Tag Archives: Study

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan  @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows

Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows by Laurie Sullivan  @lauriesullivan, October 21, 2022 Fraud is increasingly a major concern for consumers. Retailers and brands should be thinking more about securing their websites, as 54% of consumers have stated concerns with being victimized by fraud this holiday season — up 17% … Continue reading Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows

IT Teams Should Have More Accountability For Marketing ROI, Study Says

IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan  @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study

Study: Marketing automation teams mired in execution, neglecting strategic priorities

A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.  Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns.  Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities

Harvard study: Knowledge workers can’t stop reading and replying to emails while they drive

By Clint Rainey   July 22, 2022   Ninety-five percent of Americans call distracted driving “extremely dangerous,” and federal campaigns to stop activities like texting behind the wheel (“U text. U drive. U pay.”) have been carried out by federal agencies as varied as the National Highway Traffic Safety Administration (NHTSA), the Federal Communications Commission … Continue reading Harvard study: Knowledge workers can’t stop reading and replying to emails while they drive

Open Door B2B: Brands Should Reduce Gated Content, Study Says

Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage.  Don’t despair — the percentages should be even lower.  That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says