Tag Archives: trust

Prioritizing data privacy leads to brand trust

A new survey from MediaMath confirms consumers really do care how brands handle their personal information. Kim Davis on January 24, 2022 AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will … Continue reading Prioritizing data privacy leads to brand trust

How to build trust and value privacy with a consent management platform

Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform

Can We Trust View-Through Conversions? An Experiment Reveals!

Kristen McCormick October 18, 2021 Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to … Continue reading Can We Trust View-Through Conversions? An Experiment Reveals!

What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty

Andres Muñoz September 20, 2021 92% of consumers trust word of mouth over any other form of advertising, making referral marketing one of the most powerful word of mouth marketing tools. Referral marketing is a strategy that is becoming increasingly popular nowadays. And that’s because there are countless statistics that show how effective it is. … Continue reading What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty