Tag Archives: Management

How to Leverage Social Listening for Reputation or Crisis Management

Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management

How to Link Project Management to Strategy

Ted K. Jackson — October 3, 2018 Follow @clearpointstrat — October 3, 2018 There’s a whole body of knowledge from the Project Management Institute on how to effectively manage projects. And there’s a lot of fancy language from different institutions about the purpose of project management that includes phrases like “successful development of procedures” and … Continue reading How to Link Project Management to Strategy

Brief History of Time Management and Why It’s Crucial to a Happy Life

Albert Costill — October 1, 2018 — October 1, 2018 Free-Photos / Pixabay Dictionary.com defines time management as, “the analysis of how working hours are spent and the prioritization of tasks in order to maximize personal efficiency in the workplace.” Considering that the roots of time management come from the business world, this is a … Continue reading Brief History of Time Management and Why It’s Crucial to a Happy Life

Creating a Consistent Customer Experience with Centralized Email Template Management

Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management

How to Establish a Personalization Management Office in Your Organization

Katherine Emley — August 2, 2018 — August 2, 2018 These days, personalization can no longer be considered a “nice to have.” It’s a requirement. As consumers come to desire — even expect — relevant experiences, companies today are tasked with keeping up. With this comes the understanding that digital marketing roadmaps will involve personalization … Continue reading How to Establish a Personalization Management Office in Your Organization

Personal Reputation Management: Why and How

Kent Campbell — August 2, 2018 Follow @reputationx — August 2, 2018 Reputation management services are usually purchased by businesses — businesses with money to spend and Yelp ratings to repair. Although there are some exciting dustups in the world of corporate reputation management, when it comes to individual reputation things can get… personal. Here’s … Continue reading Personal Reputation Management: Why and How