By Associated Press March 12, 2024 Nearly three-quarters of U.S. teens say they feel happy or peaceful when they don’t have their phones with them, according to a new report from the Pew Research Center. In a survey published Monday, Pew also found that despite the positive associations with going phone-free, most teens have … Continue reading Teens are happier when phone-free, says recent Pew study
Generative AI set to disrupt majority of jobs in next decade, study reveals Suswati Basu / Last Updated: Jan 24, 2024 New research suggests that most jobs could be disrupted in some way by generative AI in the next ten years. The study published on January 10th by tech consulting firm Cognizant, in collaboration … Continue reading Generative AI set to disrupt majority of jobs in next decade, study reveals
WSJ study highlights youth exposure to conflict content on TikTok Maxwell William / Last Updated: Dec 23, 2023 In a revealing experiment by The Wall Street Journal, automated accounts posing as 13-year-olds on TikTok were inundated with polarizing and often extreme content related to the Israel-Gaza conflict. This investigation highlights the potent influence of … Continue reading WSJ study highlights youth exposure to conflict content on TikTok
Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found. Mike Pastore on December 5, 2023 Of the $ 88 billion spent on open web programmatic ads, $ 22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply … Continue reading ANA study finds 25% of programmatic ad dollars are wasted
Study shows AI program could verify Wikipedia citations, improving reliability Can AI tidy up the internet’s digital encyclopedia curated by writers from around the world? Malak Saleh Fri, Oct 20, 2023 NurPhoto via Getty Images You can’t trust everything on a Wikipedia page, which is why it’s important that you refer to the original … Continue reading Study shows AI program could verify Wikipedia citations, improving reliability
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of … Continue reading Hate speech on social media can significantly damage brands: Study
Podcasts Drive Sales And Branding: Study by Ray Schultz , August 23, 2023 An impressive 48% of listeners have purchased at least one product advertised in a podcast in the past year. And 76% can recall at least one advertised product, according to The Power of Podcasts, a study from Voices, conducted by Momentive. In … Continue reading Podcasts Drive Sales And Branding: Study
Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ … Continue reading How to map your selling process to the way your B2B customers buy: A case study
AI Study: SMBs Looking For Education And Resources by Laurie Sullivan , Staff Writer @lauriesullivan, August 10, 2023 With all the work that small and medium-sized businesses (SMBs) must do in a day, it doesn’t leave much time for them to market and advertise their products and services. Google, Microsoft, Meta, X and others are trying … Continue reading AI Study: SMBs Looking For Education And Resources
Study: Who’s Splurging On What Items? by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2023 Consumers said they would spend in 2023, but their intent to splurge by demographic has not come to fruition, according to the McKinsey & Co. U.S. consumer survey fielded April 18–24. In April, at least half of Gen Z and … Continue reading Study: Who’s Splurging On What Items?
