Personal Branding BlogJanuary 18, 2015 Technology has helped us do so much more, so much faster. But many experts argue that work-related systems and tools haven’t necessarily made us more productive. How many times does your phone, tablet or computer chime to indicate email or a Facebook notification? The reality is that while technology has … Continue reading The Secret to Productivity: Focus
Jess BarronJanuary 18, 2015 In an earlier post, I shared 4 tips for writing irresistible email newsletters. As great as your new content may be, it’s not enough to just write great newsletters and send them out. You also must engage specific individuals and entire segments of readers. As an example, our email newsletter goes … Continue reading You’ve Got Mail: How to Make Your Email Campaigns Count
Donté LedbetterJanuary 18, 2015 SaaS companies are product-driven companies, and they often pay very little attention to marketing in the very early stages of their company’s growth. This is the right approach because customers are buying your product, not your marketing. However, ignoring marketing as part of your growth strategy is a deadly mistake, especially … Continue reading How A SaaS Startup Does Marketing
Jimmy DalyJanuary 16, 2015 The Jackson 5 said it best: “Easy as 1-2-3.” You knew they were talking about email marketing, right? Seriously though, this is one of the easiest and most effective ways to craft a great lifecycle email. We use it ourselves and I really think you’ll find value in it. First, a … Continue reading The 1-2-3 Method For Lifecycle Email Marketing
Most email is now opened on mobile devices these days. However a new study shows that we are frustrated by the poor formatting of emails on mobile devices. It appears that email marketing companies are still producing emails that look great on desktop devices, but fail to impress on mobiles. The research was conducted by … Continue reading Mobile Email Users Frustrated by Formatting
Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation. Daniel Faggella on January 16, 2015 If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your marketing message, press send, and … Continue reading Mind Your Email Marketing “ABCs” To Move Forward In 2015
Jane BinnionJanuary 15, 2015 “If you chase 2 rabbits you wont catch either.” Time after time when I ask people “who are your potential clients?” I get the answer “everyone“. Then we go through the process of unpacking that. In business you need to know Who you want to talk to and Why. That is … Continue reading It Started With a List – The Importance of Prospect Lists for Business Growth.
Sherry GrayJanuary 15, 2015 As technology puts more and more tools and information at our disposal, doesn’tit seem like life is getting more cluttered and time is even shorter? If your life is overly complicated, it’s time to take a step back and find ways to maximize the time you have. 1. Browsing, simplified Delving … Continue reading 6 Time-Saving Small Business Tools
Kim SpeierJanuary 15, 2015 Social media and mobile marketing are grabbing everyone’s attention when it comes to marketing today, but what does that mean for more traditional methods like email? It seems weird to even refer to email as “traditional marketing,” but with how quickly technology is advancing it only seems fitting. As you would … Continue reading Is Email Marketing Still Effective?
Sally McGrawJanuary 14, 2015 When you hear someone talk about “tone” as it pertains to writing, you might flash back to eighth grade English class and whimper a little. And I get that. Tone discussions can be deeply boring. But striking the right tone is essential if you want to reach and connect with your … Continue reading Watch Your Tone: The Importance Of Voice In Newsletter Communications
