Tag Archives: Experience

CMOs, It’s time to rethink your brand experience for long-term growth

In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth

How publishers can implement a CDP to improve customer experience and support e-commerce

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce

Google’s Page Experience Update 2021: Are You Prepared for It? [Infographic]

Gaurav Sharma October 20, 2021 There was a lot of anticipation about Google’s Page Experience Update 2021 and a general concern that it might impact search rankings adversely. Sounds familiar to you? Don’t worry. Your webpages will not see a pank drop if you prepare them for the new update. For doing that, you must … Continue reading Google’s Page Experience Update 2021: Are You Prepared for It? [Infographic]

How Samsung transformed their customer experience with a new support site search

When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search

Personalize Your Customer’s Online Shopping Experience With These 9 Tips

Young Entrepreneur Council September 27, 2021 To truly change the customer experience, personalization has to go beyond a simple name change in an email. In the e-commerce world, shoppers expect a certain level of ease and comfort, and those companies which can offer a more tailored experience are the ones bringing customers back again and … Continue reading Personalize Your Customer’s Online Shopping Experience With These 9 Tips

Optimizing the In-Store Experience for a Post-Covid Environment

David DeCorte September 26, 2021 As we continue on the road back to normalcy, there’s an obvious truth we have to acknowledge: Covid-19 has had a profound, permanent impact on brick-and-mortar retail. Dozens of iconic retail brands are facing bankruptcy. Several of these companies have already been forced to shutter for good since the beginning … Continue reading Optimizing the In-Store Experience for a Post-Covid Environment

How Gibson is turning up the volume on hybrid customer experience

Nashville hub shows how technology and design can grow customer engagement. Chris Wood on August 27, 2021 This year, American guitar company Gibson celebrated its 127-year history in music by opening a new interactive flagship store at their headquarters in Nashville. The 8,000-square-foot space was designed in close consultation with three sister agencies, GPJ, G7 … Continue reading How Gibson is turning up the volume on hybrid customer experience

Boost the Experience of Magento B2B With These Amazing Solutions

Meshur Ahir August 27, 2021 Are you providing a delightful Magento B2B experience? Delivering an amazing customer experience has been a priority for many B2C companies, but it was different for B2B companies. B2B companies still lack the required focus to deliver the best customer experience. There is an appreciable boost in the focus to … Continue reading Boost the Experience of Magento B2B With These Amazing Solutions