Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. Eric Dates on January 27, 2025 B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. … Continue reading How the Salesforce Lead Object broke B2B marketing (and how to fix it)
January 18, 2025 How women lead the acai berry business in the Amazon Acai berry production has grown around 50% in the past decade, driven by a dozen or so women in the tiny community of Ilha da Jussara, at the northern tip of the Brazilian Amazon. BY Reuters In the tiny community of Ilha da … Continue reading How women lead the acai berry business in the Amazon
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs. Brianna Miller on January 15, 2025 In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified … Continue reading How to apply your lead scoring strategy in HubSpot and Monday.com
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024 Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy
November 23, 2024 Trump to tap investor and hedge fund manager Scott Bessent to lead Treasury department, say sources Prominent investor Scott Bessent has reportedly been selected by President-elect Donald Trump to take on the role of U.S. Treasury secretary. BY Reuters President-elect Donald Trump is expected to pick prominent investor Scott Bessent to take on … Continue reading Trump to tap investor and hedge fund manager Scott Bessent to lead Treasury department, say sources
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics. MarTechBot on August 5, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on … Continue reading Lead gen tactics for B2B: Best of the MarTechBot
June 29, 2024 Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study Advocates for gender equity have long called for firms to have more female senior venture capitalists on their teams. BY The Conversation Venture capital plays an important role in helping new businesses get off … Continue reading Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study
June 22, 2024 What the EPA’s new standard for lead in soil could mean for households When the standard is adjusted down to the proposed level of 200 parts per million, 23.7% of households—nearly one in four—contain a lead hazard. BY The Conversation As spring phases into summer across the U.S., kids are spending more time … Continue reading What the EPA’s new standard for lead in soil could mean for households
Cost Per Lead Increased For 19 Of 23 Industries by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2024 The cost per lead (CPL) from search ads rose 25% on average — $66.69 in 19 of 23 industries — with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 … Continue reading Cost Per Lead Increased For 19 Of 23 Industries
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Lead scoring for existing customers: Best of the MarTechBot
