Tag Archives: growth

Canva’s growth is being driven by a new workplace dynamic: We’re all designers now

Workplace Productivity

  By Anna-Louise Jackson March 11, 2024 Once a darling of social media marketers, Canva is making creatives of us all. In addition to expanding its geographic footprint—Brazil users now constitute its second-largest market—the Australian design software company is reaching employees in decidedly noncreative roles. Consider this: Prior to the onset of the COVID-19 pandemic, … Continue reading Canva’s growth is being driven by a new workplace dynamic: We’re all designers now →

The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth

Growth Strategy

  By Mita Mallick January 19, 2024 There has recently been an intense DEI backlash felt across the country, from legislation being passed locally and nationally, to companies defunding DEI initiatives, to leaders like Elon Musk saying things like “DEI must DIE.” Now, many are questioning the future of DEI work. But now is not … Continue reading The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth →

How strategic martech integration drives business growth

Marketing Technology

Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth →

Driving growth through data: Optimizing the purchase stage

Business Growth

Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support.  … Continue reading Driving growth through data: Optimizing the purchase stage →

Rent the Runway CEO on laying off 10% of the company: ‘This is a realignment around growth’

Employee Layoffs

  By Elizabeth Segran January 10, 2024 Rent the Runway, the 14-year-old fashion rental company, is restructuring, cutting 10% of its corporate jobs, which is equivalent to 37 employees. And its chief operating officer and president, Anushka Salinas, will leave at the end of the month, after 11 years at the company. Jennifer Hyman, Rent … Continue reading Rent the Runway CEO on laying off 10% of the company: ‘This is a realignment around growth’ →

Omnicom acquires Flywheel Digital for e-commerce growth

Mergers and Acquisitions

Omnicom acquires Flywheel Digital for e-commerce growth Deanna Ritchie / Oct 30, 2023   Omnicom, a top-tier advertising conglomerate, has publicized its intention to buy prominent e-commerce company Flywheel Digital for an estimated net cash purchase price of around $ 835 million. This transaction represents the biggest buyout in Omnicom’s history. The acquisition of Flywheel Digital … Continue reading Omnicom acquires Flywheel Digital for e-commerce growth →

What to know about hiring in tech right now, according to the head of talent at Alphabet’s growth fund

Effective Hiring

  By Pavithra Mohan As the head of talent at CapitalG, Alphabet’s $4 billion independent growth fund, Lauren Illovsky helps guide the firm’s portfolio companies as they scope out executive level hires and fill out their boards. Illovsky sees her role as absorbing—and solving—any challenges they’re facing in the talent department.  “I always tell them … Continue reading What to know about hiring in tech right now, according to the head of talent at Alphabet’s growth fund →

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