Tag Archives: User

8 Ways to Use Mobile UX Design to Improve the User Experience

Jenn Villa — May 15, 2020 Web designers typically design for desktop viewers when creating website layouts. But, while there’s no doubt that a sleek landscape layout is vital, statistics show that mobile, landscape-viewed sites surpass desktop searches in volume and market share worldwide, according to Statcounter. Even search engines like Google themselves are using … Continue reading 8 Ways to Use Mobile UX Design to Improve the User Experience

How user stories and design thinking can make us better martech buyers

Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers

User Research Methods & Its Relevance for Enterprises [Infographic]

Srinidhi Rao — April 5, 2020 Without an objective understanding of your customers’ behavior patterns and drives, it is close to impossible to create offerings that add value and resonate with their needs. This is where User Research comes in. It lays the user at the center of the experience and helps in creating offerings … Continue reading User Research Methods & Its Relevance for Enterprises [Infographic]

Average Revenue Per Daily Active User (ARPDAU): What It Is and How It Can Increase Your Revenue

Jane Courtnell — December 31, 2019 The beginning of the 20th Century marks the dawn of the Information Age. This is characterized by a rapid shift from an industrial economy to one that has become primarily based on information technology. It is from within this new digital era, that technological applications (apps) have come about. … Continue reading Average Revenue Per Daily Active User (ARPDAU): What It Is and How It Can Increase Your Revenue

Facebook tells senators it still uses location for ads despite user location services opt-out

The company was open that it would continue to identify location by other means in a September blog post. Greg Sterling on December 20, 2019 We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location … Continue reading Facebook tells senators it still uses location for ads despite user location services opt-out

User Stories Are Requirements Described From the Business Perspective

Chuck Suscheck — October 31, 2019 User stories are requirements described from the business perspective User stories are requirements, but not in the traditional sense. They are oriented toward the user and a business need. The big difference between a user story and other types of requirements is that a story describes a business need, … Continue reading User Stories Are Requirements Described From the Business Perspective