High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
March 09, 2026 How to lead a team decimated by layoffsBY Jenny Fernandez and Kathryn Landis It sounds like an obvious business decision: cut headcount, reduce costs, and signal efficiency to the market. When Block CEO Jack Dorsey eliminated more than 4,000 jobs—nearly half the company’s workforce—citing AI-driven efficiency gains, the company’s stock rose more than 20% … Continue reading How to lead a team decimated by layoffs
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. By Caroline Hodson February 12, 2026 Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires … Continue reading Is your B2B lead management engine built for today’s reality?
December 23, 2025 In a world of AI, the smartest leaders lead with heart
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How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) Wisam Abdulaziz Nov 5, 2025 Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly.At Search Engine People, we audit hundreds of paid search accounts every year to uncover … Continue reading 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)
Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. Mike Pastore on October 30, 2025 Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just … Continue reading Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
October 23, 2025 Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why David Ellison’s Paramount Skydance is seen as the top contender to buy Warner Bros Discovery, with analysts and experts saying the tech scion’s access to deep pockets and Washington ties give him an edge in what could be … Continue reading Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why
The September update focuses on practical, long-requested updates and fewer show stoppers than August. Tyler Samani-Sprunk on October 16, 2025 If HubSpot’s August 2025 update was the fireworks show, September is the cleanup crew: tidy, practical and exactly what your teams need to move faster with fewer mistakes. This month’s highlights bring long-requested reporting, … Continue reading Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates
August 25, 2025 I’m a SWAT team commander turned CEO. Here’s how I lead in a crisis BY Adam Contos When the world stops making sense and everyone’s looking to you for answers, that’s when real leadership begins. I learned this in the most extreme of circumstances—first, as a SWAT team Tactical Commander where split-second decisions … Continue reading I’m a SWAT team commander turned CEO. Here’s how I lead in a crisis
