Tag Archives: Brands

Consumers Struggle To Find Accurate Information From Brands Online

Consumers Struggle To Find Accurate Information From Brands Online by Laurie Sullivan , Staff Writer @lauriesullivan, February 3, 2023 Data shows that failing to provide helpful online answers to customer questions could lead to a loss of business, with 47% in a Yext survey saying they were unable to make an online purchase because the website’s … Continue reading Consumers Struggle To Find Accurate Information From Brands Online

88% of brands say they’re pressured to use retailers’ media networks

RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks

Cutting Through The Noise: What Brands Should Know About Social Issues

Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges.  From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues

Brands That Double Down On Data Will Win In (Impending) Recession

Brands That Double Down On Data Will Win In (Impending) Recession by Clint Tasset , January 16, 2023  By Marketing budgets will inevitably shrink in 2023 as CEOs take a more cautious approach to spending ahead of the recession they’re predicting. But despite having ample time to strategize (recession worries have circulated since at least … Continue reading Brands That Double Down On Data Will Win In (Impending) Recession

Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion

Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion by Lara Balazs , Op-Ed Contributor, December 8, 2022 Throughout my career, I’ve had the fortunate opportunity to lead marketing efforts for several incredible, world-class, global brands – from Nike and Gap to Visa and Amazon, to my current role as CMO … Continue reading Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion

SponsorPulse expands data-driven sponsorships for brands

A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors. Chris Wood on November 15, 2022 Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business … Continue reading SponsorPulse expands data-driven sponsorships for brands