Brian Basilico October 14, 2021 70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter? Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may … Continue reading Want Clients to Really Take a Look? Put It In An eBook
Jeff Snyder October 1, 2021 In today’s socially conscious world, consumers put their money where their beliefs are — mainly in the pockets of brands they deem transparent and reputable. About 87% of people say they would buy from a company that endorses an issue they care about, and 53% of customers are willing to … Continue reading Want to Grow Your Brand? Start With Corporate Social Responsibility
Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands
Nura Eston September 7, 2021 No website? No access to web developers? Have a website that doesn’t integrate with a payment gateway? No problem! Payments have come a long way in recent years, so even if you haven’t had a chance to update other parts of your business, you shouldn’t face any barriers to … Continue reading Want to Accept Online Payments? There’s No Reason You Can’t.
Dave Brock September 7, 2021 A new word/concept is creeping into my vocabulary, “The Great Resignation.” I have to confess, I’m not seeing much of this in my clients–at least yet. Some are beginning to talk about it. Many friends and colleagues seem to be seeing indications of the great resignation. The headlines focus on … Continue reading Creating Places Where People Want To Work
Steven Imke August 30, 2021 Let’s face it. The federal government is funded by tax dollars and it is not in their economic interest to have a largely self-employed workforce. Let’s take a look at a tale of two equally sized cities. In one city, everyone works for one large corporation with several thousand employees. … Continue reading 4 Reasons the IRS Really Does Not Want You to Be Self-Employed
Laura Patterson August 19, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Want_Your_Business_to_Grow_You_Might_Need_to_Break_Some_Patterns.mp3 All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. Winning at a triathlon if you don’t … Continue reading Want Your Business to Grow? You Might Need to Break Some Patterns
Mike Kappel August 3, 2021 As an employer, you want to hire the best of the best for your business. After all, who doesn’t want talented and hard-working employees? But in order to do that, you have to be the best of the best. So, how on Earth do you become an employer of choice? … Continue reading Want to Become an Employer of Choice? Give These 7 Tactics a Shot
Dean Mackenzie July 13, 2021 Copywriting is enjoying quite the boom over the last year or so. It seems people all over the world see copy as a way to financial freedom… or at least a way to escape the 9-to-5 and still pay the bills. How do I know this? Well, it’s part observation … Continue reading So, You Want to Be a Copywriter? 8 Things Every New Copywriter Should Know
Gleb Tsipursky June 28, 2021 What do employees want in returning to the office after the pandemic? It’s easy to assume we know what they want. Our assumption is that they want what we would want in their circumstances. In other words, we place ourselves in other people’s shoes. Unfortunately, that assumption falls into a … Continue reading What Do Employees Want When They Return to the Office?
