Tag Archives: Lead

Who Should Lead Digital Transformation Within the Enterprise?

Chintan Jain — May 20, 2020 The focus on digital transformation has never been greater. Even the companies that thought they could rely on legacy systems are now planning to go digital because of the disruptions that have been caused by the ongoing coronavirus pandemic. Organizations are trying to make sure their business strategies are … Continue reading Who Should Lead Digital Transformation Within the Enterprise?

How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020 It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, … Continue reading How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

7 Killer Strategies For Successful Lead Generation

7 Killer Strategies For Successful Lead Generation Customers expect a great experience whenever they engage with businesses. In order to fulfill these expectations, businesses should also inculcate lead generation strategies to acquire and retain customers. And acquiring a new customer can cost five times more than retaining an existing customer. Thus, lead generation ideas are … Continue reading 7 Killer Strategies For Successful Lead Generation

5 Killer Lead Magnet Ideas to Get More Email Subscribers

Christopher Jan Benitez — March 8, 2020 mohamed_hassan / Pixabay A lead magnet is a piece of content that provides value for people in exchange for their contact information. When you’re just starting, nobody knows that you exist. You’ll have to find ways to reach the right people. Lead magnets can reach savvy consumers who … Continue reading 5 Killer Lead Magnet Ideas to Get More Email Subscribers