Tag Archives: Study

Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows

Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2022 Some 57% of shoppers said they find specific apparel items online out of stock frequently, or every time they shop.  About 86% of online shoppers prefer to have apparel purchases delivered to their home … Continue reading Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows

Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds

Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan  @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Overlay Ads On CTV Increase Search Intent, Study Finds

Overlay Ads On CTV Increase Search Intent, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2022 MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology. Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on … Continue reading Overlay Ads On CTV Increase Search Intent, Study Finds

70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows

70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows by Colin Kirkland , March 18, 2022 New survey findings from Visual Objects –– a portfolio site featuring case studies and client reviews on top creative agencies –– show that 70% of small businesses (SMBs) are focusing and investing in social media advertising … Continue reading 70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows

Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds

Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds by Wayne Friedman , February 21, 2022 In the U.S. — and most European countries — TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too … Continue reading Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds

Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds

Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds by Laurie Sullivan  @lauriesullivan, February 17, 2022 The future of digital advertising depends on the ability to teach students coding skills, and the importance of data. About 58% of students participating in a study agreed that the ability to write software … Continue reading Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds

Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible

Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese  @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible