Tom Whatley November 14, 2021 Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. It’s the point where … Continue reading 7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration
Garry Grant November 13, 2021 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ? Informational: Users … Continue reading What is User Intent? Understanding User Intent for CRO and SEO
Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification
Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience
Jared Atchison August 11, 2021 Do you want to know how to improve the user experience on your website without having to do a complete revamp of your design? Your website is one of the most powerful marketing tools at your disposal. It’s your “top salesman” working around the clock, which can be a potent … Continue reading How to Improve the User Experience on Your Website (6 Quick Tips)
Mike Parry July 22, 2021 Email is a fantastic graphical way of communicating with others, however so often in email design the primary function of an email is forgotten. Sure, some emails are just to pass on information, but nearly every single other email is about selling. It is currently impossible to complete a purchase … Continue reading User Experience in Email Design
Johannes Rastas July 8, 2021 Chances are your company makes use of both SEO and PPC to maximize its sales. While pay-per-click advertising doesn’t directly affect your ranking in the organic search results, it still has an indirect impact. In this article, I’ll introduce those indirect effects and evaluate what they mean for your landing … Continue reading Landing Page Tips for SEO and PPC That Improve Your User Experience
Juan Ortiz June 2, 2021 No matter how great a channel incentive program may be, there is always room to optimize and improve performance, through many different approaches. In some programs, optimization initiatives fall by the wayside, leaving the program to stagnate. Other times, improvement concepts are driven by gut or speculation or perhaps things … Continue reading Driving Program Engagement Through a Positive User Experience
Dan Amankwah June 1, 2021 A whopping 3.8 million Google searches are conducted every minute. And the search engine works hard to provide the most satisfying answer to every query. The key to using these searches to your advantage is to understand user intent. User intent simply refers to the motive behind an internet search. … Continue reading What is User Intent?
Google’s User Experience: Most Websites Fail To Meet Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2021 Research by Searchmetrics released Tuesday suggests that 96% of sites tested in U.S. desktop searches — and more than 90% of those in mobile searches — fail to meet Google’s three Core Web Vitals thresholds for good website … Continue reading Google’s User Experience: Most Websites Fail To Meet Requirements
