Tag Archives: User

Marketers are having problems with the GA4 user interface

Google Analytics

We explore some legitimate complaints marketers have about the new Google Analytics UI. Nicola Agius on July 10, 2023 Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the … Continue reading Marketers are having problems with the GA4 user interface →

Tumblr’s building a TikTok inspired feed in bid to grow its user base

Tumblr

Verizon will sell Tumblr to the owner of WordPress   Jon Fingas   @jonfingas The rumors of Verizon selling Tumblr turned out to have merit. Verizon (Engadget’s parent company) is selling the social network to Automattic, the company behind the blogging tool WordPress. It’s not disclosing the size of the deal, but Automattic is taking … Continue reading Tumblr’s building a TikTok inspired feed in bid to grow its user base →

Twitter new user signups at an ‘all-time high,’ says Elon Musk

Twitter

Elon Musk has begun his takeover of Twitter Twitter could change dramatically under Musk’s leadership.   Karissa Bell @karissabe After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief Financial Officer Ned Segal … Continue reading Twitter new user signups at an ‘all-time high,’ says Elon Musk →

Despite strong user spending, Bumble sees a drop in revenue forecast

Revenue Forecasting

By Jessica Bursztynsky August 10, 2022   Bumble users are spending more on the namesake app as singles return to their pre-pandemic habits. The dating company, which owns Bumble, Badoo, and Fruitz, reported 2Q revenue of $220.5 million, up 18% year over year and just over Wall Street’s expectations. The Bumble app specifically brought in … Continue reading Despite strong user spending, Bumble sees a drop in revenue forecast →

Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls

Advertisement Industry

Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan  @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls →

Pinterest Logs First Full-Year Profit, Despite User Decline

Pinterest Tools

Pinterest Logs First Full-Year Profit, Despite User Decline by Karlene Lukovitz  @KLmarketdaily, February 4, 2022 Pinterest saw its stock surge after an unexpectedly strong fourth-quarter earnings report on Thursday. The company reported its first full-year profit and more than $2 billion in annual revenue — up 52% from 2020. Fourth-quarter revenue rose 20% year-over-year, to … Continue reading Pinterest Logs First Full-Year Profit, Despite User Decline →

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