Tag Archives: Study

Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds

Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds by Ray Schultz , August 14, 2020 Email marketers who wonder whether their tech stack will continue to support them during the pandemic should consider the findings in GlobalData’s 2020 Emerging Technology Trends study.  The report identifies several technologies that have helped businesses … Continue reading Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds

Case Study: Scale Your Affiliate Program with Targeted Incentives

JJ Tyson July 28, 2020 geralt / Pixabay Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple, a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of … Continue reading Case Study: Scale Your Affiliate Program with Targeted Incentives

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan  @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds by Ray Schultz , Columnist, June 10, 2020 A full 71% of B2B brands admit they have a “customer-centricity gap,” according to B2B Digital Experience Report: A Customer-Centric Pivot In Pivotal Times, a global study by Episerver. In the healthcare field, that rises to 93% … Continue reading B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]