Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising
Consumers Want Warm And Cuddly Ads, Study Finds by Ray Schultz , January 8, 2021 People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company. Shoppers particularly like to see ads that reflect: Inspiration — 42% … Continue reading Consumers Want Warm And Cuddly Ads, Study Finds
Steve DiGioia January 7, 2021 Safety, security, and peace of mind. Nice calming words they are. They come with little worries and little stress. Every employee wants this. But what does management want from you? For many in the customer service industry, there is little room for advancement and few opportunities to make “change” – … Continue reading What Does Management Want From You?
Theresa McEndree December 3, 2020 2020 has had its fair share of challenges. Many businesses like yours have had to pivot strategies, shift employee work arrangements and re-evaluate internal processes to adjust to the impacts of COVID-19. And you’re not done yet. There’s extensive pressure on you this upcoming holiday season to make sure you’re … Continue reading No More Guesswork: Here’s What Your Employees Want for the Holidays
Jay Yu November 18, 2020 How hard is it to build a URL shortener? The simple answer is that it’s not too difficult. A software engineer can quickly spin up code to shorten a link, and there are lots of resources and tutorials online that walk you through how to do it. However, there are … Continue reading Want to Build Your Own URL Shortener? Read This First.
Angela Hausman, PhD November 11, 2020 Photo by nappy from Pexels You’ve spent time and money to build your digital business. Now, maintain your digital business to enjoy all the benefits from your hard work. Maybe you spent weeks or months getting your digital business off the ground. It took years before your business started … Continue reading Maintain Your Digital Business: Don’t Stop Now if You Want to Succeed
Do Consumers Want To See COVID-19 Mentioned In Holiday Ads? by Laurie Sullivan , Staff Writer @lauriesullivan, October 15, 2020 Despite the impact of COVID-19 on consumers’ lifestyles in the U.S. during the past several months, they are still looking forward to the holiday season, with 64% reporting they are just as — or more — … Continue reading Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value
Rachel Cunningham September 17, 2020 Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc. (Check out 17 great search engines you can use instead of Google if you are creeped out … Continue reading Why You Want More Organic Search Traffic to Your B2B Website
Claire Mason August 26, 2020 Earlier this year, Google released figures that show a 100% increase in searches for upskilling in 2020. This comes as no surprise. As the pandemic injects huge uncertainty into just about every area of our lives, people are becoming more aware of how upskilling can help them future-proof their careers … Continue reading How to Transform Your Skills Set Into a Product People Want