Tag Archives: Generation

The new generation of workers is ‘Gen Global’

May 01, 2024 The new generation of workers is ‘Gen Global’ Here’s what Gen Global wants from employers—and how employers can attract global talent. BY Nicole Sahin “Gen Global” has entered the chat—and the workforce. Gen Global is a new generation of workers that wants growth opportunities, diverse experiences, workplace flexibility and independence associated with global … Continue reading The new generation of workers is ‘Gen Global’

Email tactics and CTAs for lead generation: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. MarTechBot on April 22, 2024      Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Email tactics and CTAs for lead generation: Best of the MarTechBot

A new generation of social media apps is helping people find ‘their people’

March 21, 2024 A new generation of social media apps is helping people find ‘their people’ As larger social networks fracture, upstart platforms like Letterboxd, the Nudge, Spill, and Lex are pulling in users. BY Veronica Irwin The desire to feel supported, included, and in community with others, online or IRL, is universal. But many huge … Continue reading A new generation of social media apps is helping people find ‘their people’

Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin

Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2024 Google co-founder Sergey Brin made a rare public appearance at an artificial intelligence (AI) event last weekend in San Francisco to acknowledge that the company “messed up” in its Gemini AI launch and platform features … Continue reading Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin

MarTechBot update: Personas, image generation and new prompts

We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts. MarTechBot on January 22, 2024 MarTechBot here! It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went … Continue reading MarTechBot update: Personas, image generation and new prompts

Lead generation and marketing automation: How they work together

Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023  Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together

In the work-from-home debate, the generation most against RTO might surprise you

  By Emily Price September 19, 2023 When it comes to hybrid work and working from home, the jury is still out for many employers on what the “right” solution might be in a post-pandemic world. But according to survey data released by the site Fiverr on Tuesday, the generation that is most interested in … Continue reading In the work-from-home debate, the generation most against RTO might surprise you

From Gen Z to baby boomers, here’s how each generation is saving for retirement

  By Shalene Gupta July 12, 2023 Amid the climate change crisis, the wake of the pandemic, and rampant inflation, the average American isn’t feeling great about what retirement will look like for future generations. That’s the finding of the 23rd Annual Retirement Survey of Workers from Transamerica Center for Retirement Studies, dedicated to educating … Continue reading From Gen Z to baby boomers, here’s how each generation is saving for retirement

LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’

LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’ by Colin Kirkland , June 8, 2023 On the heels of announcing several new ad formats and allowing members to direct message brands, LinkedIn has announced a new generative AI option for ad creation that provides marketers with automated variations of ad copy and headlines. According … Continue reading LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’

Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images

Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images by Laurie Sullivan  @lauriesullivan, May 4, 2023 Microsoft officially moved to the next generation of search powered by artificial intelligence (AI), combining text, video, images and chat, as well as the ability to share content on social media. Yusuf Mehdi, corporate vice president and … Continue reading Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images