Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019 Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues
Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step
Jose Casal — October 10, 2019 There are four key words in the first value of the Agile Manifesto: “Individuals and their interactions over processes and tools” Most of us can spend countless hours debating the value of focusing on people and the dangers related to focusing on processes and tools. Interestingly, in our debates … Continue reading Mind Your Language (If You Want to be Agile)
Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
JoAnn Corley — September 17, 2019 Follow @joann corley — September 17, 2019 (September 20, 2019) I wrote a post about how to boost your executive effectiveness for yourself and others by assessing your decision-making with time tracking. Since decision-making is the foundation of leadership & management effectiveness, I wanted to add another easy, fun … Continue reading Want a Cool Simple Tip to Stay Laser Focused?
Sarah Deane — September 13, 2019 Follow @effectUX — September 13, 2019 The leadership gap continues to plague organizations globally, with the average organization losing over $ 1 million per year, and experiencing lower levels of productivity and engagement, due to less-than-optimal leadership practices. The impact is being felt at all levels with a high … Continue reading 6 Tips for Managers Who Want to Build High Impact, Happy Teams and Thriving Organizations
Liz Kislik — September 12, 2019 Follow @lizkislik — September 12, 2019 “How do you actually work with the people you coach?” asked a senior human resources officer and prospective client. I explained a variety of scenarios based on my current roster of clients. “Everyone is different,” I answered. “People need personally tailored support to … Continue reading Everyone’s Unique. If You Want Results, Treat Them That Way
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change. Stacey Ackerman on September 11, 2019 If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your … Continue reading If you want to be agile, you may need to change your company’s culture
As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role