Tag Archives: Generation

Why You Need to be Careful Automating Your LinkedIn Lead Generation

Colleen McKenna July 31, 2020 Between emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach. I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m … Continue reading Why You Need to be Careful Automating Your LinkedIn Lead Generation

Why Are Millennials the Least Entrepreneurial Generation Since WWII?

Kenny Xu June 23, 2020 It used to be that starting a small business was seen as the way up to wealth, or at least middle-class respectability. Nearly half (49.7%) of American World War II veterans started their own small businesses, and it became natural and admirable for the nation’s young men to go from … Continue reading Why Are Millennials the Least Entrepreneurial Generation Since WWII?

How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020 It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, … Continue reading How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

7 Killer Strategies For Successful Lead Generation

7 Killer Strategies For Successful Lead Generation Customers expect a great experience whenever they engage with businesses. In order to fulfill these expectations, businesses should also inculcate lead generation strategies to acquire and retain customers. And acquiring a new customer can cost five times more than retaining an existing customer. Thus, lead generation ideas are … Continue reading 7 Killer Strategies For Successful Lead Generation

Millennial Fundraising: Why this Generation Cares About Giving

Sarah Flis — March 20, 2020 Today, 76.2 million millennials live in the U.S. and 84 percent of them contribute to charities, more than other generations. Millennials give an average of $ 481 annually. Based on that, millennial fundraising totals more than $ 30 billion. That’s a huge opportunity! For non-profit organizations to succeed in … Continue reading Millennial Fundraising: Why this Generation Cares About Giving