Category Archives: Strategy

10 Statistics on Top Digital Marketing Strategies for 2015

Katrina PfannkuchJanuary 4, 2015 Digital marketing is a bit like dropping bread crumbs for your buyers to find and follow, ultimately leading to your company’s products and services. But, unlike a straightforward road, digital channels allow prospects and customers to venture on a maze-like path toward purchase. Strategizing for this shifting buyer’s journey can be … Continue reading 10 Statistics on Top Digital Marketing Strategies for 2015

How to Create a Powerful User Experience on Your Ecommerce Site

Business.comJanuary 3, 2015 Online shopping is becoming an increasingly popular outlet for shoppers to flock to. With 40 percent of the global online user base involved in online purchases, and sales increasing by almost 20 percent; businesses are shifting their attention to ecommerce platforms. This market change makes for a highly competitive environment since your … Continue reading How to Create a Powerful User Experience on Your Ecommerce Site

How To Make Content Campaigning More Effective

Govind AgarwalDecember 30, 2014 Internet marketing has become a highly flexible medium, facilitating campaigns across various channels. The method of focusing on these channels for preparing campaigns even though effective may show some limitations. For instance, if one were to come up with ideas based on the channel alone, the chances of attaining saturation early … Continue reading How To Make Content Campaigning More Effective