Category Archives: Strategy

How to Use Negative Online Feedback to Your Advantage

Customer Relationship Managemnet, Strategy

Ben PuzzuoliJanuary 11, 2015 No matter if you follow all the rules, are open and honest and even go the extra mile for all your customers you’re bound to sooner or later get negative online feedback about your products or services. You’re better off considering it a rite of passage rather than becoming upset, because … Continue reading How to Use Negative Online Feedback to Your Advantage →

Productivity Tips to Get More Done in Less Time

Leadership, Smart Planning, Strategy

Penney FoxJanuary 9, 2015 My Organization Quest for 2015 Throughout last year, I’ve been on a quest to create efficient blocks of time to manage my social media marketing. Some small business owners would just tell me to hire a VA (virtual assistant), give them my logins and shift that into my list of ‘things … Continue reading Productivity Tips to Get More Done in Less Time →

5 Jobs That Are Cheaper to Outsource

Customer Relationship Managemnet, Strategy

Jon WhitbeckJanuary 9, 2015 Outsource Jobs & Grow Your Business If you’re like most business owners, you probably got there by doing everything yourself because you had to and you could. But you’ve gotten to the point where you need to delegate some tasks while you concentrate on managing your business. Whatever your needs, from … Continue reading 5 Jobs That Are Cheaper to Outsource →

Why Every Event Venue Should Have a Blog

Content Marketing, Strategy

Sara MacQueenJanuary 9, 2015 Blogging is the act of writing articles (aka Blog Posts) and publishing them on the Internet (usually your website). As a marketing tool, your blog is one piece of an effective inbound marketing strategy. Inbound marketing aims to earn (rather than buy) the attention of meeting planners, and provide them with the … Continue reading Why Every Event Venue Should Have a Blog →

One Step for Being the Best You

Sales Guide, Strategy

Margie ClaymanJanuary 9, 2015 The internet is rife with wisdom. Any problem you have or think you have is likely covered somewhere in the online world. Over the last year or so this advice has become even more streamlined and generic, complete with numbered lists. You’ve probably seen them. “Ten Steps To Be Emotionally Strong.” … Continue reading One Step for Being the Best You →

4 Tips To Help Your Business Get More Local Press

Strategy

Mickie E KennedyJanuary 9, 2015 Every brick-and-mortar small business is part of a local neighborhood and geographic community. Here are several tips to help your business get more local press. 1. Don’t Limit Your Publicity To One Media Outlet/Source There are lots of local media outlets that you can use to get more press for … Continue reading 4 Tips To Help Your Business Get More Local Press →

4 Aspects Every Outstanding Product Announcement Needs

Product Management, Strategy

Kathy McGovernJanuary 8, 2015 Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Why should I care? What’s included? How do … Continue reading 4 Aspects Every Outstanding Product Announcement Needs →

The First Thing You Should A/B Test

Strategy, Web Management Guidelines

Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test →

More Focus Needed on the CMO and CEO Relationship (and Less CIO)

Customer Relationship Managemnet, Strategy

Brian HansfordJanuary 7, 2015 More Focus Needed on the CMO and CEO Relationship CMO’s are the Stretch Armstrong of business, especially with B2B tech companies where they get pulled and twisted in multiple directions. CMO’s develop market strategy and manage new channels of customer engagement and identify new opportunities for core innovations. CMO’s have to … Continue reading More Focus Needed on the CMO and CEO Relationship (and Less CIO) →

3 Strategies to Unlock YouTube’s Potential in 2015

Strategy, Video Marketing

Dave RosnerJanuary 7, 2015 The debate is officially over: YouTube is mainstream. With the allure of video and over a billion monthly users, the platform is where culture is born today. In 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and those billion unique visitors watch … Continue reading 3 Strategies to Unlock YouTube’s Potential in 2015 →