Financial Planning for Tailored B2B Marketing Campaigns In today’s dynamic B2B business landscape, effective B2B marketing is essential for attracting and retaining clients. However, crafting and executing a successful marketing campaign requires more than just creative ideas; it demands sound financial planning and management. In this article, we will explore the financial aspects of … Continue reading B2B marketing budget management
Objectives of Human Capital ManagementHolger Kormann, 21 June 2022 Human capital management aims to make employees more effective and productive resources for the organization. As such, it treats employees as essential resources and develops them in line with critical areas of responsibility. Human capital management also ensures that employees contribute to the organization’s overall objectives. … Continue reading Objectives of Human Capital Management
Haiden Hibbert January 19, 2022 If you’re looking to grow your e-commerce business and boost sales, a solid affiliate management strategy can do wonders. You need to consider all aspects of this, including affiliate programs, networks and managers. How to Run Your Affiliate Management Program You have a few options for managing your affiliate program. … Continue reading The Best Affiliate Management Tips to Level-Up Your Business
David DeCorte January 10, 2022 The words we used to describe something tend to reflect the way we think about the subject. For example, let’s say I’m walking down the street, and I see a rock lying on the sidewalk. If I describe that rock as a “loose chunk of gravel,” what image comes to … Continue reading What Slow Acceptance of Changing Terminology Suggests About Merchants’ Risk Management Response
John Ejiofor December 28, 2021 While the only constant thing people go through in life is change, it has often proved to be uncomfortable. Incidentally, if you refuse to change, you can find it regrettable at the end of the day; the fundamental reason people are averse to any form of change is that change … Continue reading The Ultimate Guide to Your Brand’s Successful Change Management in 2022
John Rampton December 25, 2021 1. Falling into the time management trap. Reduce the volume of tasks. Replace decisions with principles. Use structure, not willpower, to minimize distractions. 2. Not setting personal goals. Take action right now. Don’t wait until the New Year, or the perfect time, for that matter, to get the ball moving. … Continue reading 12 Time Management Errors That Will Sink You in 2022
Gleb Tsipursky December 20, 2021 The pandemic has forced leaders to recognize the need for effective hybrid and remote team management strategies for the future of work. The old style of performance evaluation, quarterly or annual reviews that relied to a great extent on presence in the office, will no longer apply. That will be … Continue reading Hybrid and Remote Team Management Through Revising Performance Evaluations
Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform
Open AP is piloting holistic campaign measurement across multiple linear and streaming TV channels. Kim Davis on December 9, 2021 OpenAP, the advertising platform for both linear and digital TV, today announced the launch of XPm, a cross-platform management solution powered by OpenID. XPm will support cross-screen reporting on campaigns run across multiple publishers in … Continue reading OpenAP unveils cross-platform management framework
Paul Oestreicher December 7, 2021 Unexpected Bonus Features from Peter Jackson’s The Beatles: Get Back Documentary Attention: This contains spoilers to The Beatles: Get Back documentary appearing on Disney+ Four hundred sixty-eight minutes went by quickly but some reviewers said the run time for Peter Jackson’s The Beatles: Get Back was excessive. I wanted more. … Continue reading 10 Leadership and Management Lessons from John, Paul, George, and Ringo
