Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap. By Constantine von Hoffman Published on August 21, 2026 B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% … Continue reading B2B marketers don’t trust the data used to shape budgets
Unreliable customer data threatens your personalization and ROI. At the MarTech Conference we discussed how to navigate data decay and build a high-trust measurement framework. By MarTechBot Published on September 8, 2026 Marketing leaders have never managed more customer information than they do today. Yet having access to millions of records doesn’t guarantee … Continue reading The data trust crisis: Why your customer data is getting worse
August 08, 2026 ‘If trust breaks, your business breaks’: How Alphonzo Terrell is building Spill to be a different kind of social platform BY Kc Ifeanyi Alphonzo Terrell was the global head of social and editorial at Twitter, until Elon Musk’s $ 44 billion acquisition that led to roughly 80% of the company’s workforce being … Continue reading ‘If trust breaks, your business breaks’: How Alphonzo Terrell is building Spill to be a different kind of social platform
AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure. By Scott Hornstein Published on July 29, 2026 If you’re a large corporation, AI is the wind at your back and the tide going your way. Your positioning, competitive differentiation, and reputation are tied down. … Continue reading How to make trust your competitive differentiator in AI
See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch Published on July 8, 2026 Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal
July 08, 2026 How Polymarket plans to win back America’s trust after 4 years in exile BY Associated Press After four years in exile, the prediction market platform Polymarket has begun a well-funded campaign to sell a new version of itself to the American public. To do so, the company is trying to convince policymakers, regulators, … Continue reading How Polymarket plans to win back America’s trust after 4 years in exile
More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction. By Jay Mandel Published on June 24, 2026 For 20 years, I sat inside some of the world’s most influential companies, helping populate dashboards with data. Executives would nod, and strategies … Continue reading Why trust belongs at the center of your data strategy
Firsthand expertise, original research, and transparent thinking carry more weight than polished messaging. Here’s why. By Stephanie Trovato Published on June 24, 2026 I was researching a software platform recently when I found myself doing something I don’t remember doing nearly as often as a few years ago: questioning almost everything I was reading. … Continue reading How to build trust when buyers question everything
June 24, 2026 Can we trust scientific images in the era of AI? BY The Conversation A photograph of Earth glowing in deep space, the moon’s cratered horizon stretching across its foreground, caught many people’s eyes in April 2026. Astronauts captured the image while aboard NASA’s Artemis II mission, and like the famous Apollo 8 “Earthrise” … Continue reading Can we trust scientific images in the era of AI?
June 08, 2026 Trust is broken. Here’s how we rebuild it BY Greg Satell One of the first things I noticed when I went to live in former Eastern Bloc countries was how often conspiracy theories came up in everyday conversation. The institutions of society had lost trust long ago, so the official version of … Continue reading Trust is broken. Here’s how we rebuild it
