Tag Archives: Experience

Demystifying the misconceptions of digital experience platforms

The DXP market is forecasted to grow 80% by 2024. Learn how they enable engaging customer experiences. Arc XP on April 15, 2022   The new connected consumer poses a challenge for brands and digital business pros.  Understanding how your customers connect across devices, platforms and channels and mapping your portfolio of experiences so that … Continue reading Demystifying the misconceptions of digital experience platforms

Zoom and Intrado launch new features to improve event experience and management

Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management

Using Predictive Analytics to Improve Customer Experience Through Personalization

Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022   The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization

Revenue Lost By Poor Digital Experience Can Now Be Measured

Revenue Lost By Poor Digital Experience Can Now Be Measured by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2022 Tracking the performance and qualifying the financial impact of a customer’s digital experience typically requires the ability to analyze data and benchmark it to compare to others in the industry. Developers at Qualtrics XM believe they … Continue reading Revenue Lost By Poor Digital Experience Can Now Be Measured

Lending Tree’s new marketing chief says customer experience is king

“It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization,” says Shiv Singh, chief marketing and customer experience officer for LendingTree. Chris Wood on March 11, 2022 In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came … Continue reading Lending Tree’s new marketing chief says customer experience is king

13 questions to ask digital experience platform vendors during the demo

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo

What is a digital experience platform or DXP and is it the future of content management?

DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Pamela Parker on February 1, 2022   A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. A … Continue reading What is a digital experience platform or DXP and is it the future of content management?