Tag Archives: Study

Read Your Reviews: Consumers Expect A Response, Study Shows

Read Your Reviews: Consumers Expect A Response, Study Shows by Ray Schultz , Columnist, (November 20, 2018) Almost a fifth of small businesses ask consumers via email to review them, according to The Great Conversational Divide, a study by the Local Search Association, commissioned by SOCi. Good move, although an even higher percentage don’t … Continue reading Read Your Reviews: Consumers Expect A Response, Study Shows →

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows

Facebook

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows by Ray Schultz , November 12, 2018 Internet outfits such as Facebook and Google are the least trusted by consumers when it comes to protecting their personal data, according to The Consumer Brand Trust Survey by Janrain. Of 1,079 consumers polled, 31% rank the internet … Continue reading The Least-Trusted Brand For Data Protection Is Facebook, Study Shows →

Study finds decline in ‘trust’ costs corporations billions in profits

Business Lessons

An Accenture study ties $180 billion in revenue losses to declines in trust across 54 percent of companies in its index. Greg Sterling on November 5, 2018 It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study … Continue reading Study finds decline in ‘trust’ costs corporations billions in profits →

Study confirms brands’ worst fears about unsafe content

Content Strategy

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. Greg Sterling on October 31, 2018 Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents … Continue reading Study confirms brands’ worst fears about unsafe content →

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Advertisement Industry

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study →

Email Still Tops In B2B Content Marketing: Study

Email Marketing

Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study →

Email Is Top Content Channel Despite Hurdles: Study

Email Marketing

Email Is Top Content Channel Despite Hurdles: Study by Ray Schultz , September 10, 2018 Email is the best channel for sending content, but there are many barriers to success, according to Email-Driven Content Marketing, a study by Ascend2. For one, 44% are daunted by improving the quality of leads, and 42% struggle with increasing … Continue reading Email Is Top Content Channel Despite Hurdles: Study →

Case study: The tale of two internal link tweaks

SEO Link Building

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Dave Davies on August 28, 2018 Back in 2016, I wrote a piece on optimizing internal linking structures. In the article, we discussed a range of issues from PageRank … Continue reading Case study: The tale of two internal link tweaks →

Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows

Google

Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows by Laurie Sullivan @lauriesullivan, August 16, 2018 Local citations — any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, … Continue reading Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows →

Case Study: How Not Having Online Reviews Lost This Local Business a Job

Online Reviews

Mike Brooks — August 16, 2018 Follow @michaelsbrooks — August 16, 2018https://traffic.libsyn.com/nuclearchowder/Case_Study-_How_Not_Having_Online_Reviews_Lost_This_Local_Business_A_Job.mp3 This may be one of the most important podcasts/blog posts I’ve done in a while. Today I want to show you how a local business lost a job in seconds right on Facebook. But the worst part for them, not only may they … Continue reading Case Study: How Not Having Online Reviews Lost This Local Business a Job →