Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough. By Constantine von Hoffman February 24, 2026 Eighty-three percent of marketers say customers expect two-way conversations. Yet 69% admit they struggle to respond quickly to inquiries. That gap may be the most critical signal … Continue reading Customers want dialogue, and marketers cannot keep up
How do cleaner workflows, smarter segments and less manual cleanup sound to you? By Tyler Samani-Sprunk February 20, 2026 The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us. HubSpot kicked off 2026 with a batch of updates that feel intentionally … Continue reading The HubSpot updates you don’t want to miss from January 2026
February 01, 2026 Want your team to come up with better ideas? Try this
December 25, 2025 Why Apple and Google want your ID BY Jared Newman Apple and Google would like to see your identification, please. With the former’s “Digital ID” launch last week, both companies now let you scan a digital version of your passport at more than 250 Transportation Security Administration checkpoints, using an iPhone or Android … Continue reading Why Apple and Google want your ID
December 08, 2025 Want to future-proof your job? Start protecting your focus time span>span]:whitespace-nowrap”>The next big meeting on your calendar might not have any other attendees—it might just be you. A growing number of high-performing leaders, including managers at Google and other Fortune 100 companies, are carving out protected “focus blocks” and treating them like … Continue reading Want to future-proof your job? Start protecting your focus time
November 28, 2025 This fully functional Lego Game Boy is all I want for Christmas
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
November 06, 2025 When you’re asked to apply for a promotion—but you’re not sure you want it
Attitudes toward AI-powered customer service are shifting, but age and industry are important factors. MarTechBot on October 20, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Do … Continue reading Do consumers really want to talk to bots?
August 26, 2025 Nearly half of employees say a bad onboarding made them want to quit BY Sarah Bregel When it comes to starting a new job, first impressions matter. That’s especially true when it comes to the impression a company makes on new hires during onboarding procedures. According to new research, onboarding procedures such as … Continue reading Nearly half of employees say a bad onboarding made them want to quit
