Tag Archives: Lead

How marketers can take the lead with revenue optimization teams

Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results. Jennifer Cannon on June 27, 2019 Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve … Continue reading How marketers can take the lead with revenue optimization teams

How to Create a Lead Gen Landing Page for Mobile That Converts

Rajat Chauhan — May 1, 2019 Follow @contentics — May 1, 2019 Landing pages are crucial to modern digital marketing campaigns. Unlike the past when just a website was enough to strengthen your outreach program, getting mileage requires focused attention at various levels, today. Your prospective customers are everywhere, using multiple devices with dwindling attention. … Continue reading How to Create a Lead Gen Landing Page for Mobile That Converts

5 Quick Content Marketing Tactics for Fintech Lead Generation

Ashley Poynter — April 28, 2019 Follow @acegrl — April 28, 2019 Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – … Continue reading 5 Quick Content Marketing Tactics for Fintech Lead Generation

Bridging the Gap Between Lead Gen and ABM with Intent Data

Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data