Tag Archives: growth

Product-led growth: 3 important lessons from the front line

While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG. Scott Vaughan on February 13, 2023 Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From … Continue reading Product-led growth: 3 important lessons from the front line →

Why More Marketers Should Embrace Product-Led Growth Mindset

Product Management

Why More Marketers Should Embrace Product-Led Growth Mindset by Ana Penicaud , February 8, 2023 As constant industry changes put a strain on traditional working, it’s crucial companies think about holistic growth in order to maximize their media budgets and shift their strategies to one collective objective. While it’s important to have expertise in user … Continue reading Why More Marketers Should Embrace Product-Led Growth Mindset →

Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media

TV Advertisement

Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media →

Impossible Foods just hired its first chief demand officer as it ramps up for growth in 2023

Food Industry

By Michael Grothaus January 06, 2023 Impossible Foods, maker of the Impossible Burger and other plant-based meat offerings, has hired its first chief demand officer as it ramps up for expected growth in 2023. Industry veteran Sherene Jagla will take the debut role, the company said Friday, after serving as a senior vice president and … Continue reading Impossible Foods just hired its first chief demand officer as it ramps up for growth in 2023 →

Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies

Acquisition Guide

Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies Nate Nead / 22 Dec 2022 Entrepreneurs can be both built and born. The same is true for the businesses themselves. Some are born organically, and some grow inorganically. There’s no single right or wrong strategy for growth. When it comes to … Continue reading Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies →

AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market

Business Growth

AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market by Wayne Friedman , December 16, 2022 While advertising video-on-demand platforms (AVOD) are projected to rise 27% to $9.6 billion this year, according to MoffettNathanson Research, the digital TV-video segment is also feeling the effects of a drastically weaker scatter TV market. The … Continue reading AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market →

Remembering the renegade economist who fought for growth the Earth could actually sustain

World Changing Ideas

By Jon D. Erickson—The Conversation November 13, 2022 Herman Daly had a flair for stating the obvious. When an economy creates more costs than benefits, he called it “uneconomic growth.” But you won’t find that conclusion in economics textbooks. Even suggesting that economic growth could cost more than it’s worth can be seen … Continue reading Remembering the renegade economist who fought for growth the Earth could actually sustain →

Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown

Yelp

Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown by Laurie Sullivan @lauriesullivan, October 4, 2022 Evaluating six major cities across the U.S., Yelp data shows that the average yearly business growth in non-downtowns has almost tripled that of downtown areas from April 2020 to April 2022, compared with between April 2017 and April 2019. Growth of business … Continue reading Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown →

AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth

Analytics Platforms

AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth by Laurie Sullivan @lauriesullivan, September 21, 2022 AnalyticsIQ, which focuses on predictive analytics, announced that data veteran Kevin Dean has joined the company as chief strategy officer to help accelerate revenue growth. The company said revenue has grown more than 53% in the … Continue reading AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth →

Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market

Luxury Market

Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market by Cynthia Correa , September 20, 2022 Hispanics are a major force behind the current trend toward growing wealth and social mobility. According to Merrill’s “Diverse Viewpoints: Exploring Wealth in the Hispanic/Latino Community” report, the number of wealthy Hispanics (those earning $125,000 or more) increased … Continue reading Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market →