Tag Archives: Generation

How to Streamline Your Lead Generation Campaigns With Strategic Collaboration

Grace Lau July 6, 2021 Image source In business, as in life, two voices are more powerful than one. Strategic collaboration can drive your marketing and turbo-charge your lead generation. Like a musical collaboration, a partnership should combine two parties’ complementary attributes and make both shine even more brightly to their audiences. 10 of the … Continue reading How to Streamline Your Lead Generation Campaigns With Strategic Collaboration

5 Steps to a Goal-Crushing Lead Generation Process

Matt Buchanan July 1, 2021 The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of your daily operations needs continual improvement to connect the content … Continue reading 5 Steps to a Goal-Crushing Lead Generation Process

Lead Generation Strategies for Video Software Products and Services

Judy Caroll June 28, 2021 As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowadays. But this also means that your potential customers have a lot … Continue reading Lead Generation Strategies for Video Software Products and Services

Creative Ideas for Lead Generation: 3 Tips to Jack Performance

Angela Hausman, PhD June 8, 2021 Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead generation spells success and poor lead generation results in failure. Today, I share 3 creative ideas for lead generation to make your business rock. Lead generation is defined by … Continue reading Creative Ideas for Lead Generation: 3 Tips to Jack Performance

Sales Enablement and Lead Generation in the IT Services Industry

Judy Caroll June 7, 2021 If you’re an enterprise tech company, you’re probably familiar with the term “sales enablement”. The job function has become increasingly crucial for many IT services companies selling to large customers. Why? It helps salespeople during the sales process by providing them with the right resources and technology to effectively sell … Continue reading Sales Enablement and Lead Generation in the IT Services Industry

Lead Generation Strategy: Common Mistakes That Cost You Money

Angela Hausman, PhD June 2, 2021 Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most businesses need a strategy to not only create conversions over time but follow up with visitors who left the conversion funnel sometime during the purchase process (especially through cart … Continue reading Lead Generation Strategy: Common Mistakes That Cost You Money

Lead Generation Strategies for Robotic Process Automation Companies

Judy Caroll March 5, 2021 Selling Robotic Process Automation Solutions RPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture and interpret applications for processing a transaction, manipulating data, triggering responses, and communicating with … Continue reading Lead Generation Strategies for Robotic Process Automation Companies

Lead Generation Strategies for Channel Partners and Resellers

Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers