Tag Archives: Lead

3 attribution considerations for B2B lead generation

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018   Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation

A Strong Sense of Ethics is Vital for CEOs to Lead a Successful Business

David Kiger — July 9, 2018 Follow @davidkiger — July 9, 2018     rawpixel / Pixabay Heightened levels of public attention and analysis come with the territory for CEOs. This high-profile visibility makes it even more important for leaders to have a strong sense of ethics, and to be accountable when mistakes are made. … Continue reading A Strong Sense of Ethics is Vital for CEOs to Lead a Successful Business

3 Ways to Get More Leads by Building a Solid Mobile Lead Generation Strategy

Marco Cirillo — May 22, 2018 Follow @Leadsbridge — May 22, 2018 The mobile technology industry is growing by leaps and bounds. It will interest you to know that the number of mobile phone users has grown from 4.1 billion in 2013 to 4.77 billion in 2017 as shown below. In 2019, the number of … Continue reading 3 Ways to Get More Leads by Building a Solid Mobile Lead Generation Strategy

SEO Misconceptions Lead Small Businesses To Pull Back Investments

SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan  @lauriesullivan, (March 19, 2018)   Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments

Does Tracking Lead To Hacking? Study Scores Email Practice

Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of  “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice

Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO

Brougher will lead efforts to expand Pinterest’s global operations and advertising business. Amy Gesenhues on February 27, 2018   Pinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her role on March 12, overseeing Pinterest’s sales, partner marketing, measurement, corporate and business development, and communications teams. … Continue reading Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO