Tag Archives: trust

Tips on Trust: Building Credibility With Your Channel Partners

Juan Ortiz — January 15, 2020 Want trust? Show them, don’t tell them Building loyalty and credibility is an important part of profitable indirect partner program. Here are some ways of generating trust when launching your next channel incentives campaign. Gather testimonials Any positive anecdotes, comments or case studies you can gather from past campaign … Continue reading Tips on Trust: Building Credibility With Your Channel Partners

How Humanizing Virtual Assistants Earns Consumer Trust

How Humanizing Virtual Assistants Earns Consumer Trust by Laurie Sullivan  @lauriesullivan, January 2, 2020 Giving human qualities — both emotionally and visual, physically — to virtual assistants could prompt people to reveal more personal information to brands than they otherwise would, according to a multi-phase study led by researchers in computer science and mathematics. It also … Continue reading How Humanizing Virtual Assistants Earns Consumer Trust

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan  @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

How we can restore trust in digital advertising

The CEO of French “drive to store” marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy. Greg Sterling on September 27, 2019   Benoit Grouchko is CEO and co-founder of Teemo. Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery … Continue reading How we can restore trust in digital advertising

Why Manufacturing Supply Chains Need Zero Trust

Louis Columbus — September 10, 2019 Follow @louiscolumbus — September 10, 2019 According to the 2019 Verizon Data Breach Investigation Report, manufacturing has been experiencing an increase in financially motivated breaches in the past couple of years, whereby most breaches involve Phishing and the use of stolen credentials. 50% of manufacturers report experiencing a breach … Continue reading Why Manufacturing Supply Chains Need Zero Trust