Actionable advice on how to get the best out of your agile organization. Zapier Profile on February 19, 2021 As a manager, you’re often left in the dust when organizations shift to agile marketing. While your role has always been to manage the team’s work, your direct reports are now spread out across different agile … Continue reading How to Lead People Effectively on Agile Marketing Teams
Tag Archives: Lead
Social Media Lead Generation For Small Business
Yash Chawlani January 24, 2021 Lead Generation for small business often starts at the educational level. Your team isn’t likely to have a professional marketer, so you’re going to need to learn most of the concepts in lead generation from scratch. We’re going to take a look at some of the primary concepts, especially relating … Continue reading Social Media Lead Generation For Small Business
Key Characteristics of Successful Lead Generation Websites
Pete Winter January 12, 2021 Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Tomorrow People found … Continue reading Key Characteristics of Successful Lead Generation Websites
32 Lead Conversion Tips for Massive ROI
Daniel Threlfall December 2, 2020 Lead conversion strategies can make or break a business. A lack of a focused lead conversion process can lead to a sales team that isn’t focused on the right goals or even talking to the right people. Not only does this approach not only grow your business, but it can … Continue reading 32 Lead Conversion Tips for Massive ROI
How Increases In Online Ad Spend Lead To Record Cybercrime
How Increases In Online Ad Spend Lead To Record Cybercrime by Laurie Sullivan , Staff Writer @lauriesullivan, December 1, 2020 Retail brands spent more than $415 million in advertising during the first two weeks of November across television, digital, print, podcasts, and other media. Walmart, Amazon, Target, Best Buy, and Macy’s, the top five retailers in terms of ad … Continue reading How Increases In Online Ad Spend Lead To Record Cybercrime
Bridging the Gap Between Blog Traffic and Lead Generation
Kristen Deyo November 16, 2020 Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “gained customers specifically through blogging.” So, how do … Continue reading Bridging the Gap Between Blog Traffic and Lead Generation
What Is a Qualified Lead? (And How to Get More of Them)
Daniel Threlfall November 10, 2020 Having a clear definition of a qualified lead is absolutely vital for A) generating quality leads and B) converting them. But do you want to know what’s crazy? Over half of companies lack a formal definition of a qualified lead. Let’s change that right now and figure out what a … Continue reading What Is a Qualified Lead? (And How to Get More of Them)
The Step by Step Lead Nurturing Process
Christa Tuttle November 2, 2020 Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. This represents a large audience of potential buyers that is important and should not be ignored. Often times sales … Continue reading The Step by Step Lead Nurturing Process
Fundamentals of a Lead Nurturing Strategy
Jarrell Chalmers October 29, 2020 What is lead nurturing? Lead nurturing is the process of engaging with your prospects as they enter a buying journey. Lead nurturing campaigns help marketers build relationships with prospects, from their first interaction on social media, to the time they’ve become a frequent return web visitor or customer. Throughout this … Continue reading Fundamentals of a Lead Nurturing Strategy
Lead Generation Specialists: Your Secret Weapon to Fueling Revenue
Erika Giles October 27, 2020 As your business continues to grow, your lead generation strategy should grow with you. A business that grows typically generates more leads that require more follow ups, lead scoring, and qualifying for your sales team. Eventually your general marketing team will be unable to keep up with all of the … Continue reading Lead Generation Specialists: Your Secret Weapon to Fueling Revenue