Rajat Chauhan — May 1, 2019 Follow @contentics — May 1, 2019 Landing pages are crucial to modern digital marketing campaigns. Unlike the past when just a website was enough to strengthen your outreach program, getting mileage requires focused attention at various levels, today. Your prospective customers are everywhere, using multiple devices with dwindling attention. … Continue reading How to Create a Lead Gen Landing Page for Mobile That Converts
Tag Archives: Lead
5 Quick Content Marketing Tactics for Fintech Lead Generation
Ashley Poynter — April 28, 2019 Follow @acegrl — April 28, 2019 Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – … Continue reading 5 Quick Content Marketing Tactics for Fintech Lead Generation
Bridging the Gap Between Lead Gen and ABM with Intent Data
Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data
9 Steps to an Awesome Lead Nurturing Workflow
Molly Rigatti — April 16, 2019 — April 16, 2019 Inbound marketing doesn’t stop when a visitor clicks a call to action and fills out a form. In fact, that’s just the beginning. If you haven’t been implementing lead nurturing into your inbound plan, you may be missing out on engaging the 96 percent of … Continue reading 9 Steps to an Awesome Lead Nurturing Workflow
Lead Generation Facebook Ads: Combining Your Email & Social Strategies
Aastha Sirohi — April 5, 2019 — April 5, 2019 Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. … Continue reading Lead Generation Facebook Ads: Combining Your Email & Social Strategies
How to Use Facebook Lead Ads to Generate High Qualified Leads
Syed Balkhi — April 3, 2019 Follow @SyedBalkhi — April 3, 2019 Facebook is more than just a social media platform where people can communicate with friends and family. The social media giant is also one of the best ways to get in touch with potential leads who may benefit from your product or service, … Continue reading How to Use Facebook Lead Ads to Generate High Qualified Leads
3 Key Reasons Not to Give Up on Lead Scoring
Howard J. Sewell — March 29, 2019 Follow @hjsewell — March 29, 2019 Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion. I say this based, anecdotally, on the number of B2B marketers I talk to who either 1) don’t use lead scoring at … Continue reading 3 Key Reasons Not to Give Up on Lead Scoring
CRO: Small Improvements Can Lead to Huge Wins
Zach Heller — March 24, 2019 Follow @zheller — March 24, 2019 Conversion rate optimization, or CRO, is the process of making changes in the many different places and ways that users interact with your company’s digital content in order to improve the overall experience and convert more prospective customers into paying customers. There are … Continue reading CRO: Small Improvements Can Lead to Huge Wins
7 Lead Generation Mistakes Software Companies Must Avoid
Judy Caroll — March 16, 2019 Follow @JudyCaroll1 — March 16, 2019 There are plenty of mistakes that can happen when you market your software product and to avoid these unnecessary mishaps certain precautions must be taken. From core competencies to poor timing, there are definitely a lot of things to watch out for. Here … Continue reading 7 Lead Generation Mistakes Software Companies Must Avoid
5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store
Michael Ugino — March 14, 2019 — March 14, 2019 The majority of people who land on your ecommerce site won’t buy anything. They’ll likely browse your for a few minutes and then leave. So even with lots of traffic, your revenue suffers. Instead of losing site visitors forever, you need a way to get … Continue reading 5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store
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