Tag Archives: want

Want to create better experiences and brand loyalty? Lean on your data

For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies. Nick Worth on January 2, 2019  Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are … Continue reading Want to create better experiences and brand loyalty? Lean on your data

7 Ways to Create Email Newsletters Your Customers Will Want to Read and Share

Jeff Pulvino — December 21, 2018 Follow @jeffpulvino — December 21, 2018 Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into … Continue reading 7 Ways to Create Email Newsletters Your Customers Will Want to Read and Share

‘Value-Exchange’: It’s Only Of Value If I Really Want It

‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It

Want to Attract Millennials to Your Company? 3 Benefits to Consider

Chris Christoff — November 27, 2018 Follow @chriscct7 — November 27, 2018 The year you were born impacts what generation you’re in. Everyone seems to be talking about the latest generation, Z, while forgetting all about the Millennials. Believe it or not, the millennials are becoming increasingly important to the workforce as many of them … Continue reading Want to Attract Millennials to Your Company? 3 Benefits to Consider