Tag Archives: Lead

Bridging the Gap Between Blog Traffic and Lead Generation

Kristen Deyo November 16, 2020 Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “gained customers specifically through blogging.” So, how do … Continue reading Bridging the Gap Between Blog Traffic and Lead Generation

Fundamentals of a Lead Nurturing Strategy

Jarrell Chalmers October 29, 2020 What is lead nurturing? Lead nurturing is the process of engaging with your prospects as they enter a buying journey. Lead nurturing campaigns help marketers build relationships with prospects, from their first interaction on social media, to the time they’ve become a frequent return web visitor or customer. Throughout this … Continue reading Fundamentals of a Lead Nurturing Strategy

Lead Generation Specialists: Your Secret Weapon to Fueling Revenue

Erika Giles October 27, 2020 As your business continues to grow, your lead generation strategy should grow with you. A business that grows typically generates more leads that require more follow ups, lead scoring, and qualifying for your sales team. Eventually your general marketing team will be unable to keep up with all of the … Continue reading Lead Generation Specialists: Your Secret Weapon to Fueling Revenue

The 50 Best Lead Generation Software Tools to Hit Your 2021 Revenue Goals

Erika Giles October 7, 2020 No matter what industry you’re in, you have a target audience. And that audience is somewhere in the deep nether of the web looking for you. They’re on the hunt for the product or service you provide. When they find you, you should have opportunities available for them to express … Continue reading The 50 Best Lead Generation Software Tools to Hit Your 2021 Revenue Goals

Website Lead Generation – Your 24-Hour Sales Person

Debra Murphy September 24, 2020 Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads. … Continue reading Website Lead Generation – Your 24-Hour Sales Person

Who Should Lead the Custom Scoping Process at Your Agency?

Karl Sakas September 5, 2020 Which team members should lead the custom scoping process at your agency? Wondering how to approach scoping at your agency? It’s an important decision—especially around choosing which team members lead the custom scoping process. When the right people “own” scoping, you set the stage for smooth and profitable delivery—and when … Continue reading Who Should Lead the Custom Scoping Process at Your Agency?