Gain clarity on what customer experience truly means and how it impacts your marketing and business results. Annette Franz on May 16, 2024 It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and … Continue reading 24 customer experience misconceptions debunked
While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout. Digital Marketing Depot on May 15, 2024 Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do … Continue reading The state of digital customer experience by Digital Marketing Depot
This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference. Mike Pastore on May 14, 2024 AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode … Continue reading How AI impacts the customer experience, when it’s done well
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Scott Gillum on April 15, 2024 What will customers remember after they experience your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A … Continue reading Why relying on AI won’t improve the customer experience
Linda Aylesworth | April 4th, 2024 Learn How to Master the Impact of Google Search Generative Experience (SGE) In the ever-evolving world of digital marketing, SEO remains crucial for enhancing your online visibility. In its quest to deliver an enhanced and more tailored search experience, Google’s latest update, the Google Search Generative Experience, introduces … Continue reading The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)
April 03, 2024 How do I make up for lack of experience on my résumé? It feels like the biggest catch-22 of the working world: You can’t get a job without experience, but you can’t get experience without a job. The good news is, it’s not as impossible as it sounds. BY Kathleen Davis Welcome to … Continue reading How do I make up for lack of experience on my résumé?
Search Generative Experience As A Complete Alternative To Search by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2024 Some say generative AI will never replace traditional search engines — but the change could come sooner than expected, especially if consumers show a willingness to take the leap. Google began asking users who had not … Continue reading Search Generative Experience As A Complete Alternative To Search
The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. Chris Wood on March 21, 2024 Family sports pub chain Beef ‘O’ Brady’s is building a unified customer experience for pickup, delivery and dining in. By managing these many moving parts within a single platform (or technically, two … Continue reading How Beef ‘O’ Brady’s streamlines customer experience
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities. Chris Wood on March 1, 2024 National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI … Continue reading How Sur La Table uses AI to power customer experience
