Tag Archives: trust

How we can restore trust in digital advertising

The CEO of French “drive to store” marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy. Greg Sterling on September 27, 2019   Benoit Grouchko is CEO and co-founder of Teemo. Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery … Continue reading How we can restore trust in digital advertising

Why Manufacturing Supply Chains Need Zero Trust

Louis Columbus — September 10, 2019 Follow @louiscolumbus — September 10, 2019 According to the 2019 Verizon Data Breach Investigation Report, manufacturing has been experiencing an increase in financially motivated breaches in the past couple of years, whereby most breaches involve Phishing and the use of stolen credentials. 50% of manufacturers report experiencing a breach … Continue reading Why Manufacturing Supply Chains Need Zero Trust

Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have

Ross Sibbald — July 8, 2019 Follow @https://www.twitter.com/rosssibbald — July 8, 2019 Today’s customer has more choices available to them than ever before. At the same time, technology has made it easier to switch between those choices. For example, switching banks or insurers can be done in a matter of minutes, with just a few … Continue reading Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have

What Consumers Do Not Trust About Technology

What Consumers Do Not Trust About Technology by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Many consumers do not trust technology, suggesting that search marketers may need to rethink the use of bots and services that send consumers through an automated loop where they eventually end up talking to a bot built on artificial intelligence. The … Continue reading What Consumers Do Not Trust About Technology

Disclosure, Transparency and Trust – A Story about Instagram and Influence

Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence