June 17, 2026 Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth BY María José Gutiérrez Chávez When done right, brand activations can bring real-life awareness and connect a company with its customers. When done poorly, they can turn sour quickly, bringing the … Continue reading Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth
Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility. By Dan Harris Published on June 8, 2026 Employee advocacy programs are among the highest-leverage growth opportunities for technical B2B organizations because they combine three things that traditional corporate marketing often struggles to achieve: trust, subject-matter … Continue reading Employee advocacy is a growth engine for technical B2B
Local Digital Ad Growth Slows As Markets Mature by Laurie Sullivan , Staff Writer, May 5, 2026 Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029, the slowest pace in the past 18 years, according to Borrell Associates. The 2026 Annual Benchmarking Report on Local … Continue reading Local Digital Ad Growth Slows As Markets Mature
BetMGM starts 2026 profitable but growth slows and outlook narrows slightly Suswati Basu BetMGM entered 2026 still making money, though its latest results point to a business that has lost some of last year’s momentum. First-quarter net revenue reached $ 696 million, up 6% from the same period a year ago. Adjusted EBITDA … Continue reading BetMGM starts 2026 profitable but growth slows and outlook narrows slightly
Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. By Collin Colburn Published on April 1, 2026 After five years as one of marketing’s fastest-growing areas, retail media is transitioning from its early growth phase to maturity. IAB’s latest ad spend study projects … Continue reading Retail media’s durability is tested as easy growth fades
Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency. By Jaimon Hancock Published on March 25, 2026 There’s a mindset in performance marketing that sounds completely reasonable on the surface: make every campaign better. Improve the ROAS. Lower the CPA. Tighten the targeting. … Continue reading Your most efficient campaigns might be limiting your growth
Flutter doubles down on prediction markets despite investor worries about growth Suswati Basu Flutter Entertainment is leaning harder into prediction markets, even as some investors question how much upside the move will really deliver. In its fourth quarter earnings letter to shareholders, the parent company of FanDuel made clear that it plans to … Continue reading Flutter doubles down on prediction markets despite investor worries about growth
CX is no longer a set of touchpoints. Learn how data, AI and org alignment reshape experience design and execution. By Jessica Hawthorne-Castro January 30, 2026 Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made customers more selective about where they spend their time … Continue reading Why customer experience is the ultimate growth strategy in 2026
January 28, 2026 Why inclusion is the new standard for economic growth span>span]:whitespace-nowrap”>An inclusive economy is no longer a moral aspiration or a side project. Business leaders must understand that without inclusion, we cannot create a resilient, growing economy that delivers sustainable returns for all. In places where inclusion is part of the infrastructure of … Continue reading Why inclusion is the new standard for economic growth
Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling. By Tanya Thorson January 15, 2026 Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. … Continue reading Why internal alignment is your real growth engine
