Category Archives: Email Marketing

4 Tips to Refresh Your Email Marketing Strategy

VerticalResponseJanuary 14, 2015 Email marketing continues to reign supreme when it comes to reaching consumers. When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track. 1. Make emails mobile … Continue reading 4 Tips to Refresh Your Email Marketing Strategy →

How to Effectively Manage Social Media Marketing For Small Business

Email Marketing, Small Business

Susan TuckerJanuary 10, 2015 Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”. It’s a given that most people are online in one way or another, … Continue reading How to Effectively Manage Social Media Marketing For Small Business →

Email Is Mostly Mobile Nowadays

Email Marketing

Graham JonesJanuary 9, 2015 Responsive design is essential for email marketing Email is a mobile communication method. Many of us check our emails on our mobile phones or tablet devices, but new data shows that 53 percent of all emails are now opened on a mobile device, rather than a desktop computer. The research also … Continue reading Email Is Mostly Mobile Nowadays →

6 Design Tips To Make Your Email Newsletter Visually Appealing

Email Marketing, Web Management Guidelines

Lisa FurgisonJanuary 8, 2015 Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. “I think the most … Continue reading 6 Design Tips To Make Your Email Newsletter Visually Appealing →

Top 10 Digital Branding & Marketing Trends to Watch in 2015 (Infographic)

Branding, Email Marketing

Gal BorensteinJanuary 7, 2015 1. E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL-VILLAGE ENTREPRENUERS … Continue reading Top 10 Digital Branding & Marketing Trends to Watch in 2015 (Infographic) →

4 Core Areas Of Sales Email Improvement

Email Marketing, Smart Planning

Colin CarsonJanuary 3, 2015 You’ve probably sent thousands of emails in the last year, but when was the last time that you actually spent time improving how you send emails? Considering the substantial amount of time we spend emailing (a quarter of the average work day), very few look to improve inbox habits. Cirrus Insight’s … Continue reading 4 Core Areas Of Sales Email Improvement →

Top 7 Email Marketing Tools

Email Marketing

InklyoJanuary 1, 2015 Email marketing tools provide powerful customer contact channels As with most marketing activities, the Internet offers much more than merely implementing a digital version of paper-based systems. The email system linked to special email marketing tools can run an entire campaign that combines advertising, mail shots, customer tracking, sales conversion, and after-sales … Continue reading Top 7 Email Marketing Tools →

How To Send Behavioral Emails That Will Boost Your Conversions

Email Marketing, Online Marketing

Jimmy DalyJanuary 1, 2015 If you’re sending bulk email, there are only a few ways to increase conversions. You could work on your subject lines, spruce up your copy, segment your list, redesign the emails or improve your call to action. Those are all recommended ways to optimize the email marketing process. But instead of … Continue reading How To Send Behavioral Emails That Will Boost Your Conversions →

It’s All About the Click: email Marketing

Email Marketing

Angela Hausman, PhD December 31, 2014 Email marketing is still the preferred form of contact for most consumers. But, are you making the most of your email marketing campaign? Here are my tips for creating a successful email marketing campaign. Google Tabbed Inbox and Smart InboxGetting users to open your emails was always … Continue reading It’s All About the Click: email Marketing →

How To Make Content Campaigning More Effective

Content Marketing, Email Marketing, Strategy

Govind AgarwalDecember 30, 2014 Internet marketing has become a highly flexible medium, facilitating campaigns across various channels. The method of focusing on these channels for preparing campaigns even though effective may show some limitations. For instance, if one were to come up with ideas based on the channel alone, the chances of attaining saturation early … Continue reading How To Make Content Campaigning More Effective →