Automation dominates modern B2B selling, but the deals that matter most still close through human relationships. By Scott Gillum Published on May 26, 2026 Every sales and marketing leader should be asking: What kind of selling relationship do we have — and does it prioritize humans or machines? This question goes beyond … Continue reading AI can scale B2B sales, but only people can build trust
Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission The AI-generated version of ‘Moonrise, Hernandez, New Mexico’ was on display at AIPAD’s The Photography show. By Cheyenne MacDonald May 23, 2026 Michael Ochs Archives/Getty Images The Ansel Adams Publishing Rights Trust released a statement this weekend condemning the unauthorized use of … Continue reading Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission
Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. By Constantine von Hoffman Published on May 20, 2026 More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released … Continue reading B2B buyers trust AI less than marketers think
Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs. By MarTechBot Published on May 14, 2026 The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. … Continue reading The confidence layer: Building data foundations marketers can trust
Strong customer relationships are built through consistent actions, shared goals, and a genuine commitment to customer success. By Scott Hornstein Published on May 7, 2026 Without your customer’s deep and abiding trust, a long-term relationship simply isn’t possible. It builds confidence in your technology’s ability to deliver. It’s trust in you, the people … Continue reading How to earn customer trust in the age of AI
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go. By Constantine von Hoffman Published on May 1, 2026 AI is becoming a standard part of how people shop, but there is a clear limit to how far consumers are willing … Continue reading AI shopping hits a trust ceiling even as AI adoption rises
As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult. By Scott Gillum Published on May 1, 2026 I went to a developer conference and, by accident, learned something profound about human nature. It started innocently enough — the “All Things AI Conference” in Durham, … Continue reading Why we trust AI when it makes things up
Yelp Survey Finds Most Use AI Search, Few Trust It by Laurie Sullivan , Staff Writer, April 14, 2026 AI search appears to have a trust problem. About 65% of Americans have used artificial intelligence (AI) search in the past six months, but only 15% trust it “a lot,” a recent study finds. Consumers are … Continue reading Yelp Survey Finds Most Use AI Search, Few Trust It
March 28, 2026 Should you trust AI to do your taxes? BY Emily Guy Birken No language on earth has ever produced the expression “as enjoyable as filing your taxes.” This annual chore is the pits. It’s slow, frustrating work that requires organization, math skills, and the ability to decipher meaning from the U.S. tax code. … Continue reading Should you trust AI to do your taxes?
March 21, 2026 If you don’t trust Big Tech with your data, this is the chatbot for you BY Michael Grothaus Sure, when chatbots aren’t outright hallucinating, they can be helpful tools for gathering information, generating ideas, and completing tasks. But some of the biggest players in the AI chatbot space—including OpenAI, Google, and Meta—aren’t exactly … Continue reading If you don’t trust Big Tech with your data, this is the chatbot for you
