Tag Archives: Interactive

LinkedIn Revamps Pages From Scratch, Making It Interactive

LinkedIn Revamps Pages From Scratch, Making It Interactive by Laurie Sullivan  @lauriesullivan, November 14, 2018 LinkedIn, Microsoft’s business network, announced major product updates this week to Pages and its News feed. The changes aim to help the company bring in a reported $2 billion from its media business, mostly through advertising revenue, by the end of … Continue reading LinkedIn Revamps Pages From Scratch, Making It Interactive

Is Interactive Content the Future of Content Marketing? [Infographic]

Stacey Rudolph — March 23, 2018 — March 23, 2018 The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers are now moving away from traditional marketing tactics and are instead scavenging for the right content online to get information about products they are looking for. … Continue reading Is Interactive Content the Future of Content Marketing? [Infographic]

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Ginny Marvin on November 20, 2017   With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

How to Make an Interactive Infographic (A 6-Point Guide)

Robbie Richards — October 5, 2017 — October 5, 2017 One of the biggest challenges faced by marketers today is the struggle to produce engaging content. This has led to some wide variation in content strategies, partially influenced by the ever-changing search algorithms and their attempt to filter out low-quality content. Some brands have gone … Continue reading How to Make an Interactive Infographic (A 6-Point Guide)

How to market your brand using interactive native content, Part 6

In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017   Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6