James AldermanFebruary 15, 2015 Do you have content you need to outreach and rely on a tried and tested formula? Or, do you approach your external relationships in a less formulaic way as you try to keep your methods organic? If not, do you mix a bit of both of the above or do you … Continue reading Outreach Strategies: How do You do Yours?
Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there. Arnie Kuenn on February 9, 2015 Over the past few years, marketing as we used to know it has changed a great deal. In addition to … Continue reading 8 Moves To Creating Content Your Market Will Find Love
Charlie DhanakFebruary 3, 2015 You have an online an shop, a pretty nifty design and of course a great product, but for some reason you’re not seeing the E-commerce conversion you thought you would when you went live. You spend countless sleepless nights racking your brain for that magic moment, that moment of clarity when … Continue reading Your E-commerce Marketing Strategy in Just 6 Simple Steps!
If you’re a baseball fan – or even just a Brad Pitt fan – you’ve probably heard of Moneyball and how Billy Beane transformed major league baseball with advanced statistics. Historically, baseball talent was determined by old school baseball insiders — managers, coaches, and scouts who just knew a good baseball player when they saw … Continue reading The Sabermetrics of Social Media Marketing
Martha SpelmanJanuary 19, 2015 If you’re doing business the way you’ve always done it, you may be, in fact, putting yourself out of business. Periodically, it could be beneficial to take a look at the products or services you offer, the way you handle operations, how you market your business…and see if it might be … Continue reading Risky Business: Strategy For Success
Dave BrockJanuary 17, 2015 Too often, I meet sales people who are uncomfortable with challenging their customers. Whether it’s out of politeness (the customer is always right), or not wanting to “rock the boat” with the customer, they are non-committal. They believe they are taking a safe middle path. Not challenging the customer. Not probing … Continue reading Neutral Is Not A Strategy
Jamie MacDonaldJanuary 15, 2015 So what is Strategy? There are many textbook definitions for a Strategic Plan, but in basic terms it could be described as: A high level roadmap for the business A “compass” for the business vision and direction A platform for communicating the vision, mission and goals for the business The following … Continue reading 6 Steps to Strategy Using Mind Mapping
Nicole FougereJanuary 15, 2015 As a freelancer and business professional, what is your biggest asset? In most cases, it’s your data. It’s all the information you have collected over the years about your work, your clients, their contact information, likes / dislikes, previous orders, projects you’ve worked on, deals you’ve done, contracts signed, emails sent, … Continue reading Are You Protecting Your Biggest Asset?
Jen Phillips AprilJanuary 11, 2015 In the world of copywriting (selling with words) we talk about benefits vs. features. Here’s an example, Steve Jobs sold the iPod by describing it as “It’s 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The “1000 songs in your pocket” is more … Continue reading What Is “Benefit-Focused” Web Copy?
Todd GiannattasioJanuary 11, 2015 Adding a case study at the end of our blogging frenzy helped our traffic spike over 1,000% Knowing how to write a case study can drive tremendous results for your inbound marketing. Not only do we see our biggest traffic spikes when we publish new case studies, but leveraging case studies … Continue reading How To Write A Case Study
