Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018 Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation
David Kiger — July 9, 2018 Follow @davidkiger — July 9, 2018 rawpixel / Pixabay Heightened levels of public attention and analysis come with the territory for CEOs. This high-profile visibility makes it even more important for leaders to have a strong sense of ethics, and to be accountable when mistakes are made. … Continue reading A Strong Sense of Ethics is Vital for CEOs to Lead a Successful Business
Marco Cirillo — May 22, 2018 Follow @Leadsbridge — May 22, 2018 The mobile technology industry is growing by leaps and bounds. It will interest you to know that the number of mobile phone users has grown from 4.1 billion in 2013 to 4.77 billion in 2017 as shown below. In 2019, the number of … Continue reading 3 Ways to Get More Leads by Building a Solid Mobile Lead Generation Strategy
By Stefan Des May 10th, 2018 Lead generation is very important for any business that want to succeed. This is why 58% of marketers say their lead generation budget will increase this year. But the truth is 30% – 50% of leads are not ready to buy. Infact, according to MarketingSherpa, 61% of B2B marketers … Continue reading 7 Jaw-Dropping Tips To Increase Your Sales With Lead Nurturing
Syed Balkhi — April 25, 2018 Follow @SyedBalkhi — April 25, 2018 Chatbots truly revolutionized the way small businesses handle customer support. Being able to provide 24-hour support with zero costs is one of the many benefits that chatbots provide for businesses. In fact, the majority of users prefer to use chatbots to communicate with … Continue reading How to Use Chatbots for Lead Generation: 4 Tips
Justin McGill — March 26, 2018 — March 26, 2018 These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much confusion around prospect vs lead, lead vs opportunity, prospect vs opportunity. Are they all the same? Terminology in sales isn’t … Continue reading Prospect vs Lead vs Opportunity – What’s the Difference?
Al Gomez — March 21, 2018 — March 21, 2018 Mobile is something we could no longer take for granted. Several surveys have revealed how mobile usage has finally outgrown desktop usage. In the digital marketing industry, the shift of consumers from desktop to mobile has been very apparent. A report from Interactive Advertising Bureau … Continue reading Turning Your Mobile Website Into A Lead Generation Machine
SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan @lauriesullivan, (March 19, 2018) Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments
Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice
Brougher will lead efforts to expand Pinterest’s global operations and advertising business. Amy Gesenhues on February 27, 2018 Pinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her role on March 12, overseeing Pinterest’s sales, partner marketing, measurement, corporate and business development, and communications teams. … Continue reading Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO
