Mike Arsenault — November 25, 2019 Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions. All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for … Continue reading Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands
Voice Devices Will Change How Brands Interact With Future Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2019 Nithya Thadani, CEO of RAIN, a digital agency that specializes in voice and conversational AI, has both a Google and Amazon Alexa speaker in her home. She recently bought another voice-enabled speaker, but before she could activate … Continue reading Voice Devices Will Change How Brands Interact With Future Consumers
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on YouTube. Brooke Osmundson on November 4, 2019 Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every … Continue reading Tell your brand’s story through video ad sequencing
Deep Patel — October 31, 2019 Follow @deeppatel TheDigitalArtist / Pixabay Pinterest is more than just a giant pinboard for collecting cool ideas and images; it lets you share your own inspired ideas — including photos and videos of products or services. It’s a visual search engine for just about any hobby or interest you … Continue reading How Brands Can Generate Massive Revenue With Pinterest
Victoria Taylor — October 28, 2019 User-generated content is a powerful form of marketing for any brand. It allows you to strengthen your relationships with followers and customers and broaden your online presence. Around 86% of millennials believe that user-generated content (also known as UGC) is a good indicator of a brand or product’s quality. … Continue reading 6 Best Brands That Dominate User-Generated Content on Instagram
The founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they’re creating customers for life. Greg Sterling on October 25, 2019 The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to multi-channel, with many companies adding physical stores to … Continue reading Why D2C brands are the future of retail
Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons. For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains
Emily Sidley — October 15, 2019 Follow @EmilySidleyPR When you think of social media marketing, is Instagram on your radar? There are a lot of benefits to investing time and resources into this social media platform! Keep reading to learn about them, and to discover helpful Instagram tips we recommend for each of our clients’ … Continue reading How to Use Instagram for Your Brand’s Social Media Marketing
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change. David Bicknell on October 8, 2019 at 3:39 pm As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune … Continue reading Should we make socially irresponsible brands appealing again?
