July 28, 2026 How ‘wildflowering’ at work could lead to promotions BY Lindsay Dodgson You might have heard the term “wildflowering” in the dating world. According to a piece in Psychology Today, it “means allowing a relationship to either wilt or bloom completely organically without enforcing any particular timelines, labels, or expectations.” In other words, it’s … Continue reading How ‘wildflowering’ at work could lead to promotions
Bots Take Lead, AI Traffic Surpasses Humanity’s by Laurie Sullivan , Staff Writer, June 17, 2026 Automated traffic, artificial intelligence (AI)-based agents and searches are growing eight times faster than human traffic, according to Microsoft data. The company said the number of AI-driven sessions it monitored in 2025 tripled. Supporting this growth, Microsoft announced four … Continue reading AI Traffic Surpasses Human Web Activity As Bots Take Lead
Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert. By MarTechBot Published on June 8, 2026 • In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How AI is turning lead scoring into a decision engine
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
March 09, 2026 How to lead a team decimated by layoffsBY Jenny Fernandez and Kathryn Landis It sounds like an obvious business decision: cut headcount, reduce costs, and signal efficiency to the market. When Block CEO Jack Dorsey eliminated more than 4,000 jobs—nearly half the company’s workforce—citing AI-driven efficiency gains, the company’s stock rose more than 20% … Continue reading How to lead a team decimated by layoffs
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. By Caroline Hodson February 12, 2026 Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires … Continue reading Is your B2B lead management engine built for today’s reality?
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How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) Wisam Abdulaziz Nov 5, 2025 Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly.At Search Engine People, we audit hundreds of paid search accounts every year to uncover … Continue reading 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)
Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. Mike Pastore on October 30, 2025 Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just … Continue reading Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
