Apple Web Eraser Will Force Brands To Know Their Customers by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2024 Apple’s forthcoming iOS 18 will force advertisers and marketers to know and understand their existing and potential customers extremely well. Whether or not a brand understands its customers can mean the difference between profit or loss. … Continue reading Apple Web Eraser Will Force Brands To Know Their Customers
Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024 Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results
May 14, 2024 P&G shifts focus to brands for Paris Olympics ads For the upcoming Games, P&G is launching advertising for more than 30 of its brands, more than ever before. BY Reuters What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes. The … Continue reading P&G shifts focus to brands for Paris Olympics ads
April 30, 2024 Brands That Matter 2024 early-rate application deadline is almost here Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. BY Jeff Beer The early-rate application deadline for Fast Company‘s Brands That Matter recognition program is coming up fast. You … Continue reading Brands That Matter 2024 early-rate application deadline is almost here
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark. It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. Nicola Agius on March 15, 2024 LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded … Continue reading LinkedIn now allows brands to sponsor any organic post
Brands Wasting Millions Of Dollars On Made-For-Advertising Sites by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2024 Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers — including many affiliated with the Association of National Advertisers (ANA) — have unknowingly placed ads on Made For Advertising (MFA) sites, which are created for profit … Continue reading Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more. Nicola Agius on March 11, 2024 Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, … Continue reading Reddit testing new tools to help brands boost engagement
Brands Have A Problem Being Loyal To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2024 There is a pretty wide gap between what consumers want and expect, and what brands believe are important and deliver on. Loyalty goes both ways. Marketers look for consumer loyalty without giving them what they want. Brands want … Continue reading Digital Gap Widens Between What Brands And Consumers Want
