Tag Archives: want

When you’re asked to apply for a promotion—but you’re not sure you want it

November 06, 2025 When you’re asked to apply for a promotion—but you’re not sure you want it

Do consumers really want to talk to bots?

Attitudes toward AI-powered customer service are shifting, but age and industry are important factors. MarTechBot on October 20, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Do … Continue reading Do consumers really want to talk to bots? →

Nearly half of employees say a bad onboarding made them want to quit

Effective Onboarding

August 26, 2025 Nearly half of employees say a bad onboarding made them want to quit BY Sarah Bregel When it comes to starting a new job, first impressions matter. That’s especially true when it comes to the impression a company makes on new hires during onboarding procedures. According to new research, onboarding procedures such as … Continue reading Nearly half of employees say a bad onboarding made them want to quit →

B2B buyers want less sales contact

B2B Sales

But when B2B buyers do want to engage sales, it’s often at critical moments in the process. Mike Pastore on July 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite a growing preference among B2B buyers … Continue reading B2B buyers want less sales contact →

CFOs want hard numbers, not brand vibes

Branding Tools

Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. Matt Wakeman on June 20, 2025 This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. … Continue reading CFOs want hard numbers, not brand vibes →

14 HubSpot updates from April 2025 you don’t want to miss

HubSpot

From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use. Tyler Samani-Sprunk on May 21, 2025 With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to … Continue reading 14 HubSpot updates from April 2025 you don’t want to miss →

B2B marketers want results, not more technology

B2B Marketing Challenges

69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Constantine von Hoffman on April 23, 2025 B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report … Continue reading B2B marketers want results, not more technology →

Want to get along with your boss better? Here are 3 ways to manage up

Management Skills

March 16, 2025 Want to get along with your boss better? Here are 3 ways to manage up BY Shalene Gupta While we’d like to think the secret to a fast promotion is all about doing a good job, your relationship with your boss can make or break your career. Understanding how to handle a narcissistic … Continue reading Want to get along with your boss better? Here are 3 ways to manage up →

More Americans want to leave the country and live overseas. Many say cost of living is the top reason why

Americans Life

March 04, 2025 More Americans want to leave the country and live overseas. Many say cost of living is the top reason why BY Grace Snelling Almost half of Americans have considered or plan to move abroad to improve their happiness, according to a Harris poll published today. Specifically, the poll found that four in 10 … Continue reading More Americans want to leave the country and live overseas. Many say cost of living is the top reason why →

3 reasons the ‘Do You Want to Hear From Us’ email must die

Email Engagement

Re-engagement emails annoy customers by asking a question you should already know the answer to. Ryan Phelan on February 19, 2025 It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a … Continue reading 3 reasons the ‘Do You Want to Hear From Us’ email must die →