Tag Archives: Experience

Customer experience tools and strategies: 2025 Predictions

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. Chris Wood on December 26, 2024   Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not … Continue reading Customer experience tools and strategies: 2025 Predictions

How to balance customer experience and returns in ecommerce

With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. Alicia Arnold on December 4, 2024 The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their … Continue reading How to balance customer experience and returns in ecommerce

Improving customer experience with zero-party data: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience. MarTechBot on November 25, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Improving customer experience with zero-party data: Best of the MarTechBot

6 steps to help improve your customer experience with AI

It’s easy for customers to get frustrated at handoffs between different AI tools and to human service agents. Theresa Kushner on November 22, 2024   The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will … Continue reading 6 steps to help improve your customer experience with AI

How employee experience drives customer satisfaction

Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences. Alicia Arnold on August 23, 2024   The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, … Continue reading How employee experience drives customer satisfaction

CDP and customer experience: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement. MarTechBot on August 12, 2024    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading CDP and customer experience: Best of the MarTechBot