Kate BoyceGrowth is a key objective for any small business, you may have started out small but you’ll have ambitions to grow and a plan of how to get there.
Lead generation is fundamental to this, think of it as the workhorse of growth – Without a strong source of leads your sales pipeline will dry up. And in a small business these gaps in lead generation can spell the difference between success and struggle.
The challenge is that every other small business owner will be potentially chasing the same prospects as you. So how do you keep up and ultimately overtake them? What should you be doing?
At the last count (May 2015), 99% of business in the UK are small to medium enterprises (0-249 people) – That’s a lot of competition. You’d be surprised just how simple lead generation can be, and how many businesses are missing these opportunities.
Here are 5 tips on how you can build your small business into a lead generation powerhouse:
Content Marketing
Content marketing is important, whether you’re a sole trader or in a larger team.
In B2B industries, Video is often an overlooked tool of many small businesses. It doesn’t have to be expensive to be valuable in demonstrating your product or service. There are many tools that can help you produce a professional video that will set you apart from the crowd, from animation tools like Powtoon to video editing apps like Animoto.
Social Media
Social media is playing an increasing role in lead generation. Think how much time you spend online, whether at work or home. Your customers will too and you can’t afford not to utilise this largely free resource. Share good quality, helpful content that will keep your prospects coming back for more.
Paid Advertising
Paid advertising doesn’t have to be difficult. You can do it all from your desk with a small budget and the click of a mouse. It’s also extremely scalable, so you don’t have to start out with a big budget. Invest a small amount and learn from the results.
Landing Pages
Capturing the leads once you’ve created interest around your product or service is vital. Landing pages play a key role in this. Our guide has some stats that will really bring home the benefit of a well designed landing page.
Optimising Every Opportunity
Finally, optimising every opportunity is crucial. If businesses are already on viewing your website they are hot leads. We provide software that identifies these people, so you can make a targeted sales call.
Work smarter and focus on those who are already interested in your product or service.
Download the full guide here on these tactics and enjoy the growth you’d planned.
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