September 03, 2026 Barilla is buying one of America’s fastest-growing mac-and-cheese brands BY Anna-Louise Jackson A fast-growing maker of nutrient-dense macaroni and cheese could soon be elbowing for more shelf space in grocery stores, thanks to its acquisition by a pasta powerhouse. The iconic Italian pasta maker Barilla Group announced Wednesday that it has agreed to … Continue reading Barilla is buying one of America’s fastest-growing mac-and-cheese brands
August 31, 2026 Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts BY Grace Snelling Earlier this month, Pabst Blue Ribbon took to Instagram to announce that, in a very real heist, someone stole 40,000 pounds of beer from the company. In the post, the brand gave the thief “18 … Continue reading Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge. By Kelsey Libert Published on August 18, 2026 Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again. Fractl analyzed how consistently … Continue reading AI visibility index shows which brands are disappearing
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search Wisam AbdulazizAug 17, 2026 Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: … Continue reading AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
AXA, Suncorp, Idomed, Heineken, and Molson got big business results from small creative ideas, showing a different model for earning attention. By Reid Holmes Published on August 12, 2026 The Cannes Lions Festival of Creativity 2026 wrapped in June, with some of the biggest awards going to brands that relied on product improvements … Continue reading 5 brands whose small actions drove big returns
Create an institutional memory that helps teams understand past brand decisions and make more intentional ones going forward. By Tamara Scott Published on July 29, 2026 Keeping your brand’s evolution within your control is easier than you think, but most marketing and creative departments let busyness get in the way of documenting … Continue reading 3 ways to document and guide your brand’s evolution
AI forms buyers’ opinions before they visit your website. Learn how to build authority across AI and the sources they trust. By Stephanie Trovato Published on July 22, 2026 A few weeks ago, researching software for a project, I did what millions of people are doing these days and opened ChatGPT instead of Google. … Continue reading Your newest competitors aren’t other brands
Choosing a CMS now means preparing for AI discovery, governance, personalization, and agents. Learn what to look for in your next platform. By Benu Aggarwal Published on July 8, 2026 AI is changing what the CMS is expected to do. What used to be a publishing system is becoming the control layer … Continue reading The CMS is becoming the AI operating system for brands
Router brands could be misleading you with that Wi-Fi 7 label Wi-Fi standards remain as confusing as ever. By Gabriela Vatu July 4, 2026 Funtap/Shutterstock If you’ve thought at all about your home internet setup lately, you’ve surely come across Wi-Fi 7 in your research. The label is slapped on routers of all kinds, from … Continue reading Router brands could be misleading you with that Wi-Fi 7 label
June 24, 2026 The personal brand trap: Why humans shouldn’t think of themselves as brands BY James Martin When I was a wee little boy growing up, I wanted to be a fireman. It seemed considerably more achievable than becoming a ThunderCat or Batman, which were my other career choices when I was 8 years old. … Continue reading The personal brand trap: Why humans shouldn’t think of themselves as brands
