michael Grothaus December 07, 2023 The fastest growing brand of 2023 was one that hardly any consumer knew about the year before: ChatGPT. That’s according to decision intelligence company Morning Consult’s Fastest Growing Brands report for 2023. The report ranks the top 20 brands based on the growth of the number of consumers … Continue reading Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023 →

Breaking through the noise: How brands can connect with today’s consumers

Branding Lessons

Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers →

How consumers are contacting brands on social media this holidays

Branding Engagement

74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study. Chris Wood on October 24, 2023 Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to … Continue reading How consumers are contacting brands on social media this holidays →

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