Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Pinterest Logs First Full-Year Profit, Despite User Decline by Karlene Lukovitz @KLmarketdaily, February 4, 2022 Pinterest saw its stock surge after an unexpectedly strong fourth-quarter earnings report on Thursday. The company reported its first full-year profit and more than $2 billion in annual revenue — up 52% from 2020. Fourth-quarter revenue rose 20% year-over-year, to … Continue reading Pinterest Logs First Full-Year Profit, Despite User Decline
Debra Murphy December 6, 2021 Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built properly. It can help you … Continue reading How to Improve Website User Experience
Tom Whatley November 14, 2021 Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. It’s the point where … Continue reading 7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration
Garry Grant November 13, 2021 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ? Informational: Users … Continue reading What is User Intent? Understanding User Intent for CRO and SEO
Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification
Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience
Jared Atchison August 11, 2021 Do you want to know how to improve the user experience on your website without having to do a complete revamp of your design? Your website is one of the most powerful marketing tools at your disposal. It’s your “top salesman” working around the clock, which can be a potent … Continue reading How to Improve the User Experience on Your Website (6 Quick Tips)
Mike Parry July 22, 2021 Email is a fantastic graphical way of communicating with others, however so often in email design the primary function of an email is forgotten. Sure, some emails are just to pass on information, but nearly every single other email is about selling. It is currently impossible to complete a purchase … Continue reading User Experience in Email Design
Johannes Rastas July 8, 2021 Chances are your company makes use of both SEO and PPC to maximize its sales. While pay-per-click advertising doesn’t directly affect your ranking in the organic search results, it still has an indirect impact. In this article, I’ll introduce those indirect effects and evaluate what they mean for your landing … Continue reading Landing Page Tips for SEO and PPC That Improve Your User Experience
