See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch Published on July 8, 2026 Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal
July 08, 2026 How Polymarket plans to win back America’s trust after 4 years in exile BY Associated Press After four years in exile, the prediction market platform Polymarket has begun a well-funded campaign to sell a new version of itself to the American public. To do so, the company is trying to convince policymakers, regulators, … Continue reading How Polymarket plans to win back America’s trust after 4 years in exile
More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction. By Jay Mandel Published on June 24, 2026 For 20 years, I sat inside some of the world’s most influential companies, helping populate dashboards with data. Executives would nod, and strategies … Continue reading Why trust belongs at the center of your data strategy
Firsthand expertise, original research, and transparent thinking carry more weight than polished messaging. Here’s why. By Stephanie Trovato Published on June 24, 2026 I was researching a software platform recently when I found myself doing something I don’t remember doing nearly as often as a few years ago: questioning almost everything I was reading. … Continue reading How to build trust when buyers question everything
June 24, 2026 Can we trust scientific images in the era of AI? BY The Conversation A photograph of Earth glowing in deep space, the moon’s cratered horizon stretching across its foreground, caught many people’s eyes in April 2026. Astronauts captured the image while aboard NASA’s Artemis II mission, and like the famous Apollo 8 “Earthrise” … Continue reading Can we trust scientific images in the era of AI?
June 08, 2026 Trust is broken. Here’s how we rebuild it BY Greg Satell One of the first things I noticed when I went to live in former Eastern Bloc countries was how often conspiracy theories came up in everyday conversation. The institutions of society had lost trust long ago, so the official version of … Continue reading Trust is broken. Here’s how we rebuild it
Automation dominates modern B2B selling, but the deals that matter most still close through human relationships. By Scott Gillum Published on May 26, 2026 Every sales and marketing leader should be asking: What kind of selling relationship do we have — and does it prioritize humans or machines? This question goes beyond … Continue reading AI can scale B2B sales, but only people can build trust
Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission The AI-generated version of ‘Moonrise, Hernandez, New Mexico’ was on display at AIPAD’s The Photography show. By Cheyenne MacDonald May 23, 2026 Michael Ochs Archives/Getty Images The Ansel Adams Publishing Rights Trust released a statement this weekend condemning the unauthorized use of … Continue reading Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission
Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. By Constantine von Hoffman Published on May 20, 2026 More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released … Continue reading B2B buyers trust AI less than marketers think
Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs. By MarTechBot Published on May 14, 2026 The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. … Continue reading The confidence layer: Building data foundations marketers can trust
