Tag Archives: trust

How to build trust and loyalty in retail with reception marketing

Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing

How to build customer trust through data privacy and security

Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust. Shama Hyder on January 30, 2024 Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad … Continue reading How to build customer trust through data privacy and security

What people get wrong about apologies, according to a trust scientist

  By Shalene Gupta August 29, 2023 Peter H. Kim, a professor at the University of Southern California’s Marshall School of Business, has spent two decades studying trust and trust repair. In his new book, How Trust Works: The Science of How Relationships Are Built, Broken, and Repaired, he lays out the surprising truths about trust; … Continue reading What people get wrong about apologies, according to a trust scientist

OpenAI’s trust and safety lead is leaving the company

FTC opens investigation into ChatGPT creator OpenAI   Jon Fingas   @jonfingas American regulators now appear to be clamping down on generative AI in earnest. The Washington Post has learned the Federal Trade Commission (FTC) has launched an investigation into OpenAI, the creator of ChatGPT and DALL-E. Officials have requested documents showing how the company … Continue reading OpenAI’s trust and safety lead is leaving the company

A Reddit transcription community will shut down over a ‘lack of trust’ in the platform

A Reddit transcription community will shut down over a ‘lack of trust’ in the platform   Kris Holt   @krisholt A group of Reddit volunteers who transcribe media from other subreddits are shutting down their community, in part due to changes the company is making to its API. The community, r/TranscribersOfReddit, will close its doors … Continue reading A Reddit transcription community will shut down over a ‘lack of trust’ in the platform

Marc Benioff makes a pitch for generative AI you can trust

  By Issie Lapowsky June 13, 2023 Salesforce CEO Marc Benioff scanned the crowd of corporate executives, journalists, and enthusiastic Salesforce fanboys sitting before him in a hotel ballroom in Manhattan on Monday and took an informal poll. “How many people here have already used ChatGPT? Raise your hands,” he asked the group, which had … Continue reading Marc Benioff makes a pitch for generative AI you can trust