Tag Archives: User

8 Design Principles to Transform User Experience

Aparajito Sengupta December 17, 2020 We have always instinctively appreciated brilliant design, whether in physical objects or digital products, but until recently there was relatively little recognition of the business value of design. That’s changing. Design is now increasingly seen as a differentiator and growth driver, and great user experience correlates with better business performance. … Continue reading 8 Design Principles to Transform User Experience

8 Design Principle to Transform User Experience

Aparajito Sengupta December 18, 2020 We have always instinctively appreciated brilliant design, whether in physical objects or digital products, but until recently there was relatively little recognition of the business value of design. That’s changing. Design is now increasingly seen as a differentiator and growth driver, and great user experience correlates with better business performance. … Continue reading 8 Design Principle to Transform User Experience

Conversion Rate Optimization and User Experience – What’s the Difference?

Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?

Look To User Reviews To Uncover Search Marketing Opportunities

Look To User Reviews To Uncover Search Marketing Opportunities by Alon Gehlber , Op-Ed Contributor, May 22, 2020 In the last few months, marketers worldwide have altered their advertising and marketing plans to address the changes in mobility, shopping, and consumption brought on by COVID-19. Nowhere were these changes more immediate than with search marketing, … Continue reading Look To User Reviews To Uncover Search Marketing Opportunities

8 Ways to Use Mobile UX Design to Improve the User Experience

Jenn Villa — May 15, 2020 Web designers typically design for desktop viewers when creating website layouts. But, while there’s no doubt that a sleek landscape layout is vital, statistics show that mobile, landscape-viewed sites surpass desktop searches in volume and market share worldwide, according to Statcounter. Even search engines like Google themselves are using … Continue reading 8 Ways to Use Mobile UX Design to Improve the User Experience