Christa Tuttle April 5, 2021 Digital is the new normal. Now more than ever, people produce and consume vast amounts of digital content on a daily basis. The constant stream of content to users across the globe can make it overwhelming for both producers and consumers alike. Still, providing content via digital platforms is a … Continue reading 6 Tips for Creating Digital Content that Drives Lead Generation
Judy Caroll March 5, 2021 Selling Robotic Process Automation Solutions RPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture and interpret applications for processing a transaction, manipulating data, triggering responses, and communicating with … Continue reading Lead Generation Strategies for Robotic Process Automation Companies
Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers
Amber Wilcox February 8, 2021 If we learned anything from 2020, it’s that anything can happen in the world at any time. As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 … Continue reading Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy
Yash Chawlani January 24, 2021 Lead Generation for small business often starts at the educational level. Your team isn’t likely to have a professional marketer, so you’re going to need to learn most of the concepts in lead generation from scratch. We’re going to take a look at some of the primary concepts, especially relating … Continue reading Social Media Lead Generation For Small Business
Pete Winter January 12, 2021 Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Tomorrow People found … Continue reading Key Characteristics of Successful Lead Generation Websites
Erika Giles November 21, 2020 Demand generation helps fill the gaps between your marketing and sales teams. With the right strategy in place, you can put your company on the right path toward more growth with qualified leads. But should you go it alone or look for some external help? Outsourcing your demand generation is … Continue reading 7 Tips for Hiring the Right Demand Generation Agency
Kristen Deyo November 16, 2020 Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “gained customers specifically through blogging.” So, how do … Continue reading Bridging the Gap Between Blog Traffic and Lead Generation
Erika Giles October 27, 2020 As your business continues to grow, your lead generation strategy should grow with you. A business that grows typically generates more leads that require more follow ups, lead scoring, and qualifying for your sales team. Eventually your general marketing team will be unable to keep up with all of the … Continue reading Lead Generation Specialists: Your Secret Weapon to Fueling Revenue
Erika Giles October 7, 2020 No matter what industry you’re in, you have a target audience. And that audience is somewhere in the deep nether of the web looking for you. They’re on the hunt for the product or service you provide. When they find you, you should have opportunities available for them to express … Continue reading The 50 Best Lead Generation Software Tools to Hit Your 2021 Revenue Goals
