Tag Archives: want

Want to Grow Your Brand? Start With Corporate Social Responsibility

Jeff Snyder October 1, 2021 In today’s socially conscious world, consumers put their money where their beliefs are — mainly in the pockets of brands they deem transparent and reputable. About 87% of people say they would buy from a company that endorses an issue they care about, and 53% of customers are willing to … Continue reading Want to Grow Your Brand? Start With Corporate Social Responsibility

Without Personalization, Consumers Don’t Get What They Want From Brands

Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands

4 Reasons the IRS Really Does Not Want You to Be Self-Employed

Steven Imke August 30, 2021 Let’s face it. The federal government is funded by tax dollars and it is not in their economic interest to have a largely self-employed workforce. Let’s take a look at a tale of two equally sized cities. In one city, everyone works for one large corporation with several thousand employees. … Continue reading 4 Reasons the IRS Really Does Not Want You to Be Self-Employed

Want Your Business to Grow? You Might Need to Break Some Patterns

Laura Patterson August 19, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/Want_Your_Business_to_Grow_You_Might_Need_to_Break_Some_Patterns.mp3 All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode.   Winning at a triathlon if you don’t … Continue reading Want Your Business to Grow? You Might Need to Break Some Patterns