Tag Archives: want

Want to understand a brand’s vision for future growth? Look to the CMO role

As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role

Want to Attract Investors? Step One, Build Your Online Presence.

Jim Anthony — August 29, 2019 Follow @JimSoMark — August 29, 2019 So, you’ve managed to make an impression on a potential investor. Congratulations, your 1% of the way home. What’s the first thing they are going to do if they are serious about a possible investment in your company or fund? They are going … Continue reading Want to Attract Investors? Step One, Build Your Online Presence.

Want Your Boss To Be Happy With Your Performance? Do These 6 Things

Deborah Sweeney — August 24, 2019 Follow @MyCorporation — August 24, 2019 Whether you’ve been employed with a company for five years or wrapped up your first 90 days as a new team member, most employees do want their boss to be continually impressed and happy with their performance. Basic etiquette aside, like arriving to … Continue reading Want Your Boss To Be Happy With Your Performance? Do These 6 Things

Marketers want more data, analytics, tech for improved personalization [Study]

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study]

Want to improve your marketing operations? Make everyone on the team a coach

Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach others. Amy Gesenhues on August 20, 2019 Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult … Continue reading Want to improve your marketing operations? Make everyone on the team a coach

Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have

Ross Sibbald — July 8, 2019 Follow @https://www.twitter.com/rosssibbald — July 8, 2019 Today’s customer has more choices available to them than ever before. At the same time, technology has made it easier to switch between those choices. For example, switching banks or insurers can be done in a matter of minutes, with just a few … Continue reading Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have

Want a Fast, Flexible, and Focused Management Team? Teach Them to Iterate

Ed Muzio — June 13, 2019 Follow @edmuzio — June 13, 2019 Boiled down to its essence, management is a system of managers operating in concert, constantly adjusting resources based on new information coming in to keep the business on target. It involves coordinating complex efforts, enabling group work, and constantly asking the question, “What’s … Continue reading Want a Fast, Flexible, and Focused Management Team? Teach Them to Iterate

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers.  The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows