November 02, 2024 Graduating this year? Expert tips for using LinkedIn to land your first job From building your profile to adding keywords to building a network—here’s how to set yourself up for success. BY Ellie Stevens At some point during college, you were probably told to “make a LinkedIn” and “start networking” to land your … Continue reading Graduating this year? Expert tips for using LinkedIn to land your first job
Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey. Kim Davis on September 27, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a … Continue reading Ali Schwanke: Spotlight on the expert
August 16, 2024 Here are tips to retire abroad and expert investment advice Do you dream about living overseas when you retire? My husband and I like to talk about our ideal retirement spot. We both like the idea of a beach with mountains nearby. Oh, and he needs good sushi. I want culture and … Continue reading Here are tips to retire abroad and expert investment advice
How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
July 27, 2024 A loneliness expert reveals the one question that prompts rewarding connections Monika Jiang shares what we need to unlearn to recenter our relationships, how to create systems of mutual care, and how to resolve conflict before it happens. BY Jenna Abdou When Monika Jiang set out to explore modern loneliness she asked a … Continue reading A loneliness expert reveals the one question that prompts rewarding connections
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery’s journey. Kim Davis on July 2, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is … Continue reading Spotlight on the expert: Michelle Tackabery
Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of “dark social,” and the industry’s data delusion. Constantine von Hoffman on June 17, 2024 Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back … Continue reading Spotlight on the expert: Shama Hyder
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers. Chris Wood on May 15, 2024 Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She … Continue reading Alicia Arnold: Spotlight on the expert
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman’s Hole in the Wall Gang Camp. Constantine von Hoffman on April 30, 2024 Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of … Continue reading Brian McKenna: Spotlight on the expert
April 25, 2024 Google’s productivity expert says this is the best way to start your day Here’s what your morning routine should look like, according to Laura Mae Martin, Google’s executive productivity advisor. BY Stephanie Vozza Whether or not breakfast is the most important meal of the day is up for debate. What’s not, however, is … Continue reading Google’s productivity expert says this is the best way to start your day
