Stay tuned, but for now Facebook is running a limited test allowing Fox Sports and the NFL to sell ads against native video. Martin Beck on March 6, 2015 Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though, Facebook is being … Continue reading How Will Brands Cash In On Native Facebook Video?
Prasant NaiduMarch 5, 2015 Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen to wear the watch on the cover of the next Vogue China. Next time before going to Vogue again, Apple might want to take a look at the new … Continue reading What Carousel Ads On Instagram Mean To Brands
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too. Jason Warnock on March 3, 2015 Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The Grammys … Continue reading Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
Laurie Sullivan @lauriesullivan, (March 03, 2015) The first rule of search engine marketing is never say never. Indeed, many company executives do — but Darren Clark, CTO at YP.com, isn’t one of them. On Tuesday he announced the launch of ypSearch Marketplace, a keyword-bid local search marketplace that enables national brands to reach YP’s 80 … Continue reading YP Automates Local And Mobile Search Buys For National Brands
Erin P. FriarMarch 3, 2015 One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing and Customer Management expert Toby Desforges says the once lost art of retailer-vendor collaboration is back in full swing. … Continue reading Small Brands Using Software to Optimize Category Management
Gal BorensteinFebruary 26, 2015 Have you ever asked yourself why do prospect trust one digital brand and not the other? Have you ever wondered why folks seem to ‘feel’ your brand is trustworthy but couldn’t quite explain? Short answer? Well, it’s not that simple. In digital branding, we use combination of behavior and cognitive psychology, … Continue reading Seven Sure-Fire Ways to Build Instant Trust for Your Digital Brand
Brent PohlmanFebruary 25, 2015 Too often, we hear that company culture is way too strong for people to make a difference because old rules are in place and people need to understand that company politics is the rule at most companies. I know, because I have seen it over the course of my career. Today, … Continue reading Set The Right Tone At Your Company
Kendall CrammFebruary 19, 2015 The Dawn of Snapchat It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work stating that there is no “direct ROI”. You can imagine what those same people are saying about Snapchat, a video/picture messaging app that only lasts about 20 seconds long. Personally as … Continue reading Brands Rocking it on Snapchat
Francis TrappFebruary 17, 2015 We’re just barely into the new year and most brands are off to the races employing the latest trends in consumer marketing. Still at the top of the trend list is social media. Brands know they need it; but yet and still, many aren’t entirely sure how to improve as competition … Continue reading Revive Your Brand’s Instagram Strategy in 4 Simple Steps
Susan GilbertFebruary 13, 2015 A professional blog on your website is just the beginning to building your personal brand and attracting new subscribers. Creating unique and fresh content opens the door for converting leads into sales and higher rankings on the search engines. So how exactly does blogging allow brands to attract more loyal customers? … Continue reading Give Your Personal Brand A Boost With Blogging
