September 30, 2024 Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study New research funded by Amazon but conducted independently by the Massachusetts Institute of Technology looks at AI from the worker’s perspective. BY Sam Becker Is AI going to take your job? Getting replaced by automation may be … Continue reading Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study
August 14, 2024 CEO’s politics a deal-breaker for 40% of Gen Z and millennial employees, study shows That said, the majority of workers would rather not talk about politics in the workplace. BY Michael Grothaus We’re less than three months away from Election Day in America, which is shaping up to be one of the most … Continue reading CEO’s politics a deal-breaker for 40% of Gen Z and millennial employees, study shows
June 29, 2024 Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study Advocates for gender equity have long called for firms to have more female senior venture capitalists on their teams. BY The Conversation Venture capital plays an important role in helping new businesses get off … Continue reading Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study
LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
May 28, 2024 Common image search results are overwhelmingly white, a new study finds Searches for common terms also yield younger-than-average ages in the image results. BY Chris Stokel-Walker Search engines are undergoing significant changes of late, with many users particularly worried that generative AI could introduce new biases into the results page. But a new … Continue reading Common image search results are overwhelmingly white, a new study finds
A Visual Attention Study That Went Terribly Right by Laurie Sullivan , Staff Writer @lauriesullivan, May 16, 2024 How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show up? Other than that, participants … Continue reading A Visual Attention Study That Went Terribly Right
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
May 24, 2024 California gig drivers are making below the minimum wage, a new study shows The median wage for a California rideshare driver was about $5.97 per hour without tips and $7.63 per hour with tips, according to the study. BY Jessica Bursztynsky Drivers for some of the largest rideshare and delivery companies in California … Continue reading California gig drivers are making below the minimum wage, a new study shows
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds
By Associated Press March 12, 2024 Nearly three-quarters of U.S. teens say they feel happy or peaceful when they don’t have their phones with them, according to a new report from the Pew Research Center. In a survey published Monday, Pew also found that despite the positive associations with going phone-free, most teens have … Continue reading Teens are happier when phone-free, says recent Pew study
