Yelp Survey Finds Most Use AI Search, Few Trust It by Laurie Sullivan , Staff Writer, April 14, 2026 AI search appears to have a trust problem. About 65% of Americans have used artificial intelligence (AI) search in the past six months, but only 15% trust it “a lot,” a recent study finds. Consumers are … Continue reading Yelp Survey Finds Most Use AI Search, Few Trust It
March 28, 2026 Should you trust AI to do your taxes? BY Emily Guy Birken No language on earth has ever produced the expression “as enjoyable as filing your taxes.” This annual chore is the pits. It’s slow, frustrating work that requires organization, math skills, and the ability to decipher meaning from the U.S. tax code. … Continue reading Should you trust AI to do your taxes?
March 21, 2026 If you don’t trust Big Tech with your data, this is the chatbot for you BY Michael Grothaus Sure, when chatbots aren’t outright hallucinating, they can be helpful tools for gathering information, generating ideas, and completing tasks. But some of the biggest players in the AI chatbot space—including OpenAI, Google, and Meta—aren’t exactly … Continue reading If you don’t trust Big Tech with your data, this is the chatbot for you
March 16, 2026 Is there anyone middle managers can trust? BY Farah Harris A middle manager sits in a 1:1 with their boss. They nod along to strategic priorities they already know are unrealistic. The deadlines don’t match the staffing plan. The “new initiative” competes with the last “top priority.” The team is already stretched thin. … Continue reading Is there anyone middle managers can trust?
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. By Constantine von Hoffman March 13, 2026 AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers … Continue reading Most consumers use AI, but few fully trust it
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. By Kevin Cotch March 6, 2026 If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term … Continue reading Why organic search is becoming a brand trust channel
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. By Constantine von Hoffman , February 27, 2026 For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture … Continue reading AI is moving faster than customer trust
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. By Reid Holmes February 24, 2026 The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot … Continue reading Advertising in AI is a trust experiment marketers can’t ignore
In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale. By Scott Hornstein February 5, 2026 Trust is the secret sauce for building customer relationships that actually last. Think of it as the soil where your customer … Continue reading Trust can’t be automated, and that’s why it matters
Frustrated when customers ignore your outreach? TransUnion wants to rebuild communication trust and ensure critical messages get through. By Mike Pastore February 4, 2026 TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text messaging and expanding … Continue reading TransUnion looks to bring trust back to mobile communications channels
