Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. By Constantine von Hoffman , February 27, 2026 For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture … Continue reading AI is moving faster than customer trust
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. By Reid Holmes February 24, 2026 The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot … Continue reading Advertising in AI is a trust experiment marketers can’t ignore
In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale. By Scott Hornstein February 5, 2026 Trust is the secret sauce for building customer relationships that actually last. Think of it as the soil where your customer … Continue reading Trust can’t be automated, and that’s why it matters
Frustrated when customers ignore your outreach? TransUnion wants to rebuild communication trust and ensure critical messages get through. By Mike Pastore February 4, 2026 TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text messaging and expanding … Continue reading TransUnion looks to bring trust back to mobile communications channels
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning. By Constantine von Hoffman January 16, 2026 When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways from … Continue reading B2B marketers trust AI for execution but not strategy
Stable prices have consumers moving back toward quality and trust after several years of embracing less-expensive store brands. By Constantine von Hoffman January 9, 2026 As prices climb, shoppers aren’t just spending less—they’re spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead … Continue reading How inflation reshapes shopping habits and trust in private labels
As AI accelerates decisions, brands endure by investing in the human layers of experience that technology can’t generate. Angela Vega on December 15, 2025 As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care. Consumers … Continue reading The customer funnel is gone, and trust is the new moat
At the November MarTech Conference we discussed AI consent compliance, changing regulations and more. Here’s a recap. MarTechBot on November 13, 2025 At the November MarTech Conference, Tim Hillison, founder and CMO of Entry Point 1, moderated a session called “Consent, compliance and trust in the AI age,” a practical discussion at the intersection … Continue reading The stakes around trust, compliance and consent are higher than ever
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. Kathleen Schaub on October 30, 2025 A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs … Continue reading Winning executive trust in the move beyond marketing attribution
