Brad Smith — January 30, 2019 Follow @bsmarketer — January 30, 2019 Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine? Because it doesn’t always work, that’s why. … Continue reading 5 Facebook Lead Ad Examples to Learn From and Copy
Jenny Traster — January 28, 2019 — January 28, 2019 You’ve probably heard of MQLs and SQLs — but what about a PQL? A PQL is a product qualified lead or any lead who’s experienced true value with your product through a free trial or a freemium model. Businesses – specifically SaaS ones – that … Continue reading What is a Product Qualified Lead?
The Face Of Lead Generation For Healthcare by Chris Byers , Op-Ed Contributor, January 23, 2019 Patients are now true consumers of healthcare, shopping for the best price and the highest ratings. Now more healthcare marketers must master advanced marketing techniques that historically have been a tool used by retail, sales and services. Let’s take … Continue reading The Face Of Lead Generation For Healthcare
Ellie Batchiyska — January 9, 2019 Follow @ElitzaBee — January 9, 2019 Management. What we all strive for in some form or another. We desire to be promoted within our companies, to form and manage our own businesses, to have control over household activities. Whether it’s managing children, finances, or a staff, it’s a notorious … Continue reading To Lead & To Mislead: Common Misconceptions About Being in Charge
Matt Simpson — January 3, 2019 Follow @mattymow — January 3, 2019 Kids are awesome. My 8yo son plays soccer on a local club team here in the US. With my background and experience in digital marketing, my mind races any time we start exploring ideas for fundraising for his team or any of my … Continue reading Fundraising for Kids – How (and Why) to Use it for Lead Generation
Emily Thornton — November 26, 2018 — November 26, 2018 Free-Photos / Pixabay The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also … Continue reading Lead Nurturing Program Strategy Tips
Dave Orecchio — November 20, 2018 Follow @HighTechMKT — November 20, 2018 What is lead generation? Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. It is accomplished by providing valuable information that gives these prospects as an incentive to provide you with … Continue reading Lead Generation for B2C: What You Need to Know Now
Chans Weber — November 14, 2018 Follow @chansweber — November 14, 2018 Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems and to solve them as quickly as possible. After all, modern companies need to react with great speed in order to … Continue reading The Art of Reconnecting with an Old Lead
Judy Caroll — November 4, 2018 Follow @JudyCaroll1 — November 4, 2018 If you are in the tech industry and you are selling enterprise resource planning (ERP) software, you know how challenging it is not only to market your products but also to get quality B2B leads. That’s because potential customers are not aware that … Continue reading ERP Software Leads: Effective Lead Gen for ERP Solutions
Ana Gotter — October 11, 2018 Follow @ana_gotter — October 11, 2018 Facebook Ads has long been used to attract cold audiences and usher them along the digital sales funnel with the hopes of turning them into leads and then customers. Retargeting made that process easier, but lead generation, in particular, was sometimes still difficult … Continue reading How to Run Exceptional Facebook Lead Generation Ads
