Christa Tuttle April 12, 2021 When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers. While many businesses report that their qualified leads turn out to be longer-term opportunities, … Continue reading Lead Nurturing: 5 Things to Consider to Make the Most Impact
Plus, looking at stumbling blocks for digital transformation Kim Davis on April 12, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading How inclusion can lead to diversity in marketing: Monday’s daily brief
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Kim Davis on April 9, 2021 at 1:09 pm In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but … Continue reading How inclusion can lead to diversity in marketing and communications
Christa Tuttle April 5, 2021 Digital is the new normal. Now more than ever, people produce and consume vast amounts of digital content on a daily basis. The constant stream of content to users across the globe can make it overwhelming for both producers and consumers alike. Still, providing content via digital platforms is a … Continue reading 6 Tips for Creating Digital Content that Drives Lead Generation
Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves
Judy Caroll March 5, 2021 Selling Robotic Process Automation Solutions RPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture and interpret applications for processing a transaction, manipulating data, triggering responses, and communicating with … Continue reading Lead Generation Strategies for Robotic Process Automation Companies
Justin Wong March 1, 2021 Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. However, there is still one technique that rises above the others. Believe it or not, email marketing still has the best ROI, even beating out social media marketing. Why email … Continue reading How to Engage Your Lead with a Strong Email Marketing Sequence
Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers
Actionable advice on how to get the best out of your agile organization. Zapier Profile on February 19, 2021 As a manager, you’re often left in the dust when organizations shift to agile marketing. While your role has always been to manage the team’s work, your direct reports are now spread out across different agile … Continue reading How to Lead People Effectively on Agile Marketing Teams
Yash Chawlani January 24, 2021 Lead Generation for small business often starts at the educational level. Your team isn’t likely to have a professional marketer, so you’re going to need to learn most of the concepts in lead generation from scratch. We’re going to take a look at some of the primary concepts, especially relating … Continue reading Social Media Lead Generation For Small Business
