Dan Moyle July 1, 2020 We’ve explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective. Let’s start … Continue reading Rethink Your Website: The Service Side of a Customer Experience Platform
Gil Cohen June 28, 2020 If there ever was a VUCA era, this is it. Volatility, uncertainty, complexity, and ambiguity are being felt by people and organizations everywhere. Employee experience design has become more important than ever in supporting employee wellness and nurturing workforce performance. When faced with change, individuals experience a variety of emotional … Continue reading How to Create Your Employee Experience Design in Uncertain Times
Carrie Morgan June 23, 2020 In 2018, businesses spent $ 497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $ 1 billion. So, podcasting is clearly big business. But what about if you don’t have the money to spend on advertising on … Continue reading How I Launched My Business Podcast (With No Experience!)
Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?
Rakesh Soni — May 30, 2020 Siloed marketing, sales, and support services are a thing of the past. We are in the age of super apps and all-in-one devices. So why should our Customer Experience channels be any different? As customers become more technologically equipped, their expectations from marketing and support channels rise exponentially. Customers … Continue reading The Growth of Omnichannel Customer Experience [Infographic]
Ben Mathúin — May 21, 2020 For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual behaviors and required us to shop in new ways, and away from brick-and-mortar locations. Even before the dramatic changes … Continue reading How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond
Jenn Villa — May 15, 2020 Web designers typically design for desktop viewers when creating website layouts. But, while there’s no doubt that a sleek landscape layout is vital, statistics show that mobile, landscape-viewed sites surpass desktop searches in volume and market share worldwide, according to Statcounter. Even search engines like Google themselves are using … Continue reading 8 Ways to Use Mobile UX Design to Improve the User Experience
Jeannie Walters — May 8, 2020 Today’s employee experience is not what people were promised. The employee experience today, with social distancing, distributed teams, and different expectations, is a far cry from what most of our employees have come to expect and rely upon. While some workers are happy with remote work, many had been … Continue reading How to Revise Employee Experience for Social Distancing
Shobha Ponnappa — April 6, 2020 Brand Experiences Don’t Live In A World Of Their Own. They Have To Be Evaluated Against Customer Expectations Unknown to you, every potential and existing customer of yours, when he hits a contact point with your brand, comes with an expectation set in his mind. This dictates how he … Continue reading How To Build a Remarkable Brand Experience For Knowledge Commerce
Steve DiGioia — April 2, 2020 The actions of leaders should focus on common-sense decisions. A good “business-sense”, extensive life experience, having a good judge of character, and the ability to see-through-the-fog towards the intended goal will help most people make the “right” call as needed – when needed. As I’ve mentioned before, I’d rather … Continue reading Every Great Leader Has an Experience Book. Do You?