May 28, 2024 Common image search results are overwhelmingly white, a new study finds Searches for common terms also yield younger-than-average ages in the image results. BY Chris Stokel-Walker Search engines are undergoing significant changes of late, with many users particularly worried that generative AI could introduce new biases into the results page. But a new … Continue reading Common image search results are overwhelmingly white, a new study finds
A Visual Attention Study That Went Terribly Right by Laurie Sullivan , Staff Writer @lauriesullivan, May 16, 2024 How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show up? Other than that, participants … Continue reading A Visual Attention Study That Went Terribly Right
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
May 24, 2024 California gig drivers are making below the minimum wage, a new study shows The median wage for a California rideshare driver was about $5.97 per hour without tips and $7.63 per hour with tips, according to the study. BY Jessica Bursztynsky Drivers for some of the largest rideshare and delivery companies in California … Continue reading California gig drivers are making below the minimum wage, a new study shows
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds
By Associated Press March 12, 2024 Nearly three-quarters of U.S. teens say they feel happy or peaceful when they don’t have their phones with them, according to a new report from the Pew Research Center. In a survey published Monday, Pew also found that despite the positive associations with going phone-free, most teens have … Continue reading Teens are happier when phone-free, says recent Pew study
Generative AI set to disrupt majority of jobs in next decade, study reveals Suswati Basu / Last Updated: Jan 24, 2024 New research suggests that most jobs could be disrupted in some way by generative AI in the next ten years. The study published on January 10th by tech consulting firm Cognizant, in collaboration … Continue reading Generative AI set to disrupt majority of jobs in next decade, study reveals
WSJ study highlights youth exposure to conflict content on TikTok Maxwell William / Last Updated: Dec 23, 2023 In a revealing experiment by The Wall Street Journal, automated accounts posing as 13-year-olds on TikTok were inundated with polarizing and often extreme content related to the Israel-Gaza conflict. This investigation highlights the potent influence of … Continue reading WSJ study highlights youth exposure to conflict content on TikTok
Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found. Mike Pastore on December 5, 2023 Of the $ 88 billion spent on open web programmatic ads, $ 22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply … Continue reading ANA study finds 25% of programmatic ad dollars are wasted
Study shows AI program could verify Wikipedia citations, improving reliability Can AI tidy up the internet’s digital encyclopedia curated by writers from around the world? Malak Saleh Fri, Oct 20, 2023 NurPhoto via Getty Images You can’t trust everything on a Wikipedia page, which is why it’s important that you refer to the original … Continue reading Study shows AI program could verify Wikipedia citations, improving reliability
