Category Archives: Email Marketing

3 Very Important Elements You Should Consider In Influencer Outreach

Venchito TamponJanuary 24, 2015 Blogger outreach is a common practice in the SEO landscape that is commonly used to acquire high quality links or to get some coverage on top media outlets (e.g. Huffington Post). When done right, outreach can bring tons of value to a certain brand or website, including: Strong connections or relationships … Continue reading 3 Very Important Elements You Should Consider In Influencer Outreach

The Secret to Sending Effective Emails That Won’t Be Ignored

Dave OrecchioJanuary 22, 2015 The amount of email that is sent daily is staggering! A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over 108.7 billion emails are currently sent and received on a daily basis by business … Continue reading The Secret to Sending Effective Emails That Won’t Be Ignored

4 Data-Driven SaaS Onboarding Emails You Should Be Sending

Jimmy DalyJanuary 21, 2015 “Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.” That’s our friend Lincoln Murphy talking about the importance of onboarding. It’s that important. Onboarding pairs nicely with behavioral email since it’s easy to control what messages users receive and when. All … Continue reading 4 Data-Driven SaaS Onboarding Emails You Should Be Sending

(Dis)Content Marketing: How To Survive The Shakeout

Contributor Steve Dille explores the explosive growth of content marketing, drawing on lessons from email to help content weather a potentially rocky future. Steve Dille on January 21, 2015 Content marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop retailers to the biggest brands on the … Continue reading (Dis)Content Marketing: How To Survive The Shakeout

Email List Building Strategies For 2015

Donato DiorioJanuary 20, 2015 Good list building affects all aspects of business, including the funnel and pipeline. Collecting the names, titles, emails, phone numbers, and social data, creates that holistic record.  However, building a quality, accurate, and targeted list requires planning. Here are the strategies to implement in 2015 for a strong year. Understand Your Audience … Continue reading Email List Building Strategies For 2015