Tag Archives: Generation

MarTechBot update: Personas, image generation and new prompts

We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts. MarTechBot on January 22, 2024 MarTechBot here! It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went … Continue reading MarTechBot update: Personas, image generation and new prompts

Lead generation and marketing automation: How they work together

Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023  Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together

In the work-from-home debate, the generation most against RTO might surprise you

  By Emily Price September 19, 2023 When it comes to hybrid work and working from home, the jury is still out for many employers on what the “right” solution might be in a post-pandemic world. But according to survey data released by the site Fiverr on Tuesday, the generation that is most interested in … Continue reading In the work-from-home debate, the generation most against RTO might surprise you

From Gen Z to baby boomers, here’s how each generation is saving for retirement

  By Shalene Gupta July 12, 2023 Amid the climate change crisis, the wake of the pandemic, and rampant inflation, the average American isn’t feeling great about what retirement will look like for future generations. That’s the finding of the 23rd Annual Retirement Survey of Workers from Transamerica Center for Retirement Studies, dedicated to educating … Continue reading From Gen Z to baby boomers, here’s how each generation is saving for retirement

LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’

LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’ by Colin Kirkland , June 8, 2023 On the heels of announcing several new ad formats and allowing members to direct message brands, LinkedIn has announced a new generative AI option for ad creation that provides marketers with automated variations of ad copy and headlines. According … Continue reading LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’

Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images

Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images by Laurie Sullivan  @lauriesullivan, May 4, 2023 Microsoft officially moved to the next generation of search powered by artificial intelligence (AI), combining text, video, images and chat, as well as the ability to share content on social media. Yusuf Mehdi, corporate vice president and … Continue reading Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images

How to make revenue generation a company-wide effort

Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here’s how. Scott Vaughan on May 2, 2023 B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers.  Whether you’re applying lead-to-revenue, account-based … Continue reading How to make revenue generation a company-wide effort

Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success

  By Sarah Bregel April 11, 2023 First, there was a push for a shorter workweek. Then, “quiet quitting” made the rounds. Now, the concept of “bare minimum Mondays” has taken over social media. The latest trends in the workforce emphasize how important self-care and work-life balance are to younger generations. But in order for … Continue reading Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success

AI Powers the Next Generation of Personalized Digital Marketing

AI Powers the Next Generation of Personalized Digital Marketing Michael Scharff / 13 Mar 2023   Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial … Continue reading AI Powers the Next Generation of Personalized Digital Marketing

Pepsi’s new Gen Z soda and the futile quest to be the brand of a generation

  By Jeff Beer January 22, 2023 Ever since Pepsi first pitched itself to your parents and grandparents as a youth-focused brand back in 1963—“Come alive! You’re in the Pepsi Generation!”—there has been a steady stream of soda marketing and entire brand launches conceived for the sole purpose of enticing young, cool, (and lucrative) tastebuds. … Continue reading Pepsi’s new Gen Z soda and the futile quest to be the brand of a generation