Kevin George — February 14, 2019 Follow @imkevin_monk — February 14, 2019 Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Same is with your customers. Unless you don’t show your expertise of solving their pain point, they may not choose … Continue reading How Brands Should Offer Email Expertise Every Stage of the Customer Journey
Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content. Casey Wuestefeld on February 5, 2019 Act one of the direct-to-consumer revolution upended traditional marketing and distribution models as we knew them, and now all eyes are on the next phase of … Continue reading The growth opportunity DTC brands shouldn’t neglect
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Danielle Savin on January 18, 2019 In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — … Continue reading 4 building blocks to help your brand’s SEO strategy succeed
As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019 For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies
People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query. The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. Penny Wilson on January 10, 2019 at 9:24 am Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. … Continue reading Here’s how brands can leverage social returns in 2019
Renu Sharma — January 4, 2019 Follow @renusharma074? — January 4, 2019 Ever since Instagram has offered the option to retain old Instagram Stories as Highlights, the feature has taken the platform by a storm. Brands and individuals have wasted no time in utilizing this feature to their advantage. The feature was quickly adopted by … Continue reading 8 Ways Brands Are Using Instagram Highlights
David Tile — January 4, 2019 — January 4, 2019 E-commerce is unique when it comes to the marketing realm in that you generally have hundreds or thousands of different pages, and are trying to promote some or all of them, as opposed to other sites whose digital marketing funnels may be concentrated on only … Continue reading 10 Content Marketing Lessons to Learn from Creative E-Commerce Brands
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. Rex Briggs on December 28, 2018 AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more … Continue reading Voice-based AI means brands must take an omnichannel approach with consumers
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018 We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays
