Dave Brock — May 19, 2018 Follow @davidabrock — May 19, 2018 PatoLenin / Pixabay Over the past several weeks, I’ve been sitting in a number of pipeline and deal reviews. While the companies are in very different businesses, different solutions, different sales processes, different sales force maturities; I’ve noticed some patterns: Deal quality is … Continue reading Getting What You Get Or Getting What You Want?
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. Karen Bone on April 17, 2018 We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, … Continue reading Want to target position 0? Here’s what you need to make that happen
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
Victoria Heckstall — March 30, 2018 Follow @wahmjourney91— March 30, 2018 There’s nothing worse than retiring from a job but you don’t want to sit in a chair and watch Wheel of Fortune all day. More and more retirees are continuing to work even after retirement. And many of them are starting small businesses from … Continue reading Retiring but Don’t Want to Quit Working? Start a Small Business: Here’s How!
Anna-Liisa Toom — February 23, 2018 — February 23, 2018 geralt / Pixabay If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. … Continue reading How to Get Your Facebook Ads to Reach the People You Want to
Data-Sharing Customers Want Benefits, Not Just Transparency by Sean Hargrave , Staff Writer, February 16, 2018 Transparency is the key to getting people to become comfortable with sharing their data with organisations online. That’s the takeaway the press has taken from the latest DMA and Acxiom research into attitudes surrounding data sharing. It’s obviously a … Continue reading Data-Sharing Customers Want Benefits, Not Just Transparency
JoAnn Corley — February 8, 2018 Follow @joann corley — February 8, 2018 1556045 / Pixabay One of the key, distinct elements of our consulting practice is the lens from which we help leaders see and evaluate their operations. It is from a “how and why humans operate the way they do” point of view. … Continue reading A Fantastic Twist to KPIs You’ll Quickly Want to Use
Diane Craig — February 7, 2018 Follow @CorporateClass — February 7, 2018 Recent research indicates that people continue to be unsure about Appearance in the workplace. Is it important, or not? What’s appropriate, or inappropriate? What about decoding dress codes? How should aspiring women dress? These are only a few of the many questions that … Continue reading Dress for the Job You Want, Not For the Job You Have
By Joe Ryan February 6th, 2018 Synopsis: Did you know that you might be spending more time and money on demographics that may end up not being effective and miss nearly 70% in mobile search revenue if you fail to take into consideration the intent of the consumers? In 2017, marketers will concentrate more … Continue reading Search Marketing: The Art And Science Of Giving People What They Want
Renzo Costarella — February 6, 2018 — February 6, 2018 strecosa / Pixabay Regardless how successful or experienced you are, you can always learn new skills. Most people tend to focus on skills that are marketable. Meaning they can use them to trade time for money. Things like software development, content marketing, and design are … Continue reading 5 Skills You Need to Master if You Want to Excel in Business and in Life