Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences. Michele Morelli on March 5, 2025 Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about transactions — they’re influential brand ambassadors that … Continue reading Why digital brands like Netflix and Wayfair are betting on physical stores
Gartner Maps Process To Teach GAI About Brands by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2025 Lured by the potential of generative AI (GAI), many marketers struggle to adopt the technology and get the desired results within a budget. The models need to understand a company’s products and services, and what makes them appealing to … Continue reading Gartner Maps Process To Teach GAI About Brands
February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. Sean Nowlin on January 28, 2025 Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced … Continue reading 2025 is the year for B2B brands to embrace CTV
Several iconic companies have announced significant rebrandings in recent weeks, upending a series of commercial and cultural landmarks. BY Associated Press When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we all love.” She’s not sure what … Continue reading How heritage brands challenge consumer identity
As national advertisers divert spending to non-swing states, regional advertisers get some relief. Chris Wood on October 29, 2024 at 2:13 pm | Reading time: 3 minutes It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard … Continue reading Political ad spending shifts regional CTV costs for brands
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. Brian McKenna on October 16, 2024 When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation … Continue reading 7 creative email automations for non-ecommerce brands
October 11, 2024 Why the Adidas CEO and other leaders keep dunking on their own brands From Adidas to Starbucks to Red Lobster, some new CEOs have been indulging in trash talk—about their own companies. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. When Elliott Hill begins … Continue reading Why the Adidas CEO and other leaders keep dunking on their own brands
October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. Laurie Miller on October 1, 2024 In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is … Continue reading How brands are handling the lack of transparency in major ad platforms
