Tag Archives: expert

7 Tips for Mastering Subject Matter Expert Interviews

Justin Reynolds — June 5, 2020 Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. Here are seven tips for ensuring that you interview subject matter experts well so you can create engaging inbound marketing content that … Continue reading 7 Tips for Mastering Subject Matter Expert Interviews

12 Expert Instagram Marketing Tips for eCommerce [Full Guide]

Nicole Blanckenberg — May 4, 2020 Settle in eCommerce heroes, we have some expert eCommerce Instagram marketing tips just for you! With over a billion users with a 1.4 billion engagement rate on Instagram ads, Instagram is a powerful way to send more targeted traffic to your store and increase your conversion rates. In fact, … Continue reading 12 Expert Instagram Marketing Tips for eCommerce [Full Guide]

Expert tips for hiring or recruiting marketers during coronavirus

It might be a great time to identify top-tier talent for your team. Henry Powderly on April 20, 2020   For so many businesses, now is just not the time to think about hiring. But that doesn’t mean you should stop recruiting. While the COVID-19 outbreak has caused an unprecedented surge in unemployment — 22 … Continue reading Expert tips for hiring or recruiting marketers during coronavirus

3 Expert Secrets to Help Double Your Pinterest Traffic in 2020

Clair Kim — January 12, 2020 In 2020, Pinterest is growing, steadily gaining millions of users each month. Due to the common mindset of Pinterest users, this platform poses an incredible opportunity for brands, entrepreneurs, and influencers to reach a qualified target audience. While Instagram and Facebook are typically used for connection, events, and social … Continue reading 3 Expert Secrets to Help Double Your Pinterest Traffic in 2020

23 expert predictions: Here’s what successful marketers will do in 2020

Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year. Wendy Almeida on January 3, 2020 Paid Search Want better leads on LinkedIn? Focus on your content You’re going to be working hand-in-hand with … Continue reading 23 expert predictions: Here’s what successful marketers will do in 2020

3 Ways Your Small Business Can Benefit from Expert Financial Advice

Tucker Mathis — December 10, 2019 Follow @https://twitter.com/finsync Most businesses are born from a great product or service and strong leadership. Unfortunately, many fail because of poor finances. Companies that struggle with cash flow, delayed vendor or employee payments, or mismanaged bookkeeping understand the importance of a company’s financial health. Still, six out of ten … Continue reading 3 Ways Your Small Business Can Benefit from Expert Financial Advice

The Subject Matter Expert (A Misunderstood Product Owner Stance)

Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)

Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]

Nicole Blanckenberg — November 1, 2019 Follow @https://twitter.com/NicoleBlancken One of the most critical campaign types for your eCommerce marketing strategy is Google Ads remarketing. Google remarketing takes the search power of Google and enables you to reach your target shoppers – those who are already familiar with your brand and products – well after they … Continue reading Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]