Consumers Struggle To Find Accurate Information From Brands Online by Laurie Sullivan , Staff Writer @lauriesullivan, February 3, 2023 Data shows that failing to provide helpful online answers to customer questions could lead to a loss of business, with 47% in a Yext survey saying they were unable to make an online purchase because the website’s … Continue reading Consumers Struggle To Find Accurate Information From Brands Online
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks
Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges. From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues
Brands That Double Down On Data Will Win In (Impending) Recession by Clint Tasset , January 16, 2023 By Marketing budgets will inevitably shrink in 2023 as CEOs take a more cautious approach to spending ahead of the recession they’re predicting. But despite having ample time to strategize (recession worries have circulated since at least … Continue reading Brands That Double Down On Data Will Win In (Impending) Recession
How Reddit Predicts Consumer Trends For Brands by Laurie Sullivan @lauriesullivan, January 5, 2023 Reddit wants to help brands predict the future — for example, when a restaurant should offer lab-grown food, or a beauty brand should offer DNA-based skincare treatments or DNA-personalized vitamins. On Thursday, Reddit released a report with these insights based on … Continue reading How Reddit Predicts Consumer Trends For Brands
Brands Resisting TikTok Risk Falling Too Far Behind by Will Ashton , December 16, 2022 TikTok has grown massively since the start of 2020, but many brands still don’t know what to do with the platform. There remain legitimate concerns about performance and attribution. There are also practical challenges surrounding TikTok creative, resourcing and a … Continue reading Brands Resisting TikTok Risk Falling Too Far Behind
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion by Lara Balazs , Op-Ed Contributor, December 8, 2022 Throughout my career, I’ve had the fortunate opportunity to lead marketing efforts for several incredible, world-class, global brands – from Nike and Gap to Visa and Amazon, to my current role as CMO … Continue reading Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
How Brands Can Find Metaverse Success On Roblox by Aaron Paquette , Columnist, December 7, 2022 Every day brings new headlines about misfortune in the metaverse, and crisis in cryptocurrency. But one platform shows brands how to succeed in the virtual world and utilizes a virtual currency Gen Z finds even more desirable than cold, … Continue reading How Brands Can Find Metaverse Success On Roblox
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies. Chris Wood on November 22, 2022 The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which … Continue reading How brands are using CTV and OTT for the 2022 FIFA World Cup
A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors. Chris Wood on November 15, 2022 Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business … Continue reading SponsorPulse expands data-driven sponsorships for brands
