Tag Archives: Experience

What is Page Experience? A Core (Google Ranking Factor for 2021)

Garry Grant October 29, 2020 What is Page Experience: Page Experience is an SEO-specific term for a new metric being rolled out in 2021 by Google to measure the usability of a website, from a public perspective. It focuses on the user experience and how to optimize it. Major search engines are constantly updating algorithms … Continue reading What is Page Experience? A Core (Google Ranking Factor for 2021)

Core Web Vitals: The Page Experience Update Is Coming, and It Could Be a Big One

Gordon Donnelly October 23, 2020 It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the … Continue reading Core Web Vitals: The Page Experience Update Is Coming, and It Could Be a Big One

How changes in logistics and the supply chain will impact customer experience

Global upheavals in the supply chain have implications for brands and marketers. Kim Davis on October 22, 2020 at 12:45 pm “One thing people don’t really talk about or understand is that logistics is a huge part of the customer experience, which is a huge part of today’s marketing. Everything in marketing today is so … Continue reading How changes in logistics and the supply chain will impact customer experience

How to Optimize for Core Web Vitals and the New ‘Page Experience’ Signal

Stuart Clark September 16, 2020 A look at Google’s new page experience signals called Core Web Vitals, how to optimise for them and why they present an exciting opportunity for marketers. Back in May, Google announced a new ranking signal called page experience that’s due to roll out at some point in 2021. At the … Continue reading How to Optimize for Core Web Vitals and the New ‘Page Experience’ Signal

Why Invest In Employee Experience? 6 (Proven) Reasons

Michael Hinshaw September 8, 2020 Employee and workforce experience (EX for short) matters just as much as customer experience (CX). Unsurprisingly, the two are inextricably linked: Good EX consistently leads to good CX and vice versa. The fact is, employee experience is too important to overlook. That’s as clear to us as it is to … Continue reading Why Invest In Employee Experience? 6 (Proven) Reasons

The New Customer Buying Experience in a Post-COVID-19 World

The New Customer Buying Experience in a Post-COVID-19 World Peter Sheldon / 13 Aug 2020 COVID-19 has accelerated the move to digital, and forced buyers’ hands to fully embrace and adopt e-commerce. Research from Adobe’s latest Digital Economy Index shows that online shopping during COVID-19 has exceeded 2019 holiday season levels and online spend for … Continue reading The New Customer Buying Experience in a Post-COVID-19 World

How visual commerce is transforming the customer experience

What is visual commerce and how does it prove ROVI? Rodric Bradford on August 7, 2020 at 11:33 am As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is now more relevant than ever—visual commerce.  But what is visual commerce? 3-D images? Video sales calls? … Continue reading How visual commerce is transforming the customer experience

Fight Call Center Burnout and Sky High Turnover Rates: 3 Omnichannel Technology Trends to Adopt to Simplify Your Call Center Agent Experience

Laura Krajewski August 7, 2020 As a call center agent, a day of work can be like whiplash. They have hours of monotonous work the first half of your shift and then… BAM! Something goes awry and they’re swamped with back to back phone calls from angry customers. The switch from boredom and tedium to … Continue reading Fight Call Center Burnout and Sky High Turnover Rates: 3 Omnichannel Technology Trends to Adopt to Simplify Your Call Center Agent Experience

Sitecore updates Experience Platform and Experience Commerce

Sitecore responds to the increased importance of digital marketing. Kim Davis on August 4, 2020 CMS and eCommerce vendor Sitecore has announced the release of Experience Platform (XP) 10 and Experience Commerce (XC) 10. The updates are aimed at supporting both marketing and IT teams as they seek to deliver compelling digital experiences in a … Continue reading Sitecore updates Experience Platform and Experience Commerce