HubSpot’s acquisition shows CRM platforms are evolving from customer databases into AI systems that identify buying intent and take action. By Constantine von Hoffman Published on July 1, 2026 HubSpot’s acquisition of Warmly (August 07, 2026) is another example of CRMs evolving into systems that identify buying opportunities, recommend the next step, and … Continue reading HubSpot’s Warmly deal points to the next generation of CRM
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
OpenAI reportedly plans to add Sora video generation to ChatGPT The company launched its Sora 2 model in September 2025 alongside a dedicated Sora app. Ian Carlos Campbell Fri, March 13, 2026 OpenAI OpenAI plans to add its Sora video generation model directly into ChatGPT, The Information reports . The standalone Sora app … Continue reading OpenAI reportedly plans to add Sora video generation to ChatGPT
How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) Wisam Abdulaziz Nov 5, 2025 Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly.At Search Engine People, we audit hundreds of paid search accounts every year to uncover … Continue reading 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)
July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)
Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. Brianna Miller on June 25, 2025 For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 … Continue reading Are brand awareness and demand generation rivals, or the ultimate power couple?
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on? Mike Pastore on May 2, 2025 Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from … Continue reading Content generation outpaces other applications of AI for marketers
The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs
