A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. By Mike Maynard February 27, 2026 One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using … Continue reading What gets B2B brands cited in genAI answers
Websites Are Fading, Brands Prepare For What’s Next by Laurie Sullivan , Staff Writer, February 25, 2026 Agentic technology still allows human engagement with traditional screens — including computers, mobile phones, and television — but the technology continues to change the discovery process and how people search. Companies are moving too slowly, and that sloth-like … Continue reading Websites Are Fading: Brands Prepare For What’s Next
February 24, 2026 Gucci just proved why luxury brands shouldn’t use AI BY Jude Cramer What are the hallmarks of a luxury brand? Exclusivity, artisan craftsmanship, and a high price tag to match. But iconic fashion house Gucci may have just learned the hard way that advertising can undermine all those qualities—especially if it’s … Continue reading Gucci just proved why luxury brands shouldn’t use AI
February 07, 2026 Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up. By Benu Aggarwal January 13, 2026 AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand … Continue reading What it takes to future-proof your brand’s digital experience
The real issue isn’t the platform, but the assumption of identity ownership — a model undone by fragmentation, regulation and platform control. By Crissi Cupak January 12, 2026 About five years ago, I was asked to evaluate whether my company should build a customer data platform (CDP). The market pressure was intense, and clients … Continue reading CDPs are dead, brands just haven’t noticed
AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most. By Shama Hyder January 9, 2026 A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your … Continue reading The retail visibility gap most DTC brands still miss
December 22, 2025 The next big opportunity for health and beauty brands span>span]:whitespace-nowrap”>For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying color to your lips. It’s about identity. Ritual. Power. Beauty has never been superficial. It’s always been about self-esteem, self-confidence, and self-expression, knowing … Continue reading The next big opportunity for health and beauty brands
Why Do Small Businesses Fail to Convert as Many Customers as Big Brands? Wisam Abdulaziz Dec 19, 2025 In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There … Continue reading Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?
