Tag Archives: Study

WSJ study highlights youth exposure to conflict content on TikTok

WSJ study highlights youth exposure to conflict content on TikTok Maxwell William / Last Updated: Dec 23, 2023   In a revealing experiment by The Wall Street Journal, automated accounts posing as 13-year-olds on TikTok were inundated with polarizing and often extreme content related to the Israel-Gaza conflict. This investigation highlights the potent influence of … Continue reading WSJ study highlights youth exposure to conflict content on TikTok

Study shows AI program could verify Wikipedia citations, improving reliability

Study shows AI program could verify Wikipedia citations, improving reliability Can AI tidy up the internet’s digital encyclopedia curated by writers from around the world? Malak Saleh   Fri, Oct 20, 2023 NurPhoto via Getty Images You can’t trust everything on a Wikipedia page, which is why it’s important that you refer to the original … Continue reading Study shows AI program could verify Wikipedia citations, improving reliability

Hate speech on social media can significantly damage brands: Study

20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of … Continue reading Hate speech on social media can significantly damage brands: Study

How to map your selling process to the way your B2B customers buy: A case study

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ … Continue reading How to map your selling process to the way your B2B customers buy: A case study

Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70%  rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse by Laurie Sullivan  @lauriesullivan, June 28, 2023 Buyer’s remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. While there are many different reasons people feel buyer’s remorse, 48% cited guilt for buying … Continue reading Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse