Tag Archives: trust

Building Trust and Credibility for Your Business: Tips to Avoid Mistakes

Angela Hausman, PhD March 30, 2021 In the days when customers came to your store to buy products, building trust and credibility for your business was a relatively easy process facilitated by face-to-face interactions. You hired likable, friendly employees who spent time working to help customers, even getting to know them as people, and credibility … Continue reading Building Trust and Credibility for Your Business: Tips to Avoid Mistakes

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

How to Build Trust with Ecommerce Buyers This Holiday Season

Alysse Phipps September 25, 2020 Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than … Continue reading How to Build Trust with Ecommerce Buyers This Holiday Season

U.S. Consumers Trust Brands More Than The Government

U.S. Consumers Trust Brands More Than The Government by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2020 A U.S. survey reveals that challenges in 2020 — the COVID-19 pandemic and systemic racism — may lead to a lasting change in the way consumers interact with brands. Market research platform Suzy surveyed 1,000 U.S. consumers between June … Continue reading U.S. Consumers Trust Brands More Than The Government

How a CDP can help reduce ad spend, drive revenue and build trust with customers

Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Amy Gesenhues on June 4, 2020 As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than … Continue reading How a CDP can help reduce ad spend, drive revenue and build trust with customers

The Importance of Trust in the Workplace for Organizational Success, Now More than Ever

Sarah Deane — May 27, 2020 5 ways to foster a safe and trusted culture At EffectUX we have been helping our clients reimagine and pivot not just their customer experience, but also their employee experience. With everything that is happening, it’s a great time to really address what needs to be done to elevate … Continue reading The Importance of Trust in the Workplace for Organizational Success, Now More than Ever