Arik Hanson March 25, 2021 Since last spring/summer when this pandemic began to take hold, we’ve all been talking about how its changed work forever and how the “new normal” will most like be a version of what most are calling a “hybrid model.” We started to see that come to life, officially, last week … Continue reading Will the New Hybrid Work Model Be Everything We Want It to Be?
Garry West March 23, 2021 Writing blogs can wear you down. Even the most adept wordsmith can find themselves bereft of ideas when writing about the same product for the umpteenth time. Is it just a dream, you wonder, that your words will make customers yearn for your next offering, delight in your product and … Continue reading How to Write Blogs Your Customers Want to Read
Liz Kislik February 17, 2021 A few months ago, I did a Dear HBR podcast on how hard it can be to confront your boss. One of the difficulties is that we can’t anticipate the true needs of someone whose experience we haven’t had. I’m reminded of a story my son’s fourth grade teacher … Continue reading Is It Safe to Be Candid with Your Boss? First Learn What They Want
Brian Basilico February 4, 2021 I don’t know if you have any brothers or sisters or where you fall in the birthing order. I happen to be one of three. There’s my older sister, my middle brother, and I’m the baby. What I want to talk about today is why you want to become the … Continue reading Why You Want to Be the Problem Child
Kelly Louro January 19, 2021 You’ve done it! After the long hours of back-office tasks you decided to take on by yourself (tsk, tsk…), mountains of unread emails, and clearing your voicemail box for the THIRD time this week, you finally decided to hire an assistant. Congratulations! …Now what? Getting Started Hiring an assistant (whether … Continue reading Think Smart, Work Smarter: So You’ve Hired an Assistant or Want to…Now What?
What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why
Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising
Consumers Want Warm And Cuddly Ads, Study Finds by Ray Schultz , January 8, 2021 People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company. Shoppers particularly like to see ads that reflect: Inspiration — 42% … Continue reading Consumers Want Warm And Cuddly Ads, Study Finds
Steve DiGioia January 7, 2021 Safety, security, and peace of mind. Nice calming words they are. They come with little worries and little stress. Every employee wants this. But what does management want from you? For many in the customer service industry, there is little room for advancement and few opportunities to make “change” – … Continue reading What Does Management Want From You?
Theresa McEndree December 3, 2020 2020 has had its fair share of challenges. Many businesses like yours have had to pivot strategies, shift employee work arrangements and re-evaluate internal processes to adjust to the impacts of COVID-19. And you’re not done yet. There’s extensive pressure on you this upcoming holiday season to make sure you’re … Continue reading No More Guesswork: Here’s What Your Employees Want for the Holidays